Gadis Semasa KL Market Research

Brand Differentiation Strategy
Brand Differentiation Strategy
Selling Method
• Product packaging (To align with the brand image)
16. Brand Direction
19. Brand Positioning
• Product giveaway
• Discounts for new user/first time buying
Localization of products into a
larger market
Gadis Semasa is a locally established brand for women’s clothing that centers on creating high-quality garments with a
touch of whimsy and playfulness. These pieces effortlessly blend into your everyday wardrobe, serving as versatile staples.
Market Research . Gadis Semasa KL
Small Fashion Showcase
Professional Photoshoots of Products
Collaboration with Fashion Bloggers
Image: Fashion Network Image: Product Photography in Delhi Image: Byrdie
• Storytelling; the inspiration behind the
establishment of the brand
17. Website
Customer Review
• Customers who recently bought the products and
leave a review could be put on the website
Customer’s OOTD pictures
• Can have a special section on the website for this
Best Seller Products
• Categorization of their best-seller so customer would
know which one to purchase
18. Further Product
Plan
Their aim is to empower women to enjoy expressing their unique personalities by exploring various layering techniques,
styles, and the art of curating fashionable ensembles using our collection.
“Embrace Your Power, Unleash Your Style”
Market Research . Gadis Semasa KL
Different types of sizes and patterns
For all the product, could have a batik motives or
songket (Cultural identity) to match with the current
brand image.
Diverse range of sizes from XS to Plus sizes.
Sell accessories & merchandise
Hijab/scarves
Different line to sell products
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