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Gadis Semasa KL Market Research

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Content

Target

Consumer

CHAN Moon Chin J22037460

LAU Shi Yann J23039812

TO Jun Yuan J21036219

ZAFRAN bin Zakaria J21035164

Target Consumer

1: Demographics

1 - 3

Current

Market Data

Business of Fashion 2 / 31-500490

BA (Hons) Fashion Management & Communication (3+0)

INTI International College Subang

INTI Centre of Art and Design

No. 3, Jalan SS15/8

47500 Subang Jaya, Selangor

2: Psychographics

3: Behavioral

4: Geographics

Current Market Data

5: Market Size

4 - 38

Emerging

Market

6: Market Growth Rates

Our Client:

7: Identification of Opportunities in Local and National Markets

Gadis Semasa Kuala Lumpur

@gadisemasa.kl

https://www.gadisemasa.com

gadisemasakl@gmail.com

Emerging Markets

8: International Opportunities

9: Regional Specific Approaches

Competitor Analysis

10: Direct Competitors

11: Products Offer & Price Point

12: Unique Selling Point

13: Geographics

38 - 42

43 - 54

Competitor

Analysis

Brand Differentiation Strategy

14: Against Competitors

15: Brand (re)positioning

References

54 - 58

Brand Diff

Strategy

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