Gadis Semasa KL Market Research

Current Market Data
Chart 4: Survey Question 16
Chart 5: Survey Question 10
Current Market Data
Brand Social Media Content Preference
Survey conducted in May 2023 - Jun 2023
60 respondents
To facilitate the brand’s discovery of the appropriate positioning.
They are not frequent buyers but
still have a level of interest and
engagement with the brand 20 .
Frequency of Engaging With A Brand
Survey conducted in May 2023 - Jun 2023
60 respondents
To assist the brand in identifying the optimal positioning.
The highest percentage of respondents (38.3%), indicated
that they purchase products from a brand a few times in
a year. This suggests that these respondents engage with
the brand periodically, making occasional purchases
based on their needs or preferences.
20% of respondents indicated that they rarely make
purchases from a brand. This suggests that these
respondents have minimal engagement or interest in the
40% of them engage with a brand ‘occasionally’
20% engaged with a brand ‘several times a week’
16.7% ‘rarely’ engage with a brand 21 .
brand’s offerings. They may not find the brand’s products
Majority of respondents, accounting
for 83.3%, identified “social media”
aligning with their needs, preferences, or budget
constraints.
Market Research . Gadis Semasa KL
Source: Marketing Report Gadis Semasa KL 2023 Survey 19
as the most effective way to reach and
engage with the target audience 18 .
This indicates that respondents perceive social media
The majority of respondents, accounting for 60%,
platforms as powerful tools for brand communication
and interaction. Social media offers a wide reach,
enabling brands to connect with their target audience
on platforms like Facebook, Instagram, Twitter, and
LinkedIn. Through social media, brands can share
content, showcase products, run promotions, and engage
indicated that they enjoy seeing “products update and
promotion” content from a brand on social media.
This suggests that respondents are interested in staying
informed about the latest product releases, updates, and
promotional offers.
“Social media platforms like
Instagram have become the
new runways, providing a
space for fashion enthusiasts
to discover trends, share
Market Research . Gadis Semasa KL
in two-way communication with their audience.
The high preference for social media suggests that
respondents are active users of these platforms and are
likely to be receptive to brand messages and content
shared through these channels.
Based on the survey responses, the type of content that
respondents enjoy seeing from a brand on social media
Approximately 20% of respondents expressed a
preference for “entertaining content” from brands on
social media. This indicates that respondents enjoy
content that goes beyond promotional messages and
provides entertainment value.
style inspiration, and
engage with their favorite
brands and influencers. It
has democratized fashion,
allowing anyone to have a
voice and influence in the
industry.”
Eva Chen. (2020) 24 .
Image: Hello Fashion
can be elaborated as ‘Products Update and Promotion’
and ‘Entertaining Content’. (Chart Survey Question 16)
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