Gadis Semasa KL Market Research

Current Market Data
Chart 2: Survey Question 10
Brand’s Personality Description
Survey conducted in May 2023 - Jun 2023
60 respondents
To enhance brand recognition among the intended audience.
Chart 3: Survey Question 8
Factors That Influence Purchase Decision
Survey conducted in May 2023 - Jun 2023
60 respondents
To assist the brand in identifying the optimal positioning.
Current Market Data
“High Quality Products & Services”
and “Affrodable Price”are what they
look for 17 .
The majority of respondents, accounting for 47.6%,
identified “high-quality products & services” as the most
important aspect they look for in a brand. This indicates
Source: Marketing Report Gadis Semasa KL 2023 Survey 14
that respondents prioritize brands that offer superior
quality in their products and services. They value
“Quality”identified as the most
important factor influencing their
craftsmanship, attention to detail, durability, and overall
excellence.
decision to purchase from a brand 15 .
31.7% of respondents indicated that an “affordable price”
Market Research . Gadis Semasa KL
Source: Marketing Report Gadis Semasa KL 2023 Survey 10
Gadis Semasa KL as a Sophisticated,
Refined, Empowering and Inspirational 14 .
The majority of respondents, accounting for 48.3%,
described the brand as “empowering and inspirational.”
This suggests that the brand resonates with the audience
by conveying a sense of empowerment, motivation, and
positive influence.
The majority of respondents, accounting for 53.2%,
identified “quality” as the most important factor
influencing their decision to purchase from a brand. This
suggests that respondents prioritize the overall quality of
products or services when making buying decisions.
Approximately 27.4% of respondents indicated that
“price” plays a significant role in their purchasing
decisions. This suggests that a portion of respondents
considers affordability and cost-effectiveness as
important factors when evaluating brands.
is a crucial aspect they consider when evaluating a brand.
This suggests that respondents are price-sensitive and
seek brands that offer competitive pricing and good value
for their money.
Market Research . Gadis Semasa KL
Approximately 36.7% of respondents characterized the brand as
“sophisticated and refined.” This implies that the brand is seen
as elegant, polished, and embodying a sense of sophistication.
Image: Haus Von Eden
“Quality is not an act, it is a
habit of attention to detail.”
Tom Ford. (2017) 16 .
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