MODE SS23

S/S 23 MODE 1

ESG Wear Next? Trend Guide
CONTENTS
I
am delighted to welcome you to the relaunch of our magazine that
we have reinvigorated to share our knowledge with the people that
matter most to us; you!
4-5 Intro to the Group 17-51 Trend Guide 2023 72-73 Awards
PCIAW & NAUMD
In this edition, we have included our Wear Next? report (pages
55 - 68) which we curated to analyse how the corporate apparel industry
has changed to keep pace with changing workplace expectations
and wider societal discussions. The report covers Employee Attitudes,
Sustainability, Gender Neutrality, Diversity & Inclusion — exploring how
these themes are evolving the future of corporate apparel.
6-10 ESG
52-53 International 74-75
Uniform Week
Alexandra & the
NHS Win
Our Design team have also collated the latest trend guide (pages 17 - 51)
from inspiration they have seen on their travels to London and Munich.
This season’s guide showcases the trends within fashion and how they
may influence the future direction of uniform design.
11 Mi Hub Global 54 Uniform Survey 76-77
Website
Yaffy News
You can read about our ESG programme (pages 6 -10) which focuses
on achieving Carbon Net Zero; delivering phase two of our CREATE
strategy; adopting a Great Place to Work philosophy and developing a
best practice approach to ESG Governance.
12-13 Perfect Pairing 55-68 Wear Next? 78-79 Affinity News
We hope you enjoy this issue. We’d love to hear your feedback on our
relaunched format as well as any suggestions that you’d like to see in the
next issue, simply email marketing@mi-hub.co.uk.
Hayley Brooks
14-16 Women’s History 69 Sew What? Podcast 80-83
Month
Charity News
Chief Executive Officer
Cover image shot by MiCreative - Model is wearing / Jacket - IC14 / Waistcoat - IC15 / Shirt - NM90 / Trousers - NM5 / Shoes - FW703
All available at alexandra.co.uk
2 MODE S/S 23 S/S 23 MODE 3

Hayley Brookes
CEO
Philip Ellis
COO
Andrzej Ostrowski
CFO
uniform solutions made easy
Mi Hub, with offices in the
UK, Europe, USA and Asia,
is a global uniform solutions
company, supplying businesses
and individuals, through its
Dimensions, Affinity, Yaffy
and Alexandra brands and
collectively employs more than
800 people across the group.
Over the last 2 years, Mi Hub’s
transformation strategy has seen it
streamline processes across its brands, to
shape the business for the future so that it
remains competitive in the marketplace and
has the unique capability to service a global
market with world-class solutions.
As part of the transformation strategy, we are delighted to announce
the latest appointment of Philip Ellis to the Mi Hub executive leadership
team who joins Hayley Brooks, Chief Executive Officer and Andrzej
Ostrowski, Chief Financial Officer.
Speaking of the move, Philip states:
“There will always be a place for uniforms with customers globally and
this, added to the service-centric DNA of the company, just feels like a
great fit for my experience.”
Philip speaks of the “vibrant passion for Mi Hub and the brands under
the company fascia” and looks forward to contributing to the group.
Amid challenges facing the economy that most businesses will
experience, Philip hopes to bring his knowledge and leadership skills to
support the Mi Hub group and counter these potential challenges.
Hayley Brooks, says of the appointment: “We are excited to have Philip
on board, and his specialities in retail strategies and logistics will be
advantageous to the business. We look forward to seeing how he can
help shape our future.”
“This is an exciting opportunity that allows us to continue our focus of
being a uniform solutions business servicing an international market
with the world-class corporate clothing solutions we have become
recognised for.”
“
This an exciting opportunity that allows us to
continue our focus of being a uniform solutions
business servicing an international market with
the world-class corporate clothing solutions we
have become recognised for.
”
Hayley Brooks
4 MODE S/S 23 S/S 23 MODE 5

Carbon
Neutral
by 2040
Mi Hub have set out to
achieve Scope 3 carbon
neutral by 2040
Mi Hub has an evolving ESG strategy; as part of this strategy, we have
set targets and aligned our goals with the United Nations Sustainable
Development Goals (SDGs).
Mi Hub manufactures
products globally and so
we are acutely aware of the
potential impacts this may
involve and are committed
to our ethical compliance,
sustainable initiatives
and Environmental, Social
and Governance (ESG)
programme.
ENVIRONMENT
The SDGs initiatives form a shared global agenda to tackle the world’s biggest global challenges on
environmental improvement, equality, and social empowerment.
6 MODE S/S 23 S/S 23 MODE 7

Our ESG Timeline
Published our ESG Agenda.
Mi Hub became
a member of the
Ethical Trading
Initiative.
Mi Hub joined Sedex as
our trusted partner to
create a more socially
and environmentally
sustainable business
and supply chain.
Engaged with and
outlined our commitments
to the UN Social
Development Goals.
Developed the Mi Hub
CREATE strategy.
Mi Hub began
collaboration with ETI
through the ‘Buying
Ethically’ course.
Achieved ISO 27001
Information Security.
Launched an initiative
to reduce dispatch
packaging by 40%.
The first SMETA audit
was completed at the
UK Logistics Centre.
Evolved the Mi Hub CREATE
strategy.
Joined Slave Free Alliance and
Hope for Justice.
Launched the Journey of the
Box initiative, reusing inbound
boxes for outbound orders.
Supported ASDA’s ‘Creating
Change for Better Programme’
by providing uniforms made
from 100% recycled material
for their sustainable store.
Dedicated an acre of
woodland to our customers at
Londonthorpe Wood,
Lincolnshire.
Partnered with Intertek Inlight.
Carbon emissions calculated
under SECR.
Established the Mi ESG Hub
working group.
Customers attended the first ETI
training event.
Mi Hub partnered with
Primadollar mobile app.
Introduction of Oeko-Tex fabric
and garments.
Suppliers mandated to use
minimum 30% recycled content in
packaging.
Became a member of the BCI
Cotton initiative.
Achieved ISO 31000 Risk
Management.
Awarded EcoVardis Gold status.
3D Avatar sampling introduced.
Launched the employee Mi
Forum working group.
2025 Commitments
Use 100% recycled polyester
in all garments where
polyester is present.
80% of our fabrics will come
from ZDHC audited mills.
Only use sustainably sourced
cotton.
Eliminate 70% of single use
plastic.
2005 2006 2008 2011 2015 2016 2017 2018
2020 2021 2022 2023 2025
ISO
Achieved ISO
9001 Quality at
the UK Logistics
Centre.
Achieved
ISO 14001
Environmental at
the UK Logistics
Centre.
Mi Hub joined the HER
Project, supporting
and educating women
in our supply chain
on the importance of
their equality, health
and finances.
Conducted an
inaugural Gender
Mapping exercise.
Launched commitment
to use only Oeko-Tex
certified fabric mills.
Colleagues joined the
Lyke Wake Walk, a 40
mile hike across
Yorkshire moorland,
raising £19,469.
Mi Hub became a BSiF
Member and a
registered safety
supplier.
Collaborated with BP4GG;
Business Partnership for
Global Goals Covid Response.
Implemented etihical buying
virtual training.
Adopted STAR transparency
audit.
Achieved ISO 45001 Health
and Safety at the UK
Logistics Centre.
Mi Hub is acknowledged as a
Friend of ZDHC-Vendor, and is
committed to the adoption of the
ZDHC MRSL and the use of the
ZDHC Gateway.
Announced 2023 - 2026 Charity
partnerships.
Achieved ISO 31000 Risk
Management.
Self certified ISO 45003
Psychological Health and Safety
at Work.
Paperless billing introduced and
an acre of woodland donated in
collaboration with the Woodland
Trust in Willesley Wood,
Ashby-de-la-Zouch.
Mental Health First
Aiders introduced
across all Mi Hub
locations.
Awarded Disability Confident
Committed Employer.
Introduction of an Equality,
Diversity and Inclusion Policy.
8 MODE S/S 23 S/S 23 MODE 9

Launching Soon.
SOCIAL
“Mi Hub is proud to
champion ESG on
every level”
Mi Hub has also invested in a dedicated
ESG team who will lead Mi ESG Hub and
hold Mi Hub accountable to maintain,
achieve and launch all the initiatives
against the ESG programme. This will
be achieved by developing relationships,
skills and knowledge with our internal staff
and external suppliers and by building
a sustainable supply base, through our
programmes.
Hayley Brooks, CEO of Mi Hub comments:
“We are proud of our ESG ambitions and
are continuously investing in this area;
we are committed to investigating and
implementing initiatives that positively
impact our people and planet wherever
possible. Mi Hub is proud to champion ESG
on every level, whether that be externally
in collaboration with our clients, where we
share initiatives and work together towards
our goals for a sustainable future, or
internally through operations, supply chain
and our ESG group.”
GOVERNANCE
We’re getting ready to launch our brand new group website and we can’t wait to show
you what we’ve got in store. Our team is working tirelessly to create a platform that
provides valuable information about Mi Hub, our brands, ESG agenda, value adds, career
opportunities, press & news, and more. Our aim is to provide you with a great platform
for engagement and opportunities to interact with the Mi Hub brand. Keep your eye on
our LinkedIn as we’ll be announcing our launch date soon. Be sure to have your calendar
marker at the ready.
mi esg
hub
mihubglobal.com
For a copy of our latest Mi ESG Hub report,
please email: marketing@mi-hub.co.uk
@Mi Hub
10 MODE S/S 23 S/S 23 MODE 11

PERFECT
PAIRING
Alexandra, is delighted to
announce an exclusive UK
supplier deal with footwear
provider International Brands
Group and its ezeez® brand.
The partnership between
Alexandra and ezeez® footwear,
will promote ezeez®’ ultimate
24/7 comfort range, featuring
the Coco, Stella & Pheobe ranges,
providing footwear options to suit
all, from a smart shoe, trainer to a
clog style.
Designed with women’s feet in
mind, ezeez® footwear has been
developed around a female
foot (or female shoe ‘last’). The
shoes are anatomically geared
towards women’s feet to ensure
all day comfort for female nurses,
doctors, care workers, vets and
any other healthcare practitioner
who spend a lot of time on their
feet!
“We are extremely proud to
be the UK’s exclusive supplier
of the ezeez® footwear brand.
Both Alexandra and ezeez®
share such similar values and
design ambitions, it made
perfect sense and we believe
that the partnership of our two
companies form the perfect pair!”
comments Phil Harland, Director
of Client Management at Mi Hub,
Alexandra’s parent company.
Ed van Wezel, CEO of
International Brands Group said
“We are delighted to embark
on this partnership with Mi Hub
and Alexandra. What a great
opportunity for us to combine our
resources and bring ezeez® to a
wider audience in the UK. Our
mantra at IBG is to ‘Give People
Better’ and it was with this mission
that we developed ezeez®. This
exceptional line of footwear
was specifically designed for
the unique needs of healthcare
professionals who spend long
hours on their feet and require
comfortable, protective, and
durable footwear.”
Featuring slip-resistance soles,
cushion-foam midsoles, and
an airflow footbed, ezeez®
are engineered to suit the
biomechanics of the female foot
to reduce foot fatigue after long
shifts.
Not forgetting our male
customers, ezeez® are also
currently developing a footwear
range designed exclusively for
men too! ‘The Oliver’ is currently in
development stages, so watch this
space!
This exclusive new partnership
launched at the RCN Congress
which took place in Brighton at the
Brighton Centre between the 14th
– 18th May 2023.
Alexandra Becomes ezeez® Sole UK Supplier
The ezeez® footwear
range is now available
to purchase on the
Alexandra website, so
get yours today!
CLICK HERE
12 MODE S/S 23 S/S 23 MODE 13

LYNN HELFRICH
Sr. Director, Program
Management & Customer
Service (Affinity)
CELEBRATING THE
WONDERFUL WOMEN
AT MI HUB
To
For our Sew What?
Podcast we were joined
by three lovely ladies
- Judy, Emiliana and
Ruth – who shared
their inspiring career
journeys and offered
valuable advice for
those starting out in the
industry. Click the link
to hear their stories!
Listen now › › ›
mark Women’s History Month, we
gathered six of the wonderful women
of Mi Hub together to honour women
of the past, present and future!
We also caught up with
our global CEO and our
U.S. team’s Sr. Director
and Program Director,
who also shared their
career journeys:
1. Tell us about your career journey.
My first job out of college was as a
trainee in a large U.S. retailer’s
Management Training Program. After
six months of training, I was assigned as
Manager of the Housewares and China
Departments of one of their retail stores.
After a year of working almost every
weekend, I decided I needed to find
another job to give me more time to
spend with friends and family.
My next work experience was in the
Banking industry, working as a Marketing
Coordinator for the head of Retail
Banking at the fourth-largest bank in
the U.S. at the time. Initially, I worked
at the bank’s headquarters in Boston,
MA., which exposed me to all the various
departments within the organization.
Throughout my 15-year tenure at the
bank, I leveraged the relationships I built
with multiple teams to obtain challenging
and varied positions from special projects
team member, distribution network
planning, market research, branch
regulatory and compliance, to marketing.
I decided to leave the bank as I was
commuting an hour to the office and
needed to be closer to home for my young
son.
I found a Program Manager position
with on-site childcare at one of the top
apparel companies 10 minutes from my
house. The skill set that I developed in
understanding and marketing to bank
customers made the transition into the
apparel industry seamless. As a Program
Manager, I managed the company’s
most extensive account for a few years
before being promoted to Director of the
account team. I continued in this position
for nearly ten years before deciding I
needed a change and found the Director’s
position at what is now the Affinity brand.
Although in my initial years, I worked
closely with the same client, over the past
few years, I have learned and grown with
several different clients of all sizes. In
April, I celebrated my 7th anniversary with
the company.
2. What career advice would you give to
people entering the workforce?
Be open to new opportunities that come
your way. If you graduate with an accounting
degree, it doesn’t mean that you need
to be an accountant your entire career.
Throughout life, you will meet many people
professionally and socially, and opportunities
outside your current path present themselves
to you. Be bold and take risks, especially
early on. As you progress in your career, more
factors will come into play for consideration,
such as housing, partners, and children, that
may impact the decisions you make for your
path. Work hard but remember to have fun
too.
Work hard but
remember to
have fun too.
4. What are the work challenges you’ve
faced in your career? How do you juggle
work-life balance?
My most important job in life has been
focusing on being a good mom and strong
role model for my two sons. Having a
full-time career requiring some travel
has presented me with many moments
of “Mom guilt” along the way. I’ve missed
school events, sporting events, and a
birthday here and there. Over the years,
things have changed, and now there is a
greater focus on work-life balance, which
is a needed change. My boys are now
in their 20s, but when they were young,
there was such pressure and almost
disappointment from some of my male
managers on those days when I had to
call in sick because they were homesick. I
certainly wasn’t any less dedicated to my
job, but family first. Luckily, both sons were
healthy because those calls were more
challenging than they should have been.
I’ve also spent many work lunches and
dinners where I was the only female
amongst a table of male counterparts.
In those instances, I felt terrible for the
majority as it was evident that everyone
was on their best behavior as I was in their
presence. I’m a relatively quiet person,
but sometimes it took an icebreaker from
me- How about those Red Sox? to get the
conversation flowing and everyone more
at ease.
3. Which female leaders have influenced 5. Which significant female figure in
you in your life and how?
history celebrating social, economic,
My grandmother had a tremendous
and political achievements do you
influence on me. She didn’t always have the
easiest life; she was the twelfth of thirteen admire and why?
children growing up; a young widow when There isn’t one significant female in history
my grandfather passed suddenly, working to single out for me. I’ve learned that
hard to support my mom and uncle; and every woman has a story through life and
a breast cancer survivor. Even in the most my career. Each has individual wins and
challenging times, my grandmother was a challenges, and admiration should extend
very strong person, never seeming to crack beyond those with greater visibility or
under pressure. She never wavered and was status.
always true to herself. She was always highly
supportive of me and my endeavors.
14 MODE S/S 23 S/S 23 MODE 15

Hayley Brooks
CEO (Mi Hub)
1. What career advice would you give to
people entering the workforce?
Do something that you love. If you need to
figure out what that is, that’s ok, but keep
searching for it. Be passionate about what
you do. Never stop learning new stuff,
and stay curious. Someone can teach
you everything you need to know; a great
attitude has to come from within.
2. Which female leaders have influenced
you in your life and how?
Well, this one is easy. This woman has
always had my back; she has stood behind
me, sometimes whispering and sometimes
yelling, “You can do this!”. She has never
wavered, always been there whenever I
glanced behind to check. She was firm
but fair and encouraged me to be selfmotivated
and go for it. She never judged
me when I made mistakes, of which there
were plenty; she just picked me up, dusted
me off, and pointed me back in roughly
the right direction. She’s my mum.
Brittanie
Stacy
Director,
Program
Management
(Affinity)
3. What are the work challenges you’ve
faced in your career? How do you juggle
work-life balance?
It was a man’s world when I entered the
workplace. As a working mum with three
boys, I’ve had to juggle work, childcare,
and being in three places simultaneously.
But I’m a determined and driven
individual who has ignored any stereotype
limitations people can place on women.
Women bring a completely different
perspective to a business, and with some
flexibility and thought, they can balance
all the demands of work and personal life.
We are proud to say
that within the Mi Hub
family of brands, women
contribute to 63.1% of our
total workforce, beating
the global average of
46.7%, and our senior
leadership team consists
of 58.9% women,
exceeding the global
average of 31%.
The Trend Guide
2023-2024
Discovering retail & trade
show trends in London
and Munich...
1. Tell us about your career journey.
I started in the uniform industry right
out of high school while attending
college. When working in the marketing
department, I was given opportunities to
grow my responsibilities and work heavily
with the Sales and Program Management
teams, where I first realized my love
for service. From there, the external,
customer-focused responsibilities grew
to encompass internal service, and over
time I became the lead over our Human
Resources, Marketing, Customer Service,
and Program Management departments.
Now at the Affinity brand, I focus solely
on the external service that continues to
feed my passion for customer service and
program management.
2. What career advice would you give to
people entering the workforce?
Simply put, take on whatever
responsibilities, activities, and job
functions you can manage. You will
gain valuable, well-rounded skills and
experiences that will prepare you for
future growth opportunities.
3. Which female leaders have influenced
you in your life and how?
I can’t honestly say that I have a female
influencer. I’m driven and influenced by
my goals, which are uniquely mine. There
are many women and men out there I can
learn and grow from, but it is more about
how they carry themselves personally and
professionally than gender-based. I like
to look at the fruit of the person, which is
how I also hope people view me.
4. What are the work challenges you’ve
faced in your career? How do you juggle
work-life balance?
I’ve never looked at my career through
the lens of my gender but rather through
my self-satisfaction and my work-life
balance. As a wife and mom, I have had
to juggle work responsibilities and being
the primary caretaker in our family.
However, not all families operate that
way. Fortunately, I’ve successfully juggled
this throughout my career by having a
tremendous support system at home and
understanding employers who view that
as an asset rather than a liability.
5. Which significant female figure in
history celebrating social, economic,
and political achievements do you
admire and why?
There are undoubtedly many to look
up to, and again, gender aside, Corrie
ten Boom is someone that I have always
had great admiration for. Her courage,
servant-attitude, and her faith are
great examples for me. Her story is an
excellent reminder that at the end of our
lives, we want remembrance for how we
treated people and cared for others, so
I try to apply that in my personal and
professional life.
LONDON - MUNICH INC. ISPO
16 MODE S/S 23 S/S 23 MODE 17

Intro
London to
Munich.
London is Britain’s hub of creativity, it’s future is all about sustainable business ideas
and new ways of shopping, spearheaded by inclusivity and consciousness. The
Mi Hub Design team visited a variety of areas from Shoreditch and Carnaby Street,
to Oxford Circus and Coal Drops Yard at Kings Cross. Then to Munich for the
world’s largest trade show, Ispo; showcasing sports, outdoor and lifestyle brands
and suppliers. An energetic city bursting with culture and creativity from iconic
department stores through to independent and innovative boutiques. The city boasts
several shopping districts from Marienplatz: Kaufingerstrasse and Maximilianstrasse
to Sendlingerstrasse and the Hofstatt shopping mall.
Contents...
20-25 Trend 1 - Joyful Expression
26-31 Trend 2 - Outdoor Explorer
32-37 Trend 3 - Inclusive Future
38-41 Trend 4 - Crafted Workwear
42-43 Trend 5 - Product Innovation & Key Details
44-51 Trend 6 - Sustainable Future
18 MODE S/S 23 S/S 23 MODE 19

Joyful
Trend 1
Expression.
Focusing on self expression through colour and
pattern. Embracing the joy and ingenuity that
comes from lateral thinking and questioning
the status quo.
Bright colours...
This direction celebrates creative freedom and expression, but not creative excess.
Fashion as expression
Happy colours
Bold use of colour is key to the story, albeit
with a balance of brights against peppy
mid-tones and implacable black.
S/S 23 MODE 21

Trend 1
Joyful
Expression.
A
mix
of past
eras and
subcultures will
be influential, but
these references
will be spliced
and remixed in
contemporary
and sometimes
rebellious ways with
regards to colour.
Red &
Turquoise
balanced
with neutrals
Impactful Colours
22 MODE S/S 23 S/S 23 MODE 23

Colour Blocking
Trend 1
Joyful
Expression.
Hot Pink
Eye-catching colourful prints offer a
form of escapism, with kaleidoscope
geo prints evolving from this with
mesmerising shapes and patterns.
Direction for print is also bold and bright with geos, stripes and painted patterns.
Grass Green
Break the rules with oldmeets-new
designs that use
energetic flashes of colour
to refresh core prints. Acidic
brights and spliced shapes
will add interest through
eye-catching details with
timeless appeal.
Bold Coloured Prints
24 MODE S/S 23 S/S 23 MODE 25

Trend 2
Outdoor
Explorer.
The pandemic and the climate crisis have
brought the importance of care into sharp focus
with self care and culture care at the forefront.
From camouflage prints to warm fuzzy fleeces. This is not only a trend but a lifestyle
change,nature is a source of support, security and a sense of meaning.
Khaki Green
Embrace Nature
Protect & Connect
26 MODE S/S 23 S/S 23 MODE 27

Trend 2
Outdoor
Explorer.
The
focus for
outwear is
now on
versatility and
travelling light as
people venture
further afield
post-lockdown.
Paddedwear is evolving
into a contemporary
aesthetic, merging
sartorial elements with
comfort-driven
details.
Quilted
Designs:
- Panelled
- Fabric Mix
- High Frequency
Sonic Welding
- Colourful
Impactful Colours
28 MODE S/S 23 S/S 23 MODE 29

Unexpected Quilted
Designs
Trend 2
Outdoor
Explorer.
Printed Fleece
Panels
Think portable, packable designs that
offer preparedness and protection in
an unpredictable world, whether that
be for travel or changeable climates.
Practical items that are supremely adaptable like this jacket that
transforms into a bag or multiple pockets for functionality.
Ergonomic forms with soft but
durable materials, comforting
textures, and warm mid
tone colours.
Native Inspired
Prints
nature
by Inspired
30 MODE S/S 23 S/S 23 MODE 31

Trend 3
Inclusive
Future.
Redefining the boundaries of design through
considered, forward-thinking and gender-inclusive
mindsets.
Workwear is no longer structured and restrictive as a new design aesthetic
drives flexible products which keeps hybrid working at the front of mind.
Gender Fluid Designs
Genderless Silhouettes
Comfort
Redefining Workwear
32 MODE S/S 23 S/S 23 MODE 33

Trend 3
Inclusive
Future.
Gender Fluid Designs
Introducing
a fluid,
genderless
approach which
ensures fit and
sizing are inclusive
to cater for a broad
range of shapes and
sizes.
Versatile
Designs
for all
Shapes
Genderless Design
34 MODE S/S 23 S/S 23 MODE 35

Trend 3
Inclusive
Future.
Inclusive
Design
Size Inclusivity
Retailers are embracing a
genderless and inclusive
mindset which includes all
body sizes and ethnicities.
These mannequins represent
this positive change.
Brands and consumers are advocating body positivity; this is part of a movement
which encourages self-love and acceptance.
Body-Positivity
S/S 23 MODE 37

Trend 4
Crafted
Workwear.
Practicality
This trend redefines classic workwear by
incorporating outdoor and utility references
which offer practicality, comfort and longevity.
Designed with a practical mindset, garments have a considered approach through
function and pronounced precision.
Utility Inspired
Showcasing practical and considered design
aesthetics; garments include stretch, waterproof
qualities and sustainable fibres whilst offering
maximum durability.
38 MODE S/S 23 S/S 23 MODE 39

Utility Layering
Trend 4
Crafted
Workwear.
Modern Cargo
Functionality through placed pocket design, easy warmth layering pieces and accessories.
Designs include quilted
internals and shackets. Utility
inspired details feature clips,
poppers and contrast stitching
- creating contemporary
and refreshed traditional
workwear pieces.
Cargo Jacket
Detachable or enlarged pockets
40 MODE S/S 23 S/S 23 MODE 41

Trend 5
Product Innovation
& Key Details.
Styles include a mix of matte, sheen, fleece and denim as well
as elasticated features; these are designed with adaptability
in mind to allow adjustability for different body types .
Fusing tailoring fabrics with informal styling to
create modern easy to wear pieces.
Branding
Elastication
Fabric Mix
Angled Features
42 MODE S/S 23 S/S 23 MODE 43

Trend 6
Sustainable
Future.
Consumer demand for upcycled, recycled and
reworked items is on the rise. Social Media data
indicates these design processes tap into Gen Zs
growing desire for individuality and sustainable
consumption.
Joyful Upcycling...
To encourage customers to make positive choices that protect the planet, companies
like Uniqlo are incentivising eco-friendly behaviours.
Brand
Highlight:
Uniqlo
Recycle & Repair
Uniqlo offer an in-store Repair Service in
their Regent Street & Battersea stores. From
patching holes and mending seams to sewing
buttons and Sashiko stitching. This process
extends the life of existing Uniqlo garments
keeping them out of landfill.
44 MODE S/S 23 S/S 23 MODE 45

Trend 6
Sustainable
Future.
Brand
Highlight:
Raeburn
One
brand
highlight is
Raeburn by
Christopher
Raeburn. He has
been ahead of the
game when it comes
to sustainability and
innovation through
focusing on
upcycling strategies.
‘Raemade’
‘Raeduced’
‘Raecycled’
Raeburn uses
surplus fabric
& garments,
especially
military
materials and
utilitarian
clothing.
Circular Fashion
46 MODE S/S 23 S/S 23 MODE 47

Project Earth
Selfridges’ Project Earth is reinventing
retail by implementing 3 key pillars:
Trend 6
Sustainable
Future.
Selfridges & Co
1. Materials: making products more
resilient and sustainable; showcasing
brands that are transparent and
responsible in sourcing practices.
2. Models: extending the life
of existing products and packaging
through rental, resale, repair,
refill and recycle.
3. Changing mindsets; by creating a
retail culture that puts the people
and planet first.
More highstreet brands and retailers are introducing
sustainable incentives to educate consumers.
Bring five items of pre-loved
clothing to be resold or
recycled to John Lewis for £5
off fashion or homeware.
Change Fashion
Circular Fashion
Retail Recycling Schemes
S/S 23 MODE 49

Trend 6
Brand
Highlight:
Cotopaxi
Sustainable
Future.
“Gear for good” – colourful clothing and functional
accessories built for the great outdoors, made by a
company that aims to make a difference in the world.
Cotopaxi’s (Re)Purpose® collection is made from surplus materials. This means that
colour combinations are unique, while keeping the leftover fabrics out of landfills. They
are also carbon neutral and donate 1% of revenue to support communities in need.
Sustainable Materials
Bright Branding
Do Good
50 MODE S/S 23 S/S 23 MODE 51

“I love my uniform because it gives me a level
of professionalism, and it helps provide the
patients and service users trust within my
capabilities and competence at doing my job.”
“…I feel
proud,
important…”
“I love my uniform
because it makes me
feel like I’m part of
the famlily”
Are you ready for the
ultimate celebration
of uniform wearers?
Mi Hub proudly launched the first-ever
annual International Uniform Week
earlier this year.
The week kicked an open call for
submissions as we asked wearers;
why do you #LoveYourUniform?
Throughout the celebration we invited
all uniform wearers who are passionate
about their uniform to tell their stories,
share what wearing their uniform means
to them and why they #LoveYourUniform.
Whether it’s a sense of belonging
and unity, pride in representing an
organisation, community, or something
personal to them, we wanted to hear
everyone’s story.
We invited wearers to get as creative
as possible, whether that was through
written text, an image, a video, or
even a poem. We wanted to see their
personalities shine!
Here’s a glimpse of the entries and
wonderful words shared by those who
love their uniform >>>
“Wearing a
uniform allows
me to do my job
to the best of
my abilities”
“It means I
am smart and
clean”
“Uniform gives
you a sense of
belonging, pride
and achievement”
Shortlisting has been tough, and we’re keeping it under wraps for
now! But, keep an eye on our social media, as we’ll be announcing
our #uniformheroes very soon!
Visit uniformweek.com to stay up to date with the celebration
announcements, and info on our 2024 campaign
“My uniforms
enables
me to pride
myself and
support my
professional
identity!”
52 MODE S/S 23 S/S 23 MODE 53

What
does a
uniform
mean to
Wear Next?
you?
Report
Contents:
There is no doubt that the pace with which COVID-19 appeared challenged
even the most resilient businesses as they had to adapt and respond to a
rapidly changing marketplace.
Throughout the pandemic, people sought comfort in being part of a
community; part of this comfort was seeing a familiar uniform, whether
that has been a local postie, a food delivery driver, supermarket staff or
other essential workers.
As such, during lockdown we conducted a survey where we asked both
wearers and customers, ‘what does uniform mean at this time?’ and the
response was that a uniform gives reassurance, a sense of security and a
feeling of certainty at an uncertain time.
Our research also showed that a uniform plays an important part in
delivering a world class customer experience, as well as employee
engagement and brand identity too.
So, what does a uniform mean to you?
Let us know by completing the short survey
www.surveymonkey.co.uk/r/MiHub2023
and look out for the results in the next edition of our magazine!
Clothing over 13% of the UK’s workforce,
global uniform supplier Mi Hub has
curated a report to analyse how the
corporate apparel industry has changed
to keep pace with society’s growing
awareness of topics such as diversity,
sustainability, and inclusion.
In a survey commissioned by Mi Hub,
72% 1 of respondents believe the future
of uniform will be more casual, with
increased use of technology, sustainable
fabrics, and more personalised elements
to demonstrate a person’s individuality.
This was mirrored by Mi Hub’s experience
that, over the last decade, materials such
as BCI cotton and fabric elements such as
rPET (recycled polyester) are being
chosen over less sustainable options, in a
bid to make more environmentally
friendly choices.
What’s more, ranges are becoming more
inclusive, with many companies
opting for gender-neutral wardrobes, and
incorporating fabrics and garments for
social and cultural minority groups, such
as innovative fabric that regulates body
temperature for menopausal women or
the inclusion of Hijabs and Kameez in
garment lines.
All of this suggests that the uniform
industry is evolving, with customer needs
and inclusivity being at the heart of it as
well as the key driver, with more
companies wanting to ensure that their
employees feel comfortable and catered
for in the workplace. This report will
provide statistics and insight from
industry experts in different business
functions to present a balanced view of
the changing world of uniform and what
the future looks like.
01 Background
02 Employee Attitudes
03 Sustainability
04 Gender Neutrality
05 Diversity & Inclusion
06 Conclusion
54 MODE S/S 23 S/S 23 MODE 55

The new WFH uniform
Section 1: employee attitudes
This chapter explores how changing
employee attitudes are affecting the
future of the corporate apparel
industry. As a global uniform supplier,
Mi Hub has been analysing changing
consumer perceptions and employee
attitudes towards uniforms. As the work
landscape moves at pace, with factors
such as the COVID-19 pandemic and an
increase in flexible working practices,
employee attitudes are changing — and
it’s this feedback that will guide the
future of what uniform should be.
Here are the top five
reasons why people like
wearing a uniform:
1
2
3
The ability to know
what you are
wearing each day
saves time
Takes away the
financial pressure of
buying a wardrobe
of work clothes
Enhances
employee pride
How do people feel
about wearing a uniform?
A survey by Mi Hub 3 analysed consumer
attitudes towards uniforms. This revealed
that 67% of people have worn a uniform
to work, with the majority of respondents
stating they liked wearing a uniform.
How people see the
purpose of uniform
Moreover, a further survey 4 revealed that
67% of people see the core purpose of
uniforms to create ‘brand recognition’,
while only 22% of respondents felt that
uniforms were most important for ‘employee
engagement’. While this doesn’t
necessarily suggest that uniforms don’t
play a role in employee engagement,
it does suggest uniforms are seen as a
branding tactic in today’s world.
Perception of the purpose
of a uniform
67%
brand
recognition
Each year, millions of individuals go
to work ‘in uniform’ — whether that’s a
branded ensemble or a corporate suit.
Since the global pandemic and the rise of
working from home (WFH), norms
towards uniform have shifted.
According to the Office of National
Statistics (ONS) 5 , in April 2020, nearly
half (46.6%) of all those in employment
did at least some work at home, making it
one of the biggest behavioural changes in
recent times. With this, the conversation
of ‘casualisation’ of formalwear has been
accelerated; comfort and wellbeing have
been shifted to the forefront of uniform
design.
Whilst spending more time at home
throughout the pandemic, consumers
embraced comfort with ‘loungewear’ sales
skyrocketing. Since then, Mi Hub’s apparel
lines have aimed to create an increase of
hybrid, multi-functional garments that
can effortlessly work for both an in-office
or WFH scenario. For example, one of
Mi Hub’s divisions, Alexandra, has begun
creating ‘smart look’ trousers with 28%
Lycra® for ease of movement,
incorporating infused fibres that are
naturally moisturising and hypo-allergenic
to add comfort. With the popularity of
hybrid working, it’s clear that the idea of
working from home isn’t going anywhere.
In April 2020, nearly
half of all those in
employment did at
least some work
at home
A Mi Hub survey 6 stated that 72% of
respondents said the uniform of the
future will be more casual, with increased
use of technology, including fully sustainable
fabrics and have the ability to personalise
elements to demonstrate a person’s
individuality. Comfort will continue to be
key as people move back to the office or
hybrid working. Brands are now ensuring
that their wearers feel empowered, free to
move and supported in their day-to-day
lives.
What do employee
attitudes tell us?
Current employee attitudes serve as a
mirror into the future of uniform -with
apparel brands, including Mi Hub, using
them to guide their design more than
ever. However, Mi Hub data shows us that
this is blended with the ever-increasing
importance of branding and marketing on
uniform design.
46.6%
Commenting on the importance
of paying attention to employee
attitudes, Deborah Gobey, Head of
Marketing at Mi Hub, said:
“More than ever, companies recognise
that by not listening to the sentiments
of their employees, they’re at risk of
employees feeling unhappy or
dissatisfied, which could result in an
overall negative brand reputation.
Making sure that uniform has been
designed with employees’ feedback,
wants, and needs in mind, is just as
important as creating a uniform that
looks good on a billboard.”
4
Makes an individual
easily identifiable to
customers
22%
5
Connects an
individual to the
brand’s identity
employee
engagement
56 MODE S/S 23 S/S 23 MODE 57

Section 2: Sustainability
This chapter explores how concerns
over sustainability are shaping the
future of uniform. Sustainability has
been a major topic of discussion
sweeping across the globe. This has
been propelled further after
discussions at COP27, the 2022 UN
Climate Change Conference, where
the nations underlined the scale of
the challenge facing humanity and
the need for everybody to play their
part.
Research by Deloitte 7 shows that 85%
of consumers are now making more
sustainable lifestyle choices, and
‘carbon cutting’ products and
services are a new phenomenon that
is increasingly seen on the high street.
This means that uniforms must be
reflective of these consumer
attitudes, whether that’s through
sustainable business practices or
environmentally friendly garments.
Making sustainable
choices
At Mi Hub, environmental objectives
are set every year, both at a local and
corporate level, to ensure that
sustainability is weaved into every
facet of the business.
Starting with ISO 14001
(Environmental Management
Standard), the company aims to
“identify and control the
environmental impact of its
activities, products, and services”
within the warehouse activity. This
also means the business can invest in
cutting-edge innovation that allows it
to continually improve environmental
performance.
Following these initiatives has saved
Mi Hub 39% on gas consumption in
one unit at the Logistics Centre and a
13.3% reduction in fuel consumed by
their onsite shunt vehicles - leading to
fewer greenhouse gas emissions.
Beyond this, there are methods that
are particularly effective for the
apparel industry when such
businesses are trying to reduce their
carbon emissions.
Reduction in gas
consumption
Reduction in fuel
consumed by onsite
shunt vehicles
58 MODE S/S 23 S/S 23 MODE 59

Smarter deliveries
Mi Hub aims to use 100% recycled
polyester in all garments where
polyester is present by 2025.
The way that businesses handle their
deliveries can have a major impact on
their environmental footprint — and
there are simple methods to deliver more
sustainably.
For example, when Dimensions creates
packaging solutions for clients, a
distribution option is set in place. This
allows clients to consider choosing journey
days — a single day of the week to receive
a delivery instead of multiple deliveries
throughout the week. This process
consolidates deliveries, saves repeat
deliveries, and reduces the overall carbon
footprint. By encouraging all customers to
consider journey days, the carbon
emissions saving is equivalent to the
running of 242 average-sized cars each
year.
Dispatch notes are another element of
deliveries that can result in unnecessary
paper wastage. To combat this, Mi Hub
aims to move to an electronic system,
meaning it can ‘go paperless’ and save up
to 130 metric tonnes of paper.
Dimensions has also applied stickers and
lids to inbound packaging boxes to reuse
them further at its Logistics Centre,
forming the narrative of the ‘Journey of
your Box’. Not only is this a way to engage
consumers; but, in the first year alone,
over 75,000 boxes were re-used rather
than sent for disposal. To date, 209,380
boxes have been reused saving the
equivalent of 1,381 trees used to produce
new boxes.
Journey Days -
A single day of the week
to receive a delivery
instead of multiple
deliveries throughout
the week
Material choices
There is increasing availability of
sustainable materials that the apparel
industry can adopt, such as BCI
cotton - Mi Hub has been investing in BCI
cotton since 2016 for its customers. The
Better Cotton Initiative (BCI) is a global
non-profit organisation using its
knowledge to support and resource others
to grow cotton and other crops more
sustainably — training farmers to use less
water, fertilisers, and pesticides — and to
waste nothing. Demand for sustainable
materials such as BCI cotton is growing.
BCI now comprises 20% of all global
cotton production and its membership
base has surpassed 2,400 members
spanning over 63 countries 8 .
Recycled polyester (rPET) is also used
heavily in the garment industry 9 . Most
recently, Mi Hub’s brand, Dimensions,
partnered with a market leading oil and
gas company to create a lasting solution
for its uniform, creating new polos which
were manufactured using 100% rPET. The
recycled polyester in each polo would
equate to 25 two-litre recycled plastic
bottles. Not only is the option of rPET
now competitively priced, but it also has
a lower environmental impact than virgin
polyester, uses less energy, and has a
smaller carbon footprint to manufacture,
in addition to preventing polyester from
going to landfill sites.
Plastic reduction
Plastic pollution is another concern. At Mi
Hub, where plastic packaging is required,
at least 30% of the plastic used must
contain recycled content and include
information to educate and encourage
consumers on where and how to recycle it
further.
The micron content in the plastic
packaging (meaning the thickness of any
plastic packaging used) for all garments
has been reduced to 38 micrograms, down
from 45mg, reducing 15% of all garment
plastic packaging.
Packaging ranges are designed so that
the minimum amount of plastic is always
sent when distributing. Where internal
movement is needed, pallet wrappers are
now being used - these are highly
stretchable films commonly made from
linear low-density polyethene. Although
they are plastic, the material can be used
efficiently meaning that Mi Hub has
reduced internal shrink wrap usage by
30%.
At least 30% of
the plastic used
must contain
recycled content
Clients, such as NHS Scotland, are also
engaging with this initiative where Mi Hub
has worked to reduce 50% of the plastic
packaging, equating to 56,733 500ml
bottles-worth of plastic. Other clients are
following suit and perusing more
sustainable options.
60 MODE S/S 23 S/S 23 MODE 61

End of garment life
Circularity
Research by Uniform Reuse states that, from the 16,000 tonnes
of waste produced by the corporate clothing industry, only 10%
is recycled or effectively used 10 . Mi Hub aims to tackle this issue
by conducting its operations with circularity at the heart. The
idea is to extend every product’s lifetime, by either refurbishing,
recycling or re-purposing the garments.
Recovered garments could include leather items like bags, belts
or paired serviceable footwear, which are de-branded and
exported to developing countries. Alternatively, garments can
be made into other functional products, such as sewer lining,
green roof lining, fuel pellets or mattress insulation.
Section three:
Gender neutrality
This chapter explores how the presence of
gender-inclusive collections in the apparel
industry has noticeably surged year on
year. Ranges are becoming more diverse,
and brands are becoming more
forward-thinking. However, is the future of
uniform on the same trajectory?
100% of garments sent to Mi Hub for
disposal avoid landfill and are either
recycled or recovered.
Speaking on the future of uniform, Head of Fabric
Development at Mi Hub, Ken Wright, says:
“Sustainability has been brought to the foreground of our
industry — and it’s something that will continue to evolve.
Whether it’s through changing garment materials or
packaging processes, our focus is on creating more
planet-friendly initiatives to reduce waste, recycle and
lower emissions. We firmly believe that the sustainable
approach is a mutually beneficial route. Thus, we will
always strive to provide innovative, bespoke solutions for
our customers whilst making a difference to our
environment.”
The current landscape
Research by WGSN (Worth Global Style
Network), the world’s leading consumer
trend forecaster, shows that the presence
of gender-inclusive apparel in the UK
rises annually by 113%, compared to an
average of 56% in the US. Retailers have
become conscious that not everybody
identifies with an individual gender, and
that identities can be fluid. Additionally,
more and more individuals are opting for
a gender-neutral aesthetic, increasing
unisex sizing and designs.
This is particularly apparent amongst the
younger generation, with a UNiDAYS
report revealing that 87% 11 of
respondents were calling out for more
gender equality and inclusion within
fashion. Despite the rise in popularity, over
half of the respondents (61%) 12 still held
the opinion that the mainstream fashion
industry overlooks minority groups,
including gender neutral and
transgender people. This was largely due
to the notion that labelling products as
‘men’s’ or ‘women’s’ displayed a lack of
inclusivity for many of the respondents.
Commenting on the future of traditionally gendered uniform,
Barbara Tomczak, Design and Development Director at Mi Hub, says:
“With changing social attitudes, fashion is becoming increasingly less
influenced by gender, and it’s key that apparel brands reflect this in their
garment lines. As we head into the next five years, it will be exciting to see
how uniform continues to break gender boundaries, moving away from a
binary approach to design and embracing gender fluidity.”
62 MODE S/S 23 S/S 23 MODE 63

More inclusive solutions
This insight helps to inform how the
uniform sector should evolve — and it
has already begun to. For example, when
Mi Hub designed Abellio London’s latest
uniform line, the team recognised the rise
of gender fluidity. Using technology, Mi
Hub transformed the company’s online
ordering portal, ‘Detail’, to provide
gender-neutral wardrobes. Abellio
London’s online order capturing process
completely opened up the previous
gender specific collections to all drivers,
allowing all genders to order uniform
items that represent their gender identity.
Uniform is a tool to unite an organisation
and bring confidence to the workforce.
Therefore, it’s important to recognise how
one person or group might be affected
by the design and ordering process of the
uniforms they are asked to wear. When
designed well and with inclusivity in mind,
a uniform can make sure that no
category of worker is excluded or
discriminated against.
Abellio London is part of the 10% of Mi
Hub clients who have chosen to drop
gender labelling over the past five years
and open their uniform wardrobes so that
individuals can choose whichever items of
clothing best suit their needs and
preferences.
Section four:
‘
When designed well
and with inclusivity in
mind, a uniform can
make sure that no
category of worker is
excluded or
discriminated against.
‘
Diversity and inclusion
Over the last few decades, the term
diversity, equality and inclusion (DEI)
has been at the top of many companies’
agendas, with attitudes in the workplace
evolving. Companies are now seeking
uniforms with DEI front of mind so that
their uniform accommodates everyone.
Mi Hub fully supports workforce diversity
initiatives, including - but certainly not
limited to - maternity, special measures,
Hijabs, Kameez, Kippah, vegan footwear,
and non-binary garments.
So, what do companies need to think
about when getting a uniform designed
with DEI in mind?
64 MODE S/S 23 S/S 23 MODE 65

Life stage
Uniform needs to support and reflect their wearers
- that’s why designers study their intended audience
to find the most appropriate fits and fabrics. This
could be said in any life stage or ability, from young
athletes to elderly volunteers. A life stage that often
doesn’t get enough attention is menopause. It is
said that around 75-80% 13 of women going through
menopause will experience hot flushes. However,
dressing for temperature can often be a problem
when it comes to uniforms as this factor is often
overlooked when designing a corporate wardrobe.
Mi Hub brand Dimensions has collaborated with
Tesco to develop a garment that would help their
colleagues who were experiencing menopausal
symptoms to feel more comfortable.
Using 37.5® technology fabric that regulates body
temperature, Dimensions developed a top designed
to either cool or heat the wearer. 37.5® technology
fabric works by keeping the wearer’s body
temperature at an ideal 37.5°C. The designers
state: “When you’re hot, patented active particles
embedded in the material remove sweat in the
vapor stage before liquid sweat forms, cooling you
down. When you’re cold, those same active particles
trap energy and remove moisture to help keep you
warm.” 14
The top, designed by Dimensions, doesn’t stand out
from Tesco’s other uniform items but brought
comfort to the wearers with a 95% 15 success rate.
Ethnic minorities
With an inclusive uniform, more than
‘shoes to shirt’ needs to be considered.
Reports from Diversity UK revealed that
about 13.8% of the UK population is from
a minority ethnic background, with London
having 40% of its population from the
Black, Asian & Minority Ethnic (BAME)
background 16 . Diversity and
representation are integral in uniform
design - particularly when the uniform
design is out of the employee’s control.
This includes creating provisions for
garments that don’t sit in a ‘necessary
for everyone’ status box. For example,
Mi Hub currently supplies a bespoke
Hijab to Greggs and a Kameez to NHS
Scotland to meet their Equality and
Diversity requirements.
Socioeconomic status
Each year, millions of individuals go to
work ‘in uniform’ - research by Mi Hub
shows that 67% 17 of the population has
worn a uniform to work. Work dress codes
may vary, but one of the prevalent reasons
for wearing them (particularly in 2022) is
that it has the power to mitigate pressure
and bias in the workplace.
Companies can use uniforms as a tool
to unite a cohort of people, break down
barriers to entry, and instil a sense of
safety and belonging in the people who
wear them.
Uniformed professions are not an answer
to socioeconomic hardships; however,
they can encourage equal opportunities
by placing one less expense completely on
the worker.
With uniforms, workers can save
themselves from the significant expense of
creating a work wardrobe. They provide
an opportunity for workers to choose
every day from very limited options, saving
them time as well as expense, improving
overall social mobility.
Uniform can be used as a
tool to:
Unite a cohort
of people
Break down
barriers to entry
Sense of safety
and belonging
Addressing the importance of Diversity,
Inclusion and Equality, Barbara Tomczak -
Design and Product Development Director
at Dimensions says:
“As a global company with over 620w
employees across the world, we recognise
the importance of inclusion and recognition.
For uniforms to perform as tools that unite
and bring comfort to colleagues, employees’
religious or cultural backgrounds, age,
socioeconomic status and preferences need
to be considered so that the uniform line
accommodates everyone.”
67% of the population has
worn a uniform to work
66 MODE S/S 23 S/S 23 MODE 67

Conclusion
Through its four divisions, Mi Hub is continuing to dress the global workforce and
encourage positive change and evolution. With the increase in technology and
awareness, Mi Hub can provide bespoke corporate clothing solutions that are
tailored to the exact needs of its clients.
As explored in the report, the prevalent themes moving forward into the future are:
1. Sustainability
In recent years, sustainability has been
brought to the foreground - with
consumers wanting to play a part in the
journey to net zero. Thus, there needs to
be a focus on creating more
planet-friendly initiatives to reduce waste,
recycle and lower emissions, whether
that’s through garment materials or
packaging processes.
2. Inclusivity
Employees need to feel represented
in the workplace, so uniform needs to
reflect that by catering to diversity in
culture, religion, gender presentation
and socioeconomic status.
3. Comfort
4. Innovation
With the increase in home and hybrid
working, comfort is key. That’s why Mi Hub
is not only creating uniform lines that
feature stretchy, soft fabrics but also
include those fabrics across the uniforms
of key workers who will continue to serve
on the front line in people-facing
positions.
Speaking on the future of uniform, Chief Executive Officer at Mi Hub, Hayley
Brooks, said:
“The world of uniform is changing — at both a corporate level and an employee
level. Whether it’s reducing the environmental footprint of our uniforms or creating
a more inclusive uniform wardrobe, it’s our mission to provide innovative, bespoke
solutions for our customers.”
Innovation has been central to Mi Hub’s
growth and helped the group secure
contracts to supply to over four million
individuals through globally representing
brands. New fabrics such as 37.5®
technology fabric allow Mi Hub to create
garments that are more durable, and
more supportive than ever before. Mi
Hub’s goal is to continue to be at the
forefront of technology and grow its
capability into the future.
Mi Hub is very pleased to announce
the relaunch of our newly named
podcast series Sew What?
Get ready to dive back into the world
of engaging and thought-provoking
episodes as we discuss topics such as
the supply chain landscape and
sustainable uniform solutions.
Featuring interviews with Mi Hub
colleagues who are experts in their
areas, our new series promises to
keep you informed and up to date
with the goings on at Mi Hub and our
brands.
With a revamped format and a team
of hosts, our podcast series is back to
bring you more insights to our brands
in a more entertaining format to join
you on coffee breaks and commutes.
Did you hear our special colleague
episode in March to commemorate
Women’s History Month?
If you missed it, listen here:
Listen Here
We would love to give our customers
the opportunity to join us on episodes
and be part of the conversation,
keeping our listeners informed,
inspired, and engaged.
If you’re interested, please drop a line
to: marketing@mi-hub.co.uk
Sew What? is available on all major
platforms.
Sources available on request
68 MODE S/S 23

WHAT’S
NEXT?
mi hub
news
With offices in the UK, Europe, USA
and Asia, there is always something to
report on from around the world and
we’d like to share our favourite stories
with you:
Dimensions
Alexandra
Yaffy
Affinity
Double Award Winner!
Alexandra awarded NHS Contract
Welcome Roger Foster – Commercial Director
Introduction to the US Division
S/S 23 MODE 71

Mi Hub is thrilled
to announce that
Dimensions has
won the NAUMD
‘Image of The Year’
Award.
Following last year’s PCIAW Award for Best
Managed Major Contract, for the Tesco
rollout, at an award ceremony on 19th
April, the NAUMD (Network Association of
Uniform Manufacturers and Distributors)
crowned Dimensions the winner of ‘Image
of the Year’ in the retail (grocery stores)
category, for its work on a Tesco uniform
programme that clothed over 275,000
colleagues.
The NAUMD works with the Image Apparel
Institute each year to award the best
workplace apparel programmes with its
‘Image of The Year’ award. Criteria for
the award includes design originality,
projection of branding, functionality
for the job, sustainability, and the use of
technology and innovation.
Dimensions’ Tesco uniform rollout was
recognised for its inclusivity and diverse
range of garments. With over 275,000
colleagues ranging from shop floor to
administration colleagues, drivers and
security, it was so important to have
a uniform range that would work for
everybody.
patented 37.5 fabric into a garment that
was developed to be menopause friendly.
To hit a 9-week delivery window, it was
imperative for at least 95% of colleagues to
order their uniforms online. Recognising the
rise of gender fluidity, which has brought
about an emphasis of the importance of
being comfortable in your own skin, and
through the use of technology, Dimensions
developed the online ordering portal,
Detail, in order to be able to provide
gender neutral wardrobes and capture
275,000 colleagues new uniform orders.
The Dimensions’ design team worked
closely with Tesco stakeholders, and over
6,000 Tesco colleagues took part in a 6
week wearer trial, so they were able to
design to the workforce’s specifications,
and meet the timelines required for a roll
out to all colleagues!
The uniform rollout programme was the
largest rollout of a new uniform in the UK
and was achieved in 65 days where the
team delivered 2.2 million garments to over
2,950 locations!
Strategic Account Manager, Ann Barbour,
who manages the Tesco account said:
“What a great performance from the team.
I feel proud to be part of this world class
winning team!”
The sheer scale of the project, involving all
areas of the Dimensions and Tesco business
from IT, Branding, Marketing, Logistics,
Procurement, Finance, Buying, Tesco
Leadership team and the external supply
chain was a true demonstration of a “Best
Managed Major Contract”.
To roll out 2.2m garments to 275,000
colleagues within a short window was
achieved through the skill and sheer
dedication of the people working on the
project in agreeing a strategic plan that
would work for both parties, making it
happen and sticking to the plan. Part of
the success of the project was also being
flexible in the approach so that the team
could mitigate the challenges along the
way; not least the pandemic, which they
overcame by continual conversations,
highlighting any risks, agreeing a
contingency plan and communicating
regularly with all concerned so everyone
was informed and working to the same
plan.
This award win reinforces the teams’ efforts
who feel proud to be part of a uniform
solutions business that serves a diverse,
multi-faceted international market, with
award-winning corporate clothing solutions
that Mi Hub and its brands have become
recognised for.
One of the key elements of the uniform
programme was inclusivity and that
all colleagues felt comfortable in their
uniform. The collection included a garment
that was specifically designed for a deaf
colleague, bespoke safety footwear for
another colleague with special footwear
needs, as well as incorporating Mi Hub’s
Ian McGinty, Commercial Director
at Dimensions said: “this is fantastic
recognition on the global stage that the
team at Dimensions really is world class in
delivering uniform programmes to some
of the biggest, most prestigious brands.
Everyone should be proud of this winning
team”.
It was the largest new uniform rollout
in the UK and was achieved in 65
days. 2.2 million garments were
delivered to over 2,950 locations!
Double Award Winner!
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awarded as a preferred supplier
in the NHS National
Uniform Contract
We are thrilled to announce that Alexandra
has been appointed as a preferred supplier
onto the national healthcare uniform
framework after a stringent and competitive
procurement process.
Model is wearing D313 tunic in Hospital Blue
Hayley Brooks, CEO of Mi Hub, said: “We are delighted to
have been appointed as a preferred supplier for this national
project and we are very much looking forward to continuing
to work in collaboration with NHS Supply Chain to develop
and launch the new uniform.
Our Alexandra brand has been providing uniforms to NHS
trusts as awarded suppliers of the current national uniform
frameworks, for the NHS in Scotland, and Wales, so our
understanding of the healthcare environment will help us to
co-develop the new uniform with the wearer in mind. We look
forward to working in collaboration with NHS Supply Chain
and in continuing to support and service the needs of our
customers in each trust.”
Alexandra has had a fascinating journey, from its
establishment nearly 170 years ago where it sold high-end
fashion to women, to now being a tier one supplier to the NHS
in England for medical scrubs and gowns, as well as having a
long history of supplying uniforms for generations of student
and qualified nurses, and other healthcare professionals
throughout the UK.
The company began operating in 1854 as Alfred Isaac Davis’s
hosiery and hat shop in Redcliffe Street, Bristol, before
relaunching as Alexandra in 1880.
Models are wearing
from left to right -
HP20 Scrub top in Navy
HP20 Scrub top in Pale Blue
The company was named after the fashionable wife of
the future Edward VII – and Queen Alexandra would later
become instrumental in the founding of modern nursing
units such as the Red Cross and Queen Alexandra’s
Royal Army Nursing Corps, which required the sort of
standardised uniforms that the company now provides.
As the growth in women’s workwear developed through
the 20th century, Alexandra began to focus on supplying
this high-quality, hardwearing, comfortable clothing to a
range of industries, eventually specialising in healthcare.
Brooks concludes: “We are proud to have played a part in
the advancement of women’s workwear at the start of the
20th century, to where we are now honoured to serve the
NHS,”
“We are over the moon to
have reached this stage
of the process. I am sure
for many it feels that we
have been waiting for
this day for a long time,
with the unexpected,
yet unavoidable, delays
caused by the impact
of Covid-19. I am proud
to be leading the team
for this project. We are
looking forward to working
together, and continuing to
engage across the NHS, to
bring this project to reality
to deliver the national
healthcare uniform the
NHS workforce deserves.”
Diane Woodham, Category
Manager, NHS Supply
Chain
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YAFFY WELCOMES
ROGER FOSTER
COMMERCIAL DIRECTOR
Founded in 1924, as a raincoat
manufacturer, Yaffy, one of the Mi
Hub family of brands, is a leading
supplier of high-performance
outerwear and technical clothing
to Police Forces, both in the UK &
internationally.
Complimented by Mi Hub’s
world sourcing, manufacturing,
warehousing and logistics, Yaffy’s
product portfolio includes dog
handling, motorcyclist, pedal
cyclist and equestrian specialist
waterproof clothing for the Police
Force, along with PPE and highly
technical products such as public
order garments to CAST standards,
Category lll PPE, waterproof and
high conspicuity clothing, along
with specialist equipment carriers
including taser carriers.
Celebrating its centenary year next year, Yaffy
has announced the appointment of Roger Foster
to the position of commercial director.
Formerly sales and marketing
director for Ballyclare International,
Roger has joined the senior
management team at Yaffy
and brings with him a wealth of
knowledge across numerous sectors
in apparel and retail.
Phil Harland, Director of Client
Management, said: “I am delighted
that Roger has joined the Mi Hub
family. Working within our Yaffy
brand, his vast experience in the
blue light marketplace, as well as his
knowledge of the highly technical
product requirements needed in this
specialist area, will be an asset to our
business.
“Yaffy is recognised as the leading
provider of police, and emergency
services garments, footwear and
accessories in the UK and many
other countries across the world,
and having specialists such as Roger
in our team, will ensure that we
continue to be that trusted supplier
to our emergency services.”
Yaffy is recognised
as the leading
provider of police, and
emergency services
garments, footwear
and accessories in the
UK and many other
countries across the
world...
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Since the acquisition of the Affinity
brand, the Mi Hub management
team has progressed its strategic
development plan, by investing over
$11.5 million to lease and equip a
new 100,000+-square-foot space in
Jeffersonville, Indiana, which now
serves as the US headquarters.
The new facility has on-site
embroidery and alterations in
addition to laser-cut, heat transfer
capabilities, sublimated patches, spot
sublimation, and state of the art laser
engraving and much more.
Two-day ground
shipping to
75%
of the
US population
The state-of-the-art distribution
center in Jeffersonville, contributes
several benefits to our US clients,
including being at the center of a
34-state distribution area in the
eastern United States, allowing for
two-day ground shipping to 75% of
the US population.
Affinity Customer
Hawaiian Airlines
we continue
to invest,
innovate,
challenge
and change
Having won several design awards,
one of Affinity’s biggest strengths is
the international design team. Utilizing
the group in-house design capabilities,
Affinity can offer custom designed
apparel that is versatile and stylish,
which suits the needs of the wearers and
gives the best first impression of a brand.
Affinity also offers design services such as
continual assessment of industry trends,
cross-functional solutions for garment
enhancement, quick integration of
design elements, and extending Program
Lifecycle by phased integration, waste
reduction, and inventory management.
Hayley Brooks, Mi Hub’s CEO said: “This
is an exciting time for Mi Hub and the
Affinity brand. Our investment in the
new global distribution center and brand
marketing support, demonstrates our
commitment to solidifying our strength
in the marketplace, as a company who
specializes in implementing domestic
and global full-service, custom apparel
programs for partners, worldwide
together with an online catalog of
clothing designed for durability and
performance.
As part of our strategic development
plan, we will see Affinity go from
strength to strength as we continue to
invest, innovate, challenge and change;
to become the largest US experts in
corporate clothing and workwear
solutions within the mid-market
uniform sector.”
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CHARITY
Get ready to join us in making a difference! We’re thrilled to share our new charity
partners for 2023-2026, covering international, national and local organisations.
After a global call-out in 2022, we received submissions from far and wide, seeking charities that share our values of
community, sustainability and integrity. We’re proud to say that we’ve found some amazing partners who are doing incredible
work to make the world a better place.
Our search was rigorous, with Mi Hub colleagues consulted throughout the selection process. We‘ve already started
collaborating with these charities and can’t wait to help make a real impact. Our Charity Partners for 2023 - 2026 are;
Crisis
Group partnership for all locations and brands.
Crisis work directly with thousands of homeless people every year. They provide vital
help so that people can rebuild their lives and are supported out of homelessness for
good. Crisis offers one to one support, advice and courses for homeless people in 12
areas across England, Scotland and Wales.
How they help someone depends on their individual needs and situation. It could be
with finding a home and settling in, getting new skills and finding a job, or help with
their health and wellbeing. Together with homeless people and Crisis supporters,
they campaign for the changes needed to end homelessness for good.
The Children’s Hospice Southwest
Local partnership for the Thornbury office.
For more than 30 years Children’s Hospice South West has been caring for children
with life-threatening conditions by providing children’s hospice and professional family
support services. They are dedicated to making the most of short and precious lives
through the provision of the best possible hospice care for children and young people
with life-limiting conditions. The care offered at each of the three hospices is not just
about medical and nursing support for sick children but enriching lives of the children
and their whole family.
LEARN MORE › › ›
Jeffersonville Community Kitchen
Local partnership for the Affinity office.
The Community Kitchen, located at 1611 Spring Street in Jeffersonville, Indiana, is a
charitable organization whose mission is to provide a free, hot meal, 5 days a week, to
the needy and hungry in our area. Founded in 1989 by a group of dedicated volunteers,
the Kitchen began as a small operation but has grown steadily and now serves 52,000
meals annually. It is wholly supported by cash and in-kind donations from the township
trustee and local businesses, churches and individuals.
LEARN MORE › › ›
LEARN MORE › › ›
The Salvation Army
International Support.
The Salvation Army’s mission is for everyone to experience life in all its fullness and the
services they offer are diverse and responsive to the realities of life in the communities
they serve. The Salvation Army offers practical help for people without discrimination,
standing up for those who are vulnerable and fighting against injustice.
Mi Hub has been working alongside The Salvation Army for a number of years with
regards to uniform upcycling and are proud to continue to do so.
Sometimes items can still be in good condition but due to a new rollout, the full uniform
will be replaced, in this case we have worked alongside The Salvation Army to donate
these unwanted garments which results in these items being diverted from landfill and
given a new lease of life.
LEARN MORE › › ›
My Bag Charity
Local partnership for the Castle Donington office and Logistic Centre.
My Bag Charity provides a practical bag of comfort items for every child who enters
foster care. Over 32,000 children enter foster care each year. That’s 88 children each
and every day. Of these, nearly 600 live in Nottinghamshire. That is 1 child every 17
hours in Nottinghamshire alone.
LEARN MORE › › ›
Hayley Brooks
ceo at mi hub
We’re delighted to begin our
relationships with our 2023-2026
charity partners. When selecting our final
charities, we chose charities close to our
employees’ hearts, whilst also ensuring
the charities shared our values.
Our commitment to ESG is in our DNA at
Mi Hub, and having supported several
charities over the years, our colleagues
are incredible when it comes to raising
money, donating their time, knowledge
and resources, and championing causes
they care about. I can’t wait to see these
partnerships develop and achieve great
things over the next three years.
S/S 23 MODE 81

Crisis
WHAT HAVE WE BEEN
UP TO SO FAR?
Over 300,000 individuals and families across Britain could
be forced into homelessness this year with the increase
in the cost of living, so last Christmas we kicked off our
partnership with a £1,000 donation to support them in
providing warmth, healthcare, food and company to
people experiencing homelessness across the UK.
PAID TIME OFF TO
VOLUNTEER
Mi Hub colleagues get paid to give back through our latest employee benefit upgrade!
Our team has just upped the ante on our benefits package by offering paid time off for volunteering. That’s right, folks! Colleagues
can now support their favourite charities during work hours, thanks to our fantastic new incentive. It’s never been easier for our
colleagues to make a positive impact.
My Bag Charity
We hosted an amazing pop-up event at our Castle
Donington Office and Logistics Centre. Stuart from My
Bag Charity came to visit, and our colleagues had a
blast learning about how they can help. With delicious
snacks and friendly conversations, the teams were in high
spirits. But it didn’t stop there! Our colleagues also raised
£518.96 through an exciting raffle hosted by the charity.
It’s safe to say that we’re incredibly proud of everyone who
participated and made a difference.
Children’s Hospice
Southwest
Amanda from Children’s hospice Southwest dropped in to visit
colleagues at our Thornbury office for a lunchtime meet and greet
and raffle event. Our colleagues had a blast chatting with the
charity and learning more about our partnership.
Join us in giving the team a huge round of applause as they raised
£126.
Amanda Gallagher, Corporate Partnerships Fundraiser at
Children’s Hospice Southwest, said:
“We are so excited to have been chosen as Mi Hub’s local charity
partner for Thornbury. We have a whole calendar of events
planned and we’re looking forward to sharing more about the
charity, how the team can get involved and why their support
makes a difference, throughout 2023 and beyond!”
Castle Donington
Volunteer Centre
Local partnership for the Castle Donington office and Logistic
Centre.
Over the years we have evolved from meals on wheels to providing
a range of services including community minibuses, medical car
services, lunch clubs and social groups. For 40 years we have
met the needs of the communities of Castle Donington and the
surrounding villages. We support a diverse range of people, in
particular those that are older, disabled or infirm, local groups
(sports clubs, art groups, lunch clubs).
LEARN MORE › › ›
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NEW
RANGE
NEW
BEGINNINGS
The
Edit2
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Our most innovative uniform
range customisable to fit any
sector or business need. For
more information please email;
marketing@mi-hub.co.uk