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DECEMBER 2015

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Tell them you saw it in<br />

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FORUM continued on page 27<br />

two million square feet of office space<br />

across the state.<br />

“In the political arena you can<br />

parlay many opportunities,” said Boji.<br />

“It is not just legislative issues and<br />

what bills pass. It is understanding the<br />

process. It is simple. It is sitting down<br />

with people, understanding them,<br />

working together and creating a win/<br />

win situation. We created a niche in<br />

our company that we pride ourselves<br />

on — as an organization we are probably<br />

one of the most profound development<br />

companies in Michigan based<br />

on private/public partnerships.”<br />

The Boji Group recently won a<br />

state senate bid and has numerous development<br />

agreements across Michigan.<br />

“It was that talk with Dennis<br />

Muchmore that gave me the understanding<br />

that what my father bought<br />

for the family was not just a building;<br />

it was a landmark opportunity.”<br />

The panelists also discussed opportunities.<br />

Each had stories to tell and<br />

advice to share. However, they did not<br />

fail to recognize attendees in the room<br />

who have their own success stories.<br />

“Preparedness is key,” said Kello.<br />

“I graduated college and experienced<br />

a lot of failures, and have learned how<br />

to be prepared for when opportunity<br />

presents itself.” <br />

The Bank of Michigan created a<br />

niche with Money Service Businesses<br />

(MSB) when they realized other<br />

banks were terminating their relationships<br />

with stores that cash checks<br />

and create money orders.<br />

“We seized this opportunity and we<br />

are the biggest bank in Michigan and<br />

one of the biggest in the entire country<br />

in the area of MSB,” Sarafa said.<br />

For Ammori and team it has been<br />

about complementing each other’s<br />

strengths by having each partner<br />

stick to what he does best.<br />

“My brother Omar is a finance<br />

guy. He is very methodical. Mark is a<br />

certified public accountant. Kevin is<br />

a bulldog in real estate. I move very<br />

fast and focus on employee management<br />

and customer service,” Ammori<br />

said. “You also have to know when it<br />

is time to hire. We did everything in<br />

the beginning – sales, marketing and<br />

human resources until we hit 50 stores<br />

and the business began to struggle.”<br />

Wireless hired professionals from<br />

other corporations like Gap, Pottery<br />

Barn and Pulte Homes to help run<br />

the operations, which enabled them<br />

to continue their growth.<br />

Louie Boji decided years ago that<br />

diversification was going to be the<br />

Boji business model, which enables<br />

them to be poised for opportunity as<br />

well as handle economic downturns.<br />

“It would take one heck of a tsunami<br />

to hit all of our industries,” said<br />

Ron Boji. “Diversification has proven<br />

to work for us and our success has also<br />

been because of our team. We created<br />

a team where people have vested interests<br />

in the business. It is also about<br />

surrounding yourself with people who<br />

are smarter than you but also knowing<br />

how to lead. At the end of the day,<br />

the buck stops with you.”<br />

It was the evening’s moderator<br />

who poignantly pointed out that although<br />

experience, knowledge and<br />

skills are vital for business success,<br />

never discount a community and its<br />

culture. “Culture eats strategy for<br />

lunch all day,” said King.<br />

28 CHALDEAN NEWS <strong>DECEMBER</strong> <strong>2015</strong>

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