QHA-Review_July_digital
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SHOWCASE<br />
DISCOVER YOUR BEST KENO AT AGE<br />
KENO WILL BE SHOWCASING ITS LATEST INNOVATIONS AND TOOLS, AND OFFERING EXPO EXCLUSIVE DISCOUNTS,<br />
TO HELP YOUR VENUE GET THE MOST OUT OF KENO.<br />
Keno is delighted to be exhibiting at the Australasian<br />
Gaming Expo again this year, with a focus on assisting<br />
visitors create the ultimate Keno entertainment<br />
experience in their venues.<br />
The team will be giving live capsule demos of Keno’s<br />
latest technology and tools, including the Keno app,<br />
Keno Connect, and Keno Training Portal, plus offering<br />
exclusive discounts and competition entry to visitors.<br />
Here are four reasons to visit Keno.<br />
1. Get a promo discount to boost customer<br />
engagement<br />
If your venue is planning its next in-venue promotion or<br />
hasn’t tried local area marketing (LAM) yet, it’s worth<br />
a visit to the stand to take advantage of the expoexclusive<br />
discount Keno is offering visitors on the next<br />
promotion they order.<br />
The proven, most effective way to promote Keno<br />
and increase sales performance is by utilising LAM.<br />
Keno’s 2022 customer survey revealed 64% of<br />
venues believed LAM promos were appealing to their<br />
customers and almost 60% said their Keno sales<br />
increased during the promotional period.<br />
2. Find out how the Keno app improves<br />
customers’ playing experience<br />
The Keno app allows customers to enjoy an<br />
immersive, <strong>digital</strong> playing experience. It essentially<br />
digitises players’ retail tickets to deliver features<br />
designed to build anticipation and create a more<br />
rewarding and sensory playing experience.<br />
The app allows players to watch games live, get realtime<br />
win notifications, and have a <strong>digital</strong> history of<br />
their retail tickets, so they never miss a win.<br />
Another benefit is that it automatically enters<br />
players into Keno’s ongoing Second Chance Draw<br />
promotion, removing the need for scanning tickets<br />
and entering online. This has been a popular feature,<br />
with four of the five $1,000 cash prize winners in<br />
April entering via the app.<br />
3. Learn how to utilise the Keno Training<br />
Platform and Keno Connect<br />
Keno’s training platform is the ultimate way to<br />
educate your club’s operators and managers<br />
about Keno hardware, marketing and sales. By<br />
understanding how to access eLearning materials,<br />
you can register your staff for training, which will<br />
benefit your customers and bottom line<br />
Likewise, learning how to effectively navigate and<br />
utilise Keno Connect is essential to maximising Keno.<br />
Keno Connect is the gateway to a variety of ongoing<br />
and campaign point of sale materials and marketing<br />
assets, as well as important updates and news.<br />
4. Awesome competition and merch<br />
Last but not least, visitors can enter Keno’s expo<br />
competition, with great prizes up for grabs for you<br />
and your venue. Plus, the team will be giving away<br />
expo goodies that you’ll want to keep!<br />
Come and see the team at stand 234 and get the<br />
most out of Keno.<br />
<strong>QHA</strong> REVIEW | 60