Spa & Wellness MexiCaribe 50, Verano 2023
Para entusiastas y profesionales de la industria del spa y bienestar. Proporcionamos información actualizada de las tendencias del spa a nivel nacional e internacional, así como noticias y eventos, productos y servicios, nuevos lanzamientos, experiencias de spa, oportunidades para establecer contactos y redes de comunicación, e información sobre la comunidad cada vez mayor de profesionales del spa en una industria creciente. Nuestra meta es reunir a la comunidad de profesionales del spa. Lee nuestros artículos y la revista en línea, responde los sondeos, encuentra proveedores y eventos, consulta la sección de contrataciones, añade imágenes en nuestra galería, sigue nuestro blog y únete a nuestras redes sociales en Facebook, Twitter y LinkedIn, sé parte de la comunidad del spa en México, El Caribe y América Latina.
Para entusiastas y profesionales de la industria del spa y bienestar. Proporcionamos información actualizada de las tendencias del spa a nivel nacional e internacional, así como noticias y eventos, productos y servicios, nuevos lanzamientos, experiencias de spa, oportunidades para establecer contactos y redes de comunicación, e información sobre la comunidad cada vez mayor de profesionales del spa en una industria creciente. Nuestra meta es reunir a la comunidad de profesionales del spa. Lee nuestros artículos y la revista en línea, responde los sondeos, encuentra proveedores y eventos, consulta la sección de contrataciones, añade imágenes en nuestra galería, sigue nuestro blog y únete a nuestras redes sociales en Facebook, Twitter y LinkedIn, sé parte de la comunidad del spa en México, El Caribe y América Latina.
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SOCIAL WELLNESS &<br />
Sauna Aufguss<br />
The hydrothermal sector has experienced huge growth as the world has re-opened post-pandemic.<br />
An interesting, and not so surprising, trend given the complex levels of societal loneliness and<br />
alienation that Covid laid bare - is the adoption of more European-style, communal spa models<br />
that encourage social gathering, resulting in a renaissance of both historical and modern communal<br />
bathhouses and hot springs sites. One unique activity that is rapidly gaining in popularity is sauna<br />
aufguss. Its original incarnation was utilitarian: sauna attendants (or masters) were positioned inside<br />
saunas, waving a towel to help circulate heat, humidity and infusions. Today’s aufguss experience<br />
can be anything from an elaborate show featuring mesmerizing towel work with audiences clapping<br />
and singing along with the performance to a much quieter, almost out-of-body, meditative journey<br />
or sound bath.<br />
What makes aufguss so exciting is that it sits between encouraging rest and rejuvenation and acting<br />
as a social gathering point for building community and bonding around a shared purpose. Demand<br />
for event saunas, large-scale saunas that can accommodate at least 10 people (the largest in the<br />
world hosts up to 300!) is surging across North America. Event saunas also need to provide enough<br />
space for the attending sauna master to perform.<br />
There are many design considerations that make event saunas fit for purpose:<br />
• crucially, the focal point (center) of an event sauna is always the sauna heater, which should be<br />
creatively clad, but also configured to rapidly reheat the sauna rocks after each dramatic infusion of<br />
water or ice balls by the sauna master<br />
• specialized theater-like seating,<br />
• internal sound and lighting that can really ‘take the heat’<br />
• an adjacent control room that includes the equipment required to run the audio/visual displays for<br />
each performance<br />
Once in place, event saunas provide a new way to connect with, and delight, current and future guests.<br />
Another, more tangible benefit is an entirely new revenue stream: simply charging an additional $20<br />
usd per performance, will reap a 100-person capacity spa running at <strong>50</strong>% occupancy, approximately<br />
$2,000 usd/day with just two daily performances. When not being used for a performance, these<br />
saunas can also be operated as a traditional Finnish sauna.<br />
Por Don Genders<br />
CEO, Design for Leisure<br />
www.designforleisure.com<br />
www.spawellnessmexico.com