Construction Monthly Magazine | Houston 2023 Build Expo Show Edition
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Sponsored by<br />
SALES<br />
Common <strong>Construction</strong> Sales Mistakes<br />
Thursday, 9:30 a.m.-11:00 a.m. | Room 600<br />
Tom Woodcock<br />
President | Seal the Deal<br />
Many in the construction industry consistently make<br />
the same mistakes that kill their opportunity. There are<br />
many common errors and mentalities that hinder sales<br />
success. We’ll put a light on these problems and give the<br />
behaviors that counter them. Make sure your approach to<br />
the customer base is the most effective possible. These<br />
errors are often made without the contractor even realizing<br />
they’re making them. These cripple their chances of winning<br />
profitable projects.<br />
Target Audience: Architects, General Contractors,<br />
Subcontractors, <strong>Build</strong>ers, and Remodelers<br />
AIA 1.0 AIA Credit<br />
Sustainability and resiliency:<br />
How it applies within the Built World<br />
Thursday, 9:30 a.m.-10:30 a.m. | Room 605<br />
Fernando Pagés Ruiz<br />
Consultant | Vinyl Siding Institute<br />
AIA 1.0 AIA Credit<br />
PVC101 — The Benefits & Uses<br />
of Cellular PVC |<br />
Thursday, 9:30 a.m. - 10:30 a.m. | Room 603<br />
Ben Kitchens<br />
Market Development Specialist |<br />
Versatex <strong>Build</strong>ing Products<br />
Upon completion of this course, architects and participants<br />
will understand:<br />
• Properties of cellular PVC<br />
• Cellular PVC micro-ingredients<br />
• Key differences between high and low-quality cellular PVC<br />
• Ease of use and adaptability<br />
1 Hour and attendees will receive 1 LU credit from AIA, and<br />
the objectives are as follows:<br />
1. Learn about vinyl’s resiliency<br />
2. Learn about cladding and facades’ roles in sustainability<br />
and resilience<br />
3. Learn about material sustainability - and the<br />
environmental impact<br />
4. Learn about environmental impact measures and how<br />
everything impacts the environment<br />
Target Audience: Architects and Developers<br />
• Common and unique end-use applications<br />
• Painting, staining, and laminating options<br />
• PVC’s contributions to Sustainability<br />
• Properties of Cellular PVC Trim<br />
• Are all cellular PVC Trims the same?<br />
• Working With PVC<br />
• Uses & Applications<br />
5. Residential – Exterior & Interior<br />
6. Commercial<br />
7. Multi-Family<br />
8. Historical Preservation<br />
• Dark paint technology for cellular PVC trim<br />
• New trim surface technology - Film Laminates<br />
• PVC’s contribution to Sustainability<br />
Target Audience: <strong>Build</strong>ers, Contractors and Architects in<br />
Commercial and Residential applications<br />
ESTIMATING<br />
Estimating, Pricing and Increasing<br />
Sales with Upgrades & Selections<br />
Thursday, 9:30 a.m.-10:30 a.m. | Room 601<br />
Rilee Fisher<br />
Director of Business Development | JobTread<br />
We don’t always need to cut our profit to win the job! Learn<br />
how to leverage JobTread to estimate effectively, price jobs<br />
to reach target profits, and increase your sales through<br />
upgrades and selections.<br />
Target Audience: <strong>Build</strong>ers, Contractors, Remodelers,<br />
Specialty Contractors, Business Owners<br />
PROJECT STRATEGY<br />
How a Coating Application Can Fail:<br />
Ways to Prepare for a Positive Result<br />
Thursday, 9:30 a.m.-10:30 a.m. | Room 607<br />
Chase Valdez<br />
Sales Manager | Coval Technologies<br />
Learn ways to avert a coating application failure, with advice<br />
on correctly preparing and testing a flooring or infrastructure<br />
surface. Find the tools to determine whether a substrate<br />
is coating-ready, and the factors that can and cannot be<br />
adjusted for a successful application.<br />
Target Audience: Architects, General Contractors,<br />
Commercial <strong>Build</strong>ers, Subcontractors - Flooring<br />
professionals, Remodelers, Facilities Managers, <strong>Build</strong>ing<br />
Owners, Municipalities, Spec Writers, Government<br />
agencies<br />
34 CONSTRUCTIONMONTHLY.COM