Construction Monthly Magazine | Houston 2023 Build Expo Show Edition

Sponsored by
SALES
Common Construction Sales Mistakes
Thursday, 9:30 a.m.-11:00 a.m. | Room 600
Tom Woodcock
President | Seal the Deal
Many in the construction industry consistently make
the same mistakes that kill their opportunity. There are
many common errors and mentalities that hinder sales
success. We’ll put a light on these problems and give the
behaviors that counter them. Make sure your approach to
the customer base is the most effective possible. These
errors are often made without the contractor even realizing
they’re making them. These cripple their chances of winning
profitable projects.
Target Audience: Architects, General Contractors,
Subcontractors, Builders, and Remodelers
AIA 1.0 AIA Credit
Sustainability and resiliency:
How it applies within the Built World
Thursday, 9:30 a.m.-10:30 a.m. | Room 605
Fernando Pagés Ruiz
Consultant | Vinyl Siding Institute
AIA 1.0 AIA Credit
PVC101 — The Benefits & Uses
of Cellular PVC |
Thursday, 9:30 a.m. - 10:30 a.m. | Room 603
Ben Kitchens
Market Development Specialist |
Versatex Building Products
Upon completion of this course, architects and participants
will understand:
• Properties of cellular PVC
• Cellular PVC micro-ingredients
• Key differences between high and low-quality cellular PVC
• Ease of use and adaptability
1 Hour and attendees will receive 1 LU credit from AIA, and
the objectives are as follows:
1. Learn about vinyl’s resiliency
2. Learn about cladding and facades’ roles in sustainability
and resilience
3. Learn about material sustainability - and the
environmental impact
4. Learn about environmental impact measures and how
everything impacts the environment
Target Audience: Architects and Developers
• Common and unique end-use applications
• Painting, staining, and laminating options
• PVC’s contributions to Sustainability
• Properties of Cellular PVC Trim
• Are all cellular PVC Trims the same?
• Working With PVC
• Uses & Applications
5. Residential – Exterior & Interior
6. Commercial
7. Multi-Family
8. Historical Preservation
• Dark paint technology for cellular PVC trim
• New trim surface technology - Film Laminates
• PVC’s contribution to Sustainability
Target Audience: Builders, Contractors and Architects in
Commercial and Residential applications
ESTIMATING
Estimating, Pricing and Increasing
Sales with Upgrades & Selections
Thursday, 9:30 a.m.-10:30 a.m. | Room 601
Rilee Fisher
Director of Business Development | JobTread
We don’t always need to cut our profit to win the job! Learn
how to leverage JobTread to estimate effectively, price jobs
to reach target profits, and increase your sales through
upgrades and selections.
Target Audience: Builders, Contractors, Remodelers,
Specialty Contractors, Business Owners
PROJECT STRATEGY
How a Coating Application Can Fail:
Ways to Prepare for a Positive Result
Thursday, 9:30 a.m.-10:30 a.m. | Room 607
Chase Valdez
Sales Manager | Coval Technologies
Learn ways to avert a coating application failure, with advice
on correctly preparing and testing a flooring or infrastructure
surface. Find the tools to determine whether a substrate
is coating-ready, and the factors that can and cannot be
adjusted for a successful application.
Target Audience: Architects, General Contractors,
Commercial Builders, Subcontractors - Flooring
professionals, Remodelers, Facilities Managers, Building
Owners, Municipalities, Spec Writers, Government
agencies
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