Construction Monthly Magazine | Houston 2023 Build Expo Show Edition

WEB MARKETING
Google Partner and Chief Marketing
Officer Teaching ‘The Google
Demands of Your Website’
Wednesday, 9:30 a.m. - 10:30 a.m. | Room 602
Joshua Ramsey
Marketing & Communications Strategist |
Fractional CMO
Spending money on ads or SEO is a waste of time if you don’t
know the principles that Google demands from you. Hear a
fractional CMO, Google Partner and owner of an advertising
agency explain exactly what Google wants you to do.
Logical strategies you can apply in minutes, during the session.
A proven SEO expert is teaching what he has done time and
time again. Want proof? Google “Fractional CMO __(add your
city name here)___” and see www.jrcmo.com rank on page 1 for
your city. Joshua Ramsey will show you how to do it yourself as
well.
• What is CRO and how to apply it
• Build Your USP (unique selling position) that will draw
increased engagement
• Pre-register through build expo or at www.JRcmo.com
for a website analysis providing pinpointed solutions for
YOUR WEBSITE
Target Audience: All building and construction
professionals
PROJECT MANAGEMENT
Job Costing to Guarantee Profitability
Wednesday, 9:30 a.m. - 10:30 a.m. | Room 601
Eric Fortenberry
Founder and CEO | JobTread
Have you ever wondered “what went wrong” when your
actual profit margin fell short of your target? It’s time to
identify the exact sources of the problem. Through accurate
and timely job costing, you will be more in control of your
finances for each job and find ways to stop your slipping
profit.
Target Audience: Builders, Contractors, Remodelers,
Specialty Contractors, Business Owners
FINANCIAL
Overview of Section 179D
and Other Tax Incentives
Wednesday, 9:30 a.m. - 10:30 a.m. | Room 606
Abby Massey
Tax Incentives Director | Calvetti Ferguson
This course will provide professionals, including design
firms, owners, and contractors, with the knowledge and
skills to effectively utilize the Section 179D Energy Efficient
Commercial Buildings tax deduction. Participants will
explore the qualification requirements for the deduction,
examine recent changes in legislation, understand how
energy-saving practices impact tax deductions, and learn
how to discuss Section 179D with clients.
Target Audience: Builders, Contractors, Remodelers,
Specialty Contractors, Business Owners
GREEN BUILDING 1 GBCI General CE
Latest Trends in Green Building
Wednesday, 9:30 a.m. - 10:30 a.m. | Room 604
Sarah Andrews
CEO | Sustainable Solutions
This presentation will focus on a review of the latest trends
in the green building industry which contribute in a positive
fashion to the built environment. Topics to be discussed
include net zero, green roofs, modular construction,
retrofitting, renewable energy, human health and well-being,
and biophilic design.
Learning Objectives:
1. Recognize fundamental concepts in green building
2. Understand the intended effects of various pathways
on the built environment
3. Compare multiple approaches to achieve the desired
end result
4. Identify strategies in your world which positively impact
the built environment
This course is eligible for one hour of GBCI general CE.
Target Audience: Architects, General Contractors,
Commercial Builders, Subcontractors - Flooring
professionals, Remodelers, Facilities Managers, Building
Owners, Municipalities, Spec Writers, Government
agencies
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