Construction Monthly Magazine | Houston 2023 Build Expo Show Edition

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Exclusive Keynote Presentations (ALL KEYNOTE CLASSES WILL BE IN THE KEYNOTE AREA ON EXHIBIT FLOOR) Sponsored by SALES Tom Woodcock President | Seal the Deal Selling Thru a Tough Economy Wednesday, June 28 | 1:15 p.m.-2:15p.m. Keynote Area We’re seeing volatile pricing formats, supply chain interruption and rising interest rates. This usually ends in tough economic conditions, resulting in construction industry challenges. Knowing the best way to stay ahead of these changes and keep your business moving forward is difficult. We’ll look at the methods successful contractors use to weather shifting economic conditions. We’ll cover: 1. Increasing your portion of the market pie 2. Getting a competitive advantage 3. Managing customer expectations 4. Structuring your sales effort 5. How to balance sales and marketing efforts You’ll come away from this session with a better understanding of what it will take to grow in both revenue and profitability in these times. Sales are the most important aspect of your business. Everything else simply follows that lead. Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers SALES Networking & Association Use Thursday, June 29 | 1:15 p.m.-2:15 p.m. Keynote Area In this class we will lay out how to determine what associations to join, how to work them and get business from your involvement. The single greatest way to find grouped customers and network contacts is right in your backyard association! Work them to the fullest and you’ll never make a cold call again! Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers Workshops & Classes | Wednesday, June 28, 2023 Sponsored by SALES Beating the Price Objection Wednesday, 9:30 a.m.-11:00 a.m. | Room 600 Tom Woodcock President | Seal the Deal This topic deals specifically with the pressure to always be low. Learn the sales tools necessary to get the inside track in the bidding process. The goal being to consistently win projects and raise profitability on those projects. The most common mis-takes made in bidding are revealed and countered. Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers EMPLOYEE RETENTION 28 CONSTRUCTIONMONTHLY.COM The Secret Gen Z Language: Getting the Next Generation Excited to Work and Lead Wednesday, 9:30 a.m.-10:30 a.m. | Room 500 Scott Beebe Founder & Head Coach | Business on Purpose We’ve been led to buy the myth that a “good” custom homebuilding company is more “luck of the draw” and less “intentional sowing and fertilizing”. This eye-opening educational workshop will help to uncover what the next generation really wants and what elements lead to business health versus disease. You will leave empowered with a tool that you can implement immediately providing a clear road map to multi-generational engagement in the custom homebuilding workplace. After this workshop you will have clarity on the true difference within the generations, how to listen and speak to your team with a compelling language, and what elements are needed for each team member to thrive day to day. Target Audience: Homebuilders, Remodelers, Contractors
AIA 1.0 AIA Credit PVC101 — The Benefits & Uses of Cellular PVC Wednesday, 9:30 a.m. - 10:30 a.m. | Room 603 Ben Kitchens Market Development Specialist | Versatex Building Products Upon completion of this course, architects and participants will understand: • Properties of cellular PVC • Cellular PVC micro-ingredients • Key differences between high and low-quality cellular PVC • Ease of use and adaptability • Common and unique end-use applications • Painting, staining, and laminating options • PVC’s contributions to Sustainability • Properties of Cellular PVC Trim • Are all cellular PVC Trims the same? • Working With PVC • Uses & Applications 1. Residential – Exterior & Interior 2. Commercial 3. Multi-Family 4. Historical Preservation • Dark paint technology for cellular PVC trim • New trim surface technology - Film Laminates • PVC’s contribution to Sustainability Target Audience: Builders, Contractors and Architects in Commercial and Residential applications AIA 1.0 AIA Credit Sustainability and resiliency: How it applies within the Built World Wednesday, 9:30 a.m.-10:30 a.m. | Room 605 Fernando Pagés Ruiz Consultant | Vinyl Siding Institute 1 Hour and attendees will receive 1 LU credit from AIA, and the objectives are as follows: 1. Learn about vinyl’s resiliency 2. Learn about cladding and facades’ roles in sustainability and resilience 3. Learn about material sustainability - and the environmental impact 4. Learn about environmental impact measures and how everything impacts the environment Target Audience: Architects and Developers PROJECT STRATEGY How a Coating Application Can Fail: Ways to Prepare for a Positive Result Wednesday, 9:30 a.m.-10:30 a.m. | Room 610 Kevin Ormsby Technical Director | Coval Technologies Learn ways to avert a coating application failure, with advice on correctly preparing and testing a flooring or infrastructure surface. Find the tools to determine whether a substrate is coating-ready, and the factors that can and cannot be adjusted for a successful application. Included in the presentation are the following topics: 1. Adhesion failure, and various factors that prohibit the adhesion 2. Delamination, when there is a loss of adhesion to the pre-painted or primed surface 3. Stress cracking, attributed to moisture or lack of flexibility of the coating 4. Solvent lifting or Wrinkling, occurring when topcoats with a strong solvent blend react with previous and weaker solvent-based coatings when incompatible paint systems are used, or when overcoating takes place before the previous coat has adequately hardened 5. Plus, other visual cues of problems called blistering, blushing, chalking, cratering, fisheyes, and pin holing will be touched upon. Target Audience: Architects, General Contractors, Commercial Builders, Subcontractors - Flooring professionals, Remodelers, Facilities Managers, Building Owners, Municipalities, Spec Writers, Government agencies PROJECT STRATEGY Use of Chemical Grout to Stop Water Leaks into Commercial and Residential Structure Wednesday, 9:30 a.m.-10:30 a.m. | Room 608 John M. Ziebell Founder | Texas Protective Coating Consultants Basic types of chemical grout and their application to stop leaks in commercial and residential structure. Advantages over alternative repair methods. Installed costs and contractor selection. Target Audience: All building and construction professionals SPECIAL HOUSTON SHOW EDITION 2023 29
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Page 5 and 6: 44 GHBA: Join with your Peers to Bu
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