10 Brilliant CSR Activities Ideas for Social Impact

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10 Brilliant CSR
Activities Ideas
for Social
Impact

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CSR stands for Corporate Social Responsibility. CSR in the business
is about integrating social and environmental concerns in business
operations. CSR activities allow companies to act for the greater
benefit of the world. This comes from the idea that the business should
not be focused only on the bottom line and be conscious of harm
caused to shared resources.
The philanthropic initiatives taken up by the organization are volunteer
work depending on the values the company believes in. Most big
organizations use huge amounts of natural resources. CSR activities
are seen as a way for businesses to give back to society.
Corporate social responsibility activities can be self-regulating
business models that intend to make a positive impact on the local
community and the world as a whole. Most businesses try to do this
through sustainable practices for business operations and
environmental initiatives. India is the first country that made CSR
activities mandatory for organizations of specific sizes.

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Types of CSR Activities
There are four types of corporate social responsibility activities
as described below.
1. Environmental CSR
Environmental CSR activities are concerned with reducing the harm that corporate
activities cause and using sustainable practices. It also intends to improve the present
state of our environment. This involves the activities listed below.
• Reduce the company’s carbon footprint
• Decrease the use of non-renewable resources
• Adopt renewable energy
• Using sustainable materials
• Reducing the use of non-degradable or harmful products and much more.

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2. Philanthropic CSR
Philanthropic CSR is where a firm makes a donation toward the social and environmental causes
they believe in. The form of donation can be goods and services that the company produces or a
portion of the profit. The company can choose to contribute towards the effort of any organization
and person that can use the donation for the cause company identifies with.
3. Ethical CSR
Ethical CSR refers to the ethical business practices and behaviours of a company. This includes
initiatives to promote diversity and inclusion in the workplace. Using fair trade policies and paying
employees fairly according to their job roles without any discrimination. That means creating
values for gender equality, and fair operations towards employees, customers, and associates as
well as laws and regulations.
4. Economic CSR
Economic CSR is a combination of environmental sustainability, ethical as well as philanthropic
activities. This is businesses backing their intention towards CSR with financial decisions. Being
conscious of the impact their business process makes on society and the environment.
Economic CSR makes businesses try to achieve a balance between business and the
sustainability of the planet.

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Benefits of CSR Activities
An organization Benefit from corporate social responsibility activities
in multiple ways. Some of these benefits are described below.
➔ Consumer Brand Recognition
It is assumed that the primary focus of every business model is profit but people love organizations
that understand the impact of their business decisions and are conscious that they are socially
accountable. When a firm is involved in corporate social responsibility (CSR) activities, it helps to
build a positive image in the public eye. People like to buy products when the company’s values
align with their own values.
As a CSR activity, some companies can work with the local community for education or
environmental sustainability. That grasps the media attention which further improves brand
recognition and helps companies to reach a greater audience. Furthermore, it improves connection
with people on an emotional level. Buying from the brand gives them a sense that they are helping
a cause that the company is working on with their CSR.

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➔ Increase Employee Engagement
When the company is involved in CSR
activities and allows employees to participate
in the activities it helps to improve employee
engagement by boosting employee morale.
Participating in the activities along with the
local communities and their colleague
develops team building spirit. As a collective
effect, in addition to that employees become
more effective at work.
Volunteering for CSR activities gives
employees the opportunity to bond with their
colleagues on a personal level. Furthermore,
engaged employees are more likely to stay
longer in the company, reducing employee
turnover.
➔ Elevate Among a Competition
Once you get consumer brand recognition as
one of the socially responsible companies it
indirectly increases the level of trust people put
in the brand. As mentioned above people love
to support a good cause.
It gives them a sense of social responsibility
and achievement. There is also some sort of
sense of belonging when the consumer values
align with the company brand which gives you
an upper hand over the competitor who is not
involved in the CSR activities.
For example, when it comes to buying
decisions and two closely related products are
being compared the buyer may compromise on
price or delivery time a little to support the
company’s CSR activities program.

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➔ Cost Saving
There are many CSR activities that help you to
reduce the cost for the company in many direct
and indirect ways. As CSR activities lead to
better employee engagement which translates
to a reduction in the cost of hiring as well as
better production.
Similarly, when a company invest in some
long-term impact initiative such as switching to
renewable energy or including the use of
recycled goods. Initially, it may seem
expensive but in a long run, it causes a
significant reduction in the overall cost of
production and increases profit.
➔ Employer Brand
Millennials and Gen Z form a major section of
the workforce today. They are keen on
corporate responsibility and the impact their
actions make on the environment. That makes
them prefer to work with companies that
engage in CSR activities and contribute to
making the world a better place.
having a corporate social responsibility
program helps you to build a good employer
brand. This happens as the combined effect of
media coverage as well as what your
employees talk about the company on their
social media.
Employee engagement and CSR also extend
the company’s reach to the top talent in the
industry as the organization is tagged and
mentioned multiple times for their effort. That
helps to build a strong image as a highly
socially responsible than an irresponsible
company.

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