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[ PDF ] Ebook The Great Digital Transformation Reimagining the Future of Customer Interactions {read online}

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[ PDF ] Ebook The Great Digital Transformation: Reimagining

the Future of Customer Interactions {read online}

The Great Digital Transformation:

Reimagining the Future of Customer

Interactions

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[ PDF ] Ebook The Great Digital Transformation: Reimagining

the Future of Customer Interactions {read online}


Description

Dare to dreamWhat does it take to digitally transform? Szatvanyi is

aware of the obstacles, and he doesn’t shy away from tough topics in the

retail space, including the challenges surrounding stores and

misunderstandings about remote work. Rather, in an approachable “around

the fireplace” style, he extends his hand and invites listeners to sit

back with him and dream. After all, with the technologies available

today, the possibilities are nearly endless. Szatvanyi points out that

the starting line is not a budget review or the development of a to-do

list. Rather, it’s a thinking exercise; a conversation, if you will,

about what could be.In his pragmatic way, Szatvanyi turns the

complicated topic of digital transformation into easy-to-digest

segments. What other strategy allows you to play video games for a few

hours and try on headsets? Yet that’s exactly what Szatvanyi advises.

Doing so can help listeners understand the potential of these

technologies. After engaging in up-and-coming channels, it’s often

easier to imagine ways to use them to interact with customers. With

personal examples and case studies sprinkled throughout, listeners shift

from thinking about new ways to live and work to seeing them in

action.Szatvanyi lays out: What digital transformation is How to be

customer-centric Ways to create mobile experiences The purpose of on-theground

stores How to engage in video Guidelines to give employees

meaningful tasks Ways to reimagine remote work What to know about

headless commerce How to target a niche market Why building a community

matters How to capture data the right way Best practices for setting up

teams and systems

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