InnFocus Summer 2023
InnFocus magazine for hoteliers in British Columbia
InnFocus magazine for hoteliers in British Columbia
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Meet<br />
THE MINISTER<br />
Emerging<br />
SOCIAL MEDIA<br />
<strong>Summer</strong> <strong>2023</strong><br />
Boosting<br />
RETENTION<br />
Tips to<br />
Leadership<br />
Success<br />
RETURN UNDELIVERABLE ITEMS TO<br />
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contents<br />
200-948 Howe Street,<br />
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www.bcha.com<br />
@BCHotelAssociation<br />
@bchotelassoc<br />
@BCHotelAssociation<br />
bchotelassociation<br />
BCHA Team<br />
Ingrid Jarrett<br />
President & CEO<br />
Mike Macleod<br />
Director Member<br />
and Business Development<br />
Karissa Bourgeault<br />
Project Manager & Board Liaison<br />
Kelsey Millman<br />
Communications Manager<br />
Rishil Kishinchandani<br />
Communications Administrative Coordinator<br />
Samantha Glennie<br />
Member Services Manager<br />
Dylan Tomlin<br />
Energy Specialist<br />
Anu Saini<br />
Member Services Coordinator<br />
2022/<strong>2023</strong> Board of Directors<br />
Executive Committee<br />
David McQuinn – Coast Bastion Hotel, Nanaimo (Chair)<br />
Tanya Stroinig – Prestige Hotels & Resorts, Kelowna<br />
(Vice Chair)<br />
Bryan Pilbeam – Delta by Marriott Hotels, Kamloops<br />
(Past Chair & Governance)<br />
David MacKenzie – Pemberton Valley Lodge, Pemberton<br />
(Treasurer)<br />
Angie Eccleston – Crest Hotel, Prince Rupert<br />
(Executive Director)<br />
Jonas Melin – Pinnacle Harbourfront Hotel, Vancouver<br />
(Executive Director)<br />
6<br />
12<br />
20<br />
26<br />
Regulars<br />
Tips to Leadership Success<br />
Traits of effective leaders and ways to improve<br />
interpersonal interactions.<br />
Meet Minister Lana Popham<br />
Learn more about BC’s new Minister of Tourism,<br />
Arts, Culture and Sport.<br />
TikTok Won’t Stop<br />
How TikTok’s influence and influencers have<br />
changed the travel marketing landscape.<br />
Upskilling to Boost Retention<br />
Find out about three BCHA programs to upskill<br />
yourself and your employees.<br />
4 BC Hotel Association Report<br />
5 Leader of the Future: Pink Yu<br />
10 Go Green – Single Use Plastic-Free<br />
15 BC Hospitality Foundation Update<br />
15 What’s New?<br />
24 Names in the News<br />
29 Hotelier Feature: Brannigan Mosses<br />
30 BCHA Member Engagement<br />
Regional<br />
Feature<br />
16 The Fraser Canyon and<br />
Manning Park<br />
extras<br />
18 Putting Canada on the<br />
Map as a Destination<br />
that Inspires Openness<br />
19 Positive Immigration<br />
Changes for Hiring<br />
Foreign Workers<br />
Directors<br />
Eda Koot, Inn at Laurel Point, Victoria<br />
Erin Cassels, Huntingdon Manor, Victoria<br />
Estreya Gosalbez, Four Seasons Resort, Whistler<br />
Jean-Francois Vary, Fairmont Waterfront Hotel, Vancouver<br />
Jessica Dolan – Ramada Penticton, Penticton<br />
Madone Pelan, Oak Bay Beach Hotel, Victoria<br />
Samantha Hackett – Long Beach Lodge, Tofino<br />
PUBLICATIONS MAIL AGREEMENT<br />
NO. 40026059<br />
RETURN UNDELIVERABLE CANADIAN<br />
ADDRESSES TO CIRCULATION DEPT<br />
EMC PUBLICATIONS<br />
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email: info@emcmarketing.com<br />
<strong>InnFocus</strong> is published quarterly<br />
by EMC Publications - a division<br />
of EMC Executive Marketing Consultants Inc.<br />
19073 63 Avenue, Surrey, BC, V3S 8G7<br />
t 604-574-4577 1-800-667-0955<br />
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www.emcmarketing.com<br />
Publisher & Editor: Joyce Hayne<br />
Design & Layout: Kyla Getty<br />
Sales Manager: Beatriz Friz<br />
<strong>InnFocus</strong> 3
y Ingrid Jarrett, President & CEO<br />
Industry Advocacy Achievements:<br />
Government Improvements, Investments, and Refugee Resettlement<br />
Programs in the Hospitality Sector<br />
Over recent months, we have embraced<br />
positive movement on a number of our<br />
industry’s key advocacy files. In particular,<br />
there have been a number of government<br />
announcements regarding improvements<br />
to immigration programs, along with<br />
investments in our sector. Four changes<br />
have been introduced.<br />
Recent Advocacy Improvements<br />
Firstly, the Economic Mobility Pathways<br />
Program has been expanded to include a<br />
new pathway for tourism and hospitality<br />
workers, enabling refugees and other<br />
displaced people to access in-demand jobs.<br />
This is a crucial win for our industry, as it will<br />
help alleviate labour shortages and provide<br />
opportunities for displaced people.<br />
Secondly, temporary measures introduced<br />
during the pandemic for hardest-hit sectors<br />
have been extended until October 30,<br />
<strong>2023</strong>. This includes permitting employers<br />
with demonstrated labour shortages to hire<br />
up to 30% of their workforce through the<br />
Temporary Foreign Workers Program for<br />
low-wage positions. This will provide relief<br />
to many employers who are struggling to<br />
find staff.<br />
Thirdly, foreign nationals with expired or<br />
expiring post-graduation work permits will be<br />
allowed to work in Canada for an additional<br />
or extended period of up to 18 months. This<br />
is a vital win for the industry, as it will help<br />
retain highly skilled talent.<br />
Finally, the Canadian government has<br />
announced that $172 million will be invested<br />
in tourism and hospitality. This investment<br />
includes $50 million over three years<br />
to Destination Canada to attract major<br />
international conferences and events to<br />
Canada and $108 million over three years<br />
to the Regional Development Agencies to<br />
support communities, small businesses,<br />
and non-profit organizations in developing<br />
local projects and events. These investments<br />
will help boost the industry and support its<br />
continued recovery from the pandemic.<br />
Supporting Refugee Resettlement<br />
In addition to these advocacy wins, the<br />
BCHA has also been working with two<br />
incredible organizations to support<br />
refugee resettlement in British Columbia’s<br />
accommodation community. The first<br />
program is the HIRES Program, which stands<br />
for Hospitality Industry Welcomes Refugee<br />
Employment-linked Sponsorship. This<br />
program involves community sponsorship<br />
groups that provide ongoing support to<br />
refugees in Kenya who have been selected<br />
for industry suitability. Employers champion<br />
refugee employment and staff engagement<br />
while providing post-arrival hospitality training<br />
to new employees. Camosun College has<br />
partnered to deliver hospitality training on<br />
arrival to this cohort of new employees,<br />
while volunteer colleagues provide ongoing<br />
community support. This program requires<br />
a 12-month, full-time employment contract<br />
and a financial contribution fee of $5,000<br />
per participant.<br />
The second program is the Talent Beyond<br />
Boundaries Program, which is a workforce<br />
initiative aimed at finding workers to meet the<br />
labour needs of businesses. This program<br />
qualifies skilled refugees for permanent<br />
residency through the BC PNP program.<br />
The program requires job offers for skilled<br />
occupations, such as housekeeping<br />
supervisor, food service supervisor, hotel<br />
clerk supervisor, line cook, and sous chef,<br />
among others. Workers are pre-screened<br />
by TBB for skills, experience, and language<br />
requirements, and TBB also assists with<br />
required immigration documents. Workers<br />
will have their permanent residency when<br />
arriving in Canada and are expected to arrive<br />
with family members. They are eligible for<br />
settlement support services offered in the<br />
community of settlement, and temporary<br />
housing must be arranged. Fees for the<br />
program will be approximately $2,000, and<br />
travel expenses may be covered under TBB<br />
initiatives.<br />
These two programs offer significant<br />
opportunities for employers to access new<br />
staff members while making a difference<br />
in the lives of displaced persons. We<br />
believe that our advocacy efforts have been<br />
acknowledged, and these changes have<br />
been initiated as a result of the pressure<br />
the BCHA and HAC were able to put on<br />
the federal government to provide labour<br />
solutions. We encourage employers to get<br />
involved with these programs to not only<br />
have access to new staff members but also<br />
to make a significant difference in the lives<br />
of displaced persons.<br />
4 <strong>InnFocus</strong>
Leader of<br />
the Future:<br />
Pink Yu<br />
Director of Operations and<br />
Marketing & Media, Robin Hood<br />
Inn & Suites in Victoria<br />
by Amy Watkins<br />
Pink Yu was recently awarded the BC Hotel Association’s<br />
Leader of the Future at the industry’s award night. “My passion for<br />
the hospitality industry began when I was just six years old, when<br />
my parents took me on a trip to Japan,” remembers Pink Yu (28),<br />
director of operations and marketing & media at Robin Hood Inn<br />
& Suites in Victoria. “My studies have provided me with the skills<br />
and knowledge needed to succeed in the hospitality industry,<br />
but it was my early experiences with Japanese hospitality that<br />
sparked my passion and continues to drive me in my career today.<br />
It brings me incredible joy to know that our guests had a great<br />
experience, and I take pride in my role in making that happen.”<br />
Yu moved to Toronto from Taiwan to study hospitality<br />
management, with a focus on hotels and resorts, and she<br />
completed her bachelor’s degree in International Hotel<br />
Management at Royal Roads University in 2018. Moving to<br />
Canada at 18 was a challenging experience. “I faced barriers<br />
including language, culture, diversity of people, visa applications,<br />
and being away from my family,” Yu says. “Despite these<br />
challenges, I made friends quickly, improved my language skills,<br />
and within a very short time, I felt that Canada had adopted me.”<br />
She began her career working part-time at the front desk of<br />
Days Inn in Victoria during her studies and then completed an<br />
internship at Best Western Plus. There she received a Victoria<br />
Hospitality Award for her hard work and went on to become an<br />
employee.<br />
After joining Robin Hood Inn & Suites in January 2020 in a multitasking<br />
role that covered everything from laundry to front desk<br />
and shuttle driver, Yu quickly moved into a sales and marketing<br />
role, while supervising the front desk.<br />
She is now director of operations and marketing & media at<br />
the hotel, and she credits her education and work experience<br />
for her fast career progression, with networking also playing<br />
a significant role. “Through attending industry events and<br />
connecting with colleagues and mentors, I’ve been able to<br />
expand my professional network, gain insights into emerging<br />
trends, and discover new opportunities for growth and personal<br />
development,” she explains.<br />
Courtesy of Pink Yu<br />
Yu has blossomed at Robin Hood Inn & Suites with mentor<br />
General Manager Sam Kirsch. “Before meeting Sam, I’d almost<br />
forgotten who I am and who I want to be, but Sam has shown<br />
me the possibilities of what can be achieved with creative and<br />
innovative ideas,” she says. “Whenever we have an idea that I<br />
believe can take us to the next level, he’s always there to support<br />
me and help make it happen.” Together they’ve initiated new<br />
innovations including direct booking ads, a mobile texting system,<br />
AI revenue management, digital media for guests, marketing the<br />
hotel as the Gateway to Victoria Resort Experience, and adding<br />
glass shower surrounds to guest bathrooms.<br />
“Empowerment, positive attitude, and empathy are the<br />
fundamental elements of my leadership style,” notes Yu.<br />
“Empowerment means trusting my team members and<br />
delegating tasks to them while providing them with the necessary<br />
tools, resources, and support to make decisions independently.<br />
I help them develop their skills, foster confidence and trust, and<br />
contribute to their career growth.” She sees her positive energy as<br />
being critical in inspiring and motivating team members. “I strive to<br />
maintain a positive outlook and be a source of inspiration for my<br />
team, especially during challenging times,” she says. “Empathy<br />
is a doorway to know my team better. I understand that every<br />
team member has unique strengths, weaknesses, and personal<br />
circumstances. I strive to be approachable to individual needs<br />
and provide support.”<br />
Her advice for other young people entering the industry is to<br />
be patient and consistent. “Success doesn’t happen overnight. It<br />
takes time, dedication, consistency in learning new things, openmindedness<br />
to new trends, creative thinking, and hard work,”<br />
she says. “When opportunities arise, you will be ready to grow<br />
and make the most of them, and the rewards are worth it.”<br />
<strong>InnFocus</strong> 5
Tips to<br />
Leadership<br />
Success<br />
by Theresa Ito<br />
6 <strong>InnFocus</strong>
Frustrated. Burnt Out. Shattered.<br />
These are just a few of the things that leaders are feeling acutely in<br />
the hospitality industry.<br />
The other day I was speaking with a manager who said, “Oh I love<br />
my job, but I would love it more if I had a strong team.” After a laugh, I<br />
felt the weariness behind her words. This leader was truly exhausted.<br />
It got me thinking—how can we provide support for our hospitality<br />
leaders so they can attract and retain vibrant, enthusiastic, inspired<br />
humans to work hard and still come back the next day?<br />
Leadership in the hospitality industry is not for the faint of heart. But<br />
we also know that it can be exceptionally rewarding. It is a fast-paced,<br />
constantly evolving environment that requires investing in effective<br />
leadership to ensure success. It is time to go back to leadership<br />
fundamentals.<br />
Traits of Effective Leaders<br />
Whether you are a manager of a restaurant, hotel, or other hospitality<br />
establishment, the ability to lead effectively is essential to achieving both<br />
the goals of the organization and personal fulfilment.<br />
But where do we start?<br />
Believe it or not, effective leadership starts with YOU! Though you may<br />
be responsible for a team, it all starts here. You are the foundation upon<br />
which all other leadership skills are built. It is imperative for leaders to<br />
take care of themselves first, so they can effectively lead others.<br />
Lead by Example: Be the kind of leader that others want to follow.<br />
So, lead by example and model the behaviours and values that you<br />
expect from a healthy, functional team.<br />
Own Your Stuff: Take responsibility for your actions and decisions.<br />
This will earn you the respect of your team and show them that you are<br />
committed—both to the organization and to the team.<br />
Set Clear Goals and Expectations: Clear and measurable goals<br />
for yourself and your team will help you all stay focused on what is most<br />
important and ensure that everyone feels valued and can go forth with<br />
purpose.<br />
Create a Culture of Curiosity: The hospitality industry is con-stantly<br />
evolving, and while it is important for leaders to stay up to date on the<br />
latest trends and best practices, sometimes it’s as easy as asking more<br />
questions than providing answers.<br />
Improving Interpersonal Interactions<br />
After we get our own personal ducks in order, we turn our attention to<br />
our team. Interacting with people is a critical part of leadership. Whether<br />
with guests or your team, effective interpersonal interaction is essential<br />
to success (and it’s way more satisfying).<br />
Build Personal Connections: Take the time to get to know people<br />
on a personal level to build trust and respect. Building strong relationships<br />
with your team enables you to know what makes them tick and<br />
what lights them up, which allows you to really play to their strengths.<br />
<strong>InnFocus</strong> 7
Listen More Than You Speak: Take the time to listen to your<br />
team with the intention of understanding their concerns and<br />
providing support when needed. People want to feel seen, heard,<br />
and understood, and active listening is a fundamental leadership<br />
skill.<br />
Show Empathy: Hospitality is a people-centric industry, and<br />
in <strong>2023</strong>, leaders who do not show empathy will not retain loyal<br />
colleagues. Demonstrating empathy will result in them paying it<br />
forward to your guests.<br />
Provide Feedback: Regular (and actionable) feedback is<br />
critical for growth and development. Whether constructive or<br />
complimentary, specific and timely feedback provides a foundation<br />
of trust, and lets your team know what they are doing right and<br />
what needs to be done differently. Weekly leader one-on-ones are<br />
a great way to check priorities and ensure successful alignment.<br />
Leading by Example<br />
Leadership is not just about what you say or do, but also about<br />
“how to be.” People will follow leaders who set a positive example<br />
for the team, and engaged colleagues are the backbone of any<br />
vibrant organization.<br />
Be Positive: As a leader, you get to set the tone for your<br />
organization. It’s important to maintain a positive outlook even<br />
during (especially during) difficult times. Being intentional about the<br />
words that you use will greatly impact both your attitude and your<br />
team, so choose wisely.<br />
Be Approachable: People need to feel comfortable coming<br />
to you with questions, concerns, or ideas. Create an open and<br />
approachable environment where everyone feels valued and heard.<br />
Be Adaptable: The hospitality industry is full of surprises; the<br />
last three years have shown us how leaders need to be adaptable<br />
and flexible to change. Be willing and agile enough to adjust your<br />
approach to achieve the best results today, even if the goal posts<br />
change tomorrow.<br />
Be Transparent: These days people have the luxury of choosing<br />
where they work. Statistics show that people want to be involved,<br />
they want to work with purpose, and they get to pick and choose<br />
their own adventure. Share the vision with them so they see the<br />
big picture. Inviting them to be part of the solution will encourage<br />
them to become loyal, engaged team members.<br />
Helping People Succeed<br />
Lastly, one of the most important (and satisfying) aspects of effective<br />
leadership is helping others succeed. Your success as a leader is<br />
closely tied to the success of your team, and when your guests are<br />
delighted, and your team is engaged, everyone wins.<br />
8 <strong>InnFocus</strong>
The most rewarding results I have had in 39<br />
years in hospitality is to see those I have led<br />
rise to their full potential, stepping into the best<br />
versions of themselves through mentoring,<br />
coaching, delegating, and empowering.<br />
Recognizing and celebrating success,<br />
and providing opportunities for training and<br />
inspiring teams and maximizing revenue.<br />
(Seriously impressive, right?)<br />
So, what did I say to my exhausted<br />
client?<br />
“Take care of yourself. Invest in your<br />
people. Find your diamonds and share<br />
the load. Leadership is a journey, not<br />
They are not always obvious—in fact,<br />
often we must mine for the diamonds<br />
within our team—but they are there!<br />
development, are two efforts that will come<br />
back to you in spades. Catch your team<br />
members doing things right and share the<br />
love. And invest in them! They’re worth it.<br />
Trust me.<br />
Find the Diamonds<br />
They are not always obvious—in fact, often we<br />
must mine for the diamonds within our team—<br />
but they are there! Once polished they can<br />
shine so brightly that they in turn light us up.<br />
Hospitality leaders are the most talented,<br />
well-rounded leaders I know. Hoteliers<br />
are masters of creating memorable guest<br />
experiences, balancing the books while<br />
a destination. You don’t have to travel<br />
alone.”<br />
Theresa Ito is the Principal of Blue<br />
Mountain Solutions. They provide<br />
leadership development, customer<br />
service essentials, and operational<br />
support to the hospitality and tourism<br />
industries. With years of leadership and<br />
culinary expertise Theresa, her husband<br />
Chef Takashi Ito and their merry team of<br />
Associates assist leaders in delighting<br />
guests, improving profitability, and<br />
building a strong engaged team.<br />
<strong>InnFocus</strong> 9
GO<br />
Green<br />
Eliminating<br />
Single-Use<br />
Plastic<br />
By Dylan Tomlin<br />
Across the world, the hotel industry is responsible for generating<br />
up to 150 million tons of single-use plastic each year. Annually 8<br />
million tons of the world’s plastic finds its way into our oceans with<br />
only 5% actually being recycled.<br />
Single-use plastics have become a huge issue that has<br />
increasingly been addressed by governments around the world.<br />
As of 2021, local governments in BC can ban single-use plastics<br />
without further ministerial approval, and the Government of<br />
Canada is working to ban harmful plastics including straws, cutlery,<br />
foodservice ware, and stir sticks.<br />
Single-Use Plastics<br />
Often referred to as disposable plastic, single-use plastic is<br />
commonly used for plastic packaging and includes items intended<br />
to be used only once before they are thrown away or recycled.<br />
Includes<br />
• Grocery bags<br />
• Goods packaging<br />
(i.e. take-away containers)<br />
• Bottles<br />
• Coffee stirrers<br />
• Straws<br />
• Containers<br />
• Cups<br />
• Lids<br />
Excludes<br />
• Plastic packaging that<br />
comes on large items or<br />
bulk orders<br />
• Plastic items that are not<br />
single-use, such as<br />
furniture, décor, pens, etc.<br />
• Waste generated by guests<br />
Eco-Plastics<br />
‘Eco-plastics’ such as biodegradable or compostable plastics, are<br />
not accepted in most composting collection systems. Generally,<br />
eco-plastics contaminate compost and reduce its value, often only<br />
breaking down when exposed to prolonged high temperatures of about<br />
50°C, which are conditions met in incineration plants. Bioplastics derived<br />
from renewable sources (corn starch, cassava roots, or sugarcane) or<br />
10 <strong>InnFocus</strong>
from bacterial fermentation (sugars and lipids) also do not naturally<br />
degrade in the environment and especially not in the ocean. Please<br />
do not purchase biodegradable! Most biodegradables simply hinder<br />
waste diversion efforts.<br />
How to Get Started<br />
The best way to address this issue is to bring together individuals<br />
from each department of your hotel.<br />
Create a Working Group: Consider which departments use<br />
single-use plastics and include them in your workgroup. It is<br />
important to have at least one member from housekeeping and the<br />
food and beverage/culinary team included in your group as these<br />
areas will be impacted the most.<br />
Review Each Area of Your Operation: Check for single-use<br />
plastic items in your operations and consider how you could remove<br />
or replace them.<br />
Work With Your Suppliers: They may be able to help you<br />
eliminate/reduce the amount of plastic packaging and provide<br />
multi-use items or products made from alternative responsible<br />
materials. Removing unnecessary plastic packaging from products<br />
doesn’t just have a positive impact on the environment, it can also<br />
significantly reduce costs.<br />
Food and Beverage/Hotel Operations<br />
Following are tips for reducing single-use plastic:<br />
• Eliminate the use of plastic straws/stirrers and only have a<br />
suitable alternative/limited amount available for customers upon<br />
request.<br />
• Switch from single-use plastic water bottles to refillable glass<br />
bottles and/or water fountains for meeting rooms where possible.<br />
• For local deliveries, check with your suppliers if plastic<br />
packaging can be removed/reduced or switched to multi-use<br />
containers such as re-usable crates which still ensure food<br />
delivered has the expected shelf life.<br />
• Check with your waste management company on how plastic<br />
and other recyclables are processed after they have been picked<br />
up.<br />
• Ask suppliers to commit to reduce plastic in deliveries (e.g.,<br />
change mushroom boxes, banana wrapping, fruit punnets to<br />
recycled materials).<br />
• Change takeaway cutlery to wood (FSC certified or equivalent)<br />
and remove all plastic cutlery items.<br />
• Provide reusable drink cannisters for all back-of-house<br />
employees to remove the need for plastic cups.<br />
The Importance of GreenStep’s Certification Program<br />
The hotel industry’s use of single-use plastics is a pressing concern<br />
that negatively affects the environment. Fortunately, hotels can<br />
take action and implement changes. One effective approach is to<br />
acquire GreenStep’s Single-Use Plastic Free Certification, which<br />
equips hotels with the necessary tools and resources to identify and<br />
replace single-use plastics with sustainable alternatives.<br />
By implementing all of these steps, hotels can made a significant<br />
impact on the environment and save money at the same time.<br />
Insurance for<br />
Hotels<br />
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& Pubs<br />
Get A Quote<br />
<strong>InnFocus</strong> 11
Meet Minister<br />
Lana Popham<br />
by Joyce Hayne<br />
12 <strong>InnFocus</strong>
We had an opportunity to interview the Honourable Minister<br />
Lana Popham, British Columbia’s new Minister of Tourism, Arts,<br />
Culture and Sport recently to give our readers a chance to learn<br />
more about her and her priorities for the tourism industry.<br />
Please give a brief introduction of yourself along<br />
with your past positions in government and private<br />
enterprise.<br />
I was first elected as MLA for Saanich South in 2009. Over the<br />
next 8 years, I was appointed the official Opposition critic for<br />
Agriculture and Food, and as the official Opposition critic for Small<br />
Business, Tourism, Arts and Culture. In 2017, I was elected into<br />
Government and became BC’s first woman Minister of Agriculture<br />
and stayed there for five years. In 2022, I was moved into my new<br />
role of Minister of Tourism, Arts, Culture and Sport.<br />
Prior to politics I was a farmer. I co-founded and operated<br />
Barking Dog Vineyard, the first certified organic vineyard on<br />
Vancouver Island, but also was also very active in my community<br />
and dedicated much of my time, and many years, to community<br />
service. This included Saanich’s Planning, Transportation and<br />
Economic Development Committee, Peninsula Agricultural<br />
Commission, and Vancouver Island Grape Growers Association.<br />
Growing up on Quadra Island gave me a unique perspective on<br />
sustainability, food security, and tourism economies, and because<br />
of that I have been an advocate for local food producers and<br />
small businesses for as long as I can remember.<br />
What are you hoping to achieve as British<br />
Columbia’s Minister of Tourism, Arts, Culture<br />
and Sport?<br />
BC’s visitor economy creates opportunities for people throughout<br />
our province. Many visitors are looking to have travel experiences<br />
that reflect the importance of sustainability, the value our natural<br />
environment, and respect for reconciliation. My ministry’s<br />
stewardship of the industry is rooted in the principles of diversity,<br />
inclusivity, reconciliation, and partnerships, and our goal is<br />
to rebuild visitor revenues to 2019 levels by 2024 by working<br />
with everyone involved in this incredible sector. Our Strategic<br />
Framework for Tourism reflects industry and government’s<br />
shared vision for building the tourism industry back to be even<br />
more competitive than it was before, with a clear focus on our<br />
shared goals and three important pillars: People, Planet, and<br />
Prosperity.<br />
So much work is being done right across the province by<br />
thousands of people who make their livelihoods in this sector.<br />
My job as Minister is to support the work being done by those<br />
who are contributing to a greener future by achieving sustainable<br />
growth across all four seasons and all regions of the province.<br />
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<strong>InnFocus</strong> 13
No industry succeeds in isolation. From<br />
my perspective, I see the entire sector,<br />
including arts, culture, heritage, and sport<br />
as Team BC. Visitors are choosing to<br />
come to BC because we welcome them<br />
with open arms, and we offer activities<br />
and a natural environment that is second<br />
to none.<br />
Each area of the sector is doing their<br />
part in establishing BC<br />
as the place to be, and<br />
I’m so proud of the work<br />
they are doing. Our hotel<br />
industry, for example, has<br />
seen challenges like never<br />
before, over the past few<br />
years. The industry all but<br />
shut down to tourism due<br />
to the pandemic, and yet they were there<br />
for us as British Columbians helping us<br />
navigate a difficult time, housing people,<br />
helping with quarantines, and offering<br />
a safe restart environment for business<br />
travellers. And now, despite ongoing<br />
complications, they are back in full swing,<br />
making sure our visitors have great places<br />
to lay their heads at night, as they explore<br />
everything we have to offer as a province.<br />
There are so many unsung heroes behind<br />
the scenes, and that’s why I have so much<br />
confidence in a full recovery.<br />
What drives your passion for<br />
tourism and hospitality in BC?<br />
BC’s tourism sector is so diverse, and<br />
includes so many different kinds of<br />
people, businesses, organizations, and<br />
experiences. You can visit one of our worldclass<br />
restaurants one hour, head up to the<br />
ski slopes next, take some time at an art<br />
gallery, catch a game, go for a mountain<br />
Every time someone has a positive<br />
BC experience, they will be our most<br />
successful promoters.<br />
ride, swim in the ocean, visit a local book<br />
or record store, view our wildlife, or walk<br />
into a sunset. It’s completely amazing to<br />
see what people in the tourism sector<br />
accomplish every day, and there are so<br />
many remarkable initiatives happening<br />
all around us. All these things combined<br />
support people and businesses that work<br />
in our neighbourhoods and communities.<br />
Every time someone has a positive BC<br />
experience, they will be our most successful<br />
promoters by encouraging people to come<br />
here for the same wonderful experience<br />
and to return themselves.<br />
Courtesy of Destination Canada<br />
What is your outlook on the future<br />
of tourism and hospitality in BC?<br />
It certainly has been a challenging few<br />
years for tourism, but I am excited and<br />
confident we will achieve all we set out to<br />
do in this sector. Things are finally looking<br />
up; people are travelling again, and we<br />
are proud to welcome them to beautiful<br />
British Columbia. Tourism is one of<br />
our province’s greatest<br />
economic drivers, and<br />
the sector creates jobs<br />
for people and boosts<br />
communities around<br />
the province. There are<br />
thousands of people<br />
who work across BC’s<br />
tourism industry and<br />
whose ongoing commitment to excellence<br />
elevates BC’s reputation as a world-class<br />
destination. Visitor numbers are up, people<br />
are happy to be moving around, there is<br />
a hustle and bustle in our communities<br />
right across the province, and I think this<br />
is going to be an excellent year!<br />
14 <strong>InnFocus</strong>
y Alana Dickson<br />
Make a Donation That Changes a Life<br />
The last few years have not been easy on the hospitality industry and<br />
its workers. Rising costs have been attributed to the increased demand<br />
for services the BC Hospitality Foundation provides.<br />
This year, the Foundation has already received more applications<br />
than it typically receives by mid-year. To continue to help our hospitality<br />
workers in need, the Foundation calls on the help and generosity of our<br />
industry. Giving to the BCHF has a measurable, meaningful impact and<br />
demonstrates compassion and caring for the workers in our industry<br />
who serve your customers.<br />
5 Ways to Donate:<br />
1. Make a one-time donation or become a monthly donor by visiting<br />
our website and clicking the big red donate button.<br />
2. Create a collaborative beer, wine, or spirit and donate partial<br />
proceeds.<br />
3. Designate a menu item with partial proceeds to the Foundation.<br />
4. Partner with BCHF to host an auction or contest.<br />
5. Get your team involved with workplace giving—a payroll<br />
deduction program that makes it easy to give each month.<br />
For those already contributing, you can still help by spreading the<br />
word about the BC Hospitality Foundation and what we do among<br />
your friends and co-workers. The Foundation’s core mission is to aid<br />
hospitality workers facing a financial crisis due to a health condition<br />
experienced by themselves or a family member. Let us know if you<br />
know someone who could use our help!<br />
We thank everyone for their incredible generosity, and we wish<br />
everyone a safe and busy summer ahead.<br />
Donate today at www.bchospitalityfoundation.com.<br />
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<strong>2023</strong> Inn Focus Feb 1/4 Final.indd 1 <strong>2023</strong>-01-31 5:08 PM<br />
by Deb Froehlick<br />
True North Distributors now offers three styles of amenity<br />
dispensers. Refillable or non-refillable options are available in both<br />
pump and squeeze style. Always in stock, and ready to ship. https://<br />
www.truenorthdistributors.com/hotel-amenity-soap-dispenserscanada<br />
LOC International Inc. is launching the 602 LOCFrost, a spacious,<br />
completely silent fridge. Its compact size and 60L cooling space make<br />
it perfect for rooms or suites. With its compressor-free technology<br />
and auto-defrost, maintenance is a breeze and energy savings are<br />
guaranteed. As manufacturers, their direct-to-client sales ensure fast<br />
shipping and unbeatable prices. https://www.locinternational.com/<br />
compressor-free-energy-efficient-hotel-fridges/<br />
TELUS Business is pleased to introduce its new Commercial Smart<br />
Building solution. Integrating advanced technology, it helps transform<br />
commercial buildings into smart spaces that optimize systems, mitigate<br />
risks, improve occupant comfort, and enhance building efficiency while<br />
reducing energy waste and promoting environmental sustainability.<br />
Email commercialsmartbuilding@telus.com to learn more.<br />
<strong>InnFocus</strong> 15
The Fraser<br />
Canyon and<br />
Manning<br />
Park<br />
More than a Stop<br />
for Gas<br />
by Carolyn B. Heller<br />
At the intersection of Highways 1, 3, and<br />
5, connecting the Lower Mainland to the<br />
Okanagan and the Canadian Rockies, Hope<br />
is a natural stopping point for road trippers.<br />
“For a small town, we have a lot of amenities,”<br />
says Sarah Brown, Visitor Centre Manager, at<br />
Hope, Cascades and Canyons, the region’s<br />
destination management organization. Whether<br />
you need to get gas, charge your electric vehicle,<br />
pick up a snack, or exercise your dog in the town’s<br />
dog park, you can find those services in Hope.<br />
However, as the highways skirt the town centre,<br />
many travellers aren’t aware of what this British<br />
Columbia community offers. And fewer still know why<br />
they should make a longer stop in the Hope, Cascades<br />
and Canyons region, which extends from Bridal Falls<br />
east to Manning Park, and north through the Fraser<br />
Canyon to Boston Bar.<br />
History, Outdoor Adventures, and Rambo<br />
One of the DMO’s objectives, says Brown, is to increase<br />
overnight stays, particularly by supporting events, such<br />
as summer concerts and the biennial chainsaw carving<br />
competition, that bring in overnight visitors.<br />
Other draws include local hiking trails, like the 5.8-kilometre<br />
Kw’okw’echíwel Stl’áleqem, or Dragon’s Back Trail, which<br />
opened in 2020, offering views across the mountains, and Syéxw<br />
Chó:leqw Adventure Park, with trails for mountain bikers and hikers<br />
on the traditional lands of the Sq’ewá:lxw First Nation.<br />
Hope gets its share of movie tourists, too. First Blood, featuring<br />
Sylvester Stallone as Vietnam War veteran John Rambo, was filmed<br />
Courtesy of Hope, Cascades & Canyons<br />
16 <strong>InnFocus</strong>
in Hope in 1982, and the movie’s 40th anniversary in 2022 drew<br />
a new round of Rambo fans.<br />
Beyond the town of Hope, “the allure of the canyon is that<br />
it’s a road trip experience,” Brown describes. “There are a lot<br />
of places to stop and do things,” whether soaring over the river<br />
on the Hell’s Gate Airtram, exploring gold rush-era life at Yale<br />
Historic Site, or visiting Tuckkwiowhum Village, an Indigenous<br />
heritage site in Nlaka’pamux territory. Rafting on the Fraser and<br />
Nahatlatch Rivers also brings adventures into the Fraser Canyon.<br />
A Four-Season Resort<br />
While Hope has roughly 20 accommodations, Brown notes that<br />
the regional destination that’s been most successful at drawing<br />
overnight travellers is Manning Park Resort.<br />
“We are a four-season, family resort, and we have several<br />
different components to our operation,” explains Manning Park<br />
general manager Vern Schram. Accommodations range from<br />
hotel rooms to cabins to nearly 450 campsites. Hiking and lake<br />
activities draw warm-weather visitors; winter guests come for<br />
downhill skiing and snowboarding, cross-country skiing, and<br />
snowshoeing. The resort hosts corporate retreats, school groups,<br />
and weddings as well.<br />
Spanning 80,000 hectares, E.C. Manning Park was created in<br />
1941, and the lodge opened in 1949, operated by BC Parks, the<br />
provincial park service. In the 1980s, BC Parks began awarding<br />
contracts to private operators to manage some parks, including<br />
Manning. Current owners, Kevin and Donna Demers, have run<br />
Manning Park Resort since 2013.<br />
“We have a loyal group of guests that come year after year,”<br />
says Schram. “We’ve got grandparents who brought their<br />
children, who are now bringing their grandchildren, and have<br />
been taking the same accommodations for 40 or 50 years.”<br />
A developing market includes “new Canadians who have<br />
never experienced the winter environment,” who often come<br />
to Manning Park in large family groups, Schram notes. “They<br />
may make snow forts, walk in the snow, or go for a toboggan.”<br />
Fires, Floods, and Other Challenges<br />
Numerous weather-related issues have recently plagued the<br />
Fraser Canyon region. After devastating wildfires in July 2021<br />
destroyed the village of Lytton, ongoing fire risk and mudslides<br />
shut down both the Coquihalla and Highway 1. Severe flooding<br />
that same year closed roads, campgrounds, and trails, some<br />
of which are still rebuilding.<br />
Beyond the weather, Schram says that Manning Park’s<br />
challenges include upgrading its infrastructure while<br />
maintaining the historic environment. “We renovated all our<br />
standard cabins, and we had guests that were actually upset<br />
at us. But we had just as many, if not more, say, ‘Thank you,<br />
it’s about time.’”<br />
Because it’s located in a provincial park, the resort must<br />
coordinate renovations with BC Parks. “We can’t just paint<br />
a building bright green. We have to conform to park colors,”<br />
Schram explains. Set on the unceded territories of the Stolo,<br />
Syilx, and Similkameen First Nations, Manning Park also<br />
consults with these nations to ensure that construction won’t<br />
disturb areas of cultural significance.<br />
Both Schram and Brown see travel continuing to rebound,<br />
particularly because of their region’s varied outdoor activities.<br />
“Normally at the visitor center, we get about 50,000 visitors a<br />
year. Last year we got 26,000,” Brown says. “We’re starting<br />
to see that build up to regular numbers.”<br />
“People are so excited to be in their car going somewhere.<br />
I think this will be a really good year.”<br />
Courtesy of Chris Barker<br />
Courtesy of Hope, Cascades & Canyons<br />
<strong>InnFocus</strong> 17
Putting Canada on the Map as a<br />
Destination that Inspires Openness<br />
by Gloria Loree<br />
Courtesy of Destination Canada<br />
Massive strides have been made in driving<br />
the recovery of the tourism industry, both<br />
here in Canada and around the globe. As<br />
demand for travel and tourism continues<br />
to rise, there is an immense opportunity for<br />
our sector. In Canada alone, tourism has<br />
the potential to generate more than $142<br />
billion by 2030.<br />
While challenges certainly remain, it’s<br />
important that we work collectively to seize<br />
this opportunity. It means that we as a<br />
country must sharpen how we show up on<br />
the world stage. There’s no question that we<br />
already boast an incredibly strong nationbrand—but<br />
in today’s fiercely competitive<br />
travel marketplace, we need to do even more<br />
to stand out from the crowd.<br />
A New Global Brand Strategy<br />
That’s why, over the past several months,<br />
Destination Canada has unveiled a powerful<br />
new global brand strategy. Our ultimate goal:<br />
to put Canada on the map by positioning<br />
it as a destination that inspires radical<br />
openness.<br />
So, how did we get here? We delved into<br />
the societal shifts together with industry<br />
realities—and looked at the motivations<br />
and desires of today’s travellers. By doing<br />
so, we uncovered a universal truth that<br />
has grounded our work in rediscovering<br />
who we are: in a world that makes us feel<br />
trapped, guests are longing to break free.<br />
Beyond another travel experience, they<br />
want space for growth, enrichment, and true<br />
transformation.<br />
That’s exactly where Canada shines.<br />
Our country has wide-open spaces and<br />
larger-than-life landscapes that inspire<br />
awe, open hearts that foster a sense<br />
of belonging, and open minds that fuel<br />
refreshing perspectives. It’s precisely this<br />
unique blend of openness that sets Canada<br />
18 <strong>InnFocus</strong><br />
apart, offering the expansiveness that<br />
travellers crave more than ever.<br />
That brings us to our next question:<br />
How do we showcase our unique blend of<br />
openness when inspiring guests to discover<br />
what our country has to offer? Over the<br />
past year, our team has been hard at work<br />
unveiling our brand strategy through a series<br />
of traditional—along with unconventional—<br />
marketing initiatives.<br />
Key Activations<br />
One of our key activations took place earlier<br />
this year: TED@DestinationCanada. We<br />
realized that if we wanted global travellers<br />
to reimagine what they already knew about<br />
Canada, we had to drive new conversations<br />
about what sets us apart. So, through a<br />
first-of-its-kind partnership with TED, 14<br />
visionary minds took the stage at the TED<br />
Theater in New York. These speakers and<br />
their unique ideas represented all regions<br />
of our country, a span of generations, a<br />
wealth of backgrounds, and a diversity of<br />
perspectives. Topics spanned from polar<br />
bears and climate change to video games<br />
and artificial intelligence—and each one<br />
centered around Canada’s openness. TED@<br />
DestinationCanada offered a novel approach<br />
in how we can bring the narrative of a nation<br />
to life for global audiences and ultimately,<br />
inspire action. Talks will be available on TED.<br />
com starting in the spring of <strong>2023</strong>, and these<br />
stories will continue to be leveraged in our<br />
work.<br />
New Marketing Campaigns<br />
We’ve also launched new marketing<br />
campaigns aligned with this brand positioning.<br />
One of them invited Americans to take a new<br />
kind of leave—a Maple Leave—and escape<br />
for a stress-free vacation to Canada. The<br />
60-second spot launched on January 17;<br />
a day known as “Blue Monday.” At a time<br />
when travellers are seeking to de-stress, it<br />
encouraged them to connect with nature,<br />
passions, and most importantly, themselves.<br />
Our team also launched our Open if You<br />
Are campaign in the US, which challenged a<br />
variety of myths and misconceptions that are<br />
stopping guests from thinking about Canada<br />
as a long-haul travel destination. Our objective<br />
was to inspire, surprise, and immerse travellers<br />
in Canada’s diverse experiences, as well<br />
as its unique blend of openness through a<br />
30-second spot.<br />
Courtesy of Destination Canada<br />
That’s only the beginning of this exciting time<br />
at Destination Canada, along with partners<br />
from coast to coast to coast. As we continue<br />
to propel our new brand strategy forward,<br />
we will launch additional brand campaigns<br />
throughout the coming years. And most of all,<br />
we will continue to find powerful ways to inspire<br />
guests to experience Canada’s open spaces,<br />
open hearts, and open minds. We can’t wait<br />
for what’s in store!<br />
Gloria Loree is Senior Vice-President,<br />
Marketing Strategy and Chief Marketing Officer<br />
at Destination Canada.
Positive Immigration Changes<br />
for Hiring Foreign Workers<br />
by Rena Dhir<br />
In recent years, the hospitality industry in BC has experienced<br />
significant growth, and this has led to a need for new immigration<br />
policies that can support the industry’s workforce needs. The<br />
hospitality industry is a major contributor to BC’s economy, and<br />
it is expected to continue growing in the coming years. Along<br />
with this growth, the hospitality industry has seen extreme labour<br />
shortages. What this means is that Canada needs to look for<br />
workers outside of Canada to fill these positions, and there<br />
are many benefits to hiring foreign workers. One of the main<br />
benefits is that employers can retain employees for a longer<br />
period of time, resulting in less turnover costs. Why is there less<br />
turnover? The foreign worker can only work for the employer<br />
named on their work permit and work permits are up to two<br />
years in duration with the possibility of renewal.<br />
In Canada, there are several immigration programs available<br />
for foreign nationals who wish to work in the hospitality industry.<br />
The most popular is the Temporary Foreign Worker Program<br />
(TFWP). This program allows Canadian employers to hire foreign<br />
workers to fill temporary labour and skill shortages, when<br />
qualified Canadians are not available, through the Labour Market<br />
Impact Assessment (LMIA) process. The low-wage stream and<br />
the high-wage stream may be applicable to most jobs in the<br />
hospitality industry.<br />
To assist employers in the hospitality industry to hire more<br />
foreign workers, Service Canada made changes to the LMIA<br />
and increased the cap rate from 10% to 30% for the hospitality<br />
industry effective until October 30, <strong>2023</strong>. This means employers<br />
in this industry can hire foreign workers that amount to 30% of<br />
their current labour force. For an employer with 10 employees,<br />
they can hire three foreign workers in the low-skilled category.<br />
There is no cap rate for high-wage LMIAs where the hourly rate<br />
is $26.44 or more. Furthermore, Service Canada has increased<br />
the timeframe for the LMIAs’ validity date from six months to 18<br />
months, so the employer now has 18 months to hire a foreign<br />
worker using the approved LMIA. Finally, Service Canada has<br />
prioritized ‘light-duty cleaners’, so these positions are likely to<br />
be approved faster. Given these recent changes, it is advisable<br />
for employers to apply for these LMIAs before October 30,<br />
<strong>2023</strong>. The employers will then have 18 months from the date of<br />
approval to use these approved LMIAs to hire foreign workers.<br />
Another change made by Immigration, Refugees and<br />
Citizenship Canada (IRCC) to support the labour shortage in<br />
Canada is to allow visitors to apply for work permits from inside<br />
Canada, which is effective until February 28, 2025. Prior to this,<br />
visitors had to apply outside Canada which resulted in longer<br />
processing times. Now, visitors have the choice of going to the<br />
border and obtaining a work permit with their approved LMIA<br />
immediately or applying online from within Canada for a faster<br />
processing time.<br />
Many of these measures are temporary, so it is advisable for<br />
employers to take advantage of these programs now, rather than<br />
later, to ensure that they have the staff they need for the future.<br />
Rena Dhir is a Regulated Immigration Consultant with Radar<br />
Immigration Inc. providing Immigration and Recruitment<br />
services.<br />
<strong>InnFocus</strong> 19
TikTok<br />
Won’t Stop:<br />
How TikTok’s Influence and<br />
Influencers Have Changed the<br />
Travel Marketing Landscape<br />
by Joe Pooley<br />
20 <strong>InnFocus</strong>
Mention TikTok to people of a certain age and you’ll all too often elicit<br />
eye rolls, groans, or bemused looks. But regardless of where you stand<br />
on the increasingly popular video-sharing app, one thing is clear: it’s<br />
a dominant force in shaping consumer behaviour among Gen Z and<br />
millennials—demographics which make up close to half of the global<br />
population and increasingly important segments of the travel market.<br />
For hotel marketers, the platform—which boasts over 1 billion<br />
monthly active users—offers a unique opportunity to build awareness,<br />
engagement, and bookings from these key segments, not only because<br />
it’s so popular among them, but also because it allows you to showcase<br />
your property in a way that resonates with what’s important to them.<br />
(More on that to come).<br />
Besides, TikTok is not solely the domain of the young. 35% of its users<br />
are over 35. And it is increasingly being used not just as a platform for<br />
entertainment, but also for travel planning. According to a report by<br />
MMGY Global, around 40% of travellers over 30 prefer TikTok to Google<br />
as a search tool for travel.<br />
Addressing the Controversy<br />
The buzz that TikTok has been getting in recent months hasn’t just<br />
come from its growing popularity, but also from increasing appeals<br />
by lawmakers to ban the app in North America because of its ties to<br />
overseas powers. Amid all the controversy, however, TikTok is more<br />
popular in Canada and the US today than it has ever been. By some<br />
estimates, more than 150 million Americans are regular users of<br />
the app (up 50% from the company’s previously reported figure).<br />
Regardless of where you stand on the app’s future, it is simply too<br />
important to ignore for businesses looking to grow their audience<br />
and drive results through social media.<br />
What makes TikTok different?<br />
How does TikTok compare to, say, Instagram or Facebook, platforms<br />
that will have been mainstays for any hotelier concerned with their<br />
social presence over the last decade?<br />
To start, TikTok’s short-form video platform feeds users content<br />
that’s related to their interests, not necessarily their social circle.<br />
Although users can follow individual accounts, their “For You” feed<br />
curates content from across a wide range of creators, driven by an<br />
algorithm trained to identify what’s most likely to pique their interest.<br />
There are differences too in the way that TikTok’s content is<br />
perceived relative to other social media. A recent Nielsen study shows<br />
that users tend to regard TikTok content as “more authentic and<br />
more unique” than other platforms. 59% said they “feel a sense of<br />
community when they are on TikTok” as they find the content relatable<br />
<strong>InnFocus</strong> 21
not only to their interests, but to their values and sense of identity.<br />
The result is an increased level of trust that, for brands and<br />
advertisers, tends to result in better engagement, and it has the<br />
potential for deeper connection with users. Combine this with the<br />
wide net cast by the algorithm-driven feed, and TikTok represents<br />
an opportunity to connect with a wider-reaching audience more<br />
deeply than is typically possible through other channels.<br />
How to Win Friends and Influence TikTokers<br />
TikTok’s aura of trust and community makes the platform an<br />
especially effective arena for influencer marketing (i.e., paying<br />
popular content creators to showcase your product in their<br />
videos). This should make any savvy marketer’s ears perk up,<br />
especially given findings<br />
from the Digital Marketing<br />
Institute showing that<br />
49% of consumers<br />
now report that they<br />
rely on influencer<br />
recommendations when<br />
making a purchase<br />
decision.<br />
It’s hardly a fair fight<br />
between messages that come from brands and those that<br />
come from influencers: 61% of consumers are likely to trust<br />
recommendations from an influencer vs. only 38% prepared to<br />
trust recommendations from a brand on social media.<br />
TikTok’s model has proven to be such a natural fit for<br />
influencers that they’ve taken to playing matchmaker between<br />
enterprising content creators and businesses. The TikTok Creator<br />
Marketplace (TTCM) allows businesses to search out relevant<br />
influencers (“creators” as they call them), hire them for campaigns,<br />
and track the results, all through a single platform.<br />
Hotels can seek out creators that have a proven track record<br />
in the travel and hospitality space and even select based on the<br />
demographics of a creator’s audience. With a growing roster of<br />
over 800,000 creators to choose from worldwide, there may be<br />
no better place than TTCM to get your feet wet with influencer<br />
marketing for your property.<br />
In-feed Ads<br />
Just like the other major social platforms, TikTok also supports<br />
in-feed ads (ads that appear to users as they swipe through<br />
videos on the app). Much like Instagram ads, the ads on TikTok<br />
appear seamlessly within the content being viewed—they look<br />
like an ordinary post, save for a little “Sponsored” tag under the<br />
caption and a call-to-action button (e.g., “Book Now”) that usually<br />
appears after a few seconds.<br />
The TikTok Ads Manager allows you or your marketing partner<br />
to implement, manage,<br />
and track campaigns on<br />
TikTok’s aura of trust and community<br />
makes the platform an especially<br />
effective arena for influencer marketing.<br />
the platform. However,<br />
just like with all digital ad<br />
channels, achieving a<br />
respectable ROI for TikTok<br />
ads requires a measure of<br />
strategy. And with TikTok,<br />
perhaps more than any<br />
other platform, the best ad<br />
strategy revolves around nailing the tone and style of the content<br />
that users expect.<br />
How to talk TikTok<br />
In their <strong>2023</strong> Trend Report, Tik Tok suggests that marketers will<br />
have the most success on the platform by leaning in to positivity:<br />
“The most effective messages on TikTok are uplifting, funny,<br />
and personalized, or entertaining their audiences.” While other<br />
channels may provide a natural outlet for heated debate or heavy<br />
news coverage, TikTok invites a lighter form of distraction.<br />
Nailing the unique style of TikTok content is crucial for<br />
marketers looking to generate engagement from the app’s<br />
audiences. Creating content that “provides joy through humour,<br />
22 <strong>InnFocus</strong>
elaxation and relatable points of view—could be the difference for<br />
brands in <strong>2023</strong>,” the company explains.<br />
In addition to having an upbeat tone, there are other aspects that<br />
the best TikToks have in common. Consider these guidelines when<br />
creating original TikTok content for your hotel:<br />
• Videos should have the look and feel of user generated TikTok<br />
content. Don’t make them feel too polished.<br />
• Opt for short, “bite-size” videos when possible.<br />
• Make videos vertical to be optimized for the TikTok feed.<br />
• Include industry specific hashtags (e.g., #TikTokTravel).<br />
• Focus on surrounding attractions as well as your hotel.<br />
• Respond to comments and engage with your audience by<br />
reposting their content.<br />
• Link your hotel website in your profile.<br />
If you’re creating TikTok ads, keep in mind that the best ones don’t<br />
typically look like ads, they look like the content that surrounds them.<br />
Try incorporating humour, positivity, and a sense of community into<br />
the content. Make your brand feel relatable. On TikTok, in order to<br />
stand out, you need to blend in.<br />
Joe Pooley is Account Director at Redshift Collective, where he<br />
helps hotels build their brand, connect with audiences, and drive<br />
more bookings.<br />
<strong>InnFocus</strong> 23
NAMES IN THE NEWS<br />
by Deb Froehlick<br />
New Members<br />
The BC Hotel Association is proud to<br />
welcome these new members:<br />
Allied Members:<br />
Apple Valley Promotions Inc.<br />
Eminent Valet<br />
Master Care Janitorial and Facility Services<br />
Inc.<br />
Muisca Trading Company Ltd.<br />
PepsiCo Beverages Canada<br />
Precise Parklink Inc<br />
Superior Lodging Development TL Corp<br />
Teknotip<br />
Trendy Projects Corporation<br />
Accommodation Members:<br />
Basecamp Lodge Golden<br />
Basecamp Resorts Revelstoke<br />
Cactus Tree Inn, Roadside Hospitality<br />
Microtel Inn & Suites by Wyndham Oyster<br />
Bay<br />
Naturally Pacific Resort<br />
Sparkling Hill Wellness Hotel<br />
Stirling All Suites Hotel<br />
Twin Anchors Houseboat Vacations<br />
Community Members:<br />
Capilano University<br />
Appointments<br />
Lisa Jagger has moved into the role<br />
of General Manager of <strong>Summer</strong>land<br />
Waterfront Resort & Spa after 3 years<br />
as the Assistant General Manager. Tom<br />
Matthew, following a 40+ year career in<br />
hospitality—11 of those years spent as GM<br />
of the resort, is handing the baton over to<br />
Jagger.<br />
Congratulations to Tracy Douglas-<br />
Blowers on being appointed Alberta Hotel<br />
& Lodging Association’s new President and<br />
CEO. Tracy is an exceptional leader and<br />
tireless advocate for Canada’s hospitality<br />
sector.<br />
Destination Greater Victoria (DGV) is<br />
pleased to announce that Miranda Ji has<br />
been promoted to Executive Vice President,<br />
Sales and Business Development, a<br />
newly created position in which Ji will<br />
lead DGV’s meetings, conferences,<br />
incentive, travel trade sales, and business<br />
partnerships. In her new role, Ji will also<br />
play a greater role working with CEO Paul<br />
Nursey in some of DGV’s more complex<br />
business partnerships, such as airline route<br />
development.<br />
24 <strong>InnFocus</strong><br />
Chad Wetsch has been appointed as the<br />
new General Manager of the Vancouver,<br />
Coast & Mountains (VCM) tourism region.<br />
Chad brings with him 27 years of experience<br />
in the tourism and aviation industry, having<br />
worked with Harbour Air Seaplanes.<br />
Kafia Yusuf has been promoted to<br />
Manager, Policy & Stakeholder Relations for<br />
the Hotel Association<br />
of Canada. With 10+<br />
years of policy analysis<br />
experience, Kafia has<br />
played a crucial role in<br />
securing wins for the<br />
hotel industry, including<br />
fair short-term rental<br />
Kafia Yusuf<br />
rules and COVID-19<br />
relief programs. In her<br />
new role, Kafia will manage critical files and<br />
spearhead advocacy events.<br />
Jeremy Flewelling has joined the Executive<br />
Hotel Le Soleil Vancouver as Hotel Manager.<br />
With his vast experience in the hospitality<br />
industry and passion for excellence, Jeremy<br />
will continue to enhance the hotel’s reputation<br />
as a beautiful and award-winning property.<br />
Congratulations<br />
Congratulations to the winners of the <strong>2023</strong><br />
BC Hotel Association (BCHA) Awards of<br />
Excellence. Ingrid Jarrett, President and<br />
CEO of the BCHA, says, “Their commitment<br />
to excellence, innovation, and the overall<br />
advancement of our industry has elevated the<br />
standard for the provincial accommodation<br />
sector. We are delighted to recognize their<br />
outstanding contributions and thank both the<br />
winners and all nominees for their integral<br />
role in making hotels in BC such phenomenal<br />
places to work, visit, and enjoy.”<br />
• Hotelier of the Year - Trina White,<br />
General Manager, The Parkside Hotel<br />
& Spa<br />
• Hotel of the Year - Kingfisher Oceanside<br />
Resort & Spa<br />
• Housekeeping Award - Coast Prince<br />
George by APA<br />
• Heart of Hospitality Award - Kunal<br />
Dighe, Executive Chef, JW Marriott<br />
Parq Vancouver<br />
• Supplier of the Year Award - SONA<br />
• Leader of the Future - Pink Yu, Director<br />
of Operations and Marketing, Robin<br />
Hood Inn & Suites<br />
• Recruitment Award - Accent Inns Inc<br />
BCHA Board Chair and GM at<br />
Coast Bastion Hotel, David McQuinn<br />
has been awarded GM of the<br />
Year at the Coast Hotels Brand Conference.<br />
McQuinn has been recognized for<br />
his exceptional work<br />
and dedication to<br />
delivering outstanding<br />
guest experiences<br />
while upholding the<br />
brand’s core values.<br />
He has introduced<br />
environmentally<br />
David McQuinn responsible improvement<br />
at Coast’s hotels,<br />
initiated discussions about Ambassador<br />
rates, and actively supports the BCHA,<br />
City of Nanaimo, and Tourism Nanaimo.<br />
Hotel Association of Canada President &<br />
CEO, Susie Grynol, has been recognized<br />
as a top 100 lobbyist in Canada by The Hill<br />
Times for the third<br />
consecutive year.<br />
This is a testament<br />
to Grynol’s hard<br />
work and the impact<br />
of HAC in Ottawa.<br />
The list is generated<br />
based on reputation,<br />
profile, influence, and<br />
Susie Grynol<br />
effectiveness.<br />
Congratulations to Klahoose Wilderness<br />
Resort for being named among the top 15<br />
destinations on AFAR’s annual Stay List.<br />
Congratulations to these BC hotels for<br />
their coveted FORBES Travel Guide Star<br />
Awards:<br />
• The Sutton Place Hotel<br />
• Wickaninnish Inn<br />
• The Douglas, Autograph Collection<br />
• Fairmont Empress<br />
• Fairmont Hotel Vancouver<br />
• Fairmont Pacific Rim<br />
• Fairmont Waterfront, Vancouver<br />
• JW Marriott Parq Vancouver<br />
• The Magnolia Hotel & Spa<br />
• The St. Regis Hotel<br />
• Shangri-La Hotel, Vancouver<br />
• The Sutton Place Hotel<br />
• Wickaninnish Inn<br />
Associated Luxury Hotels International<br />
(ALHI), CEO & President Michael Dominguez<br />
was honoured with MeetingsNet’s<br />
Inaugural Lifetime Achievement Award.<br />
Congratulations to Michael on this welldeserved<br />
award.
Victoria was featured alongside Edmonton as two of the best<br />
places to travel in Canada in Forbes’ list of 23 Places to Travel<br />
Around the World in <strong>2023</strong>. The writer commended the city’s<br />
walkability and endless store of hidden treasures, as well as its<br />
recent Biosphere certification.<br />
Vancouver claimed the top spot in Canada and North America<br />
on KAYAK’s <strong>2023</strong> City Index for Mindful Travellers. Twentyeight<br />
factors were used to rank 167 cities worldwide, including<br />
sustainability, a destination’s popularity, accommodation,<br />
transportation, air quality, and cost. Other Canadian cities that<br />
made the list are Victoria, Halifax, Montreal, and Ottawa.<br />
The BCHA and the Tourism Industry Association of British<br />
Columbia (TIABC) announced the winners of the <strong>2023</strong> BC<br />
Tourism and Hospitality Awards during the <strong>2023</strong> BC Tourism<br />
and Hospitality Conference Awards Gala. Nine awards were<br />
given out that recognize and celebrate excellence, leadership,<br />
and innovation within BC’s tourism and hospitality sector,<br />
showcasing the province’s most exceptional leaders and<br />
positive change-makers. The winners of the <strong>2023</strong> BC Tourism<br />
and Hospitality Awards are:<br />
• Access & Inclusion Award - Sport Surrey, City of Surrey<br />
• Businesswoman of the Year - Kate Cox, Barkerville<br />
Heritage Trust<br />
• Community Contribution & Impact Award - Tigh-Na-Mara<br />
Seaside Spa Resort and Conference Centre<br />
• Employees First Award - Sun Peaks Resort LLP<br />
• Remarkable Experience Award - Northern FanCon<br />
• Indigenous Operator or Experience Award - Klahoose<br />
Wilderness Resort<br />
• Innovation Award - Beyond the Haunting Investigations<br />
• Professional Excellence (DMO) Award - Destination<br />
Greater Victoria<br />
• Sustainability Award - The Parkside Hotel & Spa<br />
The Ted Rogers School of Hospitality<br />
and Tourism Management at Toronto<br />
Metropolitan University has awarded<br />
Beth Potter, President and CEO of<br />
the Tourism Industry Association of<br />
Canada, its prestigious Industry Award<br />
2022. The award is presented in<br />
recognition of her significant work<br />
Beth Potter<br />
promoting the recovery of the sector<br />
as well as her role in connecting the<br />
industry to all levels of government.<br />
Fairmont Vancouver Airport has been named the #1 Airport<br />
Hotel in North America for the ninth consecutive year and has<br />
climbed to #3 in the world at the annual Skytrax World Airport<br />
Awards held in Vancouver March 20, <strong>2023</strong>. The Best Airport<br />
Hotel Awards rate overall hotel experience, access from the<br />
airport to the hotel, friendliness of hotel staff, cleanliness, inroom<br />
amenities, fitness and spa facilities, quality of food and<br />
restaurant service, and value for money.<br />
<strong>InnFocus</strong> 25
Upskilling<br />
to Boost<br />
Retention:<br />
Three Programs to Try<br />
by Danielle Leroux<br />
Courtesy of Blue Mountain Solutions<br />
26 <strong>InnFocus</strong>
Employee retention is at the top of every employer’s mind.<br />
Labour shortages continue to be a challenge for BC’s hospitality<br />
industry. The province now has as many as 50,000 job vacancies<br />
in tourism and hospitality and federally there’s a shortage of<br />
300,000 workers.<br />
Employees are also expensive to replace. Cost-of-turnover<br />
estimates for a single position range from 30% of the yearly salary<br />
for hourly employees to 150%.<br />
Upskilling yourself and your employees is one tool employers<br />
can use to boost retention. It’s also something employees want.<br />
According to a 2021 PricewaterhouseCoopers survey, 77%<br />
of workers said they’re ready to learn new skills and 74% saw<br />
upskilling as a matter of personal responsibility.<br />
Here are three educational programs to try:<br />
1. Fast Track Financial Training with David Lund<br />
David Lund is a Financial Coach helping hotel teams and leaders<br />
effectively manage their operational finances with financial<br />
coaching and educational workshops.<br />
Earlier this year, Lund partnered again with the BC Hotel<br />
Association (BCHA) on a Financial Leadership training series.<br />
The program covered six modules: financial leadership,<br />
business principles, financial statements, managing payroll<br />
and productivity, controlling expenses, and advanced financial<br />
leadership and analysis.<br />
Lund says that for many people the biggest takeaway was<br />
accounting, which is a lot easier than they thought. “People<br />
tend to think about numbers and accounting as something that<br />
requires a lot of training and experience, but this is more about<br />
business thinking,” he notes. “People realize that if they want their<br />
career to grow and advance into more positions of leadership and<br />
responsibility, they need to know their numbers.”<br />
Lund believes that by developing your leaders around financial<br />
skills, you’re investing in them and giving them another good<br />
reason to stay. “People want to work for employers that are<br />
invested in their future,” he adds.<br />
Outside of the BCHA training program, Lund offers one-onone<br />
coaching and mentoring programs, online workshops and<br />
video courses, and custom content. On his YouTube page and<br />
blog www.hotelfinancialcoach.com, you can find hundreds of<br />
free videos and articles.<br />
2. Leadership Development with Blue Mountain Solutions<br />
Blue Mountain Solutions provides leadership development,<br />
customer service excellence training, and operational support<br />
to organizations and companies of all sizes.<br />
Principal Owner Theresa Ito has been in hospitality for 39 years<br />
and is passionate about supporting the industry and helping<br />
leaders find the joy in leadership again. Ito and her team train<br />
leaders to function more efficiently and effectively and help them<br />
upskill on the job by providing formal leadership development.<br />
Ito believes leadership development is integral to retention given<br />
the impact a leader has on the people around them. “We are so<br />
influenced by the people who are leaders at work,” she says. “We<br />
spend so much time with them and they impact our mental health<br />
so much. Yet as leaders, no one has taught us those lessons. The<br />
things that we get right—we’re lucky, we think we’ve got it right.<br />
The things we don’t get right—they backfire so badly; we feel<br />
shame and embarrassment.”<br />
In a six-part series with the BCHA entitled Leadership for<br />
Hospitality Professionals which kicked off March 7, <strong>2023</strong>, Ito is<br />
taking leaders back to the basics. She chose the topics based<br />
on what she thought were most impactful: becoming assertive,<br />
mastering your time, team meetings, and the magic of one-oneones,<br />
handling complaints like a pro, switching on your emotional<br />
intelligence, and keeping yourself motivated.<br />
Ito designed the series to be impactful and relevant and allow<br />
leaders to take away one or two small things every session,<br />
allowing them to make a small change each day and ultimately<br />
improve their leadership skills.<br />
When it comes to retention, Ito believes it all starts with<br />
developing yourself as a leader. “Start with ensuring that you as a<br />
leader are performing well, showing integrity, passion, and an open<br />
heart,” she suggests. “Your approach to yourself and how you act<br />
<strong>InnFocus</strong> 27
attracts people and inspires people to align with your vision and<br />
actions.” Leaders should also ensure they’re organized, delegate<br />
well, are able to have difficult conversations, and are people that<br />
others want to work around.<br />
Outside of the BCHA training series, Blue Mountain offers inperson<br />
and online training and courses.<br />
3. Operational Excellence with Western Community College<br />
Western Community College<br />
(WCC) offers a Bachelor of<br />
Hospitality Management<br />
and Diploma in Hospitality<br />
Management. The college<br />
also runs applied skills training<br />
projects, working closely with<br />
organizations like the BCHA<br />
or YMCA to upskill individuals.<br />
“There is a serious gap in employment for the hospitality industry<br />
for the upcoming summertime,” says Rob Fahlman, Associate<br />
Vice-President of Academic Affairs at WCC. “We’re working hard<br />
to try and get people out there and into jobs.”<br />
WCC is not just training people for entry level positions. They train<br />
people to become or level up into supervisors, general managers,<br />
and other leadership roles.<br />
Fahlman says there is a lot of focus on leveling up right now<br />
and emphasizes the importance of focused skills training when<br />
We’re working with<br />
hotels to design a program<br />
specific to them.<br />
it comes to retention. “It is a very competitive marketplace. Staff<br />
members will change positions for more money,” he says. “If<br />
there is an opportunity for education that provides a pathway to<br />
advancement, that is huge. That is an investment in an employee<br />
to keep them there.”<br />
It’s also important for employees to demonstrate to their employer<br />
or future employer that they’re invested in their own development.<br />
Later this year, WCC is running a live training on Operational<br />
Excellence with the BCHA.<br />
“We’re working with hotels to<br />
design a program specific to<br />
them and meet their needs,”<br />
Fahlman explains.<br />
Upskilling as a<br />
Competitive Edge<br />
Upskilling makes you a better<br />
leader and creates a stronger, more knowledgeable team. It also<br />
keeps employees away from your competitors.<br />
Plus, it’s a trend that’s here to stay. According to a 2020 World<br />
Economic Forum report, by 2024 it’s estimated that 40% of workers<br />
will require up to six months of reskilling, while 94% of business<br />
leaders expect their workers to pick up new skills.<br />
By upskilling your team, you’re building managers and leaders<br />
of the future and making a worthwhile investment in your business<br />
and its long-term success.<br />
28 <strong>InnFocus</strong>
HOTELIER FEATURE:<br />
Brannigan<br />
Mosses<br />
General Manager at Penticton Lakeside<br />
Resort and Conference Centre<br />
by Danielle Leroux<br />
Brannigan Mosses is General Manager at Penticton Lakeside<br />
Resort and Conference Centre, a role she has held since January<br />
<strong>2023</strong>, after starting at the resort 10 years ago as Director of Regional<br />
Sales and Marketing and then Assistant General Manager.<br />
Mosses has been passionate about the hospitality and events<br />
sectors since she was a teenager.<br />
She got her start in the industry young, working as a deep cleaner<br />
at an Alberta Denny’s. After doing other customer service jobs as a<br />
teenager, she was naturally pulled back to restaurants and worked<br />
at JOEY Restaurants.<br />
In her late teen years, Mosses got involved in events and<br />
tradeshows. “My Mom was in the event industry,” she says. “These<br />
industries have always been in my blood.”<br />
Mosses took some time off to travel internationally and was<br />
exposed to a range of accommodations. “I stayed in everything<br />
from a bed and breakfast, to hostels, premium hotels, and sharing<br />
a room with 28 people in Turkey,” she describes. “At that point,<br />
it solidified I wanted to remain in the hospitality, events, and<br />
accommodations sector.”<br />
Mosses came home from her trip and registered for a Diploma<br />
Program in Hospitality Management at Northern Alberta Institute<br />
of Technology.<br />
A post-school break is what first led her to the Okanagan. Mosses<br />
didn’t plan to stay beyond the summer but ended up working at an<br />
Earl’s in Penticton. At this point, she decided she wanted to expand<br />
her knowledge and growth in the industry. So Mosses returned<br />
to Edmonton to complete her wedding planning certification and<br />
ended up starting a wedding planning business.<br />
She returned to the Okanagan, working for several years in<br />
events at the South Okanagan Events Centre and Penticton Trade<br />
& Convention Centre. In 2013, an opportunity came up at the<br />
Lakeside Resort. “I always had an inkling that I wanted to work in<br />
accommodations, it’s where my heart was,” she says. As a bonus,<br />
the Lakeside hosts many events. “It was my two dreams of working<br />
in events and hotels coming together.”<br />
Courtesy of Brannigan Mosses<br />
Ten years later, Mosses is General Manager, making operational,<br />
financial, strategic, and marketing decisions to improve the<br />
functionality of the resort.<br />
She loves where she works and who she does it with, from<br />
working on the shores of the Okanagan Lake and watching<br />
guests arrive, to getting to know the wide range of employees and<br />
connecting with the tight knit Penticton community.<br />
Mosses also enjoys the creativity an independent hotel offers.<br />
“There is so much opportunity here. Everything is thinking outside<br />
the box and the owners are very creative people,” she says. “They<br />
give me a lot of room to use my imagination, brainstorm with my<br />
team, and create new concepts and packages.”<br />
Mosses was drawn to the industry because of the challenges<br />
it offers. “I don’t like doing the same tedious thing every day,” she<br />
says. “I like to shake things up and not know what I’m walking into!”<br />
She also enjoys developing teams and being in a sector that is for<br />
the enjoyment of others.<br />
Mosses tries to stay on top of work-life balance and take<br />
advantage of all the Okanagan has to offer. “We like being tourists<br />
in our own backyards and take our three kids camping, hiking, and<br />
exploring.” She’s also passionate about food and hopes to take a<br />
culinary trip one day soon.<br />
Mosses believes in the power of travel and experiential learning. In<br />
the future, she wants to go back to school for project management,<br />
allowing her to further support other departments in her role in an<br />
ever changing and fast-paced industry.<br />
<strong>InnFocus</strong> 29
y Mike Macleod, Director of Member and Business Development<br />
Supporting Members’ Growth and Sustainability in <strong>2023</strong><br />
Over recent months, the British Columbia Hotel Association (BCHA)<br />
has been on the move, making its presence felt in every part of the<br />
province.<br />
Our annual Summit, which took place May 1-2 in Kelowna,<br />
saw outstanding attendance, and provided valuable insights and<br />
opportunities for the hospitality industry in BC. We thank all of our<br />
sponsors, speakers, and delegates for their incredible contribution<br />
to a successful event, and to the finalists and winners of the <strong>2023</strong><br />
BCHA Awards of Excellence for continuing to raise the bar for our<br />
provincial sector. Building on this success, we are eager to continue<br />
engaging with our members across the province.<br />
In fact, the BCHA team has already been hard at work in <strong>2023</strong>, with<br />
visits to various parts of the province for events, member meetings,<br />
update sessions, and industry consultations. Member Services<br />
Manager, Samantha Glennie visited Whistler, Vancouver Island, the<br />
Kootenay Rockies, and the Okanagan while Workforce Strategist,<br />
Alison Langford gave presentations and consultations in the Victoria<br />
area. We also held meetings with accommodators in Northern BC<br />
Advertisers<br />
BC Hospitality Foundation 30<br />
BC Hotel Association IBC<br />
Bichin Laundry 9<br />
Cloverdale Paint 19<br />
Coldstream 25<br />
CorMac Projects Inc 11<br />
DwellTech Industries IBC<br />
Immigrant Services 15<br />
LOC International Inc. BC<br />
Redshift Collective 30<br />
RHB Enterprises 15<br />
Ricky’s Family-Style 13<br />
Restaurants<br />
Takasa Lifestyle Company 23<br />
Tex-Pro Western Ltd 22<br />
True North Distributors IFC<br />
Western Financial Group 11<br />
Insurance Solutions<br />
during our successful BC Tourism and Hospitality Conference<br />
in March. Through these meetings, we continue to witness<br />
the importance of connecting with our members in-person to<br />
support their needs.<br />
If your community would like us to visit, please do not hesitate<br />
to contact our Membership Services Manager, Samantha<br />
Glennie, at samantha@bcha.com. We value member feedback<br />
and welcome opportunities to connect with our diverse<br />
membership.<br />
One common request we hear from our members is for bitesized<br />
training formats. We are thrilled to announce that we have<br />
successfully presented six-week, one-hour sessions on financial<br />
leadership, customer service, and organizational leadership<br />
through our Fast Track program. Based on popular demand,<br />
we plan to re-introduce two more sessions in late summer and<br />
fall. Please let us know what topics you would like us to pursue,<br />
as we are always looking for ways to support our members’<br />
professional development.<br />
In addition to professional development, we remain committed<br />
to climate action and providing our members with practical<br />
resources to participate in that journey. We were proud to launch<br />
the Sustainability Playbook at the BCHA Summit, which serves<br />
as a guide to acting on sustainability initiatives in the hospitality<br />
industry. This playbook provides an opportunity for our members<br />
to connect their team members around these initiatives and<br />
make real change. Once you have downloaded the playbook, I<br />
encourage you to book some time with our Energy Specialist,<br />
Dylan Tomlin, to discuss how best to get involved.<br />
At the BCHA, we are dedicated to providing our members<br />
with valuable resources, support, and opportunities for growth.<br />
We are excited to continue our member outreach throughout<br />
the remainder of <strong>2023</strong> and look forward to connecting<br />
with our members across the province. Together, we can<br />
support the hospitality industry and work towards a brighter,<br />
more sustainable future.<br />
Redshift-Ad.pdf 1 <strong>2023</strong>-04-18 5:13 PM<br />
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30 <strong>InnFocus</strong>
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C<br />
42"x32" SHOWER<br />
W/H<br />
13020 Katonien Street,<br />
Maple Ridge, B.C, V2W 0J2<br />
T. +1-604-474-4096<br />
www.dwelltechindustries.com<br />
-<br />
M/W<br />
BUILT-IN WARDROBE<br />
QUEEN BED<br />
25' - 4 5/8"<br />
31' - 5 5/8"<br />
BUILT-IN DRAWERS<br />
T.V.<br />
BUILT-IN WARDROBE<br />
QUEEN BED<br />
BENCH<br />
These plan and design are, COPY RIGHTED and ALL RIGHTS ARE RESERVED and may not be used or reproduced<br />
without written consent.<br />
Written dimensions shall have precedence over scaled dimensions.<br />
Contractor shall verify and be responsible for all dimensions and conditions on the job and this company shall be<br />
informed of any variations from the dimensions and conditions shown on the drawings prior to commencement of work.<br />
Any work completed without company's knowledge will be the full responsibility of the Owner and General Contractor.<br />
B<br />
BEAM ABOVE<br />
Project number<br />
Date<br />
Drawn by<br />
Checked by<br />
5' - 1"<br />
DECK<br />
DN<br />
A<br />
-<br />
EJ<br />
JA<br />
Scale<br />
1<br />
3/8" = 1'-0"<br />
FLOOR PLAN (QUEEN BEDS)<br />
3/8" = 1'-0"<br />
10"x24" SINK<br />
UPPER SHELVES<br />
& RANGE HOOD<br />
U/C REF.<br />
elly 425<br />
FLOOR PLAN (QUEEN BEDS)<br />
<strong>2023</strong>-01-16 2:02:11 PM A01a<br />
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