LIQUI MOLY NEWS 20.2023

LIQUI MOLY IBERIA & SOUTH AMERICA WEEK 20.2023 

MOTOR OILS · ADDITIVES · CAR CARE

LIQUI MOLY Iberia invests in quality 

training and the growth of its team 

PORTUGAL 

In a week filled with unmeasurable knowledge, LIQUI MOLY Iberia 

welcomed Germany‘s Head of Application Engineering, Harry 

Hartkorn, for a spectacular internal Academy session along 

with two new members that will reinforce the local Spanish team 

supervised by Alexandre Estima. After one-on-one talks with CEO 

Matthias Bleicher and Sales & Marketing Director Sadhna Monteiro, 

the new faces of Lúcia Santa Cruz and Demian García joined some of 

the colleagues from the commercial and technical areas for several 

compelling presentations and clarifying demonstrations that have 

helped them gel with the team straight away. Let‘s do it! 

Happy smiles from a happy team! 

WEEK 20.2023· LIQUI MOLY Iberia & South America · www.liqui-moly.com 

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HAVING THE EXPERIENCED HARRY HARTKORN AROUND US AND ADDING 

TWO NEW MEMBERS SHOWCASE THE MANAGEMENT‘S CONTINUOUS 

INVESTMENT IN OUR TEAM‘S PREPARATION AND GROWTH AND HAVE 

UNDOUBTEDLY GIVEN US EVEN MORE TOOLS TO SUPPORT OUR CLIENTS. 

There were several Q&A moments and practical demonstrations of great aid to the team. 

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PORTUGAL 

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WEEK 20.2023· LIQUI MOLY Iberia & South America · www.liqui-moly.com

FROM THE GEAR TRONIC III MANAGEMENT TO PRODUCT APPLICATION, 

HARRY‘S EFFORTS WERE TOP-NOTCH. THANK YOU! 

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PORTUGAL 

MATTHIAS BLEICHER AND SADHNA MONTEIRO TOOK THE TIME TO 

SPEAK INDIVIDUALLY TO LÚCIA AND DEMIEN, CLEAR DOUBTS & ASSIST 

THEM TO MAKE BOTH COMFORTABLE AND FULLY ON TRACK! 

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PORTUGAL 

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LIQUI MOLY powers another edition 

of the incredible Extreme XL Lagares 

L 

IQUI MOLY once again joined forces with the XL4 Code 

organization to power the 18th edition of the incredible Extreme 

XL Lagares. Between 5th and 7th May, 106 riders from all over 

the world tamed the courses and obstacles placed in Boticas and Vila 

Nova de Gaia in front of thousands of spectators and two-wheel lovers 

who didn‘t want to miss any of the action. The event was an excellent 

opportunity to promote our brand in front of motorcycle lovers and 

gathered national media attention, particularly with the course set in 

the Gaia pier and that has Porto just ahead! 

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PORTUGAL 

FORMERLY PART OF THE FIM HARD ENDURO WORLD CHAMPIONSHIP, EXTR 

A WIDELY KNOWN MOTORBIKE ENDURO RACE NOTED FOR ITS DIFFICULTY A 

WITH STAGES FULL OF BEAUTIFUL LANDSCAPES, FROM GREEN LANDS TO T 

OF PORTO AND GAIA. THE EVENT ALSO TOOK PLACE IN THE REGIONS OF BO 


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EME XL LAGARES IS 

ND SPECTACLE, 

HE HISTORIC PARTS 

TICAS & LAGARES. 

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PORTUGAL 

Click here 

Watch the video with the best moments from Day 2 of Extreme XL Lagares! 


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THERE WERE 106 PARTICIPANTS COMPETING FROM ALL OVER THE WORLD, 

DIVIDED BY SEVEN CLASSES: HOBBY, EXPERT, XL (TEAMS OF TWO RIDERS), 

VETERANS, OPEN CLASS, FEMALE, AND PRO. 

Ricardo Vidigal carefully observes LM Iberia‘s David Monteiro explanation. 

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PORTUGAL 


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THE PRO CLASS EVENT WAS WON BY SPANISH RIDER MARIO ROMAN. 

PORTUGUESE RIDER DIOGO VIEIRA GOT SECOND PLACE, WITH ITALIAN 

RIDER SONNY GOGGIA COMPLETING THE PODIUM IN THIRD PLACE. 

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PORTUGAL 

DID YOU KNOW? 

The race started in Boticas, with a 1.5 km obstacles 

ance in the beautiful mountains of Trás-os-Montes. Th 

usual in the Gaia pier and the night ride in the Military 

both with obstacle courses. The mythical section of L 

last day of the event. 

WEEK 20.2022· LIQUI MOLY Iberia & South America · www.liqui-moly.com 

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course and 42km of hard endure 

next day, the race took place as 

Barracks of Serra do Pilar (Gaia), 

agares (Penafiel) dominated the 

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PORTUGAL 

WE WERE PRESENT AS MAIN SPONSOR OF THIS EVENT, AND EVERYONE 

NOTICED IT. ALL THAT COULD BE READ AND SEEN AROUND THE SEVERAL 

LOCATIONS WERE THE LIQUI MOLY BLUE AND RED COLORS. 


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PORTUGAL 

From left to right, LM Iberia‘s Bruno Figueiredo, Hugo Ferreira, Rafael Soares and Maria Soares. 


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WORK HARD, PLAY HARD! THE TEAM WERE RELENTLESS DURING THE 

PREPARATIONS AND ACTIVATION OF THE EVENT, BUT STILL MANAGED 

TO ENJOY THE EXPERIENCE AND REPRESENT THE BRAND AS WE LIKE TO 

BE KNOWN: WITH PROFESSIONALISM AND FUN. CONGRATULATIONS! 

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PORTUGAL 

The brand was also highlighted 

in the Molygen Cup trophies, directly connecting 

participants to our high-performance range 

Cortelha hosts another round of the 

LIQUI MOLY-powered MX Ribatejo 

A 

fter Marinhais and Aveiras de Baixo, the 3rd round of the MX 

Ribatejo 2023 season went South to Loulé and the Cortelha 

Motocross track. Once again, more than 150 riders were 

present, while the LIQUI MOLY supported riders stayed together in a 

blue and red paddock made with our tents and beach flags. Colleagues 

Miguel Santos and Ricardo Carmo made sure our brand was placed 

in the best places, contributing for another great activation of the 

motorbike range among many potential customers and hundreds of 

spectators! 


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PORTUGAL 


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Miguel and Ricardo took the opportunity to register many group and individual photos with our riders and clients. 

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PORTUGAL 


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THIS ACTION WAS A HUGE SUCCESS, MEASURED BY THE FEEDBACK 

WE COLLECTED FROM NOT ONLY THE RIDERS, BUT ALSO FROM THE MX 

RIBATEJO ORGANIZATION AND THE PUBLIC WHO ATTENDED THE EVENT. 

ALL THE JUMPS IN THESE PAGES ARE FROM LM-SUPPORTED RIDERS! 

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PORTUGAL 

THE BRAND‘S VISIBILITY CAN BE SEEN IN THE DOZENS OF FLAGS PLACED I 

BUT ALSO IN EACH OF OUR RIDERS‘ MOTORBIKES. 


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N THE COURSE, 

LM Iberia‘s Miguel Santos and Ricardo Carmo were ecstatic with the work done. 

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PORTUGAL 

AS USUAL, WE DELIVERED ALL PODIUM RIDERS A PACK OF LIQUI MOLY 

GOODS, EXPANDING THE BRAND‘S REACH TO EVERY GENERATION THAT 

WAS PRESENT AT THIS 3RD ROUND OF CHAMPIONSHIP. ON THE TOP 

RIGHT, YOU CAN SEE OUR TEAM WITH SANTI AND GONÇALO PEREIRA! 

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TurboCar adds training while 

growing into the LIQUI MOLY family 

PORTUGAL 

After implementing LIQUI MOLY‘s lubricant range, POS 

TurboCar has continued to invest in LM‘s knowledge by 

soliciting an LM Academy session with Iberia‘s Application 

Engineering Specialist David Monteiro. This crucial training took 

place in the client‘s facilities in Sintra and focused on LIQUI MOLY‘s 

motor oils and additives, with David reviewing the importance of 

using the standards and approvals of the car manufacturers, as well 

as the differences between the bases of our lubricants and how the 

additive package impacts sales together along with the results of the 

final product. 

TurboCar‘s Amadeu Loureiro, Rui César, Carlos Direitinho & Rogério Heitor. 


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THE FEEDBACK WAS VERY POSITIVE AS WE‘VE MET THE EXPECTATIONS 

CREATED WITH THE TRAINING. 

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LM renews technical support to FM 

Motos in Supermoto championships 

PORTUGAL 

Showcasing the excellent relationship with Vila Nova de Poiares 

FM Motos, LM Iberia has decided to continue supporting its 

client‘s appearances in the World, European, and Portuguese 

Supermoto Championships. Riders Beatriz Patrício, Bruno Patrício, 

Eduardo Patrício, and Filipe Marques will represent the FM Motos 

Racing Team squad and compete in all events with LIQUI MOLY‘s 

entire motorbike range. 

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From left to right, rider Eduardo Patricio with LM Iberia‘s Duarte Jesus, 

manager and rider Filipe Marques & workshop manager José Ervilha. 

FM Motos uses our products exclusively in both the shop 

and the workshop. Any customer who visits its facilities 

can purchase our products for any repair or service. 

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LIQUI MOLY imagery expanded 

at Auto Centro Garcia 

PORTUGAL 

P 

art of the A Oficina network, Auto Centro Garcia is an impressive 

workshop located in Vila de Rei (Castelo Branco district) that 

has recently expanded its commitment to LIQUI MOLY additives 

after some visits from LM Iberia‘s Ricardo Carmo. Confident in the 

business tools provided by LIQUI MOLY, the client accepted our 

challenge to expand LM‘s image in the workshop‘s interior, helping 

the brand stand out to every visiting customer. 

LM Iberia‘s Ricardo Carmo and João Marques hold 

of the LIQUI MOLY products from the new purchase 

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some 

near one of our horizontal flags. 

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PORTUGAL 


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The new marketing material will make everyone resonate with the brand and include two outside 

flags that are now communicating directly to commuters using the access road in their daily drives. 

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Destaque do Asfalto adds LM‘s 

lubricants, additives and sprays 

PORTUGAL 

L 

ocated in Canas de Senhorim (Viseu), CGA workshop Destaque 

do Asfalto has recently purchased several LIQUI MOLY products 

to serve its customers better. Husband and wife Rui Nunes and 

Joana Marques hope to extract many benefits from this association, 

convinced by LM Iberia‘s technical support and commercial tips 

in offering a premium service and improving profitability. Having 

recently operated some remodelings to create a new space to receive 

customers and enhance the car repair services conditions, the 

management decided this was the perfect timing to bring on board a 

premium brand such as LIQUI MOLY. 


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LIQUI MOLY‘s additives are now 

available at Repuestos Santano 

SPAIN 

Located in Munera, a town in the Albacete province, Repuestos 

Santano has recently begun to work with our brand through 

the additives, sprays, glues, car care, and Pro-Line ranges. 

Directed by Angel Arenas, the company dedicates to commercializing 

lubricants, electronics, and spare parts for automobile and agriculture 

machinery. The business has other ventures, as Angel Arenas has 

a car business and a workshop focused on oil, tires, and battery 

replacement services. 

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Grupo Tu Recambio shows 

its commitment to LIQUI MOLY 

SPAIN 

Algeciras POS Grupo Tu Recambio, in Cádiz, has profoundly 

increased its commitment towards the LIQUI MOLY brand. 

From no LM in March to having about 70 references today 

from various families, including oil and the Molygen range, house 

parts manager Miguel Rodriguez has decided to also add LIQUI MOLY 

greases and sprays to the current stock. Having created a new LIQUI 

MOLY corner with the help of LM Iberia‘s Ángela Vázquez, the client 

is even more prepared to showcase his association with LIQUI MOLY 

and spread our brand to every visiting customer. 


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Media outlets, online news & videos 

IBERIA 

From the the new “Oficina VIP“ (VIP Workshop) by LIQUI 

MOLY feature of Check-up Media, this time about football 

coach Daúto Faquirá‘s relationship with the automobile, to 

the launch of new bicycle products like the Ceramic Chain Spray 

and the Detailer, and more videos from the Extreme XL Lagares 

event, we have many interesting information to share with you in 

this space. Just click to read. 

Click here 


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Click here 

Click here 

Click here 

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Rolling Performance smiles after 

engaging LM Academy session 

URUGUAY 

I 

t‘s crucial to give our customers the best LIQUI MOLY tools. 

Formations and technical trainings are one of them, and 

that‘s exactly what the team in Uruguay did with client Rolling 

Performance. The session focused on LIQUI MOLY‘s lubricants and 

additives and counted on the beautiful cooperation of its sales team 

and staff. That‘s the spirit! 

THE CLIENT IS EVEN MORE CONNECTED TO THE BRAND AND WAS LEFT 

AMAZED BY OUR TEAM‘S WILLINGNESS TO APPLY ALL THE THEMES THAT 

WERE COVERED BY ENGAGING WITH THE CUSTOMERS THAT ARRIVED AT 

THE SHOP IMMEDIATELY AFTER THE TRAINING. 


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URUGUAY 


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FROM THE CERA TEC TO OUR MANY ADDITIVES AND LUBRICANTS, AND 

ALSO OUR MARKETING ACTIVITIES IN FORMULA 1 OR MOTOGP, THE TEAM 

AT LM URUGUAY MADE SURE TO EXPLAIN ALL THE DETAILS THAT MAKE 

OUR BRAND SO POSITIVELY DIFFERENT IN THE MARKET. 

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LM powers Ricardo Silva‘s ventures 

in the national rally championship 

URUGUAY 

Motorsport runs in LIQUI MOLY‘s veins. So, it is with no 

surprise that the team in Uruguay has decided to support 

driver Ricardo Silva in the Uruguayan Rally Championship. 

At the wheel of a Volkswagen in the RC5 category, Ricardo obtained 

another solid result and currently occupies a positive 4th place in the 

championship. Enjoy the pictures from last weekend, and be sure 

that will keep pushing on in the coming events! 

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URUGUAY 


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THE LIQUI MOLY BRANDING CAN BE SEEN IN THE HOOD, REAR AND SIDE 

PANELS, PROMOTING OUR RANGE TO THE MANY RALLY ENTHUSIASTS 

THAT FOLLOW THE CHAMPIONSHIP. 

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Four different actions showcase 

LIQUI MOLY Chile‘s commitment 

CHILE 

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rom the Expo MotorFest organized by clients Pits Chile, to the 

1st part of Raid Desafio Sanatorio, in Talca, to the launch of the 

Beta/LIQUI MOLY motorbike with partner Redbikers in Viña 

del Mar, and finally to several presentations to the students of AIEP 

Grajales in the course of Automotive Mechanics, the team at Chile 

had their hands full with so many exciting brand activities. See it for 

yourself on the following pages. 


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CHILE 


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ROAD CARS, MOTORBIKES, ENDURO EVENTS, AND TECHNICAL COURSES 

THAT HIGHLIGHT THE QUALITY OF OUR PRODUCTS. THE TEAM IN CHILE 

HAS BEEN DOING A TERRIFIC JOB IN SPREADING THE WORD ABOUT 

THE LIQUI MOLY BRAND! 

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LIQUI MOLY NEWS 20.2023

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