e-Forex-May-23

THE e-FOREX INTERVIEW
Our London office team
While this has led to an increase
in costs for LPs, we have worked
closely with them to communicate
the value in this model, and develop
a rate card that reflects the value
of the service rather than simply
covering costs. Moreover, we have
introduced flexible payment options
for our LPs, allowing them to choose
between a subscription model, a
brokerage model, or a hybrid that
includes a smaller subscription
fee, with a favorable rate card on
top of that. For our LPs it is the
first time they have been able to
select their payment plan based on
their business and highlights our
willingness to listen to their needs
and structure our business around
them.
There are a number of possibilities this
opens the door to, and we are very
bullish about the move.
And could that include new LPs on
the service?
We are very cognizant of the fact
that our clients have relationships
with many LPs. It is what our business
model is designed around. And we
know that those clients are going
to work with those LPs regardless of
whether they see them over FSS or
not. We are currently in talks with
a number of LPs about joining the
service.
There was a growing demand
from clients for more choice in the
liquidity they were seeing. On the
previous model however, it was
difficult for new LPs to pay the
subscription fee while building their
business with us. Now, with a variety
of pricing models, we can have the
conversation with potential new LPs
and address the client demand for
variety in their liquidity pool.
We know that the best way for any
of our clients to do their business
is to access all their liquidity via
one service and this is another step
towards FXSpotStream being that
solution.
How do you feel your offering
compares to others out there, and
what sets you apart?
FXSpotStream has always had a unique
offering for clients and LPs, and I do
not think that has changed. Clients do
not pay a fee to access liquidity from
15 tier 1 liquidity providing banks. Our
dedicated team handles the heavy
lifting when it comes to setup and
onboarding, making the process as
efficient as possible for clients and
LPs. In fact, adding a new LP is as easy
as flicking a switch, giving clients real
flexibility on who they do and do not
see pricing from.
There is no denying that the company
has grown a great deal in recent years.
What is important however, is to
recognize what drove that growth and
continue to prioritize those areas. We
have always described FXSpotStream
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