PDF) BROKEN How To Fix B2B Sales Drive Profitable Growth & Win [W.O.R

BROKEN: How To Fix B2B Sales, Drive
Profitable Growth & Win
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Description
Introducing the book "Broken" by Scott Marker - the definitive guide to transforming your B2B sales
strategies and gaining an "unfair" advantage over your competitors.Based on over seven years of in-depth
research and interviews with top CxOs, sales leaders, and frontline salespeople, Marker exposes the
shocking truth about the outdated and ineffective methods used in traditional B2B sales.In "Broken," Scott
unveils his revolutionary Mixed Customer Arts² (MCA²) methodology and model that will forever change
the way successful B2B companies GTM, go to market is done.Learn how to serve your customers more
effectively without resorting to cold calling, leverage your CRM to gain and retain more customers, and
implement an ethical compensation model that rewards sales professionals for bringing in only the best
customers and retaining them for the long-term.Say goodbye to unrealistic expectations and the sky-high
turnover of your salespeople and embrace a buyer-centric approach that aligns marketing, sales, and
customer service for company-wide success. "Broken" provides practical and modern insights into companywide
alignment, realistic goal setting, and KPIs that put the buyer at the center of your revenue strategies.If
you're ready to transform your B2B sales game and achieve a competitive advantage, add "Broken" to your
cart now. And for additional support, take advantage of a free 30-minute consultation call with Scott Marker
at www.mca-2.com.