FBC brochure

Iconic brands,
incredible biscuits

The power of one
FBC is the coming
together of two of the
UK’s biggest biscuit
manufacturers.
Together, we combine generations of experience
in baking biscuits.
Our team of more than 3,000 talented colleagues
are passionate about creating incredible biscuits
that delight consumers.
Our iconic brands span generations and are
loved worldwide.
Delicious
biscuits
to delight
consumers.
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Better together
Fox’s Burton’s Companies
As Fox’s Burton’s Companies, we combine the best of both worlds.
About Burton’s
The Burton’s story is a simple one, it’s about
Great British Brands and Great British Biscuits
that have been lovingly baked in the UK since
1935. Our history can be traced back to George
Burton (born in 1829) who began baking
biscuits in Leek, Staffordshire in the mid 1800’s.
We are proud to own some of the UK’s best
loved biscuit brands. Whether it be the cheeky
Jammie Dodger, the choc chip filled Maryland
Cookie or the great big Wagon Wheel, we have
a brand that will bring a smile to every face.
We are the second largest
biscuit manufacturer in the UK,
baking our incredible biscuits
across the country.
Isle of Arran
Edinburgh
Livingston
About Fox’s
Our story began with brandy snaps. In 1853
Michael Spedding baked his very first batch
and within a few years he was selling to shows,
shops, and traders from his Batley bakery. After
Michael’s son-in-law, Fred Ellis Fox, took over
in 1897, he renamed it F E Fox & Co – and that’s
where we get our name.
Over the past 160 years we’ve branched out
from brandy snaps. From our simply delicious
Crinkle Crunch to our decadent Chocolatey
Rounds, we strive to lovingly bake biscuits that
are better than any other.
A global
business
passionate
about
biscuits.
Blackpool
Kirkham
Batley
Llantarnam
St Albans Head Office
Dorset
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Maryland Cookies
No1 Branded
Cookie in
the UK
A generous
amount of
chocolate
chips
A cookie
in a world
of biscuits
First baked in 1956, Maryland remains the
UK’s favourite cookie and is enjoyed by
more than a quarter of households.
Maryland’s mission is to keep bringing joy
to hearts and shopping carts with exciting
new products and flavours.
A signature
crunch
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Indulgent &
generous
Large
chunks of rich
chocolate
Variety of
flavours
Fox’s Fabulous Cookies
Irresistible
crumbliness
A range of large cookies with a unique
crumbly texture and a generous amount
of large chocolate chunks. The delicious
half-coated cookies also have a thick layer
of Fox’s Signature milk chocolate which
delivers a perfect moment of pleasure and
contentment. At Fox’s we use our expertise,
developed since 1853 and high-quality
ingredients to bake fabulously tasty cookies
for you to enjoy. How Fabulous, How Fox’s.
F A B U L O U S C O O K I E S
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Indulgent &
generous
Thick layer of
Fox’s signature
chocolate
Crumbly
shortcake
biscuit
Fox’s Fabulous Chocolatey
A moment
of pleasure
Fox’s Fabulous Chocolatey offers a range
of delicious crumbly shortcake biscuits,
generously covered with rich, indulgent
Fox’s signature chocolate. A perfect
moment of sophisticated pleasure and
escapism. At Fox’s, we use our expertise
developed since 1853 with high-quality
ingredients, to bake fabulously tasty biscuits
for you to enjoy. How Fabulous, How Fox’s.
C H O C O L A T E Y
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Jammie Dodgers
We’re full of
mischief
at heart
Loved by all,
young &
old alike
A national
treasure
No nasty stuff!
We’re jammie
enough!
Loved by all, young and old alike, the
good old Jammie Dodger is a national
treasure and a happy addition to any
family biscuit tin. These delicious
shortcake sandwiches filled with a
fruity splat of ‘Jammie’ mischief have
been lovingly baked for over 60 years.
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Deliciously
sweet,
colourful
pastel icing
A tasty,
ring-shaped
shortcake
biscuit
Fox’s Party Rings
An iconic
kids’ biscuit...
Loved for their distinctive, colourful pastel
icing and tasty ring-shaped shortcake
biscuit. This delicious combination means
that each bite has a definite crunchy snap.
Available in sharing or individual portion
packs. For something different try our tasty
Choc Minis.
P A R T Y R I N G S
No artificial
flavours,
colours or
preservatives
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Paterson’s
A shortbread
fit for the
21 st century
Baked
since 1895
Number 1
Shortbread
In 1895, John and Isabella Paterson founded their
bakery in the Royal Burgh of Rutherglen, Scotland,
where they sold their home baked goods from a
horse-drawn van. Now a shortbread fit for the 21 st
century, Paterson’s is the UK’s favourite!
Tradition
with a twist
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Wagon Wheels
Legendary
marshmallow
centre
The maverick
of the
biscuit world
A snack like
no other...
The maverick of the biscuit world with an epic
sense of adventure. Having been a lunchbox
favourite for generations, today the mighty
Wagon Wheel is loved by kids and grown-ups
alike for their legendary marshmallow centre,
chocolate flavour coating and crunchy biscuit.
A favourite for
generations
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Two thick
crunchy biscuit
shells
Sandwiched
together with
a generous
layer of tasty,
creamy filling
Fox’s Crunch Creams
One of Fox’s
Favourites...
Crunch Creams give you a unique and
tasty texture combination to provide
a delicious sensation with each bite.
The core range consists of Golden,
Ginger and Salted Caramel, plus many
exciting limited-edition flavours!
C R U N C H C R E A M S
A reliably
satisfying
everyday
treat
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Skinny Cookies
Guilt-free
snacks
Low calorie
& sugar free
options
Making
snacking
simple
Sugar free
never looked
so good!
One of our newer brands, the aim
of The Skinny Cookie Company is
to simplify reaching for a satisfying
snack. With low calorie and sugar
free options, guilt-free snacking
has never been easier!
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Lyons’ Biscuits
A British
biscuit icon
Tasty
everyday
favourites
Come in,
I’ll put the
kettle on
Lyons’ is a British biscuit icon that has
brought families together for a natter
and a cuppa ever since they were first
baked back in 1938.
Timeless
classics
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Buttery
shortcake
fingers
Delicious
milk chocolate
Fox’s Viennese
A firm
favourite!
Fox’s Viennese are one of our
longstanding, treasured brands.
Enjoy delicate, buttery, melt in the
mouth biscuits sandwiched with or
dipped in delicious milk chocolate.
V I E N N E S E
Part of Fox’s
Favourites
range
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Chunky
shortcake
biscuit bars
Fully coated
in chocolate
Individually
wrapped and
ready for any
adventure
Fox’s Rocky
Fuel for big
adventures
Ready for any adventure,
Rocky gives you a chunky
shortcake biscuit bar loaded
with tasty chocolate. Our flavour
range includes Chocolate,
Caramel and Orange!
R O C K Y
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A S S O R T M E N T S
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Foodservice
Iconic
brands
Out Of Home
catering &
snacking
expert
The perfect
biscuit for
every
occasion
Our Foodservice
division are Out
Of Home experts...
Specialising in portion pack products in both
branded and retailer own brand formats,
our Foodservice portfolio has solutions for
every Out Of Home channel across cost and
profit sectors. As well as our biscuit portfolio we
also produce chutney, mustards and preserves
from our artisan factory on the Isle of Arran.
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