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2023 May June Marina World

The magazine for the marina industry

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OPERATOR TALK: SMART MOVES<br />

The Circle of Boating division at Suntex<br />

<strong>Marina</strong>s runs smoothly, and enjoys multiple<br />

benefits, using online booking software for<br />

its boat clubs and boat rentals.<br />

A lot of the advantages we see lie<br />

in how booking grids work and how<br />

you arrange the booking grids. The<br />

willingness to design the platform and<br />

make it more appealing for the frontend<br />

user for our operations is big and<br />

we run a big operation here.<br />

I think the future<br />

advancement in<br />

dashboards and<br />

creating different<br />

structures for<br />

dashboards will<br />

make a difference.<br />

For example,<br />

having revenue for<br />

my division for the<br />

Mark Jaraczewski<br />

boat rental market<br />

in the cloud. It’s been a seamless and<br />

easy system to navigate and operate.<br />

I’m boarding new properties and it’s<br />

pretty easy for us to do that, so I think<br />

that is an advantage and it would<br />

be different if you didn’t have this<br />

technology behind you.<br />

The understanding of the system as<br />

we grow means we know the system<br />

inside and out now. It’s really been that<br />

easy for us to install at the properties<br />

and move to a more positive direction<br />

so I think that the install and learning<br />

the system is very simple.<br />

And the customer experience<br />

has been a huge advantage for the<br />

business. Having the online booking<br />

experience is very easy and simple to<br />

utilise which has allowed for a better<br />

experience for the customers.<br />

In the future, we want to move<br />

forward with some other changes when<br />

it comes to booking windows: how can<br />

we increase our booking window times<br />

and make sure a person books more<br />

effectively? I think you’ll see us in the<br />

future looking at our operating system<br />

as we advance with our marinas. We’re<br />

going to be working on some future<br />

designs and how we can enable the<br />

customer to book more quickly and<br />

easily.<br />

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KINGSTON, WA | (360) 297-0858<br />

56 www.marinaworld.com – <strong>May</strong>/<strong>June</strong> <strong>2023</strong>

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