2023 May June Marina World

OPERATOR TALK: SMART MOVES
Charleston Marina, an Ocean Havens
marina, uses wide-ranging smart
technology. The team is always thinking of
new ways to use its software and leverage
automation to best advantage.
technology to keep record of available
spaces and allow our customers into
the lots with their key fobs.
Our marina staff have seen an
increase in efficiency, knowing
technology has automated processes
that previously took away from other
responsibilities.
The team at Marina Master is
knowledgeable and quick to resolve any
problems that arise. For example, when
we noticed customers signing up for
the loyalty programme multiple times,
Marina Master quickly adjusted the
contract automation to only display the
sign-up form for those not already in the
programme to prevent duplicate records
from being created.
Customers respond very well to the
loyalty programme. Marina Master’s
software helps determine the status
level for a customer, and applies their
benefits to applicable transactions.
Being rewarded with savings is
incredibly valuable to our boaters.
Our team is always thinking of new
ways we can use the software and
leverage automation to our advantage.
Something on deck at Charlestown
Marina is creating a scheduled pumpout
form through Marina Master to
make this amenity at the marina more
efficient.
Implementing smart software at Soldiers
Point in Australia has improved day-to-day
operations and saves thousands of dollars
per year in operational costs.
Darrell Barnett CMM
general manager,
Soldiers Point Marina,
Australia
We implemented the smart Marina
Master solution step by step, focusing
on CRM smart technology that
enables us to offer our guests unique
customer experience. The best thing
is how versatile the system is and how
cooperative and diversified the owners
are in being willing to customise to our
needs. Nothing is too hard – everything
is prioritised and to date they have met
all expectations.
The software enables a lot of
flexibility in customising solutions
according to our requirements and ever
evolving customer services. It not only
improves the day-to-day operations
but is saving me thousands of dollars
a year in operational costs. Marina
Master has managed to integrate with
MYOB.
As for customer response, clients
who try our marina services and
facilities are returning and becoming
long-term loyal customers. myMarina
enables them to make restaurant
reservations, call
for assistance by
boat or car and
have quick access
to marina business
offers from tenants
and more.
Smart initiatives
are part of our
Darrell Barnett
future strategy in
updating and upgrading luxury facilities
and services for our guests according
to latest marina industry trends.
Customer and marina requirements
are constantly developing according to
the rapidly changing environment in the
marina industry.
Mark Jaraczewski, vice
president, Circle Boating,
Suntex Marinas, USA
When implementing Stellar as online
booking software, the customer
experience is very easy and simple.
We use Stellar for all our boat clubs
and boat rentals, and we have been
with them for six or seven years. We
are currently operating 20 boat clubs
across the United States, and we have
29 properties that use Stellar for rentals
on The Circle of Boating that handles
our division. It’s been a great system
for us as we can target key areas with
certain pricing structures as well as get
the report for things that we need. It’s
a very good system for the boat rental
market and the boat club market.
54 www.marinaworld.com – May/June 2023