Raj Group Catalogue (16) (1)

RAJ GROUP
PRODUCT
CATALOGUE
National Soap Mills
Raj Industries
Raj Industries
RAJ GROUP COMPANIES

Table Of Contents
1.
2.
3.
ABOUT US................................................................................. 3
GROUP PRESENCE....................................................................4
PRODUCTS.................................................................................5
A.
LAUNDRY BAR.....................................................................5
i. Raj Super white Laundry Bar.......................................5
ii. Raj Super Plus Antibacterial laundry Bar.................6
iii. Xact Dual Colour Combo Laundry Bar......................7
B.
LAUNDRY POWDER............................................................8
i. Raj Super white Premium Soap Powder...................8
ii. Saheli Washing Powder................................................9
C.
BATHING SOAP.................................................................10
i. Njoy Bathing Soaps.....................................................10
D.
DISHWASH BAR................................................................11
i. Saheli Dishwash Bar....................................................11

Who We Are
About Us
With 67 years of heritage, Raj Group is a diversified conglomerate in the Fast Moving Consumer
Goods (FMCG) industry. The group is committed to producing innovative products with excellent
quality and high ethical standards, with no compromise on service levels. We have been associated
in this industry over the past four generations. The ability to weave its business around the needs of
consumers has given Raj Group a unique value and identity. Advanced, fully automated
manufacturing plants equipped with in-house testing facilities and the latest high-end instruments,
along with a technically skilled staff, operational discipline, and a wide network of dealers, have
collectively enhanced Raj Group's ability to deliver value to consumers.
With 8+ brands spanning categories such as fabric care, personal care, and home care products. Its
portfolio includes leading household brands such as Raj Super White, NJOY, Saheli, Raj Super plus,
Xact, Sanjay, Raj, and Raj Shree.
What We Do
Raj group manufactures Oleo-Chemicals, Soap Noodles, Glycerine ,Bathing Soaps, High End
Laundry Soap Bars, Detergent powder and which are sold under the Raj super white and Njoy
Brand. The Company has about 1000 employees and sales turnover are in excess of Rs 800 crores
(FY 2022-23) and poised with growth of the coming fiscal our target is of Rs 1000 crores. The quality
standards of Raj Group are evident from the fact that national and international companies have
partnered with us for manufacturing their world-class health and luxury brands such as Dettol and
Vivel. The group's subsidiary, PAOS, has met stringent pharma-grade quality standards and
received approval from their Global R&D labs based out of London, UK.
National Soap Mills : Manufactures Laundry Soap and Detergents.
Raj Industries: Oleo-Chemicals, Soap Noodles, Glycerine , High End Laundry Soap Bars.
Paos Productions : Bathing Soap, Soap Powder and Luxury Beauty Soaps Like Dettol and Vivel.
Our Strength
Experience of more than 65 years in manufacturing & sales of soaps and detergents.
Sound technical know-how of the products.
Multiple products under a single roof.
Our strong dealer network (more than 1500 dealers) enables our reach in the most remote
places in our markets.
In house manufacturing processes that facilitate to sell products at the most competitive prices.
Due to our strong branding & good quality our products command great respect & market
acceptability.
Own transportation and logistics network ensures timely deliveries and sales service to our
dealers.
State of the art vertically integrated manufacturing infrastructure.
All our products are 100% vegetable oil based.
End to End solution provider.
Flexibility to execute large and small orders of toiletries and detergents in several sizes and
volumes.
We have state-of-art our manufacturing facility in a SEZ with complete taxation benefits.

Group Presence
The company has three manufacturing plants equipped with in-house testing facilities and the
latest high-end instruments and apparatus. Two of the units are located in Ludhiana, Punjab, and
one is in Nalagarh, Himachal Pradesh.
N A T I O N A L S O A P M I L L S
Address: Village-Pawa, G.T Road , Near Civil
Airport, Sahnewal, Ludhiana, PB-141120
P A O S P R O D U C T I O N S
Address: Village-Pawa, G.T Road , Near Civil
Airport, Sahnewal, Ludhiana, PB-141120
info@rajsoaps.in
www.rajsoaps.in
info@paos.in
www.paos.in
0161-2511471
0161-5220000
R A J I N D U S T R I E S ( H E A D O F F . )
Address: Village-Pawa, G.T Road , Near Civil
Airport, Sahnewal, Ludhiana, PB-141120
R A J I N D U S T R I E S ( P R O D U C T I O N U N I T )
Address: Village Bellideyore, Tehsil Nalagarh,
District-Solan, Himach Pradesh-174101
info@rajsoaps.in
rajsuperwhite.com
info@rajsoaps.in
rajsuperwhite.com
+91-9302700090
+91-9302700090

Raj Super white Laundry Bar
Raj Super White is a premium laundry soap made from natural vegetable oils and
enriched with coconut oil, without any harmful chemicals. It is India’s first whitecolored
and perfumed soap for laundry care, without any artificial fillers. It is
highly recommended for both white and colored clothes. This soap is tough on
stubborn stains, but gentle on clothes. It leaves clothes feeling softer after
every wash and works effectively in hard water, especially in coastal areas. Due
to its purity and natural ingredients, the soap volume is more than 1.5 times that
of other commonly available blue detergent bars and brown laundry soaps, and
it lasts two times longer.
ट कया टक टक टके ,
दाग मट मट मटे!

Raj Super + Antibacterial Bar
India's 1st Antibacterial Laundry Bar kills 99.9% of germs, giving you stain-free
and germ-free clothes. It also eliminates odour from clothes caused by bacteria
in sweat.

Xact Dual Colour laundry Bar
India's first dual-color combo bar for laundry care that's free from harmful
chemicals. Made from natural vegetable oils enriched with coconut oil, this
product is of superior quality and purity. As a result, the soap volume is more
than 1.5 times greater and lasts twice as long as other commonly available blue
detergent bars and brown laundry soaps in the market. This unique product
combines the best of both worlds with a blue detergent bar and white laundry
soap.

Raj Super White Prmium Soap Powder
India's first premium laundry soap powder enriched with enzymes for superior
laundry care. Our soap powder is LABSA ( Linear Alkylbenzene Sulfonic Acid) and
phosphate-free, making it safe for both machine and bucket washes. Enjoy
brighter, softer clothes with long-lasting fragrance after every wash.
Our soap powder is 1.5 times more effective at removing stains like sebum,
grass, and blood compared to other products in its category. Plus, it is gentle on
hands and eco-friendly, making it a great choice for those who care about the
environment.
Say goodbye to faded, worn-out clothes after repeated washing. Our soap
powder ensures that colored clothes retain their newness and vibrancy even
after multiple washes.

Saheli Washing Powder
Saheli detergent dissolves easily and removes tough stains fast. Its superior
formulation fights various tough stains such as oil, ketchup, chocolate, and curry
stains. For tough stains, pre-soak your garments in Saheli detergent solution for
30 minutes. It provides the best hand-washing experience and works on colored
as well as white garments, leaving them with an excellent fragrance

NJOY BATHING SOAPS
Enjoy your bath with Raj's Njoy Bathing Soap. Its long-lasting fragrance will give
you an ultimate bathing experience, leaving your skin smooth and fresh. You can
enjoy seven days of seven different fragrances of Njoy Bathing Soap at the same
price as all seven variants.
COOL MINT BATHING SOAP HALDI CHANDAN BATHING SOAP M. ALMOND BATHING SOAP
FRESH LIME BATHING SOAP VELVET ROSE BATHING SOAP HERBAL ALOEVERA BATHING SOAP
PURIFYING NEEM BATHING SOAP

Saheli Dishwash bar
Saheli Dishwash Bar is the first Indian brand to offer a free scrubber with its Rs.
10 pack. With the power of lemons, Saheli Dishwash Bar effectively removes
even the toughest stains, and works wonders in cleaning even with small
quantities. It also provides fast removal of burnt food, and gives a pleasant
cleaning experience with its refreshing lemon fragrance during dishwashing.

Different Marketing Campaigns