Portfolio_Sharma_Karan

1 ST
Prize
#Regal Stores
with
Commission : All stages(from approach to built)
Jan 2017 to May 2018
Location: Various locations in India
Regal Shoes, have retained an element of “design surprise” which is often inspired by the
exclusivity of the region, where the store is located. For example, the Guwahati store has
wave like structures that resemble the tiered ground levels in tea estates, an integral part
of Assam.
The design brief consisted of a large number of stock keeping units (SKU’s). To mitigate
the high density of SKU’s, a central “wave” island display was introduced in most of the
stores. The central waveform is hybrid in nature, which consists of display and seating
functions. The island display is strategically configured to gradually reveal the products as
one meanders through the store
The store design projects further explores the concept of an urban in-fill within a deep
rectangular plot on a busy retail street in the picturesque city of the city they are situated
in.The interior is dominated by predominantly white and gray concrete aesthetics, providing
a neutral backdrop that highlight the products on display. Dynamic furniture objects
sparsely placed across the store interiors further extend the architectural narrative.