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PORTFOLIO KARAN SHARMA
CAPS
REGAL FLAGSHIP STORES
LOCATION: VARIOUS IN INDIA
AREA: NA
PHASE: Senior Research Studio
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Regal Shoes, have retained an element of “design surprise” which is often
inspired by the exclusivity of the region, where the store is located.
For example, the Guwahati store has wave like structures that resemble
the tiered ground levels in tea estates, an integral part of Assam.
The design brief consisted of a large number of stock keeping units
(SKU’s). To mitigate the high density of SKU’s, a central “wave” island
display was introduced in most of the stores. The central waveform is
hybrid in nature, which consists of display and seating functions. The
island display is strategically configured to gradually reveal the products
as one meanders through the store
The store design projects further explores the concept of an urban infill
within a deep rectangular plot on a busy retail street in the picturesque
city of the city they are situated in.The interior is dominated by
predominantly white and gray concrete aesthetics, providing a neutral
backdrop that highlight the products on display. Dynamic furniture ob-
Image Above: Exploded axo of the facade
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