VisitWiltshire Travel Trade Guide 2023

Great
West Way ®
VISITWILTSHIRE
We invite you to explore the
Great West Way. An exciting touring
route combining the world-renowned
with the yet-to-be-discovered. At
one end is London with its royal
sights and rich cultural heritage; at
the other, elegant Bath and vibrant
Bristol. Between lie lush green
landscapes, characterful villages,
and relaxing riverside towns.
There are many ways for your visitors
to experience the Great West Way.
8
Reading
They can travel by road, rail or
water. On two feet or two wheels.
Stay in one place for a while, or
move on every day – if you add in
all the tempting trails and off-thebeaten-track
detours there are
500 miles or more to explore.
Along the Great West Way are
three Areas of Outstanding Natural
Beauty: the Chilterns, the Cotswolds
and the North Wessex Downs, and
the UNESCO World Heritage Sites
visitwiltshire.co.uk/groups
of Stonehenge and Avebury, Kew
Gardens, Blenheim Palace and Bath.
Visitors can enjoy canalside pubs
and restaurants. Discover Reading’s
Museum and Abbey Quarter. Trawl
Hungerford’s antique shops and
fairs. Take a pleasure cruise along
the Royal River Thames.
Or unearth amazing archaeology
at the Roman Baths. Stand on the
site of the sealing of Magna Carta
at Runnymede. Step aboard the last
Concorde ever made at Aerospace
Bristol. Enjoy a wine tour and tasting
at Bluestone Vineyard. Watch the
Changing of the Guard at Windsor
Castle. Stroll through 15,000
extraordinary trees at Westonbirt,
The National Arboretum. Or tour a
delightful National Trust property.
The Great West Way offers an
extraordinary variety of English
experiences. As visitors follow its
twists and turns, they’ll encounter
the very essence of England. To
make the most of all that the Great
West Way has to offer, visitors
will want to stay for a while and