VisitWiltshire Travel Trade Guide 2023

TRAVEL TRADE GUIDE
10 top reasons
TO VISIT WILTSHIRE
Lacock Abbey
With so much to see and do
around the county, whether
you’re planning your first visit
to Wiltshire or your twenty first,
you’re sure to find new stories
around every corner. Here are some
suggestions for making the
most of your time here:
Salisbury Cathedral Tower Tour
• The medieval city of Salisbury with
its ageless beauty and captivating
history, Salisbury Cathedral boasts
Britain’s tallest spire and best
preserved original 1215 Magna
Carta. Whilst the Cathedral Close
is home to The Salisbury Museum,
The Rifles Berkshire & Wiltshire
Museum, Mompesson House and
Arundell’s the home of former Prime
Minster Sir Edward Heath.
• Among Wiltshire’s many
timeless villages, the stars of
the show are the film-makers
favourites of Lacock and Castle
Combe; the perfect places to
journey back in time.
• With miles of ancient drove roads
and uncrowded country lanes, almost
half of Wiltshire’s breathtaking
landscape falls within an Area of
Outstanding Natural Beauty –
rural England at its very best.
Westbury
White Horse
Stonehenge Visitor Centre
• Steeped in history and
mystery, no visit to Wiltshire
would be complete without
taking in Stonehenge and
Avebury: two inimitable stone
circles; one outstanding
World Heritage Site.
• Among Wiltshire’s most iconic
views are the White Horses
carved into its chalk hillsides.
Keep an eye out for them as
you travel around.
• Wiltshire has characterful market
towns aplenty. Bradford on Avon,
a honey-coloured gem. Calne, where
the English technique of producing
ham and bacon was invented.
Corsham, whose historic high street
starred as Truro in BBC’s Poldark.
Stylish, cosmopolitan Marlborough,
a handsome former staging post.
Swindon with its excellent range
of leisure opportunities.
• Creativity is at the heart of the
Wiltshire experience. Here you’ll find
inspirational festivals, events and
entertainment, all year round.
• The Kennet & Avon Canal
stretches across the centre of the
county, offering a range of ways
to appreciate Wiltshire’s timeless
scenery. Walk or cycle along the
towpath, take to the water in a
canoe, or relax on a soothing
narrowboat cruise.
• Wiltshire offers a great all-round
shopping experience, with
designer brands and high street
names, independent outlets and
shopping malls, farm shops and
markets.
• To make the most of all that
Wiltshire has to offer, it’s well worth
staying a night or two – you’ll find
a great range of group-friendly
accommodation to choose from.
groups@visitwiltshire.co.uk
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