VisitWiltshire Travel Trade Guide 2023
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VISITWILTSHIRE<br />
Discover<br />
TIMELESS WILTSHIRE<br />
Ready to start planning<br />
your next group visit?<br />
In Wiltshire, you’ll find rolling<br />
open countryside and expansive<br />
views. With over 8,000 footpaths<br />
around the county there’s always<br />
somewhere to stretch your legs<br />
off the beaten track! Get the most<br />
out of our spacious landscapes by<br />
going for a walk, exploring by bike,<br />
horse riding, fishing or golf!<br />
Nowhere else in England has such<br />
a concentration of iconic sites as<br />
Wiltshire. For thousands of years,<br />
travellers have been in awe of their<br />
grandeur and magic. Now you can<br />
explore them and experience that<br />
same sense of wonder for yourself.<br />
Around a quarter of the Great West<br />
Way® - a touring route between<br />
London and Bristol, runs through<br />
the breathtaking landscape of<br />
Wiltshire. Along ancient paths<br />
once used by druids, pilgrims<br />
and drovers. Through lush river<br />
valleys. Over rolling chalk hills.<br />
Amid ancient woodland. Past<br />
picturesque towns and villages.<br />
<strong>Travel</strong> trade visitors can expect a<br />
particularly warm reception from<br />
accommodation providers across<br />
Wiltshire. Indeed, Salisbury has<br />
been welcoming visitors since<br />
1227. As you discover attractions<br />
such as Salisbury Cathedral and<br />
Magna Carta and Old Sarum you’ll<br />
uncover layer upon layer of history.<br />
Take time, too, to explore charming<br />
market towns of Bradford on Avon,<br />
Marlborough and Corsham. Stroll<br />
through the picturesque villages<br />
of Lacock and Castle Combe.<br />
Browse our independent shops.<br />
Treat yourself in our cafés, pubs<br />
and restaurants. Discover our<br />
breathtaking countryside, perfect<br />
for outdoor pursuits.<br />
Whether you are a tour operator or<br />
a group travel organiser, an FIT<br />
professional or a specialist in small<br />
or large groups, Wiltshire is the<br />
perfect destination for your next day<br />
trip, short break or longer excursion.<br />
Just 90 minutes from London, an<br />
hour from the south coast, and two<br />
hours from the Midlands or Wales,<br />
it’s easily accessible too.<br />
Wiltshire is timeless wonders,<br />
timeless places, timeless pleasures<br />
and timeless nature. Morning mist<br />
swirling round prehistoric stone<br />
circles. Historic houses nestling<br />
in ‘Capability’ Brown parkland.<br />
Museums bursting with exhibits<br />
of national importance. Delicious<br />
local produce. Areas of Outstanding<br />
Natural Beauty.<br />
Make this the year you discover<br />
them all for yourself. There’s always<br />
time for Wiltshire.<br />
Malmesbury<br />
2<br />
visitwiltshire.co.uk/groups
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