Plant Based Foods May June 2023
Plant Based Foods May June 2023 Plant Based Foods May June 2023
MAY-JUNE 2023 www.plantbasedfoodnews.com Private label thrives in Europe
- Page 4 and 5: 06 Plant-based meat manufacturers f
- Page 6: Ayça SARIOGLU Coordinator ayca.sar
- Page 9 and 10: Plant-based meat market growth & tr
- Page 11 and 12: How Silk Nextmilk ® is inspiring t
- Page 13 and 14: Creating meat alternatives with aut
- Page 15 and 16: The rise of vegans as well as flexi
- Page 17 and 18: proprietary research, the GCC has t
- Page 19 and 20: Tropicool, the “Born to be global
- Page 22 and 23: Provisur continues to be recognized
- Page 24 and 25: GMT FOOD excels in plant-based prod
- Page 26 and 27: Rising lactose intolerance cases fu
- Page 28 and 29: BRIEF CORE ® Foods showcased two n
- Page 30 and 31: Image: shutterstock.com / TZIDO SUN
- Page 32 and 33: PLMA announces: Private label thriv
- Page 34 and 35: Tetra Pak develops breakthrough ‘
- Page 36 and 37: Image: Cargill Cargill enters alter
- Page 38 and 39: Soylent recognized as a 2023 produc
- Page 40: Historic achievement: Remilk become
- Page 43 and 44: This year a stronger focus was plac
- Page 45 and 46: Majlen Fazer, Senior Specialist in
- Page 47 and 48: BRIEF Califia Farms introduces new
- Page 49 and 50: hungry for Free From & Healthy Prod
- Page 51 and 52: “At Shiru, we think consumers sho
MAY-JUNE <strong>2023</strong><br />
www.plantbasedfoodnews.com<br />
Private<br />
label thrives<br />
in Europe
06<br />
<strong>Plant</strong>-based meat manufacturers focus on<br />
developing innovative products<br />
22<br />
GMT FOOD excels in plant-based products<br />
08<br />
10<br />
Veg of Lund received a European patent<br />
protecting the company’s plant-based<br />
potato drink<br />
Using functional ingredients to meet<br />
consumer demand for appealing<br />
plant-based alternatives<br />
24<br />
28<br />
Rising lactose intolerance cases fuel growth<br />
of global vegan cheese market<br />
ProVeg welcomes Aldi Süd move to up<br />
plant-based range to 1,000 products<br />
12<br />
The Greek inspiration from the mix of<br />
Mediterranean and Aegean spirits for<br />
plant-based food machinery lines<br />
32<br />
Tetra Pak develops breakthrough<br />
‘Whole Soya’ technology<br />
14<br />
Dubai opens Middle East’s first 100%<br />
plant-based meat factory<br />
40<br />
ISM and ProSweets Cologne - Special Edition<br />
kick off with a diversified event programme<br />
16<br />
Tropicool, the “Born to be global” açaí,<br />
announces expansion of their franchise<br />
model<br />
48<br />
Shiru launches OleoPro, a protein-based<br />
alternative fat ingredient to unlock the next<br />
generation of plant-based foods<br />
20<br />
Provisur continues to be recognized as one<br />
of the most innovative companies<br />
52<br />
The ISH company launches Salmonish <br />
Burgers, new plant-based seafood<br />
alternative<br />
2 MAY-JUNE <strong>2023</strong><br />
PLANT BASED FOOD
PLANT BASED FOOD<br />
HIGH LIGHTS
Ayça SARIOGLU<br />
Coordinator<br />
ayca.sarioglu@img.com.tr<br />
We have gone vegan…<br />
Going vegan is one of the most potential industries<br />
of today and even more so in the future. People are<br />
more organic conscious and more responsible for<br />
health and environment. That’s why the industry<br />
welcomed very warmly event the first introductory<br />
issue of our magazine. I have full confidence with<br />
the way we are going, and we will certainly meet the<br />
business expectations of the brands going with us<br />
on this green way.<br />
<strong>Plant</strong>-<strong>Based</strong> <strong>Foods</strong> magazine will be at PLMA<br />
fair where there is an ocean of plant-based food<br />
products. The fair is a very functional event for<br />
supply and demand not only for food products but<br />
also for machinery manufacturers.<br />
<strong>Based</strong> on our past experiences, we know that<br />
machinery manufacturers find PLMA a good venue<br />
to address the food manufacturers and they make<br />
excellent trade at this private label show.<br />
We will also fly to Baku, Azerbaijan for Inter<br />
Food fair where there are a lot of plant-based food<br />
suppliers and demanders.<br />
We will carry the messages of plant-based food manufacturers, related industries<br />
and exporters to The Food Show Saudi next month. That will be a good issue<br />
because the Saudi market has a big potential for this industry. <strong>June</strong> will be a hot<br />
season in Saudi Arabia and a nice time for hot sales, not for cats and dogs and<br />
hot products but more contemporary products such as plant-based, organic and<br />
environmentally friendly products and machinery to process and manufacture<br />
those lovely products.<br />
I wish lucrative business for all.<br />
Publisher<br />
Hüseyin Ferruh IŞIK<br />
on behalf of<br />
ISTMAG<br />
Magazin Gazetecilik Yayıncılık<br />
İç ve Dış Tic. Ltd. Şti.<br />
Managing Editor (Responsible)<br />
Mehmet SOZTUTAN<br />
mehmet.soztutan@img.com.tr<br />
Editor<br />
Ali ERDEM<br />
info@img.com.tr<br />
International<br />
Sales Coordinator<br />
Ayca SARIOGLU<br />
ayca.sarioglu@img.com.tr<br />
+90 212 454 22 33<br />
Technical Manager<br />
Tayfun AYDIN<br />
tayfun.aydin@img.com.tr<br />
Graphics & Design<br />
Sena ERGIN<br />
sena.ergin@img.com.tr<br />
Digital Assets Manager<br />
Emre YENER<br />
emre.yener@img.com.tr<br />
Subscription<br />
sales@img.com.tr<br />
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plantbasedfoodmag<br />
Food Ingredients international<br />
4 MAY-JUNE <strong>2023</strong>
<strong>Plant</strong>-based meat manufacturers focus<br />
on developing innovative products<br />
The global plant-based meat market size is expected<br />
to reach USD 24.80 billion by 2030, expanding<br />
at 24.9% CAGR from <strong>2023</strong> to 2030, according<br />
to a new report by Grand View Research, Inc. Growing<br />
adoption of vegan lifestyle and diet among healthconscious<br />
consumers in traditionally meat-eating<br />
developed economies are expected to drive the market<br />
growth over the forecast period.<br />
Key industry insights:<br />
• The plant-based sausage segment is projected to<br />
ascend at a CAGR of 26.8% over the forecast period.<br />
Shifting consumer inclination towards plant-based diets<br />
and rising consumption of sausages via retail channels<br />
on account of taste, texture, and convenience are<br />
anticipated to spur product demand across the globe.<br />
• Soy-based product segment accounted for more<br />
than 48.55% of the revenue share in the market in<br />
2022, owing to its protein-rich content and widespread<br />
popularity.<br />
• The rising trend of a vegan diet in European countries<br />
has pushed the demand for plant-based meat products<br />
in the region. The U.K., known for a variety of fresh and<br />
high-quality meat delicacies is now home to the largest<br />
vegan population in the world.<br />
• In <strong>June</strong> 2020, Starbucks, in collaboration with<br />
Impossible <strong>Foods</strong> Inc., introduced the Impossible<br />
Breakfast Sandwich to its menu in most of its locations<br />
in the U.S. The sandwich is made withplant-based<br />
sausage and was launched as part of the Starbuck<br />
sustainability initiative to meet the rising consumer<br />
interest in the plant-based options<br />
6 MAY-JUNE <strong>2023</strong><br />
PLANT BASED FOOD
<strong>Plant</strong>-based meat market growth & trends<br />
The growing concern of consumers regarding animal<br />
welfare and greenhouse gas emission created by the<br />
distinguished practices of the meat industry, together<br />
with celebrity endorsements of vegan/vegetarian diets<br />
are projected to augment the demand for plant-based<br />
meat products in the global market.<br />
The plant based meat is predominantly consumed<br />
in the Hotel/Restaurant/Café (HORECA) sector. Key<br />
companies in the industry are collaborating with fastfood<br />
joints and restaurant chains to promote the<br />
adoption of their products. For instance, fast-food joints<br />
such as Burger King, MacDonald’s, and Subway are<br />
launching new vegan meat products to capitalize on<br />
the industry dominated by health-conscious customers.<br />
The plant based burgers are likely to exhibit steady<br />
growth over the upcoming years on account of rising<br />
consumer concerns regarding conventional meat<br />
products in the wake of the coronavirus pandemic. The<br />
plant-based burgers are known to offer low-gluten and<br />
low-fat contents, which makes them a highly favoured<br />
product amongst health-conscious individuals.<br />
Europe region holds the largest share in the<br />
plant-based meat market<br />
The European plant-based meat market accounted for<br />
the largest market share in 2020. This dominance is<br />
attributed to the rising health concerns among consumers<br />
regarding meat products and the exponentially growing<br />
veganism trend in the region. Furthermore, European<br />
plant-based meat manufacturers focus on developing<br />
innovative products backed by appropriate research and<br />
development facilities available in the region. Several<br />
European retailers and supermarkets have added plantbased<br />
meat products to their product range to cater to<br />
the rising demand for plant-based meat products across<br />
the region.<br />
This report includes a study on the marketing and<br />
development strategies, along with the product portfolios<br />
of leading companies. It consists of profiles of leading<br />
companies, such as Beyond Meat (US), Kellogg Company<br />
(US), Impossible <strong>Foods</strong> Inc. (US), Maple Leaf <strong>Foods</strong><br />
(Canada), Unilever (UK), Conagra <strong>Foods</strong> (US), Tofurky<br />
(US), Gold&Green <strong>Foods</strong> Ltd (Finland), Sunfed (New<br />
Zealand), and Monde Nissin (Philippines).<br />
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Veg of Lund received a<br />
European patent<br />
protecting the company’s<br />
plant-based potato drink<br />
The European Patent Office has notified Veg of<br />
Lund AB that the authority intends to approve the<br />
patent “Vegan potato emulsion” (EP3687298)<br />
which defines the company’s unique vegetable milk<br />
alternative. This means that the upcoming patent<br />
protection covers the European market, which can<br />
amount to 39 countries.<br />
Veg of Lund’s patent portfolio has been strengthened<br />
by the announcement from the European Patent Office<br />
and refers to the company’s vegan drink based on a<br />
combination of potatoes, rapeseed oil and a vegetable<br />
protein in the form of an emulsion. The drink is sold<br />
under the DUG brand in several European markets.<br />
“We are pleased that a patent is also approved at<br />
European level. The fact it is based on such an everyday<br />
crop as potatoes, shows the uniqueness and strength of<br />
the patent,” says Professor Eva Tornberg, founder and<br />
board member of Veg of Lund.<br />
Veg of Lund has corresponding active patent<br />
applications in Australia, Canada, China, Hong Kong,<br />
India, Japan, South Korea, Thailand the United Arab<br />
Emirates, and the USA. Veg of Lund’s comprehensive<br />
patent portfolio creates the conditions for the company<br />
to develop more product categories within new plantbased<br />
foods such as ice cream and cream products as<br />
well as alternatives to red and white meat.<br />
8 MAY-JUNE <strong>2023</strong><br />
PLANT BASED FOOD
How Silk Nextmilk ® is<br />
inspiring the next<br />
generation of milk<br />
drinkers and plant-based<br />
enthusiasts<br />
Silk recognizes that many people are<br />
skeptical of plant-based options<br />
and understands that consumers<br />
are looking for great tasting, high quality<br />
products to incorporate into their lifestyles.<br />
As the No. 1 plant-based brand1, it’s up<br />
to Silk to keep raising the bar, and Silk<br />
Nextmil k® has done just that.<br />
Silk Nextmilk is dropping a fresh, new<br />
campaign to inspire the next generation of<br />
milk drinkers and plant-based enthusiasts<br />
with a beverage that is made from plants<br />
but tastes like milk, with 75% less sugar.<br />
Brooklyn Peltz Beckham, Ella Bleu Travolta,<br />
Myles O’Neal (joined by siblings Shareef,<br />
Me’Arah, Shaqir and Amirah) and Sailor<br />
Brinkley Cook are the newest faces of Silk<br />
Nextmilk, repping plant-based ‘staches on<br />
screen, across social media and on U.S.<br />
billboards in New York, Los Angeles and<br />
Las Vegas to show how delicious and fun<br />
plant-based can be.<br />
“With help from the faces of the next<br />
generation, we’re showing just how easy<br />
it is to reach for and enjoy plant-based<br />
beverages like Silk Nextmilk,” said Olivia<br />
Sanchez, Vice President of Marketing,<br />
<strong>Plant</strong>-<strong>Based</strong> Beverages for Danone North<br />
America. “As a leader in the plant-based<br />
category, we recognize that the next<br />
generation is interested in incorporating<br />
more plant-based options into their lifestyles.<br />
Silk Nextmilk is a better milk2, and with a<br />
taste and texture you love. We know dairy<br />
lovers and plant-based enthusiasts will see<br />
they’re not compromising any beloved milk<br />
moments, including dunking their favorite<br />
cookie into a glass of Nextmilk.”<br />
1<br />
<strong>Based</strong> on national sales data across plant-based alternative categories, last 52 weeks ending 9/26/2021<br />
2<br />
Not nutritionally equivalent to dairy milk.<br />
PLANT BASED FOOD MAY-JUNE <strong>2023</strong> 9
Using functional ingredients to meet<br />
consumer demand for appealing<br />
plant-based alternatives<br />
The word “plant-based” is no stranger to the<br />
average consumer today, as more and more<br />
grocery store shelves are lined with products<br />
featuring corresponding stickers and labels. The<br />
plant-based movement rapidly caught on during the<br />
pandemic, with health rising to the top of consumers’<br />
agenda, resulting in an increasing demand for more<br />
nutritional alternatives that improve wellbeing. In<br />
addition, the pandemic also sparked consumer interest<br />
in sustainability, as the intrinsic link between our health<br />
and that of our planet became more pronounced. As<br />
a result, 60% of consumers are now more attentive to<br />
the impact their food and drink consumption has on the<br />
environment. 1 Developments like these have led people<br />
to set their sights on plant-based nutrition, with nearly<br />
one in two consumers across the globe being (very)<br />
interested in this type of diet, according to a recent<br />
consumer survey. 2<br />
Understanding flexitarian demand<br />
On a global scale, the key driver of the plant-based<br />
movement can be pinned to flexitarianism — a diet<br />
that is primarily vegetarian but occasionally includes<br />
meat and fish. BENEO’s latest plant-based consumer<br />
survey showed that one in four consumers globally now<br />
identify as flexitarians 3 . Understanding this target group<br />
is important for manufacturers of plant-based products<br />
looking to tap into the opportunities in the market.<br />
The study on behalf of BENEO found that flexitarians<br />
are especially interested in sustainability, health,<br />
transparent labels and food adventures 4 . When it<br />
comes to purchasing plant-based alternatives, pleasant<br />
taste and texture remain key factors for flexitarians<br />
across food categories<br />
10 MAY-JUNE <strong>2023</strong><br />
PLANT BASED FOOD
Creating meat alternatives with authentic<br />
taste and texture<br />
With the advancements made by ingredients<br />
manufacturers, the plant-based nutrition market has<br />
progressed by leaps and bounds. Food manufacturers<br />
are now able to introduce plant-based meat, fish or<br />
dairy alternatives that are increasingly similar to the<br />
original in terms of taste and texture — a key factor for<br />
consumers when choosing plant-based options in the<br />
supermarket, especially for flexitarians.<br />
For instance, BeneoPro W-Tex, a textured wheat<br />
protein, enables the creation of meat-free products<br />
such as burger patties, sausages, or even dim sum<br />
fillings with a stable and authentic bite. In addition to<br />
enabling the creation of juicy meat alternatives with a<br />
meaty texture and fibrous structure, BeneoPro W-Tex<br />
can also be flavoured with a variety of tastes, herbs<br />
and spices, making it an optimal meat substitute that<br />
meets consumer standards. The BeneoPro W-Tex range<br />
contains different particle sizes and protein contents for<br />
a variety of meat-free applications.<br />
In 2022, BENEO also acquired the Dutch company,<br />
Meatless B.V., a supplier of textured plant-based<br />
ingredients with a unique portfolio of solutions derived<br />
from different raw materials (i.e., rice, faba beans,<br />
wheat, pea, and quinoa). This range fully complements<br />
BENEO’s ingredients portfolio and allows for exciting<br />
new combinations, offering customers a versatile<br />
selection of plant-based solutions that serve as<br />
texturisers for meat and fish alternatives. Following this<br />
acquisition, BENEO announced to expand its portfolio<br />
with its first ever semi-finished product: plant-based<br />
chicken chunks. With a unique recipe and highly<br />
efficient patented process technology, BENEO offers<br />
manufacturers a scalable and effective way to tap into<br />
the plant-based trend.<br />
Leveraging rice ingredients for appealing<br />
dairy alternatives<br />
When it comes to developing plant-based dairy<br />
alternatives, BENEO’s portfolio of specialty rice<br />
ingredients enables producers to meet clean label<br />
requirements and to support transparent ingredient<br />
lists. In fact, BENEO’s research shows that 7 out of 10<br />
flexitarians see rice as an appealing source for dairy<br />
alternatives. 5 BENEO offers an extensive range of rice<br />
ingredients, including rice starch and flour, with sensory<br />
properties that allow to create stable and creamy<br />
textures with a soft, smooth mouthfeel. Their neutral<br />
taste makes them easy to combine and eliminates the<br />
need to balance out off-flavours. In addition, the neutral<br />
colour of rice ingredients doesn’t negatively impact the<br />
appearance of end products. BENEO’s blends of dried<br />
rice syrup, rice flour and rice starch also enable the<br />
development of dairy-free chocolate with a good snap<br />
and melting behaviour.<br />
The plant-based movement doesn’t seem to be slowing<br />
down anytime soon. Using plant-based ingredients,<br />
food manufacturers can create new and exciting<br />
flavours and textures that convince consumers.<br />
1<br />
FMCG Gurus COVID-19 Survey: Eighteen countries surveyed in July<br />
2020 [Australia, Brazil, Canada, China, Denmark, France, Germany,<br />
Indonesia, Italy, Japan, Mexico, Poland, South Africa, South Korea,<br />
Spain, UK, USA, Vietnam]<br />
2<br />
BENEO Global <strong>Plant</strong>-<strong>Based</strong> Survey - Insites Consulting conducted<br />
an online quantitative survey in July 2021 in Spain, France, Germany,<br />
Poland, UK, US, Brazil, Australia, China and Russia: min. 1000<br />
consumers/ country = 11,990 consumers in total<br />
3<br />
BENEO Global <strong>Plant</strong>-<strong>Based</strong> Survey 2021<br />
4<br />
BENEO Global <strong>Plant</strong>-<strong>Based</strong> Survey 2021<br />
5<br />
BENEO Global <strong>Plant</strong>-<strong>Based</strong> Survey 2021<br />
PLANT BASED FOOD MAY-JUNE <strong>2023</strong> 11
The Greek inspiration from the mix of<br />
Mediterranean and Aegean spirits for<br />
plant-based food machinery lines<br />
LAKIDIS supports and provides solutions for industries such as petfood, snacks, puff pastry,<br />
sauce & dips, baby food, fruit and plant-based products.<br />
Having a passion for innovation since its<br />
establishment in Greece in 1965, LAKIDIS SA<br />
is a constantly growing brand. As a reliable<br />
producer of integrated solutions in the field of food<br />
machinery for over 57 years with a global network<br />
of around 30 agencies that distribute Lakidis Food<br />
Machinery and a great number of customers<br />
worldwide, Lakidis SA supports and provides solutions<br />
for industries such as petfood, snacks, puff pastry, sauce<br />
& dips, baby food, fruit and plant-based products.<br />
The ideal mixers for meatless product lines<br />
Well-established companies in the food industry, such<br />
as Burger King, McDonald’s and Taco Bell, were the<br />
first to include <strong>Plant</strong>-<strong>Based</strong> products in their production<br />
lines. On the other hand, start-ups are constantly<br />
innovating and shaping new data in the “alternative<br />
meat market”. <strong>Plant</strong>-<strong>Based</strong> chicken nuggets, burgers,<br />
sausages and minced meat are some of the products<br />
based on plant raw materials. In many of their versions<br />
actually may not contain soy, gluten and GMO.<br />
12 MAY-JUNE <strong>2023</strong><br />
PLANT BASED FOOD
The rise of vegans as well as<br />
flexitarians (who have consciously<br />
reduced meat) has led many<br />
companies to find alternative foods<br />
in order to attract a wider audience.<br />
Lakidis PL180L, PL300L, PL450L<br />
& PL900L Mixers are used in<br />
the processing of variety food<br />
products . This is why they<br />
are the ideal solution in the<br />
plant-based industry, where<br />
products with different texture<br />
compose a “meatless” meal.<br />
R&D development, production and<br />
assembling take place in private<br />
owned facilities, thus enabling<br />
compliance with the highest quality<br />
standards. Its vertical production<br />
unit ensures that it has full control<br />
over the production processes,<br />
accurate timing and maintain<br />
quality standards throughout all<br />
stages. The manufacturing of the<br />
company’s various codes starts<br />
with the selection of exclusive<br />
raw materials, runs through each<br />
stage with precision & consistency<br />
robot welding, CNC processing,<br />
glass blasting (surface treatment),<br />
and electric & electronic<br />
assembly. The production takes<br />
into account all known industry<br />
standards and goes far beyond<br />
that. Reliability, ease of use and<br />
compliance with the highest<br />
hygiene standards are the special<br />
features of the Lakidis products.<br />
Recommending the appropriate<br />
machine for each customer’s<br />
specific requirements is something<br />
Lakidis takes great value in. The<br />
company’s sales team works<br />
with customers’ team, from<br />
start to finish, to understand<br />
their needs, define a budget<br />
and develop balance between<br />
quality - production and costs.<br />
As a professional approach and<br />
respect to the customer, the Lakidis<br />
team is always close by and ready<br />
to help with meetings, video calls<br />
and technicians training when<br />
required. From the first spark<br />
of inspiration to implementing<br />
a solution, Lakidis is committed<br />
to excellence in everything they<br />
do. Because this is what they<br />
say: #welovewhatwedo.<br />
More information about the<br />
company can be attained at:<br />
www.lakidis.gr, sales02@lakidis.gr<br />
+30 2310 722772,<br />
+30 2310 722367<br />
14th Old National Rd.,<br />
Thessaloniki-Veria, Greece<br />
PLANT BASED FOOD MAY-JUNE <strong>2023</strong> 13
Dubai opens Middle East’s first 100%<br />
plant-based meat factory<br />
• The first 100 per cent plant-based meat<br />
factory in the region has opened<br />
in Dubai. Regional favourites will be<br />
produced in new factory at Dubai<br />
Industrial City, the Khaleej Times said.<br />
Operated by the IFFCO Group, the plant is<br />
located in the Dubai Industrial City. The<br />
factory will catalyse the move towards a more<br />
sustainable and healthy food chain in the Middle East,<br />
actively supporting the UN’s Sustainable Development<br />
Goals and the UAE’s Vision 2051 initiative to bolster<br />
food security through diversity and innovation.<br />
The factory will provide nourishing, sustainable and<br />
healthy local plant-based meat products inspired<br />
by the unique flavours of Middle Eastern cuisine.<br />
The global plant-based meat market was estimated<br />
to be worth $7.9 billion in 2022, and is forecast<br />
to reach $15.7 billion by 2027, according<br />
to a report from ResearchAndMarkets.com.<br />
The newly opened THRYVE factory will cater to 30 per cent<br />
of the GCC population, stimulating the development<br />
of the market for local plant-based products. As per<br />
14 MAY-JUNE <strong>2023</strong><br />
PLANT BASED FOOD
proprietary research, the GCC has the potential to<br />
be a future leader in developing food products for<br />
flexitarians, people whose diet is primarily vegetarian.<br />
The THRYVE plant-based venture, developed using<br />
cutting-edge food technology, contributes to at least three<br />
UN’s SDG’s: good health and well-being, responsible<br />
consumption and production, and climate action.<br />
Mariam bint Mohammed Almheiri, Minister of Climate<br />
Change and the Environment, said, “The new 100 per<br />
cent plant-based meat factory supports the UAE’s Food<br />
Security Strategy and our mandate to mitigate the impact<br />
of climate change. The opening of this innovative new<br />
facility also supports our efforts to protect the country’s<br />
ecosystems and enhance its food and water security<br />
and diversify our food sources. By fostering such robust<br />
research and development focused on producing<br />
innovative food products, we seek to raise the UAE’s<br />
ability to move up the global food industry value chain<br />
and achieve first place on the Global Food Security<br />
Index by 2051. The new factory represents a significant<br />
contribution to sustainability in the food supply chain.”<br />
Hadi Badri, CEO of the Dubai Economic Development<br />
Corporation at Dubai’s Department of Economy and<br />
Tourism said, “The opening of this factory, which will<br />
pave the way for a dynamic new industry that will<br />
boost trade across the region, is a reflection of the<br />
UAE’s commitment to pioneer the use of innovative<br />
technologies to provide sustainable solutions to realworld<br />
problems. It contributes to Dubai’s economic<br />
diversification journey in line with the goal of the<br />
Dubai Economic Agenda D33 to consolidate the<br />
emirate’s status as one of the top three global cities.<br />
The new facility is a testament to the pivotal role<br />
being played by Dubai in promoting the growth and<br />
evolution of environmentally sound practices that can<br />
alleviate the effects of climate change. By providing<br />
opportunities for private companies to invest in<br />
sustainable technologies, Dubai is accelerating the<br />
creation of a robust and resilient green economy.<br />
Saud Abu Alshawareb, Executive Vice President,<br />
Industrial Leasing, Dubai Industrial City,<br />
said, “This new enterprise adds value to the<br />
industry while strengthening our reputation as<br />
facilitators of a self-reliant food programme.”<br />
The factory will leverage advanced food technologies<br />
to produce tasty, healthy, sustainable and culturally<br />
relevant food that meets the needs of the local consumer.<br />
PLANT BASED FOOD MAY-JUNE <strong>2023</strong> 15
16 MAY-JUNE <strong>2023</strong><br />
PLANT BASED FOOD
Tropicool, the<br />
“Born to be<br />
global” açaí,<br />
announces<br />
expansion of<br />
their franchise<br />
model<br />
Tropicool is a global superfood brand that delivers<br />
healthy and nutritious products. It is developed<br />
from sustainably grown ingredients, promoting<br />
health, well-being, joy for people, and protecting the<br />
planet. Products are packed with nutrients and health<br />
benefits, with no processed sugar or preservatives.<br />
Born in 2019 as a global brand, the result of the<br />
union of partners Maurício Esteves and Caio Nabuco<br />
- from the Afrinvest holding company - with Sheikhs<br />
Mohammed Al Thani and Ahmed Al Thani, and is<br />
present in 6 countries (Brazil, USA, Portugal, Qatar,<br />
United Arab Emirates and Australia) and starting<br />
operations in Saudi and India this year.<br />
The company is now looking to expand its franchise<br />
model to the market and look for potential interested<br />
parties. Until last year, the company prioritized its own<br />
kiosks and the “store in store” model, which ensured<br />
the success of the brand in 6 countries: Dubai, Qatar,<br />
Mexico, Brazil, Portugal and Australia. The innovative<br />
concept was to seek out the most photographed sights<br />
in the world, such as the Dubai Fountain in front of<br />
the Burj Khalifa (the world’s tallest building), for launch<br />
in 2020 and expansion with the installation of kiosks,<br />
PLANT BASED FOOD MAY-JUNE <strong>2023</strong> 17
carts or just the machine in high traffic areas such as<br />
Bondi Beach in Australia, La Mer Beach in Dubai,<br />
various hotels, clubs, schools and gyms.<br />
Now, with the goal of tripling the number of stores and<br />
reaching 500 establishments by the end of 2027, they<br />
are looking for new area developers and franchisees.<br />
“We have a tested, consolidated and scalable global<br />
business model, with a lean and innovative production<br />
process, which allows us to take the best flavor anywhere<br />
in the world, in the best format, without losing flavor<br />
or nutritional value”, explains Rafael do Prado Ribeiro,<br />
Global Head of Tropicool.<br />
With a sustainability program launched in 2021, the<br />
company already registers credit for more than 1,500<br />
trees and more 1,000 trees will be planted in the<br />
region, as a way to mitigate climate change through the<br />
reforestation of deforested areas in the region, which is<br />
the main source of raw material for its products - bowls,<br />
sorbet, juices, smoothies and other products based on<br />
açaí and super fruits from Brazil are sold.<br />
“We are passionate about sharing the rich and<br />
refreshing flavors of Amazonian fruits with the world,<br />
particularly at a time when everyone is more conscious<br />
about what they eat. This action is a way of giving back<br />
to the Amazon and generating return and gains for the<br />
communities, and contributing to the environment”,<br />
told Caio Nabuco, a company board member.<br />
In addition, the company maintains ESG initiatives<br />
throughout the entire production process, working<br />
only with fruits of certified origin, which guarantees the<br />
footprint of the raw material, and encourages the reuse<br />
and recycling of all materials used in the cycle. The<br />
company also does not work with the frozen product on<br />
the export line: it is shipped all over the world in natura,<br />
in packages developed and patented exclusively to<br />
maintain the product’s properties.<br />
“We want to increase visibility and business for<br />
Amazonian fruits, which above all represent good<br />
nutrition and are linked to good habits”.<br />
Açaí, which originates from the Amazon, has gained<br />
global recognition, mainly spread among sportsmen for<br />
being an excellent source of energy, antioxidant action,<br />
combating cholesterol and high blood pressure, and<br />
presence of minerals and vitamins, including studies for<br />
use in cancer prevention. Between 2010 and 2020,<br />
global açaí sales grew by 15,000%, according to<br />
Abrafrutas, the Brazilian Association of Fruits.<br />
18 MAY-JUNE <strong>2023</strong><br />
PLANT BASED FOOD
Provisur continues to be recognized<br />
as one of the most innovative<br />
companies<br />
Provisur Technologies is a leading industrial food processing equipment manufacturer<br />
headquartered in Chicago, Illinois, USA, with a global network of manufacturing, sales, and<br />
service locations. The company tag line, ‘Pushing Boundaries’, highlights Provisur’s drive to<br />
constantly develop innovative technologies for food processing machines.<br />
Innovation at its core<br />
Innovation is at the heart of what Provisur does. The company has two Innovation Centers - one in Chicago, Illinois,<br />
and another in Paris, France, where customers, in collaboration with Provisur engineers, product specialists and food<br />
scientists, can experiment with new formulations, brainstorm, and explore the processing options to develop tailored<br />
applications and solutions.<br />
Collaboration between Provisur experts and customers is a mainstay of the innovation process. The company develops<br />
patented technology to meet the ever-changing needs for the food processing industry, often originating from creating<br />
tailored solutions that solve customer challenges.<br />
(Photo: Provisur)<br />
The Beehive RSTD06, widely recognized as one of the most versatile protein separators in the industry, is one example of the<br />
over 350 patented technologies Provisur has globally throughout its range of equipment.<br />
20 MAY-JUNE <strong>2023</strong><br />
PLANT BASED FOOD
Making headlines<br />
For the second time innovations from Provisur made it<br />
all the way to the top ten of Crain´s List of Chicago’s<br />
Most Innovative Companies for 2022. The list is<br />
compiled by Ocean Tomo, a consultancy specialized<br />
in intellectual property (IP) and comprises twenty highperforming<br />
innovators. Rankings are based on the<br />
quality of patents awarded to each company: “Behind<br />
each one are stories of passion, persistence and<br />
inspiration harnessed to create something new,” says<br />
Crain’s. The list recognized Provisur for its 16 patents<br />
in 2022.<br />
Beehive RSTD06: State of the art patented<br />
technology proves drive for innovation<br />
The Beehive RSTD06, widely recognized as one of<br />
the most versatile protein separators in the industry,<br />
was featured as an example of the company’s spirit<br />
of innovation. It is just one example of the over 350<br />
patented technologies the company has globally<br />
throughout its range of equipment.<br />
“The versatile machine processes a wide variety of raw<br />
products including pork, chicken, beef, turkey, fish,<br />
mutton as well as fruits and vegetables and can be used<br />
to debone, desinew, and defat,” says Dave Schumacher,<br />
General Manager for the Separation Business at Provisur.<br />
“This new technology further expands the machine’s<br />
application range to include high-performance beef<br />
separation as well.”<br />
Versatility in action<br />
“The core of our business is to support our customers in<br />
providing safe, affordable and high quality food products<br />
to the world,“ explains Brian Perkins, President of Provisur.<br />
“The growing demand for higher sustainability on the one<br />
hand and cost efficiency on the other, can only be met<br />
by innovative ideas and technologies. Our R&D teams<br />
are constantly striving for better solutions to support<br />
objectives like less food waste, highest flexibility, less use<br />
of water and energy and long life machine components<br />
while enabling customers to produce efficiently.”<br />
Innovative processing methods, technologies and<br />
equipment were showcased at <strong>Plant</strong>-<strong>Based</strong> Protein<br />
Manufacturing Summit<br />
<strong>Plant</strong>-<strong>Based</strong> Protein Manufacturing Summit<br />
in Amsterdam brought together leading<br />
businesses in the plant-based food and<br />
beverage industry with co-manufacturers,<br />
innovative equipment and solution providers<br />
to explore the challenges and opportunities in<br />
effectively scaling up plant-based production<br />
and manufacturing during 12-13 April <strong>2023</strong>.<br />
<strong>Plant</strong> based brands, multinational meat<br />
companies, co-manufacturers, ingredients<br />
suppliers, investors, co-packers, equipment<br />
suppliers and alternative protein companies met<br />
at the summit.<br />
The next edition of <strong>Plant</strong>-<strong>Based</strong> Protein Manufacturing Summit will be held on 10-11 April 2024 in Amsterdam.<br />
PLANT BASED FOOD MAY-JUNE <strong>2023</strong> 21
GMT FOOD excels in plant-based<br />
products<br />
As a dedicated company for sustainability in plant-based products, always offers<br />
healthy and innovative products with a belief that plant-based nutrition is the future.<br />
GMT Food is committed to serve its customers<br />
and consumers anytime and anywhere. It<br />
means the right product at the right time, in the<br />
right place with the right price.<br />
The company is determined to generate a sustainable<br />
food industry together with its business partners. We<br />
conducted an interview with Murat Gayberi, General<br />
Manager of GMT Food about their products,<br />
principles, targets and operations. Full text of the<br />
exclusive interview follows.<br />
Could you give us information about GMT<br />
Food’s current solutions and principles with<br />
special emphasis on plant-based foods?<br />
As GMT Food, we started our activities in 2000 with<br />
the aim of reaching as many people as possible for<br />
a “more sustainable future”. Mainly the principle of<br />
generating innovation, quality and technical support<br />
is at the core of our work. In addition, we prioritize<br />
customer satisfaction and offer solutions for the<br />
demands of our brands in the fastest way, in line with<br />
this principle.<br />
22 MAY-JUNE <strong>2023</strong><br />
PLANT BASED FOOD
“GTM Food, which has a technological and<br />
innovative working approach thanks to its valueadded<br />
works, offers product solutions across the<br />
whole product portfolio of our company.”<br />
“We offer innovative products to support the<br />
development and sales of the brand by<br />
producing the products needed by the sectors in<br />
cooperation with the customer and to solve the<br />
problems. We support the brands we work with to<br />
strengthen their position in the market, market and<br />
sell their products easily.<br />
“As GTM Food, we continue to expand our product<br />
range and activity network day by day, thanks to our<br />
overseas representations and collaborations. We<br />
contribute to the development of the food industry<br />
with our uninterrupted professional support and<br />
innovative work.<br />
We continue to work with the goal of a world where<br />
all people, animals and our planet choose what is<br />
better.<br />
What are your current and target export<br />
markets? What is the importance of the<br />
Middle East market for GMT Food, what<br />
are your most demanded products in the<br />
market?<br />
Kuwait, Japan, Cyprus, Azerbaijan, Jordan are our<br />
current export destinations. Our target markets are<br />
Dubai and America. Since the Middle East market<br />
has a huge market share for GMT Food’s spice mixes,<br />
functional solutions, flavors and plant-based products<br />
(cheese, burgers, meatballs, sausage, sauce), it will<br />
ensure a high increase in our exports.<br />
PLANT BASED FOOD MAY-JUNE <strong>2023</strong> 23
Rising lactose intolerance cases fuel<br />
growth of global vegan cheese market<br />
The global vegan cheese market is expected to grow<br />
at a compound annual growth rate of 10.48%<br />
over the forecast period to reach a market size of<br />
US$2,742.855 million in 2028, from US$1,364.983<br />
million in 2021.<br />
Vegan cheese products are gaining popularity as<br />
consumers are shifting from the conventional cheese.<br />
Vegan cheese is regarded to be a non-dairy product<br />
which is mainly consumed by vegans as it is high in<br />
proteins and is cholesterol free. Moreover, vegan<br />
cheese is obtained from different sources and is<br />
available in different types.<br />
<strong>Plant</strong>-based cheese is another name which is given to<br />
vegan cheese and this type of cheese is most preferred<br />
among individuals suffering from the issue of lactose<br />
intolerance. Since there have been concerns growing<br />
relating to the unhealthy aspects of animal-based<br />
products, individuals are shifting towards more plantbased<br />
products which act as a substitute and are<br />
healthy.<br />
The popularity of veganism along with the dietary<br />
restrictions amongst health-conscious consumers<br />
is regarded to be a few imperative factors driving<br />
the growth of the market. Besides, there has been a<br />
growing inclination towards veganism in various parts<br />
of the world which is anticipated to further boost the<br />
adoption of vegan cheese.<br />
Furthermore, an increase in the negative impact of<br />
meat consumptions, specifically on the environment,<br />
can also be regarded as an efficient factor in raising<br />
the popularity of plant-based products which effectively<br />
involves the growing demand of vegan cheese.<br />
The global vegan cheese market is driven by<br />
increasing lactose intolerance cases<br />
Over the past few years, there has been an increase in<br />
lactose-intolerant cases which has raised a few social<br />
and ethical concerns relating to animal-based products.<br />
In this regard, individuals are seen to shift to non-dairy<br />
products such as vegan cheese which is expected to<br />
drive the growth of the vegan cheese market.<br />
24 MAY-JUNE <strong>2023</strong><br />
PLANT BASED FOOD
According to the European <strong>Plant</strong>-based <strong>Foods</strong><br />
Association, amongst the world population, there are<br />
about 70% of individuals who suffer from the issue of<br />
lactose intolerance. In this regard, it is noted that the<br />
ability to tolerate a different certain amount of lactose<br />
differs from individual to individual. With such a high<br />
percentage of lactose intolerant cases, the market for<br />
vegan cheese is expected to witness growth during the<br />
forecast period.<br />
<strong>Plant</strong>-based diets on the other hand are environmentally<br />
friendly, a result of which consumers are demanding<br />
more plant-based products at a rapid pace. This in turn<br />
is resulting vegan cheese to turn out to be on a similar<br />
trajectory in various parts of the world.<br />
Key Developments<br />
• In 2022, a Mumbai based tech company Plan B<br />
<strong>Foods</strong> moved forward with the launch of a range of<br />
vegan cheese products such as cheese slices for the<br />
pan-India customers. These vegan cheese slices are<br />
further said to be available in two variants, cheddar<br />
and classic.<br />
• In January <strong>2023</strong>, Pret A Manger introduced its first<br />
vegan cheese sandwiches. The new options went on<br />
sale in Pret locations all throughout the UK in the same<br />
week of its launch. According to the restaurant, these<br />
sandwiches are primarily targeted towards vegans and<br />
flexitarians. The restaurant stated that it was employing<br />
a vegan cheese for the first time in its sandwiches with<br />
the inclusion of dairy-free Violife slices in both of the<br />
sandwiches. The vegan cheese slices, according to the<br />
manufacturer, are free of dairy, lactose, soy, gluten,<br />
and preservatives and have a hickory smoky rind.<br />
• In January <strong>2023</strong>, Aldi, a leading low-cost<br />
hypermarket chain, introduced the broadest selection<br />
of vegan cheeses it has ever offered. Just in time for<br />
Veganuary, the retailer’s newest plant-based products<br />
have arrived and are available for purchase online or<br />
in-store. Vegan soft cheese from Aldi’s <strong>Plant</strong> Menu is<br />
offered in both the traditional plain and garlic & herb<br />
flavours.<br />
North America accounts for major shares of<br />
the global vegan cheese market<br />
By geography, the tank level monitoring market has<br />
been segmented into North America, South America,<br />
Europe, the Middle East and Africa, and the Asia<br />
Pacific.<br />
The growing shift towards veganism in the region and<br />
increase in health awareness is driving the demand for<br />
plant-based food products in the major North American<br />
countries. Moreover, the favorable initiatives taken by<br />
the government to promote plant-based food products<br />
are further expected to boost the market demand for<br />
vegan cheese in the region, thereby adding to the<br />
overall market growth.<br />
North American vegan cheese market is divided into the<br />
United States, Canada, and Mexico. The United States<br />
is expected to hold a substantial share of the market<br />
owing to the health consciousness among consumers<br />
coupled with the growing cases of lactose intolerant.<br />
<strong>Based</strong> on product type, the global vegan<br />
cheese market is expected to witness positive<br />
demand for cheddar<br />
Soy, almonds, vegetable oils, and numerous additional<br />
all-natural ingredients, such as peas or arrowroot,<br />
are frequently used to make vegan cheddar. Many<br />
consumers consider vegan cheddar to be a healthier<br />
alternative to normal cheese, and as it contains less<br />
fat than conventional cheese, it may help lessen their<br />
chance of developing heart disease.<br />
The demand for vegan cheese, particularly cheddar,<br />
has prompted major market players to provide a wider<br />
variety of vegan cheddar products.<br />
For instance, a major player in this industry, Daiya<br />
<strong>Foods</strong> Inc., provides a variety of dairy-free cheddar<br />
products, such as cheddar shreds, blocks, slices,<br />
cheese sticks, and mac & cheese in four different<br />
cheddar tastes. The products offered by the company<br />
are completely vegan and gluten-free. Product offering<br />
like the medium cheddar style block is made of oat<br />
base made of filtered water and oat flour, coconut oil,<br />
modified potato starch, chickpea protein, chickpea<br />
flour, and vitamin B12.<br />
PLANT BASED FOOD MAY-JUNE <strong>2023</strong> 25
BRIEF<br />
CORE ® <strong>Foods</strong> showcased two new lines of functional<br />
snacks at Expo West<br />
CORE® <strong>Foods</strong>, the maker of CORE® Oat Bars + Probiotics<br />
and CORE® Keto Bars, two lines of plant-based, refrigerated<br />
nutrition bars, launches CORE® Oat Bars + Adaptogens and<br />
showcased new CORE® Chocolate Truffle at this years’ Expo<br />
West in Anaheim, CA from March 8-11.<br />
In response to consumer trends report by Mondelez International,<br />
Inc. 56% of consumers are seeking snacks with additional<br />
functional health benefits and 75% of those consumers are<br />
looking for snacks that improve mental health CORE® <strong>Foods</strong><br />
remains focused on delivering snacks that do more than just<br />
taste great; but deliver added functionality.<br />
CORE® <strong>Foods</strong> is thrilled to showcase their new Oat Bars + Adaptogens with stress support that are<br />
available in three mouthwatering flavors: Dark Chocolate Walnut, Salted Caramel Cashew, and Hazelnut<br />
Mocha Chip. The unique blend of 200mg of Reishi mushroom and 200mg of lion’s mane mushroom, two<br />
of the most popular apoptogenic mushrooms, can help support the nervous system, which helps manage<br />
the impact of stress upon the body, letting you chill out while you fuel up. These de-stressing snacks will<br />
empty out your worries and fill you up with better things, like fiber and protein but of course with no added<br />
sugar.<br />
“At CORE® <strong>Foods</strong>, we’re always seeking to deliver innovation that gives the consumer what they’re<br />
looking for, so the decision to create Adaptogen-powered products was a no-brainer for us,” says Brett<br />
Hartmann, CEO of CORE® <strong>Foods</strong>.<br />
Chlorophyll Water ® exhibited at their First Natural<br />
Products Expo West<br />
Chlorophyll Water® , the first-ever bottled water in the USA passed<br />
and received Clean Label Project Certification make their Natural<br />
Products Expo West tradeshow show debut on March 9-11 in<br />
Anaheim at the Anaheim Convention Center.<br />
Chlorophyll Water® is a plant-powered purified mountain spring<br />
water enhanced with the addition of Chlorophyll, a key ingredient<br />
and the distinct green pigment in plant life.<br />
Recognized by the Green Business Bureau as “Good for the Mind,<br />
the Body & the Planet,” Chlorophyll Water® is bottled at the<br />
mountain source, a preserved natural resource protected from all<br />
of the elements by a 1,500-acre forest. Each bottle of Chlorophyll<br />
Water® is then fortified with additional vitamin A, vitamin B12,<br />
vitamin C and vitamin D for enhanced nutrition.<br />
26 MAY-JUNE <strong>2023</strong><br />
PLANT BASED FOOD
BRIEF<br />
Babybel <strong>Plant</strong>-<strong>Based</strong> White Cheddar joins Babybel’s<br />
dairy-free portfolio as its first new flavor<br />
Following the successful launch of Babybel <strong>Plant</strong>-<strong>Based</strong> last year, which<br />
received unsurpassed positive consumer feedback and flew off of store<br />
shelves, Babybel ® is bringing the first new flavor to its alternative dairy<br />
lineup with the introduction of Babybel <strong>Plant</strong>-<strong>Based</strong> White Cheddar Cheese<br />
Alternative this spring.<br />
Babybel first launched its expansion into the alternative dairy space in 2022,<br />
after noticing there was a lack of plant-based snack cheese alternatives that<br />
delivered quality taste and texture. Babybel is now thrilled to offer flexitarian<br />
and dairy-free consumers another delicious plant-based option with its new<br />
Babybel <strong>Plant</strong>-<strong>Based</strong> White Cheddar. In the one year since Babybel <strong>Plant</strong>-<br />
<strong>Based</strong> launched, it has become the #1 new item in sales of all refrigerated vegetarian options, and ranked #1 in trial<br />
and repeat of all new non-dairy cheese items, with 60% of sales coming from new buyers 1 .<br />
Mini Babybel White Cheddar is one of Babybel’s most popular cheese flavors since it hit shelves over 10 years ago,<br />
which made it the perfect choice for Babybel’s first plant-based flavor extension. While the original Babybel <strong>Plant</strong>-<br />
<strong>Based</strong> has a flavor reminiscent of Mozzarella, this plant-based cheese alternative offers the signature sharp tanginess<br />
of cheddar cheese. The individually portioned certified dairy-free snacks are wrapped in the signature Babybel wax,<br />
now green to easily distinguish it is plant-based, and in a new 100% paper pouch.<br />
“Babybel <strong>Plant</strong>-<strong>Based</strong> has seen an overwhelmingly positive response to-date among flexitarian and vegan shoppers,”<br />
said Ridhi Barber, Senior Brand Manager at Babybel. “We wanted to continue this momentum and introduce a second<br />
dairy-free Babybel snack option in the fan favorite White Cheddar variety.<br />
Almond Cow launches innovative single-serve<br />
‘Milk Medleys’<br />
The Definitive <strong>Plant</strong>-<strong>Based</strong> Milk Maker Introduces New Line of Convenient, Ready-to-blend<br />
Ingredients<br />
Perfectly timed for Earth Month, Almond Cow, the definitive zero-waste<br />
appliance that produces plant-based milk in less than a minute,<br />
announces its new line of single-serve ingredients, Milk Medleys.<br />
Designed for users to simply create tasty milks without measuring, these<br />
medleys are available in two silky flavors, Creamy CocoCash and Original<br />
Almonds ‘n’ Dates, with more to come.<br />
“Since our founding in 2016, we have prevented the need for over 5<br />
million single-use milk cartons to enter landfills and oceans. We are nuts<br />
about helping consumers make better milk for a better planet, and our new<br />
Milk Medleys will help our customers continue to minimize our impact on<br />
the environment,” said Brett Goodson, CEO of Almond Cow. “Our team<br />
has worked tirelessly to develop these delicious, easy-to-use, home compostable single-serve packets, and we can’t<br />
wait for anyone who wants to make milk from scratch to try them out!”<br />
The Almond Cow transforms any nut, seed, or grain into plant-based milk with its unique centrifugal filtration that<br />
allows for simple and efficient milk-making without the need for heat. It is as easy as adding the desired ingredients<br />
to the machine’s stainless-steel filter basket, filling the base with water, and waiting for the device to do the rest.<br />
The machine automatically separates the milk from the pulp, making 5-6 cups of fresh milk per batch in less than a<br />
minute. So say goodbye to buying store-bought milk with sweeteners, additives, and stabilizers, and opt for this ecofriendly<br />
alternative.<br />
PLANT BASED FOOD MAY-JUNE <strong>2023</strong> 27
Image: shutterstock.com / TZIDO SUN<br />
ProVeg welcomes Aldi Süd move<br />
to up plant-based range to 1,000<br />
products<br />
• Aldi Süd nutrition report shows plan to boost plant range from 700 to 1,000 products by end<br />
2024<br />
• Separately, a study on greenhouse gas emissions from meat and dairy shows importance of<br />
plant-based foods<br />
• But labelling restrictions of plant-based products continue to be pushed<br />
ProVeg International has welcomed ambitious plans<br />
by food retail giant Aldi Süd to increase its plantbased<br />
product range in Germany from the current<br />
700 products to 1,000 by the end of 2024.<br />
The company’s nutrition report states that the plantbased<br />
range will be expanded both with new products<br />
and also by removing small quantities of animal-based<br />
ingredients in some existing products to make them<br />
vegan.<br />
28 MAY-JUNE <strong>2023</strong><br />
PLANT BASED FOOD
Aldi Süd’s move reflects a similar decision by the<br />
retailer Lidl, which stated earlier this year that it would<br />
be increasing its plant-based offerings and reducing<br />
animal-based products as part of a strategy to decrease<br />
its environmental impact. Furniture giant IKEA, which<br />
serves 520 million people a year in its in-store<br />
restaurants, has said it will be replacing or removing<br />
dairy products, also for environmental reasons.<br />
Diet change not climate change<br />
Aldi acknowledges in its nutrition report that plantbased<br />
foods are “particularly climate friendly”, a<br />
claim backed up by numerous studies, including one<br />
study that came out this month that highlighted the<br />
damaging effect of the meat and dairy industry on the<br />
planet through greenhouse gas emissions.<br />
Restrictions on labelling of plant-based food<br />
must end<br />
Restrictions on the labelling of plant-based foods<br />
continue to crop up around the world, despite the fact<br />
that they emit half as much greenhouse gas as animalbased<br />
foods.<br />
Italy is the latest country to propose restrictions on using<br />
“meaty” names for plant-based foods. Other countries<br />
that have considered restrictions on plant-based food<br />
labels include Belgium, France, South Africa, the UK<br />
and the US.<br />
“We need to be encouraging climate-friendly diets with<br />
all the policy tools we’ve got,” de Boo said. “Study after<br />
study is showing that a transition to plant-based diets is<br />
needed, and as a matter of urgency. Labelling policies<br />
should actively support, not hinder, this transition.”<br />
The study, published in the journal Nature Climate<br />
Change, reveals that high methane producing foods<br />
like meat and dairy products will push the planet past<br />
the 1.5C international target by the end of the century<br />
if left unchecked.<br />
“ProVeg welcomes Aldi’s decision to increase their<br />
plant-based offerings, particularly in light of the growing<br />
number of flexitarians who want to reduce their meat<br />
consumption and enjoy plant-based alternatives that<br />
look and taste very similar to meat products,” Jasmijn<br />
de Boo, Vice President of ProVeg International, said.<br />
“Increasing the plant-based product range offers more<br />
choice at mealtimes and helps societies switch to more<br />
climate-friendly diets and reduce harmful greenhouse<br />
gas emissions,” de Boo said.<br />
PLANT BASED FOOD MAY-JUNE <strong>2023</strong> 29
PLMA announces: Private label<br />
thrives in Europe<br />
PLMA International Council reports an overall<br />
growth of private label shares in Europe across<br />
17 countries including Scandinavia and CEE<br />
countries, according to the data of NielsenIQ.<br />
Compared to 2021, the value share in 2022 grew<br />
+1.2% to an impressive 37% of the grocery market in<br />
Europe which represent 302bln euros. Consumers in<br />
Europe clearly turned to private label acknowledging<br />
the quality and price value.<br />
NielsenIQ surveyed 17 markets for PLMA’s International<br />
Private Label Yearbook and observed an increase for<br />
retail brands in 16 out of the 17 countries, the only<br />
exception is Switzerland that reported a decrease<br />
in the overall grocery purchase, including a slight<br />
decline in private label (- 0.4% vs last year). European<br />
markets remain however some of the biggest Private<br />
Label markets globally, 11 markets sustained their<br />
market share position well above 30%, and 4 markets<br />
remained above 40%.<br />
30 MAY-JUNE <strong>2023</strong><br />
PLANT BASED FOOD
The highest growth countries in private label share are<br />
the Czech Republic (+3.5%), Portugal (+2.9%), Spain<br />
(+2.2%) and Hungary (+2.2%). Switzerland remains<br />
the country with the highest share across the 17<br />
countries tracked. The share of Switzerland in 2022 is<br />
51.6%, the only country with a share higher than 50%.<br />
Europe’s largest markets, Germany, United Kingdom<br />
and France, have a collective Private Label share of<br />
38.5% in 2022, this share grew 1.1% vs last year. The<br />
highest share growth for the largest markets is visible<br />
in ambient food, pet food and paper products, all<br />
categories grew over 1% in share.<br />
Spain with a market share of 43.3% and Portugal with<br />
39% combined reported after the Czech Republic the<br />
highest share growth, which grew with +2.6% driven<br />
by perishable food and homecare. Italy with a market<br />
share of 28.2% maintains the steady growth that is seen<br />
in the past years supported by the highest category<br />
growth in frozen and ambient food.<br />
Germany and Portugal are the two markets that<br />
reported growth in all product departments, food and<br />
non-food.<br />
In Belgium and the Netherlands, the private label share<br />
combined grew with +0.9%, the highest growth for<br />
the 2 countries is visible in ambient food and paper<br />
products. A couple of categories show a decline in<br />
private label share with the biggest decline visible<br />
in Belgium in health care - 4.3%, however in the<br />
Netherlands healthcare shows a slight growth in Private<br />
label share.<br />
Also the Scandinavian countries show growth in Private<br />
label share, together the countries grew +1.1% in<br />
share with the highest growth reported in Denmark<br />
of +1.8%. Growth of private label share is visible in<br />
all categories. The highest share growth is visible in<br />
homecare with an average growth of +2.4%.<br />
In Eastern Europe the private label share is growing<br />
as well, highest growth in private label share is visible<br />
in perishable food with an impressive 7.2% growth in<br />
CZ and +4.5% in pet food in Hungary. A decline is<br />
visible in alcoholic beverages. In Austria the private<br />
label value market share rises +1.2% to 35.4%. The<br />
two categories that stand out with the highest growth<br />
are perishables and paper products.<br />
In Greece the market share reaches nearly 23%, a<br />
growth of 1.3% vs 2021. The growth was registered in<br />
all categories, with the highest growth in confectionery<br />
and snacks, with the exception of alcoholic beverages<br />
which slightly declined with -0.4%.<br />
According to NielsenIQ’s data, perishable and frozen<br />
food, paper products, and ambient food are the top 3<br />
categories of Private Label value share with an average<br />
of 50% representing in total 212.8 billion in Euros<br />
across the 17 European countries tracked.<br />
The private label sales grew with 25 billion euros<br />
across the 17 European countries tracked. Perishables<br />
and ambient food have the highest contribution to this<br />
growth.<br />
PLANT BASED FOOD MAY-JUNE <strong>2023</strong> 31
Tetra Pak develops breakthrough<br />
‘Whole Soya’ technology<br />
• The new processing method developed by<br />
Swiss Company Tetra Pak, will reduce waste<br />
and increase the fibre and protein content<br />
of the soya drinks by using all of the soya<br />
bean and incorporating its fibre, okara, into<br />
the final mixture.<br />
Tetra Pak has developed a unique processing<br />
method for soya drinks, which utilises the entire<br />
soyabean in production. Meeting increased<br />
consumer demand for healthy, immunity-boosting<br />
products, the resulting product is composed of 1.2%<br />
fibre, compared to 0.26%, for traditional, extracted<br />
soyabean drinks.<br />
<strong>Plant</strong>-based beverages are a rapidly growing category<br />
in the USA and Europe and have been identified as<br />
a popular choice for consumers seeking a healthy<br />
option or broader variety. However, further innovation<br />
is required in the industry to meet these evolving<br />
consumer trends.<br />
32 MAY-JUNE <strong>2023</strong><br />
PLANT BASED FOOD
Tetra Pak new technology reduces<br />
waste and increases the fibre and<br />
protein content of the beverage by<br />
incorporating the fibre component<br />
of the soybean, okara, into the final<br />
beverage. The company experimented<br />
with different grinding solutions,<br />
reducing okara particles so they can be<br />
integrated into the final product without<br />
impacting taste or texture and produce<br />
a versatile, high-fibre beverage. This<br />
solution has a shelf-life stability of six<br />
to twelve months without stabilizers or<br />
emulsifiers, making it a clean label<br />
product.<br />
A line co-created with Tetra Pak customers<br />
in Shanghai<br />
Hemang Dholakia, Centre of Expertise Manager in <strong>Plant</strong><br />
<strong>Based</strong> Processing Solutions and Equipment, Tetra Pak<br />
said: “At Tetra Pak, we have a long history of innovating<br />
to solve challenges in the food industry and reduce<br />
food waste. The combination of our processing knowhow,<br />
technological advancements and experience<br />
working with a variety of soy-based solutions, made<br />
our decision to launch a new, commercially viable<br />
soya drink solution an easy one. Diversifying product<br />
range and boosting nutritional value with ‘whole soya’<br />
products will help food and drink manufacturers reach<br />
new consumers in an increasingly competitive market.”<br />
The whole soya line was co-created with customers at<br />
Tetra Pak’s product development centre in Shanghai,<br />
producing a high-fibre product with no added sugar,<br />
creamy taste and texture, and a desirable smooth<br />
mouthfeel. Since then, more customers in Asia have<br />
added whole soya beverages as premium products<br />
complementing existing traditional soya beverages in<br />
their portfolio.<br />
This innovation paves the way for a multitude of<br />
new products using the same method, presenting a<br />
commercial opportunity for yoghurt, spreads, ice cream<br />
and meal replacements. The launch forms part of the<br />
company’s drive to build an innovation ecosystem<br />
that helps open new opportunities in the areas of food<br />
safety and availability with the aim of developing more<br />
sustainable and resilient food systems.<br />
(Photo: Tetra Pak)<br />
Highest product quality combined with<br />
operational efficiency<br />
Tetra Pak is one of the world’s leading company for<br />
whole bean soya line solutions. The Swiss-based<br />
company has been developing a best-practice line<br />
solution through nearly five years of Research and<br />
Development, and built up its know-how and expertise<br />
thanks to hundreds of pilot trials and extensive<br />
experience running commercial lines. The company<br />
has developed more than ten commercial lines either<br />
currently running or due to start soon). Tetra Pak<br />
customers receive a mature, reliable line, and need not<br />
worry about potential issues and problems related to<br />
immature solutions.<br />
Tetra Pak tailored service solutions do not just help<br />
customers to overcome operational challenges and<br />
achieve tangible results on performance, quality, and<br />
food safety. They also guarantee clients’ operational<br />
costs and overall equipment effectiveness. Tetra Pak<br />
expert service engineers analyse and benchmark<br />
operational performance, improve total asset<br />
utilisation, and support Total Productive Maintenance<br />
implementation.<br />
With whole soya, there are considerable savings to<br />
be made in terms of waste reduction, water use, and<br />
energy consumption thanks to our innovations in<br />
processing and Tetra Pak end-to-end solutions.<br />
PLANT BASED FOOD MAY-JUNE <strong>2023</strong> 33
Image: Cargill<br />
Cargill enters alternative fats<br />
partnership with Cubiq <strong>Foods</strong><br />
Answering the call for healthier, more sustainable<br />
and better-tasting solutions, Cargill and the<br />
young food-tech company CUBIQ FOODS<br />
have signed product co-development and commercial<br />
go-to-market agreements aimed at developing and<br />
accelerating wide-scale commercialization of CUBIQ<br />
FOODS’ innovative fat technologies.<br />
With this strategic partnership, Cargill will now have<br />
access to CUBIQ’s innovative technologies to help<br />
customers develop plant-based alternative foods with<br />
benefits that surpass typical products made with animal<br />
fats or tropical oils, such as:<br />
• enhances flavor,<br />
• may improve total fats and saturated fats,<br />
• may improve caloric content, and<br />
• may incorporate essential fatty acids<br />
(omega 3).<br />
CUBIQ’s novel fats, including Go!Drop®, join Cargill’s<br />
existing portfolio of plant-based solutions, spanning<br />
plant proteins, texturizers and a full array of traditional<br />
fats and oils.“By embracing new technologies,<br />
harnessing our full ingredient toolbox and leveraging<br />
our global application knowledge, we’re poised to<br />
accelerate the development of the next-generation<br />
plant-based products. Ultimately, it will be a win for<br />
consumers, as we enable food manufacturers to create<br />
products and solutions with an eye toward both people<br />
and the planet,” said Vivek Cherian, Meat and Dairy<br />
Alternatives Category Leader for Edible Oils at Cargill.<br />
The new fat technologies can be used across multiple<br />
applications and are especially relevant in the plantbased<br />
meat and dairy alternative space, where fats and<br />
oils play pivotal roles in structure, taste, texture, and<br />
nutritional profile. Most current plant-based options fall<br />
short of consumers’ expectations, but CUBIQ FOODS’<br />
line of “smarter” fats help close the gap, including<br />
advances that replicate animal fat in terms of visual<br />
appearance, mouthfeel, and bite.<br />
“Signing the joint development and commercial<br />
agreements represents the next phase in our<br />
partnership, as our groundbreaking technology is now<br />
ready for application development, production scaleup<br />
and widespread commercialization – roles that<br />
Cargill is uniquely equipped to help us advance,” said<br />
Andrés Montefeltro, chief executive officer at CUBIQ<br />
FOODS. “Together, we’ll help food manufacturers and<br />
consumers reimagine what’s possible in the quest for<br />
healthy and satisfying foods.”<br />
Cargill first invested in CUBIQ FOODS in <strong>May</strong> 2022,<br />
as part of ongoing efforts to more rapidly advance<br />
promising food technology and support customers<br />
with novel solutions. The collaboration complements<br />
Cargill’s previous investments in alternative protein<br />
sources, including PURIS and Upside <strong>Foods</strong> (formerly<br />
known as Memphis Meats), and aligns with the<br />
company’s ambition to be a leader in innovative food<br />
ingredients.<br />
34 MAY-JUNE <strong>2023</strong><br />
PLANT BASED FOOD
The first all-organic, plant-based,<br />
clean-label macadamia milk on the market:<br />
Mac Nut Kiki Milk by <strong>Plant</strong>Baby<br />
The company’s first nut-forward product boasts a healthier nutritional profile, better flavor,<br />
and more macadamia nuts per serving than leading competitors.<br />
cashews, organic Brazil nuts, organic sprouted<br />
pumpkin seeds, organic oats, organic coconut sugar,<br />
organic coconuts, and organic Aquamin. Like all<br />
<strong>Plant</strong>Baby products, Mac Nut Kiki Milk ingredients<br />
are non-GMO and rigorously third-party tested to<br />
verify they are free from glyphosate and heavy metals.<br />
Additionally, Mac Nut Kiki Milk does not contain<br />
seed oils, gums, refined sugars, natural and artificial<br />
flavors, or common allergens like soy or gluten. Mac<br />
Nut Kiki Milk is also a carbon-neutral beverage.<br />
“When we were given a bag of local mac nuts from a<br />
friend’s Big Island farm, we naturally made some mac<br />
nut milk,” said Lauren Abelin. “We were shocked how<br />
incredible this milk tasted, especially when compared<br />
to the common macadamia nut milk you can find in<br />
many stores. It’s creamy, a little nutty, a bit buttery, a tad<br />
sweet, and actually tastes like real macadamia nuts.”<br />
<strong>Plant</strong>Baby, the innovative nutrition company<br />
developing a portfolio of the purest plantbased<br />
products to support the nutritional<br />
journey from infancy into adulthood, announces<br />
its newest product launch Mac Nut Kiki Milk.<br />
“Since launching Kiki Milk in December of 2021, we’ve<br />
seen a consistent rise in demand for products that<br />
are free of gums, inflammatory oils, and fillers while<br />
boasting whole-food and nutrient-rich ingredients,”<br />
said Alex and Lauren Abelin, Co-Founders of<br />
<strong>Plant</strong>Baby. “We realized no true, all-organic and real<br />
tasting mac nut milk has existed on the market so we<br />
wanted to change that and create a wildly delicious and<br />
nutritious product free of gums and fillers for everyone<br />
to enjoy. We can’t wait for everyone to taste it!”<br />
Mac Nut Kiki Milk will be available in shelf-stable<br />
32oz cartons. Mac Nut Kiki Milk is made exclusively<br />
with organic whole food ingredients and nourishing<br />
superfoods like organic macadamia nuts, organic<br />
According to recent studies* of the macadamia nut<br />
market, over 80% of macadamia nuts are grown<br />
conventionally with the use of pesticides. The widely<br />
used practice of spraying nuts with pesticides generally<br />
occurs when nuts are picked and shelled as opposed<br />
to during the growing process. Because nuts have such<br />
high fat and oil contents, they readily absorb these<br />
pesticides chemicals. This is why it is so important<br />
to consume organic nuts, such as the ones found<br />
in Mac Nut Kiki Milk, especially those high in fat.<br />
“When it comes to flavor and real, clean, and organic<br />
ingredients, we’re proud that Mac Nut Kiki Milk surpasses<br />
others on the market,” said Alex Abelin. “Chocolate,<br />
Original, and now Mac Nut Kiki Milks are just the start<br />
- we’re on a mission to create the purest plant-based<br />
products to support the nutritional journey from infancy<br />
into adulthood and we’re excited for what’s to come.”<br />
(Source: Grand View Research, Macadamia Nut Market<br />
Size, Share & Trends Analysis Report by Processing<br />
(Conventional, Organic), by Product (Raw, Coated,<br />
Roasted), by Distribution Channel (Offline, Online),<br />
by Region, and Segment Forecasts, 2021-2028)<br />
PLANT BASED FOOD MAY-JUNE <strong>2023</strong> 35
Soylent recognized as a <strong>2023</strong><br />
product of the year<br />
40,000 American Shoppers Voted Soylent’s Complete Nutrition Shakes as the Most<br />
Innovative Product in the Meal Replacement Category<br />
Soylent, the original food tech company which<br />
has made it its mission to make complete,<br />
sustainable nutrition accessible, appealing and<br />
affordable to all, has been recognized as Best Meal<br />
Replacement in the <strong>2023</strong> Product of the Year USA<br />
Awards. Determined through a national study of<br />
40,000 American shoppers in partnership with Kantar,<br />
a global leader in consumer research, Product of the<br />
Year is the largest consumer-voted awards program.<br />
Awarded the highly acclaimed honor of best product<br />
in the Meal Replacement category, Soylent Complete<br />
Nutrition Shakes are a healthy, delicious and<br />
convenient option that provides consumers with a<br />
complete, balanced, plant-based source of nutrition<br />
to make any day a little healthier. Each shake is<br />
packed with 20 grams of complete plant protein, 0<br />
grams of sugar and 28 immune supporting vitamins<br />
and minerals that are integral to a healthy lifestyle.<br />
36 MAY-JUNE <strong>2023</strong><br />
PLANT BASED FOOD
and increasingly relevant resource for CPG companies,<br />
helping their products stand out, and be understood<br />
and trusted by their customers. Entirely new <strong>2023</strong><br />
categories of Product of the Year award winners further<br />
demonstrate the ever-evolving trends we are seeing in<br />
the U.S. market, and as a company, we’re thrilled to be<br />
at the forefront of recognizing these products for topperforming<br />
function, design, packaging, or ingredients.”<br />
The full list of 36 winners of the <strong>2023</strong> Product of the<br />
Year Awards was revealed at the annual Product of the<br />
Year Awards Show on February 16 at the Current, Pier<br />
59 in New York City. The celebration kicked off with a<br />
red carpet, followed by a night full of entertainment with<br />
Rachel Dratch and Alex Moffat hosting the Award Show.<br />
“Our core belief at Soylent is that complete nutrition can<br />
be sustainable and accessible to everyone,” said Demir<br />
Vangelov, Soylent CEO. “As a recipient of the distinct<br />
Product of the Year seal, we are thrilled to share our<br />
passion for helping consumers live more balanced healthy<br />
lives and invite even more people to try our delicious<br />
products that contain the complete plant-based protein,<br />
healthy fats and essential nutrients the body needs.”<br />
In tandem with the winner announcement, Soylent<br />
Complete Nutrition Shakes are currently featured<br />
in a shoppable article on PEOPLE Online created in<br />
partnership with Dotdash Meredith, the largest digital<br />
and print publisher in America. Additionally, Ensemble<br />
IQ, a premier business intelligence resource with<br />
revered publications, including Progressive Grocer,<br />
Store Brands, Drug Store News, Convenience Store<br />
News, and CBD Retail Insights, has also shared the<br />
news of the <strong>2023</strong> winners in respective categories.<br />
The Product of the Year emblem was developed over<br />
30 years ago and has been a trusted CPG pillar in<br />
the U.S. for nearly 15 years. The early mission was<br />
simple: help consumers cut through the noise on their<br />
grocery shelves and highlight the best new products<br />
when it comes to things that matter, such as thoughtful<br />
design, quality, and innovation. The Product of the<br />
Year red seal is a distinctive mark that allows shoppers<br />
to easily identify the top trendsetting products on<br />
the market, voted on by 40,000 fellow consumers,<br />
while also serving as a valuable marketing tool for<br />
brands to build consumer awareness, especially<br />
among competitors within their respective spaces.<br />
“Product of the Year is more valuable now than ever.<br />
The level of access consumers have to products today<br />
is unprecedented – far beyond retail aisles, they have<br />
DTC options, grocery delivery in the palm of their hands,<br />
and they can watch their favorite influencer review<br />
items they’re considering purchasing in real-time,”<br />
notes Mike Nolan, Global CEO of Product of the Year<br />
Management. “Product of the Year is an established<br />
PLANT BASED FOOD MAY-JUNE <strong>2023</strong> 37
Historic achievement: Remilk becomes first<br />
company to secure regulatory approval for<br />
non-animal milk protein in Israel<br />
Ministry of Health approval clears path for sale and marketing of real dairy products made with<br />
Remilk’s animal-free protein to Israeli consumers.<br />
with the Central Bottling Company (CBC Group), the<br />
exclusive Israeli franchisee of Coca-Cola, and one of<br />
the largest food companies in Israel, to launch a line<br />
of dairy products made with Remilk’s protein, for the<br />
Israeli market.<br />
Remilk, a global leader in the development and<br />
production of animal-free dairy protein has<br />
received a first-of-its-kind approval from the Israeli<br />
Ministry of Health (MOH). This historic regulatory event<br />
clears a path for the marketing and sale of non-animal<br />
dairy products made with Remilk for Israeli consumers.<br />
It also establishes the country as one of the first in the<br />
world to offer people access to sustainable, real dairy<br />
made without cows and free of lactose, cholesterol,<br />
antibiotics and growth hormones.<br />
Remilk is a world leader in the development of animalfree<br />
milk proteins produced through a proprietary<br />
fermentation process. The Ministry of Health approval<br />
follows Remilk’s receipt of an FDA “No Questions<br />
Letter,” confirming FDA acceptance of an expert<br />
panel’s conclusion that Remilk’s animal-free protein<br />
can be safely used in food products under its GRAS<br />
(Generally Recognized as Safe) standards, as well as a<br />
recent regulatory clearance from the Singapore Food<br />
Authority.<br />
Remilk has raised more than $130M to date and signed<br />
deals with leading players in the global food industry.<br />
Last year, Remilk, which is already producing its protein<br />
at industrial volumes in facilities around the world,<br />
announced a large-scale commercial agreement<br />
“This is a defining moment, not only for Remilk, but for<br />
the entire global alternative protein industry and the<br />
state of Israel, one of the first in the world to recognize<br />
the significance of precision fermentation,” said Aviv<br />
Wolff, CEO and co-founder of Remilk. “The opening<br />
of the Israeli market to real, animal-free dairy products<br />
will place Israel not only at the forefront of global foodtech<br />
research and development, but also as a leading<br />
market in the world for new food consumption. Today’s<br />
news opens the door for the introduction of high-quality<br />
and nutritious animal-free dairy products.”<br />
“We thank the Ministry of Health for an in-depth<br />
process, in which our non-animal milk protein was<br />
thoroughly tested and found to be safe, of high-quality,<br />
and identical to its cow-derived counterpart,” said Dr.<br />
Ori Cohavi, Chief Technology Officer (CTO) and cofounder<br />
of Remilk. “The breakthrough achievement of<br />
Remilk’s R&D team lies in its success in converting a<br />
technology that has been used for decades to create<br />
components for the food industry such as vitamins and<br />
enzymes in small quantities, to produce one of the most<br />
significant and high-quality components in the food<br />
industry. Our milk protein, produced on an industrial<br />
scale, allows us to practically change the face of the<br />
dairy market.”<br />
“Remilk was born to be an international company<br />
that dares to challenge the traditional dairy industry,”<br />
continued Wolff. “It is an honor that Israel, a world<br />
leader in alternative protein R&D and investments,<br />
has granted Remilk the first regulatory approval of its<br />
kind. The product launch planned with the Central<br />
Bottling Company is on the horizon as we continue<br />
to realize our vision of creating new food systems that<br />
can provide nutritious and high-quality solutions for the<br />
world’s growing population.”<br />
38 MAY-JUNE <strong>2023</strong><br />
PLANT BASED FOOD
ISM offered a variety of the finest<br />
sweet and savoury treats from all<br />
over the world<br />
The leading global trade fair for sweets and<br />
snacks impresses with innovations and new<br />
taste experiences Return to the usual January<br />
date in 2024.<br />
ISM once again offered a variety of the finest sweet<br />
and savoury treats from all over the world on<br />
exhibition space spanning around 100,000 square<br />
metres. As a one-off occurrence, the leading global<br />
trade fair for sweets and snacks was staged in April<br />
together with ProSweets Cologne - Special Edition<br />
and turned Cologne into the international hub for the<br />
entire industry again. Together the two trade fairs cover<br />
the complete value chain for sweets and snacks. After<br />
the re-start edition last year, 1,274 exhibitors from 71<br />
countries presented current trends and new products.<br />
In total, the trade fair duo attracted more than 25,000<br />
visitors from 135 countries.The international share<br />
of visitors from the trade was 72 percent and at 88<br />
percent the foreign share of industry visitors was very<br />
high.<br />
40 MAY-JUNE <strong>2023</strong><br />
PLANT BASED FOOD
This year a stronger focus was placed on addressing the<br />
challenges the industry is currently faced with and on<br />
the joint development of solutions. “We are delighted<br />
that ISM was able to set a strong signal in spite of the<br />
one-off postponement of the event from the January to<br />
the April. The positive figures, particularly with regards<br />
to the number of visitors, show that we are in a position<br />
to offer an outstanding trade fair of unique quality and<br />
internationality even under these difficult conditions,”<br />
Gerald Böse, President and Chief Executive Officer of<br />
Koelnmesse GmbH, emphasised.<br />
“The fact that exhibitors and visitors from the whole<br />
world flocked to Cologne on this unaccustomed<br />
date by way of exception, underlines the outstanding<br />
significance of this trade fair for the global sweets and<br />
snacks industry. The quality of the business contacts<br />
was very high. This was confirmed by representatives<br />
from both the industry and the trade,” Bastian Fassin,<br />
Chairman of International Sweets and Biscuits Fair<br />
Task Force (AISM), added. The AISM is the partner and<br />
industry sponsor of ISM.<br />
Great Britain and Belgium. Growth was particularly<br />
registered in the number of visitors from Italy. Outside<br />
of Europe, the trade visitors primarily came from the<br />
USA, Korea and Israel.<br />
The Lab5 by ISM in Hall 5.2, the industry’s new “place<br />
to be” was a special highlight. Here, the visitors were<br />
able to discover new products in special sections such<br />
as the Start-up Area or the Trend Snacks Area, examine<br />
the innovations of the companies participating in the<br />
“New Product Showcase” special event and raise their<br />
glasses to an inspiring trade fair visit at the Lab5 Bar<br />
accompanied by nice music.<br />
At 72 percent, the share of international trade visitors<br />
was customarily high. The European countries with the<br />
strongest participations this year were the Netherlands,<br />
PLANT BASED FOOD MAY-JUNE <strong>2023</strong> 41
New products and trends<br />
It was very apparent at ISM: Regarding their sweets<br />
and snacks more and more consumers are placing<br />
importance on healthy and natural ingredients. <strong>Plant</strong>based<br />
products and ingredients are still booming,<br />
which is reflected at ISM by creative ideas for enriching<br />
foodstuffs with fibres. The focus is being placed more<br />
and more on exotic aromas. New flavors like Smoky<br />
Tandoori, Bloody Mary or Mussels in White Wine are to<br />
increasingly conquer the market.<br />
The Awards of ISM<br />
The three most innovative products were distinguished<br />
with the Product Showcase Award on the first day of<br />
the trade fair. First place went to the company tri d’Aix<br />
GmbH from Germany with its “sweet sugar-free candy<br />
floss”. CAL Marketing Pty. Ltd. from Australia was<br />
delighted at coming second with “Brown Sugar Boba<br />
Milk Tea Mochi”. World’s Coconut Trading SL claimed<br />
third place with “Purple Sweet Potato Chips BBQ” from<br />
Spain.<br />
42 MAY-JUNE <strong>2023</strong><br />
PLANT BASED FOOD
Majlen Fazer, Senior Specialist in Product Quality,<br />
Cocoa and Chocolate at the largest Finnish food<br />
group, Fazer, is the winner of this year’s ISM Award.<br />
The largest and most important trade fair for sweets<br />
and snacks worldwide paid tribute to her commitment<br />
for more sustainability in the sweets and snacks industry<br />
during the ISM Dinner.<br />
The ISM Consumer Award <strong>2023</strong> was conferred for the<br />
first time on the last day of the trade fair. The most<br />
popular item among all of the products submitted<br />
to the New Product Showcase was determined in a<br />
consumer voting on Instagram in cooperation with<br />
Foodnewsgermany. The ISM Consumer Award went<br />
to the company Mitsuba from the Netherlands for its<br />
Street Food Mix - a Japanese/Asiatic snack with an<br />
astounding taste.<br />
ISM in figures<br />
1,274 suppliers from 71 countries took part in ISM<br />
<strong>2023</strong>, 88 percent of whom came from abroad. They<br />
included 153 German exhibitors and 1,121 exhibitors<br />
from abroad. More than 25,000 trade visitors from<br />
135 countries attended ISM <strong>2023</strong>, the foreign share<br />
was 72 percent.<br />
The next ISM is scheduled to take place from 28 to 31<br />
January 2024.<br />
PLANT BASED FOOD MAY-JUNE <strong>2023</strong> 43
ChickP Protein stars<br />
in compelling dairy<br />
cheese analog<br />
•ChickP’s chickpea isolate emerges as stellar performer in creation of traditional<br />
fermented plant-based cheeses<br />
ChickP Protein, Ltd.’s patented chickpea isolate<br />
demonstrates its capacity to act as an exceptional<br />
plant-based protein alternative for cheese analogs.<br />
The foodTech start-up has created prototypes of chickpeapowered<br />
cream cheese and firm cheddar cheese. The<br />
new innovations match real dairy cheese in appearance,<br />
flavor, and are highly nutritious.<br />
ChickP’s breakthrough formulations will be instrumental<br />
in helping manufacturers fast-track customization of<br />
plant-based cheese products that genuinely respond to<br />
consumer’s cravings for a delicious cheesy experience. The<br />
new cheese applications join the company’s expanding<br />
line of plant-based alternative prototypes, including eggfree<br />
mayonnaise, ice-cream, and chickpea-based barista<br />
coffee creamer illustrating the functional versatility of<br />
ChickP’s ingredient.<br />
Cheese is an original comfort food, venerated as a savory,<br />
nutritious item enjoyed as a snack or as a key flavorful<br />
component of unlimited popular dishes. The appetite for<br />
cheese has never shown signs of waning. According to a<br />
Smart Protein Project survey conducted in 10 countries,<br />
cheese is the leading animal-based food product, with<br />
individual consumption averaging in a range from one<br />
to six times per week. The same report indicates a strong<br />
willingness to shift to plant-based versions, but in conflict<br />
with an overall dissatisfaction with the taste, texture,<br />
and value of products currently on the market. Still, the<br />
demand for plant-based cheese is growing exponentially<br />
and is expected to attain a market value of USD7 billion<br />
by the end of 2030.<br />
“Flexitarians dominate the consumer market for dairy<br />
alternatives,” states Liat Lachish Levy, CEO of ChickP.<br />
“They are eager to eat vegan alternatives as long as<br />
those alternatives can level up to real dairy’s sensory and<br />
nutritional attributes. These are precisely the gaps the<br />
industry is striving to close. While some cheese analog<br />
producers succeed on the sensory points, this often comes<br />
at the expense of the desired nutritional balance—and<br />
vice versa.”<br />
ChickP broke down the barriers to the perfect protein for<br />
creating a no-compromise cheese alternative. The startup’s<br />
formula is based on its proprietary, high-functioning<br />
chickpea isolate. The isolate embodies a 90% whole<br />
protein composition and provides a powerful and<br />
nutritional boost to plant-based food applications. The<br />
isolate also is clean-label, with a neutral flavor, making it<br />
a highly versatile ingredient to work with.<br />
ChickP’s cream cheese formulation combines the isolate<br />
with a few simple ingredients, such as water, coconut oil,<br />
and starch. Its tangy cheese-like flavor is obtained via<br />
fermentation with lactic bacteria, just like the traditional<br />
milk-based process. As a cultured product, it is naturally<br />
replete with probiotic benefits.<br />
“We insisted on applying only traditional processes for<br />
our winning cheese analogs,” explains Maor Dahan,<br />
application manager for ChickP. “Our formulas contain<br />
no stabilizers or gums. We explored a range of cultures<br />
to find the strains that work best with our formula. On<br />
top of that, the synergy between the chickpea isolates<br />
and starch helped create a rich, smooth, creamy textured<br />
spread on par with real dairy cream cheese and awards<br />
hearty complete protein fulfillment.”<br />
ChickP also produced a chickpea-based firm cheese<br />
that delivers the bold, earthy flavor and chewy texture of<br />
cheddar cheese. It also is produced via fermentation to<br />
achieve depth of flavor, firmness and natural probiotic<br />
benefits. It works well on sandwiches, melts nicely on<br />
cheese toast and transforms into a cheesy sauce for<br />
creating an alfredo-style pasta or a vegan macaroni and<br />
cheese.<br />
The company currently is developing analogs of other<br />
popular cheeses, such as emmental, parmesan, and<br />
mozzarella. ChickP is cooperating with global alternative<br />
dairy producers and traditional dairy manufacturers<br />
segue into the alt protein arena, helping them tailor<br />
signature cheese products. ChickP will provide them with<br />
raw materials, recipe, and technical expertise.<br />
44 MAY-JUNE <strong>2023</strong><br />
PLANT BASED FOOD
BRIEF<br />
Califia Farms introduces new campaign featuring Sesame<br />
Street’s Cookie Monster and Almond Milk<br />
Califia Farms, one of the leading premium plant-based beverage brands,<br />
announced the launch of a national campaign featuring Sesame Street’s<br />
Cookie Monster, with the beloved character learning about a new and delicious<br />
snack: cereal and almond milk. The collaboration with Sesame Workshop, the<br />
nonprofit behind Sesame Street, marks the first for Sesame Workshop with a<br />
plant-based milk brand and includes a donation to help support the educational<br />
organization’s programming, educational content and on-the-ground efforts<br />
that enrich the lives of kids.<br />
With a creamy, delicious taste that complements a variety of cereal flavors, Califia’s Unsweetened Almondmilk is a top<br />
choice to pair with cereal for anytime snacking – morning, noon or night. It contains 0 grams of sugar, 35 calories<br />
per 8-ounce serving and is an excellent source of calcium. Every delicious drop is dairy-free, soy-free and non-GMO<br />
certified.<br />
“While nearly 50% of liquid dairy consumers have plant-based milk in the fridge and the average household has<br />
four types of milk, most of them use dairy milk for their cereal mainly out of habit,[1]” said Suzanne Ginestro, chief<br />
marketing officer at Califia Farms. “At Califia Farms, we believe plants can offer something different and something<br />
better, opening up a whole new world of delicious possibilities and prompting consumers to rethink everything,<br />
including the type of milk they add to their cereal. We’re excited to team up with Cookie Monster as Califia Farms<br />
shows people how our Unsweetened Almondmilk can help take cereal from ‘yum’ to ‘yumyumyum’ through this new<br />
campaign.”<br />
1<br />
n4000, 77% adults 18+ and 23% kids 3-17, Quantifies liquid dairy choices for different occasions by consumer group
Free From Food Dubai Partners with the Most<br />
Influential F&B Organization in the UAE,<br />
the Food & Beverage Business Group<br />
Free From Food Expo, Europe’s leading innovation<br />
platform for the free from, organic, vegan,<br />
functional and healthy ingredient food industries,<br />
partners with UAE Food & Beverage Business Group<br />
(FBMG) to collocate and coproduce the most influential<br />
F&B events in the UAE: Free From Food Dubai and the<br />
4th edition of the Future Food Forum <strong>2023</strong>.<br />
The FBMG is the most influential F&B organization<br />
in the UAE with close ties to the Dubai Chamber of<br />
Commerce and Industry. They are committed to the<br />
development of the F&B sector and provide a platform to<br />
collaborate, innovate, and network within the industry.<br />
Their membership boasts some of the biggest names<br />
in the international F&B sector including General Mills,<br />
Kellogg’s, Nestle, Danone, Spinney’s, and Carrefour.<br />
Future Food Forum, their thought-leading conference,<br />
attracts C-level executives from the F&B Industry,<br />
regulators, and government authorities and features<br />
an exclusive conference program with global industry<br />
expert keynote speakers, CEO round tables, and<br />
government policy makers sharing invaluable market<br />
insights.<br />
As evidenced by the wellness trends throughout the<br />
world, Free from, healthy, and functional ingredients<br />
and products ARE the Future of Food. The ideology at<br />
the heart of Free From Food Dubai and Future Food<br />
Forum directly aligns with UAE government initiatives<br />
and nutrition strategies to reduce sodium, trans fats,<br />
offer healthier snacks for children and improve the<br />
general health of the nation. Due to the growing interest<br />
in healthy lifestyles, the trend towards healthy eating,<br />
the increased incidence of food intolerances like celiac<br />
disease, gluten and lactose intolerance, and the rise<br />
in disposable income, Middle Eastern consumers are<br />
46 MAY-JUNE <strong>2023</strong><br />
PLANT BASED FOOD
hungry for Free From & Healthy Products. The GCC<br />
gluten free food products market is projected to grow<br />
at a CAGR of 9% during 2021-2025, 1 and sugar free,<br />
vegan/plant-based food, protein rich foods, and nonalcoholic<br />
drinks are all expected to perform well. 2 As<br />
evidenced by the increased number of gymnasiums,<br />
fitness centers, and interest in “Better for you food,” the<br />
GCC is a market ripe with opportunity for International<br />
Free From Food and Functional Ingredient businesses.<br />
Free From Food Dubai, hosted in partnership with the<br />
UAE FBMG’s 4th edition of the Future Food Forum,<br />
will be a uniting force bringing together eminent<br />
international food manufacturers, distributors and<br />
local key decision makers in the retail, food services,<br />
catering, wholesale, and all other ‘Free From’ &<br />
Healthy Ingredient distribution channels. This two<br />
day, 100% B2B event, will feature a physical showcase<br />
of innovative businesses and products, extensive<br />
curated matchmaking program with guaranteed high<br />
numbers of meetings for participants, and a conference<br />
program with global industry expert keynote speakers.<br />
Presentations covering categories free-from, vegan/<br />
plant-based, natural/organic, functional/healthy<br />
ingredients, zero-waste, sustainable manufacturing<br />
processes and product features will provide invaluable<br />
market insights and education for professionals.<br />
Attendees and exhibitors will be able to make the<br />
most of their time with efficient matchmaking services<br />
organized by Global Management Dubai, meeting<br />
specialist and experienced organizer for the Saudi<br />
Export Development Authority and Saudi Pavilion at<br />
Gulf Food. Previous attendees to the Amsterdam 2021<br />
and Barcelona 2019 Free From Food editions reported<br />
that the unique matchmaking is one of their favorite<br />
parts of the FFF event, with 97% attendees making new<br />
business connections, and 95% of attendees expecting<br />
sales following the event. 3<br />
Since the UAE relies on agrifood import for 90% of<br />
food requirements, 4 foreign companies can feel<br />
confident that local partners will be open to foreign<br />
business connections. With an innovative exhibition,<br />
extensive networking and matchmaking approach, and<br />
UAE FBMG’s thought-leading CEO conference, Future<br />
Food Forum, Free From Food Dubai <strong>2023</strong> will be<br />
the premier event in the Free From and Healthy Food<br />
Markets in the Middle East.<br />
Pre-Registration is now open for participants and visitors<br />
are encouraged to connect with their peers through our<br />
matchmaking platform at free-from-food-dubai-<strong>2023</strong>.<br />
b2match.io/ and on social media in advance of the<br />
show. For more information and to receive the latest<br />
updates, please visit dubai.freefromfoodexpo.com.<br />
1<br />
https://www.reportlinker.com/p05933031/GCC-Gluten-Free-<br />
Food-Products-Market-By-Product-Type-By- Distribution-Channel-By-<br />
Country-Competition-Forecast-Opportunities.html<br />
2<br />
https://www.databridgemarketresearch.com/reports/middle-eastand-africa-health-and-wellness-food-market<br />
3<br />
Free From Food & Functional Health Ingredient Event Report 2021<br />
& 2019<br />
4<br />
https://exportconnect.com.au/the-uae-a-land-of-opportunity-for-fbexporters/<br />
PLANT BASED FOOD MAY-JUNE <strong>2023</strong> 47
Shiru launches OleoPro, a protein-based<br />
alternative fat ingredient to unlock the next<br />
generation of plant-based foods<br />
Shiru’s first commercial product, OleoPro,<br />
delivers a 90% saturated fat reduction and<br />
improved taste performance compared to<br />
current fat solutions for plant-based meats.<br />
Shiru, an AI-powered discovery and development<br />
company for novel ingredients, has launched its first<br />
product: OleoPro. The ingredient will be publicly<br />
showcased for the first time at San Francisco’s Future<br />
Food-Tech conference as part of a plant-based crispy<br />
chik’n karaage developed by Nourish Ventures, the<br />
corporate venture capital arm of Griffith <strong>Foods</strong>.<br />
OleoPro is a novel, plant protein-based fat ingredient<br />
for use in a range of alternative protein food products.<br />
Combining plant proteins and unsaturated plant-based<br />
oil, OleoPro is a high-performance, sustainable, and<br />
nutritious alternative fat ingredient. It enables a 90%<br />
reduction in saturated fat while enhancing technical<br />
performance in alternative meats when compared to<br />
commonly used, environmentally-taxing structured fats.<br />
OleoPro is self-standing, holding its shape at room<br />
temperature; browns when cooked; and delivers a<br />
juicy, fatty mouthfeel in plant-based meat applications.<br />
48 MAY-JUNE <strong>2023</strong><br />
PLANT BASED FOOD
“At Shiru, we think consumers shouldn’t have to<br />
compromise on taste or texture to make sustainable,<br />
nutritious food choices, and we know novel ingredients<br />
are crucial to unlocking the next generation of plantbased<br />
foods,” said Dr. Jasmin Hume. Shiru’s founder<br />
and CEO, “Oils commonly used in plant-based<br />
meats today like palm and coconut are disastrous<br />
for the environment and aren’t great from a health<br />
perspective either. OleoPro is a categorical upgrade,<br />
bringing all the juiciness and fattiness we expect from<br />
conventional meats to plant-based, but with a much<br />
improved nutritional profile and without tearing down<br />
the rainforest.”<br />
Industry feedback, including from leading alternative<br />
protein company UPSIDE <strong>Foods</strong>, has been strong.<br />
“Our testing revealed OleoPro to be a promising<br />
fat solution for alt meats, demonstrating superior<br />
performance in approximating beef fat compared to a<br />
range of plant-based fat systems in the market,” said<br />
Daniel Davila, Senior Food Scientist at UPSIDE.<br />
OleoPro is patent-pending, and comes from Shiru’s<br />
proprietary technology platform, Flourish, which<br />
leverages AI to generate unique plant protein insights.<br />
Flourish uncovered highly functional proteins that,<br />
when combined with more sustainable oils through<br />
a novel process, create an ingredient that looks and<br />
behaves like traditional animal fat.<br />
“We’re thrilled to be partnering with Shiru on the launch<br />
of their first ingredient, OleoPro. At Nourish Ventures,<br />
we understand food formulation, and recognize the<br />
historical challenges associated with delivering a true,<br />
fat-like experience for alternative proteins. OleoPro is<br />
a real game-changer, and we’re excited by its potential<br />
to impact the alternative protein industry,” said Simon<br />
Burton, managing director of Nourish Ventures, the<br />
corporate venture capital arm of Griffith <strong>Foods</strong>.<br />
While initial development has focused on plant-based<br />
meat applications across multiple formats, Shiru is<br />
exploring additional applications, including plantbased<br />
dairy and personal care products. Shiru is<br />
currently sampling OleoPro to prioritize initial launch<br />
partners, with commercial production beginning later<br />
this year.<br />
PLANT BASED FOOD MAY-JUNE <strong>2023</strong> 49
BRIEF<br />
Bel and Climax <strong>Foods</strong>, Inc. to innovate cutting-edge plant-based<br />
cheeses indistinguishable from dairy cheeses<br />
The Bel Group, world leader in branded cheese and a major global<br />
food player, and biotech start-up, Climax <strong>Foods</strong> Inc., today announced<br />
a unique partnership designed to create a new generation of plant-based<br />
cheese aiming to meet the main challenges of the food transition: combining<br />
pleasure, nutrition and reducing the carbon footprint. By leveraging<br />
the power of data science and artificial intelligence (AI), along with their<br />
complementary capabilities and expertise, the two companies will co-create<br />
plant-based portions of Laughing Cow ® , Kiri ® , Boursin ® , Babybel ® and Nurishh ® brand foods. These new best-inclass<br />
plant-based cheeses aim to be nutritious, affordable, low carbon footprint and indistinguishable from their dairy<br />
counterparts. To support the development of Climax’s disruptive solution, Bel acquired an equity stake in the company.<br />
The partnership between Bel and Climax <strong>Foods</strong> will utilize AI and data to help change the game and meet the challenge of<br />
scaling up quickly and effectively. Climax’s team of food scientists have already succeeded in creating various prototypes<br />
with all the characteristics of specialty cheeses, including blue, brie, feta, and goat varieties. Bel aims to launch these<br />
new plant-based products in the U.S. and Europe by the end of 2024. This will contribute to achieving the Bel Group<br />
objective to balance its portfolio with 50 percent of dairy products and 50 percent of plant-based/fruits products.<br />
Bel brings together deep expertise and innovation capabilities, both in dairy cheese and non-dairy<br />
alternatives, and a strong “road to market” that will make this new generation of cheese accessible to<br />
all through its popular and powerful brands. This new partnership is part of the Bel Group’s pioneering<br />
strategy to combine the best of both the plant and the animal worlds, to contribute to a new food model<br />
capable of feeding 10 billion people by 2050 while limiting the environmental impact of its value chain.<br />
Caroline Sorlin, Chief Venture Officer of Bel, said: “Our group has always distinguished itself in its<br />
ability to dare and change the game with its innovative products. The challenge of the food transition<br />
is so big that collaborative innovation and the merging of skills is imperative. This partnership is<br />
definitely a source of pride, but above all, it is excellent news for the plant-based cheese market.”<br />
50 MAY-JUNE <strong>2023</strong><br />
PLANT BASED FOOD
The ISH company launches Salmonish <br />
Burgers, new plant-based seafood<br />
alternative<br />
Shortly after its $5 million seed round, the plant-based seafood company introduces a healthy<br />
and sustainable new product and distribution via Dot <strong>Foods</strong><br />
The ISH Company, a startup disrupting the food<br />
industry with healthy and sustainable plantbased<br />
seafood alternatives, today announced the<br />
launch of its new product Salmonish Burgers, a plantbased<br />
salmon burger. Following its flagship products<br />
Shrimpish ® and Shrimpish ® Crumbles, Salmonish<br />
Burgers are the third product in the company’s<br />
portfolio, and will be available through a distribution<br />
deal with Dot <strong>Foods</strong>. The ISH Company announced its<br />
partnership with the largest food industry redistributor<br />
in North America.<br />
52 MAY-JUNE <strong>2023</strong><br />
PLANT BASED FOOD
Similar to Shrimpish, Salmonish Burgers are made with<br />
100% plant based, vegan ingredients. Each serving<br />
provides 14 grams of protein and 300 milligrams of<br />
omega-3 fatty acids. The recipe also includes kelp, an<br />
ocean regenerating ingredient that is high in minerals.<br />
The prevalence of traditional salmon and burgers came<br />
together to inspire the making of Salmonish Burgers<br />
as a more convenient and easy-to-prepare product<br />
for consumers. The ISH Company’s team focuses on<br />
flavor, texture, and sustainability to create products that<br />
accurately taste, feel, and look like salmon. The end<br />
result provides a healthy and tasty salmon burger that<br />
exceeds consumers expectations of seafood protein.<br />
“After the successful debut of Shrimpish early last<br />
year, The ISH Company is thrilled to continue creating<br />
innovative, climate-conscious products during the rise<br />
of plant-based meat substitutes,” said Christie Fleming,<br />
President and Chief Operating Officer at The ISH<br />
Company.” The plant-based seafood market is primed<br />
for exponential growth and given the popularity of<br />
salmon, we have a great opportunity to help consumers<br />
make both delicious and more mindful food choices,<br />
further amplified with our ability to distribute through<br />
Dot <strong>Foods</strong> now as well.”<br />
salmon product is able to provide a clean alternative<br />
without harming the delicate marine ecosystem. The<br />
carbon footprint from the production and consumption<br />
of Salmonish is 5.6 times lower than traditional salmon<br />
and 44.9 times lower than beef.<br />
This announcement comes on the heels of The ISH<br />
Company’s $5 million seed funding round in January,<br />
led by ACCELR8 with participation from Stray Dog<br />
Capital and multiple angel investors. ISH has raised<br />
a total of nearly $10 million to date. The funds were<br />
primarily used to help the company continue to create<br />
more innovative products, allowing for the swift launch<br />
of Salmonish Burgers.<br />
The ISH Company’s Whole System Approach fills a<br />
large gap in the plant-based market by using healthy,<br />
natural, and sustainable ingredients to create delicious<br />
products that mimic the texture and flavor of seafood<br />
products, which other brands struggle to imitate. The<br />
company has a robust product portfolio in development<br />
with more than 25 products, including crab, lobster<br />
and cod alternatives.<br />
Traditional salmon is the second most-consumed<br />
seafood after shrimp in the United States. The growing<br />
demand for salmon worldwide is causing supply-chain<br />
and farming constraints, plateauing wild fish stocks, and<br />
increased climate change impacts. The ISH Company’s<br />
PLANT BASED FOOD MAY-JUNE <strong>2023</strong> 53
FDA provides draft labeling recommendations<br />
for plant-based milk alternatives<br />
to inform consumers<br />
The U.S. Food and Drug Administration announced<br />
draft recommendations for industry on the<br />
naming of plant-based foods that are marketed<br />
and sold as alternatives to milk. The draft guidance<br />
also recommends voluntary nutrient statements for the<br />
labeling of some plant-based milk alternatives.<br />
“Today’s draft guidance was developed to help<br />
address the significant increase in plant-based milk<br />
alternative products that we have seen become<br />
available in the marketplace over the past decade,”<br />
said FDA Commissioner Robert M. Califf, M.D. “The<br />
draft recommendations issued today should lead to<br />
providing consumers with clear labeling to give them<br />
the information they need to make informed nutrition<br />
and purchasing decisions on the products they buy for<br />
themselves and their families.”<br />
In addition to the increase in market availability and<br />
consumption, the variety of alternative products<br />
available in the marketplace has also greatly expanded<br />
from soy, rice and almond to include cashew, coconut,<br />
flaxseed, hazelnut, hemp seed, macadamia nut,<br />
oat, pea, peanut, pecan, quinoa and walnut-based<br />
beverages. Although these products are made from<br />
liquid-based extracts of plant materials, such as tree<br />
nuts, legumes, seeds or grains, they are frequently<br />
labeled with names that include the term “milk.”<br />
The draft guidance, “Labeling of <strong>Plant</strong>-based Milk<br />
Alternatives and Voluntary Nutrient Statements:<br />
Guidance for Industry,” recommends that a plantbased<br />
milk alternative product that includes the term<br />
54 MAY-JUNE <strong>2023</strong><br />
PLANT BASED FOOD
“milk” in its name (e.g., “soy milk” or “almond milk”),<br />
and that has a nutrient composition that is different<br />
than milk, include a voluntary nutrient statement that<br />
conveys how the product compares with milk based on<br />
the U.S. Department of Agriculture’s (USDA) Food and<br />
Nutrition Service fluid milk substitutes nutrient criteria.<br />
For example, the label could say, “Contains lower<br />
amounts of Vitamin D and calcium than milk.”<br />
In September 2018, the FDA requested information on<br />
the labeling of plant-based milk alternatives (PBMA)<br />
with terms that include the names of dairy foods<br />
such as “milk.” More than 13,000 comments were<br />
received, and the FDA determined that consumers<br />
generally understand that PBMA do not contain milk<br />
and choose to purchase PBMA because they are not<br />
milk. However, many consumers may not be aware<br />
of the nutritional differences between milk and PBMA<br />
products. For example, almond- or oat-based PBMA<br />
products may contain calcium and be consumed as a<br />
source of calcium, but their overall nutritional content<br />
is not similar to milk and fortified soy beverages, and<br />
they are not included as part of the dairy group in the<br />
Dietary Guidelines 2020-2025.<br />
Dairy foods, including milk, are recommended by<br />
the Dietary Guidelines as part of a healthy eating<br />
pattern and contribute multiple key nutrients, including<br />
protein and vitamins A and B-12, along with calcium,<br />
potassium and vitamin D, which are currently underconsumed.<br />
The Dietary Guidelines only includes<br />
fortified soy beverages in the dairy group because their<br />
nutrient composition is similar to that of milk. However,<br />
the nutritional composition of PBMA products varies<br />
widely within and across types, and many PBMAs do<br />
not contain the same levels of key nutrients as milk.<br />
“Getting enough of the nutrients in milk and fortified<br />
soy beverages is especially important to help children<br />
grow and develop, and parents and caregivers should<br />
know that many plant-based alternatives do not have<br />
the same nutrients as milk,” said Susan T. <strong>May</strong>ne,<br />
Ph.D., director of the FDA’s Center for Food Safety and<br />
Applied Nutrition. “Food labels are an important way<br />
to help support consumer behavior, so we encourage<br />
the use of the voluntary nutritional statements to better<br />
help customers make informed decisions.”<br />
To support consistency across federal nutrition policies,<br />
the draft guidance recommends that industry use the<br />
USDA’s Food and Nutrition Service fluid milk substitutes<br />
nutrient criteria to determine if a PBMA is nutritionally<br />
similar to milk. Also, the FDA encourages consumers<br />
to use the Nutrition Facts label to compare the nutrient<br />
content of different products to help make informed<br />
choices.<br />
PLANT BASED FOOD MAY-JUNE <strong>2023</strong> 55
NEXT MEATS Co., Ltd. (Tokyo) and Van Gelder<br />
sign exclusive distribution contract<br />
• Contract enables Van Gelder to start importing MEXT MEATS products from Japan, and<br />
selling in European markets starting from April <strong>2023</strong>, having Bidfood and Van der Valk Hotel<br />
as the first customers.<br />
NEXT MEATS Co., Ltd. a Japanese subsidiary of<br />
NEXT MEATS Holdings, Inc. (OTC Market in the<br />
US listed corporation as “NXMH”) Tokyo based<br />
food-tech venture company and Dr. FOODS Co., Ltd.<br />
a group company of NEXT MEATS Co., Ltd. hosted<br />
the exclusive tasting event with Van Gelder (Founded<br />
in Netherlands in 1953), inviting Bidfood (Shareholder<br />
Van Gelder) and Van der Valk Hotel in Netherlands<br />
for the mutual distribution of its products in European<br />
Markets.<br />
At Van Gelder’s HQ in Ridderkerk, Netherlands, the<br />
executive chef of NEXT MEATS Co., Ltd. prepared 8<br />
course vegan meals using the newest non-GMO<br />
soybean protein based alternative meats product<br />
named “Next Short Rib 2.0” and “Next Tuna” (Products<br />
of NEXT MEATS Co., Ltd.) along with “Vegan Foie<br />
Gras” and “Vegan Caviar” (Products of Dr. FOODS<br />
Co., Ltd.) finished up with “NEXT Ice Cream” as the<br />
vegan desert by demonstrating delectable versatility<br />
of the products. There were over 30 participants for<br />
this event including the owner, top management, and<br />
executive chefs of Van der Valk Hotel (The largest<br />
Dutch hospitality chain operates over 80 hotels in<br />
EU), and Bidfood (International broad-line foodservice<br />
conglomerate, listed on the JSE, South Africa).<br />
Followed by this event, NEXT MEATS Co., Ltd. and Van<br />
Gelder sighed the exclusive distribution contract which<br />
enable them to start importing MEXT MEATS products<br />
from Japan, and selling in European markets starting<br />
from April <strong>2023</strong>, having Bidfood and Van der Valk<br />
Hotel as the first customers. This is a major milestone<br />
for our group companies as it makes our entrée into<br />
European markets with “Next Short Rib 2.0”.<br />
Van Gelder is a very modern fruit and vegetable<br />
supplier and family business. They have been delivering<br />
fresh potatoes, vegetables and fruit daily for more than<br />
65 years. To achieve this, Van Gelder controls all of<br />
the supply chain, from source to serving. Van Gelder<br />
connects growers to customers and has the highest<br />
turnover rate in the market. In 2022 they created a<br />
new plant based assortment, which they will continue<br />
expanding.<br />
56 MAY-JUNE <strong>2023</strong><br />
PLANT BASED FOOD
On 23 and 24 <strong>May</strong>, the private label industry will gather again<br />
at PLMA’s annual “World of Private Label” International Trade<br />
Show at the RAI Exhibition Centre in Amsterdam.<br />
More than 25,000 trade professionals from 120 countries will<br />
assemble. Exhibiting manufacturers will be joined by visiting<br />
retailers, wholesalers, importers, exporters and others, to<br />
examine products, strengthen or start partnerships, identify<br />
innovation and plan for profitable growth in the years ahead.<br />
Interested in attending?<br />
Go to www.plma.nl to register<br />
23-24 MAY 2O23<br />
RAI EXHIBITION CENTRE • AMSTERDAM<br />
Presented by the Private Label Manufacturers Association International Council