Plant Based Foods May June 2023

Plant Based Foods May June 2023 Plant Based Foods May June 2023

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MAY-JUNE 2023 www.plantbasedfoodnews.com Private label thrives in Europe

MAY-JUNE <strong>2023</strong><br />

www.plantbasedfoodnews.com<br />

Private<br />

label thrives<br />

in Europe


06<br />

<strong>Plant</strong>-based meat manufacturers focus on<br />

developing innovative products<br />

22<br />

GMT FOOD excels in plant-based products<br />

08<br />

10<br />

Veg of Lund received a European patent<br />

protecting the company’s plant-based<br />

potato drink<br />

Using functional ingredients to meet<br />

consumer demand for appealing<br />

plant-based alternatives<br />

24<br />

28<br />

Rising lactose intolerance cases fuel growth<br />

of global vegan cheese market<br />

ProVeg welcomes Aldi Süd move to up<br />

plant-based range to 1,000 products<br />

12<br />

The Greek inspiration from the mix of<br />

Mediterranean and Aegean spirits for<br />

plant-based food machinery lines<br />

32<br />

Tetra Pak develops breakthrough<br />

‘Whole Soya’ technology<br />

14<br />

Dubai opens Middle East’s first 100%<br />

plant-based meat factory<br />

40<br />

ISM and ProSweets Cologne - Special Edition<br />

kick off with a diversified event programme<br />

16<br />

Tropicool, the “Born to be global” açaí,<br />

announces expansion of their franchise<br />

model<br />

48<br />

Shiru launches OleoPro, a protein-based<br />

alternative fat ingredient to unlock the next<br />

generation of plant-based foods<br />

20<br />

Provisur continues to be recognized as one<br />

of the most innovative companies<br />

52<br />

The ISH company launches Salmonish <br />

Burgers, new plant-based seafood<br />

alternative<br />

2 MAY-JUNE <strong>2023</strong><br />

PLANT BASED FOOD


PLANT BASED FOOD<br />

HIGH LIGHTS


Ayça SARIOGLU<br />

Coordinator<br />

ayca.sarioglu@img.com.tr<br />

We have gone vegan…<br />

Going vegan is one of the most potential industries<br />

of today and even more so in the future. People are<br />

more organic conscious and more responsible for<br />

health and environment. That’s why the industry<br />

welcomed very warmly event the first introductory<br />

issue of our magazine. I have full confidence with<br />

the way we are going, and we will certainly meet the<br />

business expectations of the brands going with us<br />

on this green way.<br />

<strong>Plant</strong>-<strong>Based</strong> <strong>Foods</strong> magazine will be at PLMA<br />

fair where there is an ocean of plant-based food<br />

products. The fair is a very functional event for<br />

supply and demand not only for food products but<br />

also for machinery manufacturers.<br />

<strong>Based</strong> on our past experiences, we know that<br />

machinery manufacturers find PLMA a good venue<br />

to address the food manufacturers and they make<br />

excellent trade at this private label show.<br />

We will also fly to Baku, Azerbaijan for Inter<br />

Food fair where there are a lot of plant-based food<br />

suppliers and demanders.<br />

We will carry the messages of plant-based food manufacturers, related industries<br />

and exporters to The Food Show Saudi next month. That will be a good issue<br />

because the Saudi market has a big potential for this industry. <strong>June</strong> will be a hot<br />

season in Saudi Arabia and a nice time for hot sales, not for cats and dogs and<br />

hot products but more contemporary products such as plant-based, organic and<br />

environmentally friendly products and machinery to process and manufacture<br />

those lovely products.<br />

I wish lucrative business for all.<br />

Publisher<br />

Hüseyin Ferruh IŞIK<br />

on behalf of<br />

ISTMAG<br />

Magazin Gazetecilik Yayıncılık<br />

İç ve Dış Tic. Ltd. Şti.<br />

Managing Editor (Responsible)<br />

Mehmet SOZTUTAN<br />

mehmet.soztutan@img.com.tr<br />

Editor<br />

Ali ERDEM<br />

info@img.com.tr<br />

International<br />

Sales Coordinator<br />

Ayca SARIOGLU<br />

ayca.sarioglu@img.com.tr<br />

+90 212 454 22 33<br />

Technical Manager<br />

Tayfun AYDIN<br />

tayfun.aydin@img.com.tr<br />

Graphics & Design<br />

Sena ERGIN<br />

sena.ergin@img.com.tr<br />

Digital Assets Manager<br />

Emre YENER<br />

emre.yener@img.com.tr<br />

Subscription<br />

sales@img.com.tr<br />

HEAD OFFICE<br />

İSTMAG MAGAZİN<br />

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www.plantbasedfoodnews.com.tr<br />

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plantbasedfoodmag<br />

Food Ingredients international<br />

4 MAY-JUNE <strong>2023</strong>


<strong>Plant</strong>-based meat manufacturers focus<br />

on developing innovative products<br />

The global plant-based meat market size is expected<br />

to reach USD 24.80 billion by 2030, expanding<br />

at 24.9% CAGR from <strong>2023</strong> to 2030, according<br />

to a new report by Grand View Research, Inc. Growing<br />

adoption of vegan lifestyle and diet among healthconscious<br />

consumers in traditionally meat-eating<br />

developed economies are expected to drive the market<br />

growth over the forecast period.<br />

Key industry insights:<br />

• The plant-based sausage segment is projected to<br />

ascend at a CAGR of 26.8% over the forecast period.<br />

Shifting consumer inclination towards plant-based diets<br />

and rising consumption of sausages via retail channels<br />

on account of taste, texture, and convenience are<br />

anticipated to spur product demand across the globe.<br />

• Soy-based product segment accounted for more<br />

than 48.55% of the revenue share in the market in<br />

2022, owing to its protein-rich content and widespread<br />

popularity.<br />

• The rising trend of a vegan diet in European countries<br />

has pushed the demand for plant-based meat products<br />

in the region. The U.K., known for a variety of fresh and<br />

high-quality meat delicacies is now home to the largest<br />

vegan population in the world.<br />

• In <strong>June</strong> 2020, Starbucks, in collaboration with<br />

Impossible <strong>Foods</strong> Inc., introduced the Impossible<br />

Breakfast Sandwich to its menu in most of its locations<br />

in the U.S. The sandwich is made withplant-based<br />

sausage and was launched as part of the Starbuck<br />

sustainability initiative to meet the rising consumer<br />

interest in the plant-based options<br />

6 MAY-JUNE <strong>2023</strong><br />

PLANT BASED FOOD


<strong>Plant</strong>-based meat market growth & trends<br />

The growing concern of consumers regarding animal<br />

welfare and greenhouse gas emission created by the<br />

distinguished practices of the meat industry, together<br />

with celebrity endorsements of vegan/vegetarian diets<br />

are projected to augment the demand for plant-based<br />

meat products in the global market.<br />

The plant based meat is predominantly consumed<br />

in the Hotel/Restaurant/Café (HORECA) sector. Key<br />

companies in the industry are collaborating with fastfood<br />

joints and restaurant chains to promote the<br />

adoption of their products. For instance, fast-food joints<br />

such as Burger King, MacDonald’s, and Subway are<br />

launching new vegan meat products to capitalize on<br />

the industry dominated by health-conscious customers.<br />

The plant based burgers are likely to exhibit steady<br />

growth over the upcoming years on account of rising<br />

consumer concerns regarding conventional meat<br />

products in the wake of the coronavirus pandemic. The<br />

plant-based burgers are known to offer low-gluten and<br />

low-fat contents, which makes them a highly favoured<br />

product amongst health-conscious individuals.<br />

Europe region holds the largest share in the<br />

plant-based meat market<br />

The European plant-based meat market accounted for<br />

the largest market share in 2020. This dominance is<br />

attributed to the rising health concerns among consumers<br />

regarding meat products and the exponentially growing<br />

veganism trend in the region. Furthermore, European<br />

plant-based meat manufacturers focus on developing<br />

innovative products backed by appropriate research and<br />

development facilities available in the region. Several<br />

European retailers and supermarkets have added plantbased<br />

meat products to their product range to cater to<br />

the rising demand for plant-based meat products across<br />

the region.<br />

This report includes a study on the marketing and<br />

development strategies, along with the product portfolios<br />

of leading companies. It consists of profiles of leading<br />

companies, such as Beyond Meat (US), Kellogg Company<br />

(US), Impossible <strong>Foods</strong> Inc. (US), Maple Leaf <strong>Foods</strong><br />

(Canada), Unilever (UK), Conagra <strong>Foods</strong> (US), Tofurky<br />

(US), Gold&Green <strong>Foods</strong> Ltd (Finland), Sunfed (New<br />

Zealand), and Monde Nissin (Philippines).<br />

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Veg of Lund received a<br />

European patent<br />

protecting the company’s<br />

plant-based potato drink<br />

The European Patent Office has notified Veg of<br />

Lund AB that the authority intends to approve the<br />

patent “Vegan potato emulsion” (EP3687298)<br />

which defines the company’s unique vegetable milk<br />

alternative. This means that the upcoming patent<br />

protection covers the European market, which can<br />

amount to 39 countries.<br />

Veg of Lund’s patent portfolio has been strengthened<br />

by the announcement from the European Patent Office<br />

and refers to the company’s vegan drink based on a<br />

combination of potatoes, rapeseed oil and a vegetable<br />

protein in the form of an emulsion. The drink is sold<br />

under the DUG brand in several European markets.<br />

“We are pleased that a patent is also approved at<br />

European level. The fact it is based on such an everyday<br />

crop as potatoes, shows the uniqueness and strength of<br />

the patent,” says Professor Eva Tornberg, founder and<br />

board member of Veg of Lund.<br />

Veg of Lund has corresponding active patent<br />

applications in Australia, Canada, China, Hong Kong,<br />

India, Japan, South Korea, Thailand the United Arab<br />

Emirates, and the USA. Veg of Lund’s comprehensive<br />

patent portfolio creates the conditions for the company<br />

to develop more product categories within new plantbased<br />

foods such as ice cream and cream products as<br />

well as alternatives to red and white meat.<br />

8 MAY-JUNE <strong>2023</strong><br />

PLANT BASED FOOD


How Silk Nextmilk ® is<br />

inspiring the next<br />

generation of milk<br />

drinkers and plant-based<br />

enthusiasts<br />

Silk recognizes that many people are<br />

skeptical of plant-based options<br />

and understands that consumers<br />

are looking for great tasting, high quality<br />

products to incorporate into their lifestyles.<br />

As the No. 1 plant-based brand1, it’s up<br />

to Silk to keep raising the bar, and Silk<br />

Nextmil k® has done just that.<br />

Silk Nextmilk is dropping a fresh, new<br />

campaign to inspire the next generation of<br />

milk drinkers and plant-based enthusiasts<br />

with a beverage that is made from plants<br />

but tastes like milk, with 75% less sugar.<br />

Brooklyn Peltz Beckham, Ella Bleu Travolta,<br />

Myles O’Neal (joined by siblings Shareef,<br />

Me’Arah, Shaqir and Amirah) and Sailor<br />

Brinkley Cook are the newest faces of Silk<br />

Nextmilk, repping plant-based ‘staches on<br />

screen, across social media and on U.S.<br />

billboards in New York, Los Angeles and<br />

Las Vegas to show how delicious and fun<br />

plant-based can be.<br />

“With help from the faces of the next<br />

generation, we’re showing just how easy<br />

it is to reach for and enjoy plant-based<br />

beverages like Silk Nextmilk,” said Olivia<br />

Sanchez, Vice President of Marketing,<br />

<strong>Plant</strong>-<strong>Based</strong> Beverages for Danone North<br />

America. “As a leader in the plant-based<br />

category, we recognize that the next<br />

generation is interested in incorporating<br />

more plant-based options into their lifestyles.<br />

Silk Nextmilk is a better milk2, and with a<br />

taste and texture you love. We know dairy<br />

lovers and plant-based enthusiasts will see<br />

they’re not compromising any beloved milk<br />

moments, including dunking their favorite<br />

cookie into a glass of Nextmilk.”<br />

1<br />

<strong>Based</strong> on national sales data across plant-based alternative categories, last 52 weeks ending 9/26/2021<br />

2<br />

Not nutritionally equivalent to dairy milk.<br />

PLANT BASED FOOD MAY-JUNE <strong>2023</strong> 9


Using functional ingredients to meet<br />

consumer demand for appealing<br />

plant-based alternatives<br />

The word “plant-based” is no stranger to the<br />

average consumer today, as more and more<br />

grocery store shelves are lined with products<br />

featuring corresponding stickers and labels. The<br />

plant-based movement rapidly caught on during the<br />

pandemic, with health rising to the top of consumers’<br />

agenda, resulting in an increasing demand for more<br />

nutritional alternatives that improve wellbeing. In<br />

addition, the pandemic also sparked consumer interest<br />

in sustainability, as the intrinsic link between our health<br />

and that of our planet became more pronounced. As<br />

a result, 60% of consumers are now more attentive to<br />

the impact their food and drink consumption has on the<br />

environment. 1 Developments like these have led people<br />

to set their sights on plant-based nutrition, with nearly<br />

one in two consumers across the globe being (very)<br />

interested in this type of diet, according to a recent<br />

consumer survey. 2<br />

Understanding flexitarian demand<br />

On a global scale, the key driver of the plant-based<br />

movement can be pinned to flexitarianism — a diet<br />

that is primarily vegetarian but occasionally includes<br />

meat and fish. BENEO’s latest plant-based consumer<br />

survey showed that one in four consumers globally now<br />

identify as flexitarians 3 . Understanding this target group<br />

is important for manufacturers of plant-based products<br />

looking to tap into the opportunities in the market.<br />

The study on behalf of BENEO found that flexitarians<br />

are especially interested in sustainability, health,<br />

transparent labels and food adventures 4 . When it<br />

comes to purchasing plant-based alternatives, pleasant<br />

taste and texture remain key factors for flexitarians<br />

across food categories<br />

10 MAY-JUNE <strong>2023</strong><br />

PLANT BASED FOOD


Creating meat alternatives with authentic<br />

taste and texture<br />

With the advancements made by ingredients<br />

manufacturers, the plant-based nutrition market has<br />

progressed by leaps and bounds. Food manufacturers<br />

are now able to introduce plant-based meat, fish or<br />

dairy alternatives that are increasingly similar to the<br />

original in terms of taste and texture — a key factor for<br />

consumers when choosing plant-based options in the<br />

supermarket, especially for flexitarians.<br />

For instance, BeneoPro W-Tex, a textured wheat<br />

protein, enables the creation of meat-free products<br />

such as burger patties, sausages, or even dim sum<br />

fillings with a stable and authentic bite. In addition to<br />

enabling the creation of juicy meat alternatives with a<br />

meaty texture and fibrous structure, BeneoPro W-Tex<br />

can also be flavoured with a variety of tastes, herbs<br />

and spices, making it an optimal meat substitute that<br />

meets consumer standards. The BeneoPro W-Tex range<br />

contains different particle sizes and protein contents for<br />

a variety of meat-free applications.<br />

In 2022, BENEO also acquired the Dutch company,<br />

Meatless B.V., a supplier of textured plant-based<br />

ingredients with a unique portfolio of solutions derived<br />

from different raw materials (i.e., rice, faba beans,<br />

wheat, pea, and quinoa). This range fully complements<br />

BENEO’s ingredients portfolio and allows for exciting<br />

new combinations, offering customers a versatile<br />

selection of plant-based solutions that serve as<br />

texturisers for meat and fish alternatives. Following this<br />

acquisition, BENEO announced to expand its portfolio<br />

with its first ever semi-finished product: plant-based<br />

chicken chunks. With a unique recipe and highly<br />

efficient patented process technology, BENEO offers<br />

manufacturers a scalable and effective way to tap into<br />

the plant-based trend.<br />

Leveraging rice ingredients for appealing<br />

dairy alternatives<br />

When it comes to developing plant-based dairy<br />

alternatives, BENEO’s portfolio of specialty rice<br />

ingredients enables producers to meet clean label<br />

requirements and to support transparent ingredient<br />

lists. In fact, BENEO’s research shows that 7 out of 10<br />

flexitarians see rice as an appealing source for dairy<br />

alternatives. 5 BENEO offers an extensive range of rice<br />

ingredients, including rice starch and flour, with sensory<br />

properties that allow to create stable and creamy<br />

textures with a soft, smooth mouthfeel. Their neutral<br />

taste makes them easy to combine and eliminates the<br />

need to balance out off-flavours. In addition, the neutral<br />

colour of rice ingredients doesn’t negatively impact the<br />

appearance of end products. BENEO’s blends of dried<br />

rice syrup, rice flour and rice starch also enable the<br />

development of dairy-free chocolate with a good snap<br />

and melting behaviour.<br />

The plant-based movement doesn’t seem to be slowing<br />

down anytime soon. Using plant-based ingredients,<br />

food manufacturers can create new and exciting<br />

flavours and textures that convince consumers.<br />

1<br />

FMCG Gurus COVID-19 Survey: Eighteen countries surveyed in July<br />

2020 [Australia, Brazil, Canada, China, Denmark, France, Germany,<br />

Indonesia, Italy, Japan, Mexico, Poland, South Africa, South Korea,<br />

Spain, UK, USA, Vietnam]<br />

2<br />

BENEO Global <strong>Plant</strong>-<strong>Based</strong> Survey - Insites Consulting conducted<br />

an online quantitative survey in July 2021 in Spain, France, Germany,<br />

Poland, UK, US, Brazil, Australia, China and Russia: min. 1000<br />

consumers/ country = 11,990 consumers in total<br />

3<br />

BENEO Global <strong>Plant</strong>-<strong>Based</strong> Survey 2021<br />

4<br />

BENEO Global <strong>Plant</strong>-<strong>Based</strong> Survey 2021<br />

5<br />

BENEO Global <strong>Plant</strong>-<strong>Based</strong> Survey 2021<br />

PLANT BASED FOOD MAY-JUNE <strong>2023</strong> 11


The Greek inspiration from the mix of<br />

Mediterranean and Aegean spirits for<br />

plant-based food machinery lines<br />

LAKIDIS supports and provides solutions for industries such as petfood, snacks, puff pastry,<br />

sauce & dips, baby food, fruit and plant-based products.<br />

Having a passion for innovation since its<br />

establishment in Greece in 1965, LAKIDIS SA<br />

is a constantly growing brand. As a reliable<br />

producer of integrated solutions in the field of food<br />

machinery for over 57 years with a global network<br />

of around 30 agencies that distribute Lakidis Food<br />

Machinery and a great number of customers<br />

worldwide, Lakidis SA supports and provides solutions<br />

for industries such as petfood, snacks, puff pastry, sauce<br />

& dips, baby food, fruit and plant-based products.<br />

The ideal mixers for meatless product lines<br />

Well-established companies in the food industry, such<br />

as Burger King, McDonald’s and Taco Bell, were the<br />

first to include <strong>Plant</strong>-<strong>Based</strong> products in their production<br />

lines. On the other hand, start-ups are constantly<br />

innovating and shaping new data in the “alternative<br />

meat market”. <strong>Plant</strong>-<strong>Based</strong> chicken nuggets, burgers,<br />

sausages and minced meat are some of the products<br />

based on plant raw materials. In many of their versions<br />

actually may not contain soy, gluten and GMO.<br />

12 MAY-JUNE <strong>2023</strong><br />

PLANT BASED FOOD


The rise of vegans as well as<br />

flexitarians (who have consciously<br />

reduced meat) has led many<br />

companies to find alternative foods<br />

in order to attract a wider audience.<br />

Lakidis PL180L, PL300L, PL450L<br />

& PL900L Mixers are used in<br />

the processing of variety food<br />

products . This is why they<br />

are the ideal solution in the<br />

plant-based industry, where<br />

products with different texture<br />

compose a “meatless” meal.<br />

R&D development, production and<br />

assembling take place in private<br />

owned facilities, thus enabling<br />

compliance with the highest quality<br />

standards. Its vertical production<br />

unit ensures that it has full control<br />

over the production processes,<br />

accurate timing and maintain<br />

quality standards throughout all<br />

stages. The manufacturing of the<br />

company’s various codes starts<br />

with the selection of exclusive<br />

raw materials, runs through each<br />

stage with precision & consistency<br />

robot welding, CNC processing,<br />

glass blasting (surface treatment),<br />

and electric & electronic<br />

assembly. The production takes<br />

into account all known industry<br />

standards and goes far beyond<br />

that. Reliability, ease of use and<br />

compliance with the highest<br />

hygiene standards are the special<br />

features of the Lakidis products.<br />

Recommending the appropriate<br />

machine for each customer’s<br />

specific requirements is something<br />

Lakidis takes great value in. The<br />

company’s sales team works<br />

with customers’ team, from<br />

start to finish, to understand<br />

their needs, define a budget<br />

and develop balance between<br />

quality - production and costs.<br />

As a professional approach and<br />

respect to the customer, the Lakidis<br />

team is always close by and ready<br />

to help with meetings, video calls<br />

and technicians training when<br />

required. From the first spark<br />

of inspiration to implementing<br />

a solution, Lakidis is committed<br />

to excellence in everything they<br />

do. Because this is what they<br />

say: #welovewhatwedo.<br />

More information about the<br />

company can be attained at:<br />

www.lakidis.gr, sales02@lakidis.gr<br />

+30 2310 722772,<br />

+30 2310 722367<br />

14th Old National Rd.,<br />

Thessaloniki-Veria, Greece<br />

PLANT BASED FOOD MAY-JUNE <strong>2023</strong> 13


Dubai opens Middle East’s first 100%<br />

plant-based meat factory<br />

• The first 100 per cent plant-based meat<br />

factory in the region has opened<br />

in Dubai. Regional favourites will be<br />

produced in new factory at Dubai<br />

Industrial City, the Khaleej Times said.<br />

Operated by the IFFCO Group, the plant is<br />

located in the Dubai Industrial City. The<br />

factory will catalyse the move towards a more<br />

sustainable and healthy food chain in the Middle East,<br />

actively supporting the UN’s Sustainable Development<br />

Goals and the UAE’s Vision 2051 initiative to bolster<br />

food security through diversity and innovation.<br />

The factory will provide nourishing, sustainable and<br />

healthy local plant-based meat products inspired<br />

by the unique flavours of Middle Eastern cuisine.<br />

The global plant-based meat market was estimated<br />

to be worth $7.9 billion in 2022, and is forecast<br />

to reach $15.7 billion by 2027, according<br />

to a report from ResearchAndMarkets.com.<br />

The newly opened THRYVE factory will cater to 30 per cent<br />

of the GCC population, stimulating the development<br />

of the market for local plant-based products. As per<br />

14 MAY-JUNE <strong>2023</strong><br />

PLANT BASED FOOD


proprietary research, the GCC has the potential to<br />

be a future leader in developing food products for<br />

flexitarians, people whose diet is primarily vegetarian.<br />

The THRYVE plant-based venture, developed using<br />

cutting-edge food technology, contributes to at least three<br />

UN’s SDG’s: good health and well-being, responsible<br />

consumption and production, and climate action.<br />

Mariam bint Mohammed Almheiri, Minister of Climate<br />

Change and the Environment, said, “The new 100 per<br />

cent plant-based meat factory supports the UAE’s Food<br />

Security Strategy and our mandate to mitigate the impact<br />

of climate change. The opening of this innovative new<br />

facility also supports our efforts to protect the country’s<br />

ecosystems and enhance its food and water security<br />

and diversify our food sources. By fostering such robust<br />

research and development focused on producing<br />

innovative food products, we seek to raise the UAE’s<br />

ability to move up the global food industry value chain<br />

and achieve first place on the Global Food Security<br />

Index by 2051. The new factory represents a significant<br />

contribution to sustainability in the food supply chain.”<br />

Hadi Badri, CEO of the Dubai Economic Development<br />

Corporation at Dubai’s Department of Economy and<br />

Tourism said, “The opening of this factory, which will<br />

pave the way for a dynamic new industry that will<br />

boost trade across the region, is a reflection of the<br />

UAE’s commitment to pioneer the use of innovative<br />

technologies to provide sustainable solutions to realworld<br />

problems. It contributes to Dubai’s economic<br />

diversification journey in line with the goal of the<br />

Dubai Economic Agenda D33 to consolidate the<br />

emirate’s status as one of the top three global cities.<br />

The new facility is a testament to the pivotal role<br />

being played by Dubai in promoting the growth and<br />

evolution of environmentally sound practices that can<br />

alleviate the effects of climate change. By providing<br />

opportunities for private companies to invest in<br />

sustainable technologies, Dubai is accelerating the<br />

creation of a robust and resilient green economy.<br />

Saud Abu Alshawareb, Executive Vice President,<br />

Industrial Leasing, Dubai Industrial City,<br />

said, “This new enterprise adds value to the<br />

industry while strengthening our reputation as<br />

facilitators of a self-reliant food programme.”<br />

The factory will leverage advanced food technologies<br />

to produce tasty, healthy, sustainable and culturally<br />

relevant food that meets the needs of the local consumer.<br />

PLANT BASED FOOD MAY-JUNE <strong>2023</strong> 15


16 MAY-JUNE <strong>2023</strong><br />

PLANT BASED FOOD


Tropicool, the<br />

“Born to be<br />

global” açaí,<br />

announces<br />

expansion of<br />

their franchise<br />

model<br />

Tropicool is a global superfood brand that delivers<br />

healthy and nutritious products. It is developed<br />

from sustainably grown ingredients, promoting<br />

health, well-being, joy for people, and protecting the<br />

planet. Products are packed with nutrients and health<br />

benefits, with no processed sugar or preservatives.<br />

Born in 2019 as a global brand, the result of the<br />

union of partners Maurício Esteves and Caio Nabuco<br />

- from the Afrinvest holding company - with Sheikhs<br />

Mohammed Al Thani and Ahmed Al Thani, and is<br />

present in 6 countries (Brazil, USA, Portugal, Qatar,<br />

United Arab Emirates and Australia) and starting<br />

operations in Saudi and India this year.<br />

The company is now looking to expand its franchise<br />

model to the market and look for potential interested<br />

parties. Until last year, the company prioritized its own<br />

kiosks and the “store in store” model, which ensured<br />

the success of the brand in 6 countries: Dubai, Qatar,<br />

Mexico, Brazil, Portugal and Australia. The innovative<br />

concept was to seek out the most photographed sights<br />

in the world, such as the Dubai Fountain in front of<br />

the Burj Khalifa (the world’s tallest building), for launch<br />

in 2020 and expansion with the installation of kiosks,<br />

PLANT BASED FOOD MAY-JUNE <strong>2023</strong> 17


carts or just the machine in high traffic areas such as<br />

Bondi Beach in Australia, La Mer Beach in Dubai,<br />

various hotels, clubs, schools and gyms.<br />

Now, with the goal of tripling the number of stores and<br />

reaching 500 establishments by the end of 2027, they<br />

are looking for new area developers and franchisees.<br />

“We have a tested, consolidated and scalable global<br />

business model, with a lean and innovative production<br />

process, which allows us to take the best flavor anywhere<br />

in the world, in the best format, without losing flavor<br />

or nutritional value”, explains Rafael do Prado Ribeiro,<br />

Global Head of Tropicool.<br />

With a sustainability program launched in 2021, the<br />

company already registers credit for more than 1,500<br />

trees and more 1,000 trees will be planted in the<br />

region, as a way to mitigate climate change through the<br />

reforestation of deforested areas in the region, which is<br />

the main source of raw material for its products - bowls,<br />

sorbet, juices, smoothies and other products based on<br />

açaí and super fruits from Brazil are sold.<br />

“We are passionate about sharing the rich and<br />

refreshing flavors of Amazonian fruits with the world,<br />

particularly at a time when everyone is more conscious<br />

about what they eat. This action is a way of giving back<br />

to the Amazon and generating return and gains for the<br />

communities, and contributing to the environment”,<br />

told Caio Nabuco, a company board member.<br />

In addition, the company maintains ESG initiatives<br />

throughout the entire production process, working<br />

only with fruits of certified origin, which guarantees the<br />

footprint of the raw material, and encourages the reuse<br />

and recycling of all materials used in the cycle. The<br />

company also does not work with the frozen product on<br />

the export line: it is shipped all over the world in natura,<br />

in packages developed and patented exclusively to<br />

maintain the product’s properties.<br />

“We want to increase visibility and business for<br />

Amazonian fruits, which above all represent good<br />

nutrition and are linked to good habits”.<br />

Açaí, which originates from the Amazon, has gained<br />

global recognition, mainly spread among sportsmen for<br />

being an excellent source of energy, antioxidant action,<br />

combating cholesterol and high blood pressure, and<br />

presence of minerals and vitamins, including studies for<br />

use in cancer prevention. Between 2010 and 2020,<br />

global açaí sales grew by 15,000%, according to<br />

Abrafrutas, the Brazilian Association of Fruits.<br />

18 MAY-JUNE <strong>2023</strong><br />

PLANT BASED FOOD


Provisur continues to be recognized<br />

as one of the most innovative<br />

companies<br />

Provisur Technologies is a leading industrial food processing equipment manufacturer<br />

headquartered in Chicago, Illinois, USA, with a global network of manufacturing, sales, and<br />

service locations. The company tag line, ‘Pushing Boundaries’, highlights Provisur’s drive to<br />

constantly develop innovative technologies for food processing machines.<br />

Innovation at its core<br />

Innovation is at the heart of what Provisur does. The company has two Innovation Centers - one in Chicago, Illinois,<br />

and another in Paris, France, where customers, in collaboration with Provisur engineers, product specialists and food<br />

scientists, can experiment with new formulations, brainstorm, and explore the processing options to develop tailored<br />

applications and solutions.<br />

Collaboration between Provisur experts and customers is a mainstay of the innovation process. The company develops<br />

patented technology to meet the ever-changing needs for the food processing industry, often originating from creating<br />

tailored solutions that solve customer challenges.<br />

(Photo: Provisur)<br />

The Beehive RSTD06, widely recognized as one of the most versatile protein separators in the industry, is one example of the<br />

over 350 patented technologies Provisur has globally throughout its range of equipment.<br />

20 MAY-JUNE <strong>2023</strong><br />

PLANT BASED FOOD


Making headlines<br />

For the second time innovations from Provisur made it<br />

all the way to the top ten of Crain´s List of Chicago’s<br />

Most Innovative Companies for 2022. The list is<br />

compiled by Ocean Tomo, a consultancy specialized<br />

in intellectual property (IP) and comprises twenty highperforming<br />

innovators. Rankings are based on the<br />

quality of patents awarded to each company: “Behind<br />

each one are stories of passion, persistence and<br />

inspiration harnessed to create something new,” says<br />

Crain’s. The list recognized Provisur for its 16 patents<br />

in 2022.<br />

Beehive RSTD06: State of the art patented<br />

technology proves drive for innovation<br />

The Beehive RSTD06, widely recognized as one of<br />

the most versatile protein separators in the industry,<br />

was featured as an example of the company’s spirit<br />

of innovation. It is just one example of the over 350<br />

patented technologies the company has globally<br />

throughout its range of equipment.<br />

“The versatile machine processes a wide variety of raw<br />

products including pork, chicken, beef, turkey, fish,<br />

mutton as well as fruits and vegetables and can be used<br />

to debone, desinew, and defat,” says Dave Schumacher,<br />

General Manager for the Separation Business at Provisur.<br />

“This new technology further expands the machine’s<br />

application range to include high-performance beef<br />

separation as well.”<br />

Versatility in action<br />

“The core of our business is to support our customers in<br />

providing safe, affordable and high quality food products<br />

to the world,“ explains Brian Perkins, President of Provisur.<br />

“The growing demand for higher sustainability on the one<br />

hand and cost efficiency on the other, can only be met<br />

by innovative ideas and technologies. Our R&D teams<br />

are constantly striving for better solutions to support<br />

objectives like less food waste, highest flexibility, less use<br />

of water and energy and long life machine components<br />

while enabling customers to produce efficiently.”<br />

Innovative processing methods, technologies and<br />

equipment were showcased at <strong>Plant</strong>-<strong>Based</strong> Protein<br />

Manufacturing Summit<br />

<strong>Plant</strong>-<strong>Based</strong> Protein Manufacturing Summit<br />

in Amsterdam brought together leading<br />

businesses in the plant-based food and<br />

beverage industry with co-manufacturers,<br />

innovative equipment and solution providers<br />

to explore the challenges and opportunities in<br />

effectively scaling up plant-based production<br />

and manufacturing during 12-13 April <strong>2023</strong>.<br />

<strong>Plant</strong> based brands, multinational meat<br />

companies, co-manufacturers, ingredients<br />

suppliers, investors, co-packers, equipment<br />

suppliers and alternative protein companies met<br />

at the summit.<br />

The next edition of <strong>Plant</strong>-<strong>Based</strong> Protein Manufacturing Summit will be held on 10-11 April 2024 in Amsterdam.<br />

PLANT BASED FOOD MAY-JUNE <strong>2023</strong> 21


GMT FOOD excels in plant-based<br />

products<br />

As a dedicated company for sustainability in plant-based products, always offers<br />

healthy and innovative products with a belief that plant-based nutrition is the future.<br />

GMT Food is committed to serve its customers<br />

and consumers anytime and anywhere. It<br />

means the right product at the right time, in the<br />

right place with the right price.<br />

The company is determined to generate a sustainable<br />

food industry together with its business partners. We<br />

conducted an interview with Murat Gayberi, General<br />

Manager of GMT Food about their products,<br />

principles, targets and operations. Full text of the<br />

exclusive interview follows.<br />

Could you give us information about GMT<br />

Food’s current solutions and principles with<br />

special emphasis on plant-based foods?<br />

As GMT Food, we started our activities in 2000 with<br />

the aim of reaching as many people as possible for<br />

a “more sustainable future”. Mainly the principle of<br />

generating innovation, quality and technical support<br />

is at the core of our work. In addition, we prioritize<br />

customer satisfaction and offer solutions for the<br />

demands of our brands in the fastest way, in line with<br />

this principle.<br />

22 MAY-JUNE <strong>2023</strong><br />

PLANT BASED FOOD


“GTM Food, which has a technological and<br />

innovative working approach thanks to its valueadded<br />

works, offers product solutions across the<br />

whole product portfolio of our company.”<br />

“We offer innovative products to support the<br />

development and sales of the brand by<br />

producing the products needed by the sectors in<br />

cooperation with the customer and to solve the<br />

problems. We support the brands we work with to<br />

strengthen their position in the market, market and<br />

sell their products easily.<br />

“As GTM Food, we continue to expand our product<br />

range and activity network day by day, thanks to our<br />

overseas representations and collaborations. We<br />

contribute to the development of the food industry<br />

with our uninterrupted professional support and<br />

innovative work.<br />

We continue to work with the goal of a world where<br />

all people, animals and our planet choose what is<br />

better.<br />

What are your current and target export<br />

markets? What is the importance of the<br />

Middle East market for GMT Food, what<br />

are your most demanded products in the<br />

market?<br />

Kuwait, Japan, Cyprus, Azerbaijan, Jordan are our<br />

current export destinations. Our target markets are<br />

Dubai and America. Since the Middle East market<br />

has a huge market share for GMT Food’s spice mixes,<br />

functional solutions, flavors and plant-based products<br />

(cheese, burgers, meatballs, sausage, sauce), it will<br />

ensure a high increase in our exports.<br />

PLANT BASED FOOD MAY-JUNE <strong>2023</strong> 23


Rising lactose intolerance cases fuel<br />

growth of global vegan cheese market<br />

The global vegan cheese market is expected to grow<br />

at a compound annual growth rate of 10.48%<br />

over the forecast period to reach a market size of<br />

US$2,742.855 million in 2028, from US$1,364.983<br />

million in 2021.<br />

Vegan cheese products are gaining popularity as<br />

consumers are shifting from the conventional cheese.<br />

Vegan cheese is regarded to be a non-dairy product<br />

which is mainly consumed by vegans as it is high in<br />

proteins and is cholesterol free. Moreover, vegan<br />

cheese is obtained from different sources and is<br />

available in different types.<br />

<strong>Plant</strong>-based cheese is another name which is given to<br />

vegan cheese and this type of cheese is most preferred<br />

among individuals suffering from the issue of lactose<br />

intolerance. Since there have been concerns growing<br />

relating to the unhealthy aspects of animal-based<br />

products, individuals are shifting towards more plantbased<br />

products which act as a substitute and are<br />

healthy.<br />

The popularity of veganism along with the dietary<br />

restrictions amongst health-conscious consumers<br />

is regarded to be a few imperative factors driving<br />

the growth of the market. Besides, there has been a<br />

growing inclination towards veganism in various parts<br />

of the world which is anticipated to further boost the<br />

adoption of vegan cheese.<br />

Furthermore, an increase in the negative impact of<br />

meat consumptions, specifically on the environment,<br />

can also be regarded as an efficient factor in raising<br />

the popularity of plant-based products which effectively<br />

involves the growing demand of vegan cheese.<br />

The global vegan cheese market is driven by<br />

increasing lactose intolerance cases<br />

Over the past few years, there has been an increase in<br />

lactose-intolerant cases which has raised a few social<br />

and ethical concerns relating to animal-based products.<br />

In this regard, individuals are seen to shift to non-dairy<br />

products such as vegan cheese which is expected to<br />

drive the growth of the vegan cheese market.<br />

24 MAY-JUNE <strong>2023</strong><br />

PLANT BASED FOOD


According to the European <strong>Plant</strong>-based <strong>Foods</strong><br />

Association, amongst the world population, there are<br />

about 70% of individuals who suffer from the issue of<br />

lactose intolerance. In this regard, it is noted that the<br />

ability to tolerate a different certain amount of lactose<br />

differs from individual to individual. With such a high<br />

percentage of lactose intolerant cases, the market for<br />

vegan cheese is expected to witness growth during the<br />

forecast period.<br />

<strong>Plant</strong>-based diets on the other hand are environmentally<br />

friendly, a result of which consumers are demanding<br />

more plant-based products at a rapid pace. This in turn<br />

is resulting vegan cheese to turn out to be on a similar<br />

trajectory in various parts of the world.<br />

Key Developments<br />

• In 2022, a Mumbai based tech company Plan B<br />

<strong>Foods</strong> moved forward with the launch of a range of<br />

vegan cheese products such as cheese slices for the<br />

pan-India customers. These vegan cheese slices are<br />

further said to be available in two variants, cheddar<br />

and classic.<br />

• In January <strong>2023</strong>, Pret A Manger introduced its first<br />

vegan cheese sandwiches. The new options went on<br />

sale in Pret locations all throughout the UK in the same<br />

week of its launch. According to the restaurant, these<br />

sandwiches are primarily targeted towards vegans and<br />

flexitarians. The restaurant stated that it was employing<br />

a vegan cheese for the first time in its sandwiches with<br />

the inclusion of dairy-free Violife slices in both of the<br />

sandwiches. The vegan cheese slices, according to the<br />

manufacturer, are free of dairy, lactose, soy, gluten,<br />

and preservatives and have a hickory smoky rind.<br />

• In January <strong>2023</strong>, Aldi, a leading low-cost<br />

hypermarket chain, introduced the broadest selection<br />

of vegan cheeses it has ever offered. Just in time for<br />

Veganuary, the retailer’s newest plant-based products<br />

have arrived and are available for purchase online or<br />

in-store. Vegan soft cheese from Aldi’s <strong>Plant</strong> Menu is<br />

offered in both the traditional plain and garlic & herb<br />

flavours.<br />

North America accounts for major shares of<br />

the global vegan cheese market<br />

By geography, the tank level monitoring market has<br />

been segmented into North America, South America,<br />

Europe, the Middle East and Africa, and the Asia<br />

Pacific.<br />

The growing shift towards veganism in the region and<br />

increase in health awareness is driving the demand for<br />

plant-based food products in the major North American<br />

countries. Moreover, the favorable initiatives taken by<br />

the government to promote plant-based food products<br />

are further expected to boost the market demand for<br />

vegan cheese in the region, thereby adding to the<br />

overall market growth.<br />

North American vegan cheese market is divided into the<br />

United States, Canada, and Mexico. The United States<br />

is expected to hold a substantial share of the market<br />

owing to the health consciousness among consumers<br />

coupled with the growing cases of lactose intolerant.<br />

<strong>Based</strong> on product type, the global vegan<br />

cheese market is expected to witness positive<br />

demand for cheddar<br />

Soy, almonds, vegetable oils, and numerous additional<br />

all-natural ingredients, such as peas or arrowroot,<br />

are frequently used to make vegan cheddar. Many<br />

consumers consider vegan cheddar to be a healthier<br />

alternative to normal cheese, and as it contains less<br />

fat than conventional cheese, it may help lessen their<br />

chance of developing heart disease.<br />

The demand for vegan cheese, particularly cheddar,<br />

has prompted major market players to provide a wider<br />

variety of vegan cheddar products.<br />

For instance, a major player in this industry, Daiya<br />

<strong>Foods</strong> Inc., provides a variety of dairy-free cheddar<br />

products, such as cheddar shreds, blocks, slices,<br />

cheese sticks, and mac & cheese in four different<br />

cheddar tastes. The products offered by the company<br />

are completely vegan and gluten-free. Product offering<br />

like the medium cheddar style block is made of oat<br />

base made of filtered water and oat flour, coconut oil,<br />

modified potato starch, chickpea protein, chickpea<br />

flour, and vitamin B12.<br />

PLANT BASED FOOD MAY-JUNE <strong>2023</strong> 25


BRIEF<br />

CORE ® <strong>Foods</strong> showcased two new lines of functional<br />

snacks at Expo West<br />

CORE® <strong>Foods</strong>, the maker of CORE® Oat Bars + Probiotics<br />

and CORE® Keto Bars, two lines of plant-based, refrigerated<br />

nutrition bars, launches CORE® Oat Bars + Adaptogens and<br />

showcased new CORE® Chocolate Truffle at this years’ Expo<br />

West in Anaheim, CA from March 8-11.<br />

In response to consumer trends report by Mondelez International,<br />

Inc. 56% of consumers are seeking snacks with additional<br />

functional health benefits and 75% of those consumers are<br />

looking for snacks that improve mental health CORE® <strong>Foods</strong><br />

remains focused on delivering snacks that do more than just<br />

taste great; but deliver added functionality.<br />

CORE® <strong>Foods</strong> is thrilled to showcase their new Oat Bars + Adaptogens with stress support that are<br />

available in three mouthwatering flavors: Dark Chocolate Walnut, Salted Caramel Cashew, and Hazelnut<br />

Mocha Chip. The unique blend of 200mg of Reishi mushroom and 200mg of lion’s mane mushroom, two<br />

of the most popular apoptogenic mushrooms, can help support the nervous system, which helps manage<br />

the impact of stress upon the body, letting you chill out while you fuel up. These de-stressing snacks will<br />

empty out your worries and fill you up with better things, like fiber and protein but of course with no added<br />

sugar.<br />

“At CORE® <strong>Foods</strong>, we’re always seeking to deliver innovation that gives the consumer what they’re<br />

looking for, so the decision to create Adaptogen-powered products was a no-brainer for us,” says Brett<br />

Hartmann, CEO of CORE® <strong>Foods</strong>.<br />

Chlorophyll Water ® exhibited at their First Natural<br />

Products Expo West<br />

Chlorophyll Water® , the first-ever bottled water in the USA passed<br />

and received Clean Label Project Certification make their Natural<br />

Products Expo West tradeshow show debut on March 9-11 in<br />

Anaheim at the Anaheim Convention Center.<br />

Chlorophyll Water® is a plant-powered purified mountain spring<br />

water enhanced with the addition of Chlorophyll, a key ingredient<br />

and the distinct green pigment in plant life.<br />

Recognized by the Green Business Bureau as “Good for the Mind,<br />

the Body & the Planet,” Chlorophyll Water® is bottled at the<br />

mountain source, a preserved natural resource protected from all<br />

of the elements by a 1,500-acre forest. Each bottle of Chlorophyll<br />

Water® is then fortified with additional vitamin A, vitamin B12,<br />

vitamin C and vitamin D for enhanced nutrition.<br />

26 MAY-JUNE <strong>2023</strong><br />

PLANT BASED FOOD


BRIEF<br />

Babybel <strong>Plant</strong>-<strong>Based</strong> White Cheddar joins Babybel’s<br />

dairy-free portfolio as its first new flavor<br />

Following the successful launch of Babybel <strong>Plant</strong>-<strong>Based</strong> last year, which<br />

received unsurpassed positive consumer feedback and flew off of store<br />

shelves, Babybel ® is bringing the first new flavor to its alternative dairy<br />

lineup with the introduction of Babybel <strong>Plant</strong>-<strong>Based</strong> White Cheddar Cheese<br />

Alternative this spring.<br />

Babybel first launched its expansion into the alternative dairy space in 2022,<br />

after noticing there was a lack of plant-based snack cheese alternatives that<br />

delivered quality taste and texture. Babybel is now thrilled to offer flexitarian<br />

and dairy-free consumers another delicious plant-based option with its new<br />

Babybel <strong>Plant</strong>-<strong>Based</strong> White Cheddar. In the one year since Babybel <strong>Plant</strong>-<br />

<strong>Based</strong> launched, it has become the #1 new item in sales of all refrigerated vegetarian options, and ranked #1 in trial<br />

and repeat of all new non-dairy cheese items, with 60% of sales coming from new buyers 1 .<br />

Mini Babybel White Cheddar is one of Babybel’s most popular cheese flavors since it hit shelves over 10 years ago,<br />

which made it the perfect choice for Babybel’s first plant-based flavor extension. While the original Babybel <strong>Plant</strong>-<br />

<strong>Based</strong> has a flavor reminiscent of Mozzarella, this plant-based cheese alternative offers the signature sharp tanginess<br />

of cheddar cheese. The individually portioned certified dairy-free snacks are wrapped in the signature Babybel wax,<br />

now green to easily distinguish it is plant-based, and in a new 100% paper pouch.<br />

“Babybel <strong>Plant</strong>-<strong>Based</strong> has seen an overwhelmingly positive response to-date among flexitarian and vegan shoppers,”<br />

said Ridhi Barber, Senior Brand Manager at Babybel. “We wanted to continue this momentum and introduce a second<br />

dairy-free Babybel snack option in the fan favorite White Cheddar variety.<br />

Almond Cow launches innovative single-serve<br />

‘Milk Medleys’<br />

The Definitive <strong>Plant</strong>-<strong>Based</strong> Milk Maker Introduces New Line of Convenient, Ready-to-blend<br />

Ingredients<br />

Perfectly timed for Earth Month, Almond Cow, the definitive zero-waste<br />

appliance that produces plant-based milk in less than a minute,<br />

announces its new line of single-serve ingredients, Milk Medleys.<br />

Designed for users to simply create tasty milks without measuring, these<br />

medleys are available in two silky flavors, Creamy CocoCash and Original<br />

Almonds ‘n’ Dates, with more to come.<br />

“Since our founding in 2016, we have prevented the need for over 5<br />

million single-use milk cartons to enter landfills and oceans. We are nuts<br />

about helping consumers make better milk for a better planet, and our new<br />

Milk Medleys will help our customers continue to minimize our impact on<br />

the environment,” said Brett Goodson, CEO of Almond Cow. “Our team<br />

has worked tirelessly to develop these delicious, easy-to-use, home compostable single-serve packets, and we can’t<br />

wait for anyone who wants to make milk from scratch to try them out!”<br />

The Almond Cow transforms any nut, seed, or grain into plant-based milk with its unique centrifugal filtration that<br />

allows for simple and efficient milk-making without the need for heat. It is as easy as adding the desired ingredients<br />

to the machine’s stainless-steel filter basket, filling the base with water, and waiting for the device to do the rest.<br />

The machine automatically separates the milk from the pulp, making 5-6 cups of fresh milk per batch in less than a<br />

minute. So say goodbye to buying store-bought milk with sweeteners, additives, and stabilizers, and opt for this ecofriendly<br />

alternative.<br />

PLANT BASED FOOD MAY-JUNE <strong>2023</strong> 27


Image: shutterstock.com / TZIDO SUN<br />

ProVeg welcomes Aldi Süd move<br />

to up plant-based range to 1,000<br />

products<br />

• Aldi Süd nutrition report shows plan to boost plant range from 700 to 1,000 products by end<br />

2024<br />

• Separately, a study on greenhouse gas emissions from meat and dairy shows importance of<br />

plant-based foods<br />

• But labelling restrictions of plant-based products continue to be pushed<br />

ProVeg International has welcomed ambitious plans<br />

by food retail giant Aldi Süd to increase its plantbased<br />

product range in Germany from the current<br />

700 products to 1,000 by the end of 2024.<br />

The company’s nutrition report states that the plantbased<br />

range will be expanded both with new products<br />

and also by removing small quantities of animal-based<br />

ingredients in some existing products to make them<br />

vegan.<br />

28 MAY-JUNE <strong>2023</strong><br />

PLANT BASED FOOD


Aldi Süd’s move reflects a similar decision by the<br />

retailer Lidl, which stated earlier this year that it would<br />

be increasing its plant-based offerings and reducing<br />

animal-based products as part of a strategy to decrease<br />

its environmental impact. Furniture giant IKEA, which<br />

serves 520 million people a year in its in-store<br />

restaurants, has said it will be replacing or removing<br />

dairy products, also for environmental reasons.<br />

Diet change not climate change<br />

Aldi acknowledges in its nutrition report that plantbased<br />

foods are “particularly climate friendly”, a<br />

claim backed up by numerous studies, including one<br />

study that came out this month that highlighted the<br />

damaging effect of the meat and dairy industry on the<br />

planet through greenhouse gas emissions.<br />

Restrictions on labelling of plant-based food<br />

must end<br />

Restrictions on the labelling of plant-based foods<br />

continue to crop up around the world, despite the fact<br />

that they emit half as much greenhouse gas as animalbased<br />

foods.<br />

Italy is the latest country to propose restrictions on using<br />

“meaty” names for plant-based foods. Other countries<br />

that have considered restrictions on plant-based food<br />

labels include Belgium, France, South Africa, the UK<br />

and the US.<br />

“We need to be encouraging climate-friendly diets with<br />

all the policy tools we’ve got,” de Boo said. “Study after<br />

study is showing that a transition to plant-based diets is<br />

needed, and as a matter of urgency. Labelling policies<br />

should actively support, not hinder, this transition.”<br />

The study, published in the journal Nature Climate<br />

Change, reveals that high methane producing foods<br />

like meat and dairy products will push the planet past<br />

the 1.5C international target by the end of the century<br />

if left unchecked.<br />

“ProVeg welcomes Aldi’s decision to increase their<br />

plant-based offerings, particularly in light of the growing<br />

number of flexitarians who want to reduce their meat<br />

consumption and enjoy plant-based alternatives that<br />

look and taste very similar to meat products,” Jasmijn<br />

de Boo, Vice President of ProVeg International, said.<br />

“Increasing the plant-based product range offers more<br />

choice at mealtimes and helps societies switch to more<br />

climate-friendly diets and reduce harmful greenhouse<br />

gas emissions,” de Boo said.<br />

PLANT BASED FOOD MAY-JUNE <strong>2023</strong> 29


PLMA announces: Private label<br />

thrives in Europe<br />

PLMA International Council reports an overall<br />

growth of private label shares in Europe across<br />

17 countries including Scandinavia and CEE<br />

countries, according to the data of NielsenIQ.<br />

Compared to 2021, the value share in 2022 grew<br />

+1.2% to an impressive 37% of the grocery market in<br />

Europe which represent 302bln euros. Consumers in<br />

Europe clearly turned to private label acknowledging<br />

the quality and price value.<br />

NielsenIQ surveyed 17 markets for PLMA’s International<br />

Private Label Yearbook and observed an increase for<br />

retail brands in 16 out of the 17 countries, the only<br />

exception is Switzerland that reported a decrease<br />

in the overall grocery purchase, including a slight<br />

decline in private label (- 0.4% vs last year). European<br />

markets remain however some of the biggest Private<br />

Label markets globally, 11 markets sustained their<br />

market share position well above 30%, and 4 markets<br />

remained above 40%.<br />

30 MAY-JUNE <strong>2023</strong><br />

PLANT BASED FOOD


The highest growth countries in private label share are<br />

the Czech Republic (+3.5%), Portugal (+2.9%), Spain<br />

(+2.2%) and Hungary (+2.2%). Switzerland remains<br />

the country with the highest share across the 17<br />

countries tracked. The share of Switzerland in 2022 is<br />

51.6%, the only country with a share higher than 50%.<br />

Europe’s largest markets, Germany, United Kingdom<br />

and France, have a collective Private Label share of<br />

38.5% in 2022, this share grew 1.1% vs last year. The<br />

highest share growth for the largest markets is visible<br />

in ambient food, pet food and paper products, all<br />

categories grew over 1% in share.<br />

Spain with a market share of 43.3% and Portugal with<br />

39% combined reported after the Czech Republic the<br />

highest share growth, which grew with +2.6% driven<br />

by perishable food and homecare. Italy with a market<br />

share of 28.2% maintains the steady growth that is seen<br />

in the past years supported by the highest category<br />

growth in frozen and ambient food.<br />

Germany and Portugal are the two markets that<br />

reported growth in all product departments, food and<br />

non-food.<br />

In Belgium and the Netherlands, the private label share<br />

combined grew with +0.9%, the highest growth for<br />

the 2 countries is visible in ambient food and paper<br />

products. A couple of categories show a decline in<br />

private label share with the biggest decline visible<br />

in Belgium in health care - 4.3%, however in the<br />

Netherlands healthcare shows a slight growth in Private<br />

label share.<br />

Also the Scandinavian countries show growth in Private<br />

label share, together the countries grew +1.1% in<br />

share with the highest growth reported in Denmark<br />

of +1.8%. Growth of private label share is visible in<br />

all categories. The highest share growth is visible in<br />

homecare with an average growth of +2.4%.<br />

In Eastern Europe the private label share is growing<br />

as well, highest growth in private label share is visible<br />

in perishable food with an impressive 7.2% growth in<br />

CZ and +4.5% in pet food in Hungary. A decline is<br />

visible in alcoholic beverages. In Austria the private<br />

label value market share rises +1.2% to 35.4%. The<br />

two categories that stand out with the highest growth<br />

are perishables and paper products.<br />

In Greece the market share reaches nearly 23%, a<br />

growth of 1.3% vs 2021. The growth was registered in<br />

all categories, with the highest growth in confectionery<br />

and snacks, with the exception of alcoholic beverages<br />

which slightly declined with -0.4%.<br />

According to NielsenIQ’s data, perishable and frozen<br />

food, paper products, and ambient food are the top 3<br />

categories of Private Label value share with an average<br />

of 50% representing in total 212.8 billion in Euros<br />

across the 17 European countries tracked.<br />

The private label sales grew with 25 billion euros<br />

across the 17 European countries tracked. Perishables<br />

and ambient food have the highest contribution to this<br />

growth.<br />

PLANT BASED FOOD MAY-JUNE <strong>2023</strong> 31


Tetra Pak develops breakthrough<br />

‘Whole Soya’ technology<br />

• The new processing method developed by<br />

Swiss Company Tetra Pak, will reduce waste<br />

and increase the fibre and protein content<br />

of the soya drinks by using all of the soya<br />

bean and incorporating its fibre, okara, into<br />

the final mixture.<br />

Tetra Pak has developed a unique processing<br />

method for soya drinks, which utilises the entire<br />

soyabean in production. Meeting increased<br />

consumer demand for healthy, immunity-boosting<br />

products, the resulting product is composed of 1.2%<br />

fibre, compared to 0.26%, for traditional, extracted<br />

soyabean drinks.<br />

<strong>Plant</strong>-based beverages are a rapidly growing category<br />

in the USA and Europe and have been identified as<br />

a popular choice for consumers seeking a healthy<br />

option or broader variety. However, further innovation<br />

is required in the industry to meet these evolving<br />

consumer trends.<br />

32 MAY-JUNE <strong>2023</strong><br />

PLANT BASED FOOD


Tetra Pak new technology reduces<br />

waste and increases the fibre and<br />

protein content of the beverage by<br />

incorporating the fibre component<br />

of the soybean, okara, into the final<br />

beverage. The company experimented<br />

with different grinding solutions,<br />

reducing okara particles so they can be<br />

integrated into the final product without<br />

impacting taste or texture and produce<br />

a versatile, high-fibre beverage. This<br />

solution has a shelf-life stability of six<br />

to twelve months without stabilizers or<br />

emulsifiers, making it a clean label<br />

product.<br />

A line co-created with Tetra Pak customers<br />

in Shanghai<br />

Hemang Dholakia, Centre of Expertise Manager in <strong>Plant</strong><br />

<strong>Based</strong> Processing Solutions and Equipment, Tetra Pak<br />

said: “At Tetra Pak, we have a long history of innovating<br />

to solve challenges in the food industry and reduce<br />

food waste. The combination of our processing knowhow,<br />

technological advancements and experience<br />

working with a variety of soy-based solutions, made<br />

our decision to launch a new, commercially viable<br />

soya drink solution an easy one. Diversifying product<br />

range and boosting nutritional value with ‘whole soya’<br />

products will help food and drink manufacturers reach<br />

new consumers in an increasingly competitive market.”<br />

The whole soya line was co-created with customers at<br />

Tetra Pak’s product development centre in Shanghai,<br />

producing a high-fibre product with no added sugar,<br />

creamy taste and texture, and a desirable smooth<br />

mouthfeel. Since then, more customers in Asia have<br />

added whole soya beverages as premium products<br />

complementing existing traditional soya beverages in<br />

their portfolio.<br />

This innovation paves the way for a multitude of<br />

new products using the same method, presenting a<br />

commercial opportunity for yoghurt, spreads, ice cream<br />

and meal replacements. The launch forms part of the<br />

company’s drive to build an innovation ecosystem<br />

that helps open new opportunities in the areas of food<br />

safety and availability with the aim of developing more<br />

sustainable and resilient food systems.<br />

(Photo: Tetra Pak)<br />

Highest product quality combined with<br />

operational efficiency<br />

Tetra Pak is one of the world’s leading company for<br />

whole bean soya line solutions. The Swiss-based<br />

company has been developing a best-practice line<br />

solution through nearly five years of Research and<br />

Development, and built up its know-how and expertise<br />

thanks to hundreds of pilot trials and extensive<br />

experience running commercial lines. The company<br />

has developed more than ten commercial lines either<br />

currently running or due to start soon). Tetra Pak<br />

customers receive a mature, reliable line, and need not<br />

worry about potential issues and problems related to<br />

immature solutions.<br />

Tetra Pak tailored service solutions do not just help<br />

customers to overcome operational challenges and<br />

achieve tangible results on performance, quality, and<br />

food safety. They also guarantee clients’ operational<br />

costs and overall equipment effectiveness. Tetra Pak<br />

expert service engineers analyse and benchmark<br />

operational performance, improve total asset<br />

utilisation, and support Total Productive Maintenance<br />

implementation.<br />

With whole soya, there are considerable savings to<br />

be made in terms of waste reduction, water use, and<br />

energy consumption thanks to our innovations in<br />

processing and Tetra Pak end-to-end solutions.<br />

PLANT BASED FOOD MAY-JUNE <strong>2023</strong> 33


Image: Cargill<br />

Cargill enters alternative fats<br />

partnership with Cubiq <strong>Foods</strong><br />

Answering the call for healthier, more sustainable<br />

and better-tasting solutions, Cargill and the<br />

young food-tech company CUBIQ FOODS<br />

have signed product co-development and commercial<br />

go-to-market agreements aimed at developing and<br />

accelerating wide-scale commercialization of CUBIQ<br />

FOODS’ innovative fat technologies.<br />

With this strategic partnership, Cargill will now have<br />

access to CUBIQ’s innovative technologies to help<br />

customers develop plant-based alternative foods with<br />

benefits that surpass typical products made with animal<br />

fats or tropical oils, such as:<br />

• enhances flavor,<br />

• may improve total fats and saturated fats,<br />

• may improve caloric content, and<br />

• may incorporate essential fatty acids<br />

(omega 3).<br />

CUBIQ’s novel fats, including Go!Drop®, join Cargill’s<br />

existing portfolio of plant-based solutions, spanning<br />

plant proteins, texturizers and a full array of traditional<br />

fats and oils.“By embracing new technologies,<br />

harnessing our full ingredient toolbox and leveraging<br />

our global application knowledge, we’re poised to<br />

accelerate the development of the next-generation<br />

plant-based products. Ultimately, it will be a win for<br />

consumers, as we enable food manufacturers to create<br />

products and solutions with an eye toward both people<br />

and the planet,” said Vivek Cherian, Meat and Dairy<br />

Alternatives Category Leader for Edible Oils at Cargill.<br />

The new fat technologies can be used across multiple<br />

applications and are especially relevant in the plantbased<br />

meat and dairy alternative space, where fats and<br />

oils play pivotal roles in structure, taste, texture, and<br />

nutritional profile. Most current plant-based options fall<br />

short of consumers’ expectations, but CUBIQ FOODS’<br />

line of “smarter” fats help close the gap, including<br />

advances that replicate animal fat in terms of visual<br />

appearance, mouthfeel, and bite.<br />

“Signing the joint development and commercial<br />

agreements represents the next phase in our<br />

partnership, as our groundbreaking technology is now<br />

ready for application development, production scaleup<br />

and widespread commercialization – roles that<br />

Cargill is uniquely equipped to help us advance,” said<br />

Andrés Montefeltro, chief executive officer at CUBIQ<br />

FOODS. “Together, we’ll help food manufacturers and<br />

consumers reimagine what’s possible in the quest for<br />

healthy and satisfying foods.”<br />

Cargill first invested in CUBIQ FOODS in <strong>May</strong> 2022,<br />

as part of ongoing efforts to more rapidly advance<br />

promising food technology and support customers<br />

with novel solutions. The collaboration complements<br />

Cargill’s previous investments in alternative protein<br />

sources, including PURIS and Upside <strong>Foods</strong> (formerly<br />

known as Memphis Meats), and aligns with the<br />

company’s ambition to be a leader in innovative food<br />

ingredients.<br />

34 MAY-JUNE <strong>2023</strong><br />

PLANT BASED FOOD


The first all-organic, plant-based,<br />

clean-label macadamia milk on the market:<br />

Mac Nut Kiki Milk by <strong>Plant</strong>Baby<br />

The company’s first nut-forward product boasts a healthier nutritional profile, better flavor,<br />

and more macadamia nuts per serving than leading competitors.<br />

cashews, organic Brazil nuts, organic sprouted<br />

pumpkin seeds, organic oats, organic coconut sugar,<br />

organic coconuts, and organic Aquamin. Like all<br />

<strong>Plant</strong>Baby products, Mac Nut Kiki Milk ingredients<br />

are non-GMO and rigorously third-party tested to<br />

verify they are free from glyphosate and heavy metals.<br />

Additionally, Mac Nut Kiki Milk does not contain<br />

seed oils, gums, refined sugars, natural and artificial<br />

flavors, or common allergens like soy or gluten. Mac<br />

Nut Kiki Milk is also a carbon-neutral beverage.<br />

“When we were given a bag of local mac nuts from a<br />

friend’s Big Island farm, we naturally made some mac<br />

nut milk,” said Lauren Abelin. “We were shocked how<br />

incredible this milk tasted, especially when compared<br />

to the common macadamia nut milk you can find in<br />

many stores. It’s creamy, a little nutty, a bit buttery, a tad<br />

sweet, and actually tastes like real macadamia nuts.”<br />

<strong>Plant</strong>Baby, the innovative nutrition company<br />

developing a portfolio of the purest plantbased<br />

products to support the nutritional<br />

journey from infancy into adulthood, announces<br />

its newest product launch Mac Nut Kiki Milk.<br />

“Since launching Kiki Milk in December of 2021, we’ve<br />

seen a consistent rise in demand for products that<br />

are free of gums, inflammatory oils, and fillers while<br />

boasting whole-food and nutrient-rich ingredients,”<br />

said Alex and Lauren Abelin, Co-Founders of<br />

<strong>Plant</strong>Baby. “We realized no true, all-organic and real<br />

tasting mac nut milk has existed on the market so we<br />

wanted to change that and create a wildly delicious and<br />

nutritious product free of gums and fillers for everyone<br />

to enjoy. We can’t wait for everyone to taste it!”<br />

Mac Nut Kiki Milk will be available in shelf-stable<br />

32oz cartons. Mac Nut Kiki Milk is made exclusively<br />

with organic whole food ingredients and nourishing<br />

superfoods like organic macadamia nuts, organic<br />

According to recent studies* of the macadamia nut<br />

market, over 80% of macadamia nuts are grown<br />

conventionally with the use of pesticides. The widely<br />

used practice of spraying nuts with pesticides generally<br />

occurs when nuts are picked and shelled as opposed<br />

to during the growing process. Because nuts have such<br />

high fat and oil contents, they readily absorb these<br />

pesticides chemicals. This is why it is so important<br />

to consume organic nuts, such as the ones found<br />

in Mac Nut Kiki Milk, especially those high in fat.<br />

“When it comes to flavor and real, clean, and organic<br />

ingredients, we’re proud that Mac Nut Kiki Milk surpasses<br />

others on the market,” said Alex Abelin. “Chocolate,<br />

Original, and now Mac Nut Kiki Milks are just the start<br />

- we’re on a mission to create the purest plant-based<br />

products to support the nutritional journey from infancy<br />

into adulthood and we’re excited for what’s to come.”<br />

(Source: Grand View Research, Macadamia Nut Market<br />

Size, Share & Trends Analysis Report by Processing<br />

(Conventional, Organic), by Product (Raw, Coated,<br />

Roasted), by Distribution Channel (Offline, Online),<br />

by Region, and Segment Forecasts, 2021-2028)<br />

PLANT BASED FOOD MAY-JUNE <strong>2023</strong> 35


Soylent recognized as a <strong>2023</strong><br />

product of the year<br />

40,000 American Shoppers Voted Soylent’s Complete Nutrition Shakes as the Most<br />

Innovative Product in the Meal Replacement Category<br />

Soylent, the original food tech company which<br />

has made it its mission to make complete,<br />

sustainable nutrition accessible, appealing and<br />

affordable to all, has been recognized as Best Meal<br />

Replacement in the <strong>2023</strong> Product of the Year USA<br />

Awards. Determined through a national study of<br />

40,000 American shoppers in partnership with Kantar,<br />

a global leader in consumer research, Product of the<br />

Year is the largest consumer-voted awards program.<br />

Awarded the highly acclaimed honor of best product<br />

in the Meal Replacement category, Soylent Complete<br />

Nutrition Shakes are a healthy, delicious and<br />

convenient option that provides consumers with a<br />

complete, balanced, plant-based source of nutrition<br />

to make any day a little healthier. Each shake is<br />

packed with 20 grams of complete plant protein, 0<br />

grams of sugar and 28 immune supporting vitamins<br />

and minerals that are integral to a healthy lifestyle.<br />

36 MAY-JUNE <strong>2023</strong><br />

PLANT BASED FOOD


and increasingly relevant resource for CPG companies,<br />

helping their products stand out, and be understood<br />

and trusted by their customers. Entirely new <strong>2023</strong><br />

categories of Product of the Year award winners further<br />

demonstrate the ever-evolving trends we are seeing in<br />

the U.S. market, and as a company, we’re thrilled to be<br />

at the forefront of recognizing these products for topperforming<br />

function, design, packaging, or ingredients.”<br />

The full list of 36 winners of the <strong>2023</strong> Product of the<br />

Year Awards was revealed at the annual Product of the<br />

Year Awards Show on February 16 at the Current, Pier<br />

59 in New York City. The celebration kicked off with a<br />

red carpet, followed by a night full of entertainment with<br />

Rachel Dratch and Alex Moffat hosting the Award Show.<br />

“Our core belief at Soylent is that complete nutrition can<br />

be sustainable and accessible to everyone,” said Demir<br />

Vangelov, Soylent CEO. “As a recipient of the distinct<br />

Product of the Year seal, we are thrilled to share our<br />

passion for helping consumers live more balanced healthy<br />

lives and invite even more people to try our delicious<br />

products that contain the complete plant-based protein,<br />

healthy fats and essential nutrients the body needs.”<br />

In tandem with the winner announcement, Soylent<br />

Complete Nutrition Shakes are currently featured<br />

in a shoppable article on PEOPLE Online created in<br />

partnership with Dotdash Meredith, the largest digital<br />

and print publisher in America. Additionally, Ensemble<br />

IQ, a premier business intelligence resource with<br />

revered publications, including Progressive Grocer,<br />

Store Brands, Drug Store News, Convenience Store<br />

News, and CBD Retail Insights, has also shared the<br />

news of the <strong>2023</strong> winners in respective categories.<br />

The Product of the Year emblem was developed over<br />

30 years ago and has been a trusted CPG pillar in<br />

the U.S. for nearly 15 years. The early mission was<br />

simple: help consumers cut through the noise on their<br />

grocery shelves and highlight the best new products<br />

when it comes to things that matter, such as thoughtful<br />

design, quality, and innovation. The Product of the<br />

Year red seal is a distinctive mark that allows shoppers<br />

to easily identify the top trendsetting products on<br />

the market, voted on by 40,000 fellow consumers,<br />

while also serving as a valuable marketing tool for<br />

brands to build consumer awareness, especially<br />

among competitors within their respective spaces.<br />

“Product of the Year is more valuable now than ever.<br />

The level of access consumers have to products today<br />

is unprecedented – far beyond retail aisles, they have<br />

DTC options, grocery delivery in the palm of their hands,<br />

and they can watch their favorite influencer review<br />

items they’re considering purchasing in real-time,”<br />

notes Mike Nolan, Global CEO of Product of the Year<br />

Management. “Product of the Year is an established<br />

PLANT BASED FOOD MAY-JUNE <strong>2023</strong> 37


Historic achievement: Remilk becomes first<br />

company to secure regulatory approval for<br />

non-animal milk protein in Israel<br />

Ministry of Health approval clears path for sale and marketing of real dairy products made with<br />

Remilk’s animal-free protein to Israeli consumers.<br />

with the Central Bottling Company (CBC Group), the<br />

exclusive Israeli franchisee of Coca-Cola, and one of<br />

the largest food companies in Israel, to launch a line<br />

of dairy products made with Remilk’s protein, for the<br />

Israeli market.<br />

Remilk, a global leader in the development and<br />

production of animal-free dairy protein has<br />

received a first-of-its-kind approval from the Israeli<br />

Ministry of Health (MOH). This historic regulatory event<br />

clears a path for the marketing and sale of non-animal<br />

dairy products made with Remilk for Israeli consumers.<br />

It also establishes the country as one of the first in the<br />

world to offer people access to sustainable, real dairy<br />

made without cows and free of lactose, cholesterol,<br />

antibiotics and growth hormones.<br />

Remilk is a world leader in the development of animalfree<br />

milk proteins produced through a proprietary<br />

fermentation process. The Ministry of Health approval<br />

follows Remilk’s receipt of an FDA “No Questions<br />

Letter,” confirming FDA acceptance of an expert<br />

panel’s conclusion that Remilk’s animal-free protein<br />

can be safely used in food products under its GRAS<br />

(Generally Recognized as Safe) standards, as well as a<br />

recent regulatory clearance from the Singapore Food<br />

Authority.<br />

Remilk has raised more than $130M to date and signed<br />

deals with leading players in the global food industry.<br />

Last year, Remilk, which is already producing its protein<br />

at industrial volumes in facilities around the world,<br />

announced a large-scale commercial agreement<br />

“This is a defining moment, not only for Remilk, but for<br />

the entire global alternative protein industry and the<br />

state of Israel, one of the first in the world to recognize<br />

the significance of precision fermentation,” said Aviv<br />

Wolff, CEO and co-founder of Remilk. “The opening<br />

of the Israeli market to real, animal-free dairy products<br />

will place Israel not only at the forefront of global foodtech<br />

research and development, but also as a leading<br />

market in the world for new food consumption. Today’s<br />

news opens the door for the introduction of high-quality<br />

and nutritious animal-free dairy products.”<br />

“We thank the Ministry of Health for an in-depth<br />

process, in which our non-animal milk protein was<br />

thoroughly tested and found to be safe, of high-quality,<br />

and identical to its cow-derived counterpart,” said Dr.<br />

Ori Cohavi, Chief Technology Officer (CTO) and cofounder<br />

of Remilk. “The breakthrough achievement of<br />

Remilk’s R&D team lies in its success in converting a<br />

technology that has been used for decades to create<br />

components for the food industry such as vitamins and<br />

enzymes in small quantities, to produce one of the most<br />

significant and high-quality components in the food<br />

industry. Our milk protein, produced on an industrial<br />

scale, allows us to practically change the face of the<br />

dairy market.”<br />

“Remilk was born to be an international company<br />

that dares to challenge the traditional dairy industry,”<br />

continued Wolff. “It is an honor that Israel, a world<br />

leader in alternative protein R&D and investments,<br />

has granted Remilk the first regulatory approval of its<br />

kind. The product launch planned with the Central<br />

Bottling Company is on the horizon as we continue<br />

to realize our vision of creating new food systems that<br />

can provide nutritious and high-quality solutions for the<br />

world’s growing population.”<br />

38 MAY-JUNE <strong>2023</strong><br />

PLANT BASED FOOD


ISM offered a variety of the finest<br />

sweet and savoury treats from all<br />

over the world<br />

The leading global trade fair for sweets and<br />

snacks impresses with innovations and new<br />

taste experiences Return to the usual January<br />

date in 2024.<br />

ISM once again offered a variety of the finest sweet<br />

and savoury treats from all over the world on<br />

exhibition space spanning around 100,000 square<br />

metres. As a one-off occurrence, the leading global<br />

trade fair for sweets and snacks was staged in April<br />

together with ProSweets Cologne - Special Edition<br />

and turned Cologne into the international hub for the<br />

entire industry again. Together the two trade fairs cover<br />

the complete value chain for sweets and snacks. After<br />

the re-start edition last year, 1,274 exhibitors from 71<br />

countries presented current trends and new products.<br />

In total, the trade fair duo attracted more than 25,000<br />

visitors from 135 countries.The international share<br />

of visitors from the trade was 72 percent and at 88<br />

percent the foreign share of industry visitors was very<br />

high.<br />

40 MAY-JUNE <strong>2023</strong><br />

PLANT BASED FOOD


This year a stronger focus was placed on addressing the<br />

challenges the industry is currently faced with and on<br />

the joint development of solutions. “We are delighted<br />

that ISM was able to set a strong signal in spite of the<br />

one-off postponement of the event from the January to<br />

the April. The positive figures, particularly with regards<br />

to the number of visitors, show that we are in a position<br />

to offer an outstanding trade fair of unique quality and<br />

internationality even under these difficult conditions,”<br />

Gerald Böse, President and Chief Executive Officer of<br />

Koelnmesse GmbH, emphasised.<br />

“The fact that exhibitors and visitors from the whole<br />

world flocked to Cologne on this unaccustomed<br />

date by way of exception, underlines the outstanding<br />

significance of this trade fair for the global sweets and<br />

snacks industry. The quality of the business contacts<br />

was very high. This was confirmed by representatives<br />

from both the industry and the trade,” Bastian Fassin,<br />

Chairman of International Sweets and Biscuits Fair<br />

Task Force (AISM), added. The AISM is the partner and<br />

industry sponsor of ISM.<br />

Great Britain and Belgium. Growth was particularly<br />

registered in the number of visitors from Italy. Outside<br />

of Europe, the trade visitors primarily came from the<br />

USA, Korea and Israel.<br />

The Lab5 by ISM in Hall 5.2, the industry’s new “place<br />

to be” was a special highlight. Here, the visitors were<br />

able to discover new products in special sections such<br />

as the Start-up Area or the Trend Snacks Area, examine<br />

the innovations of the companies participating in the<br />

“New Product Showcase” special event and raise their<br />

glasses to an inspiring trade fair visit at the Lab5 Bar<br />

accompanied by nice music.<br />

At 72 percent, the share of international trade visitors<br />

was customarily high. The European countries with the<br />

strongest participations this year were the Netherlands,<br />

PLANT BASED FOOD MAY-JUNE <strong>2023</strong> 41


New products and trends<br />

It was very apparent at ISM: Regarding their sweets<br />

and snacks more and more consumers are placing<br />

importance on healthy and natural ingredients. <strong>Plant</strong>based<br />

products and ingredients are still booming,<br />

which is reflected at ISM by creative ideas for enriching<br />

foodstuffs with fibres. The focus is being placed more<br />

and more on exotic aromas. New flavors like Smoky<br />

Tandoori, Bloody Mary or Mussels in White Wine are to<br />

increasingly conquer the market.<br />

The Awards of ISM<br />

The three most innovative products were distinguished<br />

with the Product Showcase Award on the first day of<br />

the trade fair. First place went to the company tri d’Aix<br />

GmbH from Germany with its “sweet sugar-free candy<br />

floss”. CAL Marketing Pty. Ltd. from Australia was<br />

delighted at coming second with “Brown Sugar Boba<br />

Milk Tea Mochi”. World’s Coconut Trading SL claimed<br />

third place with “Purple Sweet Potato Chips BBQ” from<br />

Spain.<br />

42 MAY-JUNE <strong>2023</strong><br />

PLANT BASED FOOD


Majlen Fazer, Senior Specialist in Product Quality,<br />

Cocoa and Chocolate at the largest Finnish food<br />

group, Fazer, is the winner of this year’s ISM Award.<br />

The largest and most important trade fair for sweets<br />

and snacks worldwide paid tribute to her commitment<br />

for more sustainability in the sweets and snacks industry<br />

during the ISM Dinner.<br />

The ISM Consumer Award <strong>2023</strong> was conferred for the<br />

first time on the last day of the trade fair. The most<br />

popular item among all of the products submitted<br />

to the New Product Showcase was determined in a<br />

consumer voting on Instagram in cooperation with<br />

Foodnewsgermany. The ISM Consumer Award went<br />

to the company Mitsuba from the Netherlands for its<br />

Street Food Mix - a Japanese/Asiatic snack with an<br />

astounding taste.<br />

ISM in figures<br />

1,274 suppliers from 71 countries took part in ISM<br />

<strong>2023</strong>, 88 percent of whom came from abroad. They<br />

included 153 German exhibitors and 1,121 exhibitors<br />

from abroad. More than 25,000 trade visitors from<br />

135 countries attended ISM <strong>2023</strong>, the foreign share<br />

was 72 percent.<br />

The next ISM is scheduled to take place from 28 to 31<br />

January 2024.<br />

PLANT BASED FOOD MAY-JUNE <strong>2023</strong> 43


ChickP Protein stars<br />

in compelling dairy<br />

cheese analog<br />

•ChickP’s chickpea isolate emerges as stellar performer in creation of traditional<br />

fermented plant-based cheeses<br />

ChickP Protein, Ltd.’s patented chickpea isolate<br />

demonstrates its capacity to act as an exceptional<br />

plant-based protein alternative for cheese analogs.<br />

The foodTech start-up has created prototypes of chickpeapowered<br />

cream cheese and firm cheddar cheese. The<br />

new innovations match real dairy cheese in appearance,<br />

flavor, and are highly nutritious.<br />

ChickP’s breakthrough formulations will be instrumental<br />

in helping manufacturers fast-track customization of<br />

plant-based cheese products that genuinely respond to<br />

consumer’s cravings for a delicious cheesy experience. The<br />

new cheese applications join the company’s expanding<br />

line of plant-based alternative prototypes, including eggfree<br />

mayonnaise, ice-cream, and chickpea-based barista<br />

coffee creamer illustrating the functional versatility of<br />

ChickP’s ingredient.<br />

Cheese is an original comfort food, venerated as a savory,<br />

nutritious item enjoyed as a snack or as a key flavorful<br />

component of unlimited popular dishes. The appetite for<br />

cheese has never shown signs of waning. According to a<br />

Smart Protein Project survey conducted in 10 countries,<br />

cheese is the leading animal-based food product, with<br />

individual consumption averaging in a range from one<br />

to six times per week. The same report indicates a strong<br />

willingness to shift to plant-based versions, but in conflict<br />

with an overall dissatisfaction with the taste, texture,<br />

and value of products currently on the market. Still, the<br />

demand for plant-based cheese is growing exponentially<br />

and is expected to attain a market value of USD7 billion<br />

by the end of 2030.<br />

“Flexitarians dominate the consumer market for dairy<br />

alternatives,” states Liat Lachish Levy, CEO of ChickP.<br />

“They are eager to eat vegan alternatives as long as<br />

those alternatives can level up to real dairy’s sensory and<br />

nutritional attributes. These are precisely the gaps the<br />

industry is striving to close. While some cheese analog<br />

producers succeed on the sensory points, this often comes<br />

at the expense of the desired nutritional balance—and<br />

vice versa.”<br />

ChickP broke down the barriers to the perfect protein for<br />

creating a no-compromise cheese alternative. The startup’s<br />

formula is based on its proprietary, high-functioning<br />

chickpea isolate. The isolate embodies a 90% whole<br />

protein composition and provides a powerful and<br />

nutritional boost to plant-based food applications. The<br />

isolate also is clean-label, with a neutral flavor, making it<br />

a highly versatile ingredient to work with.<br />

ChickP’s cream cheese formulation combines the isolate<br />

with a few simple ingredients, such as water, coconut oil,<br />

and starch. Its tangy cheese-like flavor is obtained via<br />

fermentation with lactic bacteria, just like the traditional<br />

milk-based process. As a cultured product, it is naturally<br />

replete with probiotic benefits.<br />

“We insisted on applying only traditional processes for<br />

our winning cheese analogs,” explains Maor Dahan,<br />

application manager for ChickP. “Our formulas contain<br />

no stabilizers or gums. We explored a range of cultures<br />

to find the strains that work best with our formula. On<br />

top of that, the synergy between the chickpea isolates<br />

and starch helped create a rich, smooth, creamy textured<br />

spread on par with real dairy cream cheese and awards<br />

hearty complete protein fulfillment.”<br />

ChickP also produced a chickpea-based firm cheese<br />

that delivers the bold, earthy flavor and chewy texture of<br />

cheddar cheese. It also is produced via fermentation to<br />

achieve depth of flavor, firmness and natural probiotic<br />

benefits. It works well on sandwiches, melts nicely on<br />

cheese toast and transforms into a cheesy sauce for<br />

creating an alfredo-style pasta or a vegan macaroni and<br />

cheese.<br />

The company currently is developing analogs of other<br />

popular cheeses, such as emmental, parmesan, and<br />

mozzarella. ChickP is cooperating with global alternative<br />

dairy producers and traditional dairy manufacturers<br />

segue into the alt protein arena, helping them tailor<br />

signature cheese products. ChickP will provide them with<br />

raw materials, recipe, and technical expertise.<br />

44 MAY-JUNE <strong>2023</strong><br />

PLANT BASED FOOD


BRIEF<br />

Califia Farms introduces new campaign featuring Sesame<br />

Street’s Cookie Monster and Almond Milk<br />

Califia Farms, one of the leading premium plant-based beverage brands,<br />

announced the launch of a national campaign featuring Sesame Street’s<br />

Cookie Monster, with the beloved character learning about a new and delicious<br />

snack: cereal and almond milk. The collaboration with Sesame Workshop, the<br />

nonprofit behind Sesame Street, marks the first for Sesame Workshop with a<br />

plant-based milk brand and includes a donation to help support the educational<br />

organization’s programming, educational content and on-the-ground efforts<br />

that enrich the lives of kids.<br />

With a creamy, delicious taste that complements a variety of cereal flavors, Califia’s Unsweetened Almondmilk is a top<br />

choice to pair with cereal for anytime snacking – morning, noon or night. It contains 0 grams of sugar, 35 calories<br />

per 8-ounce serving and is an excellent source of calcium. Every delicious drop is dairy-free, soy-free and non-GMO<br />

certified.<br />

“While nearly 50% of liquid dairy consumers have plant-based milk in the fridge and the average household has<br />

four types of milk, most of them use dairy milk for their cereal mainly out of habit,[1]” said Suzanne Ginestro, chief<br />

marketing officer at Califia Farms. “At Califia Farms, we believe plants can offer something different and something<br />

better, opening up a whole new world of delicious possibilities and prompting consumers to rethink everything,<br />

including the type of milk they add to their cereal. We’re excited to team up with Cookie Monster as Califia Farms<br />

shows people how our Unsweetened Almondmilk can help take cereal from ‘yum’ to ‘yumyumyum’ through this new<br />

campaign.”<br />

1<br />

n4000, 77% adults 18+ and 23% kids 3-17, Quantifies liquid dairy choices for different occasions by consumer group


Free From Food Dubai Partners with the Most<br />

Influential F&B Organization in the UAE,<br />

the Food & Beverage Business Group<br />

Free From Food Expo, Europe’s leading innovation<br />

platform for the free from, organic, vegan,<br />

functional and healthy ingredient food industries,<br />

partners with UAE Food & Beverage Business Group<br />

(FBMG) to collocate and coproduce the most influential<br />

F&B events in the UAE: Free From Food Dubai and the<br />

4th edition of the Future Food Forum <strong>2023</strong>.<br />

The FBMG is the most influential F&B organization<br />

in the UAE with close ties to the Dubai Chamber of<br />

Commerce and Industry. They are committed to the<br />

development of the F&B sector and provide a platform to<br />

collaborate, innovate, and network within the industry.<br />

Their membership boasts some of the biggest names<br />

in the international F&B sector including General Mills,<br />

Kellogg’s, Nestle, Danone, Spinney’s, and Carrefour.<br />

Future Food Forum, their thought-leading conference,<br />

attracts C-level executives from the F&B Industry,<br />

regulators, and government authorities and features<br />

an exclusive conference program with global industry<br />

expert keynote speakers, CEO round tables, and<br />

government policy makers sharing invaluable market<br />

insights.<br />

As evidenced by the wellness trends throughout the<br />

world, Free from, healthy, and functional ingredients<br />

and products ARE the Future of Food. The ideology at<br />

the heart of Free From Food Dubai and Future Food<br />

Forum directly aligns with UAE government initiatives<br />

and nutrition strategies to reduce sodium, trans fats,<br />

offer healthier snacks for children and improve the<br />

general health of the nation. Due to the growing interest<br />

in healthy lifestyles, the trend towards healthy eating,<br />

the increased incidence of food intolerances like celiac<br />

disease, gluten and lactose intolerance, and the rise<br />

in disposable income, Middle Eastern consumers are<br />

46 MAY-JUNE <strong>2023</strong><br />

PLANT BASED FOOD


hungry for Free From & Healthy Products. The GCC<br />

gluten free food products market is projected to grow<br />

at a CAGR of 9% during 2021-2025, 1 and sugar free,<br />

vegan/plant-based food, protein rich foods, and nonalcoholic<br />

drinks are all expected to perform well. 2 As<br />

evidenced by the increased number of gymnasiums,<br />

fitness centers, and interest in “Better for you food,” the<br />

GCC is a market ripe with opportunity for International<br />

Free From Food and Functional Ingredient businesses.<br />

Free From Food Dubai, hosted in partnership with the<br />

UAE FBMG’s 4th edition of the Future Food Forum,<br />

will be a uniting force bringing together eminent<br />

international food manufacturers, distributors and<br />

local key decision makers in the retail, food services,<br />

catering, wholesale, and all other ‘Free From’ &<br />

Healthy Ingredient distribution channels. This two<br />

day, 100% B2B event, will feature a physical showcase<br />

of innovative businesses and products, extensive<br />

curated matchmaking program with guaranteed high<br />

numbers of meetings for participants, and a conference<br />

program with global industry expert keynote speakers.<br />

Presentations covering categories free-from, vegan/<br />

plant-based, natural/organic, functional/healthy<br />

ingredients, zero-waste, sustainable manufacturing<br />

processes and product features will provide invaluable<br />

market insights and education for professionals.<br />

Attendees and exhibitors will be able to make the<br />

most of their time with efficient matchmaking services<br />

organized by Global Management Dubai, meeting<br />

specialist and experienced organizer for the Saudi<br />

Export Development Authority and Saudi Pavilion at<br />

Gulf Food. Previous attendees to the Amsterdam 2021<br />

and Barcelona 2019 Free From Food editions reported<br />

that the unique matchmaking is one of their favorite<br />

parts of the FFF event, with 97% attendees making new<br />

business connections, and 95% of attendees expecting<br />

sales following the event. 3<br />

Since the UAE relies on agrifood import for 90% of<br />

food requirements, 4 foreign companies can feel<br />

confident that local partners will be open to foreign<br />

business connections. With an innovative exhibition,<br />

extensive networking and matchmaking approach, and<br />

UAE FBMG’s thought-leading CEO conference, Future<br />

Food Forum, Free From Food Dubai <strong>2023</strong> will be<br />

the premier event in the Free From and Healthy Food<br />

Markets in the Middle East.<br />

Pre-Registration is now open for participants and visitors<br />

are encouraged to connect with their peers through our<br />

matchmaking platform at free-from-food-dubai-<strong>2023</strong>.<br />

b2match.io/ and on social media in advance of the<br />

show. For more information and to receive the latest<br />

updates, please visit dubai.freefromfoodexpo.com.<br />

1<br />

https://www.reportlinker.com/p05933031/GCC-Gluten-Free-<br />

Food-Products-Market-By-Product-Type-By- Distribution-Channel-By-<br />

Country-Competition-Forecast-Opportunities.html<br />

2<br />

https://www.databridgemarketresearch.com/reports/middle-eastand-africa-health-and-wellness-food-market<br />

3<br />

Free From Food & Functional Health Ingredient Event Report 2021<br />

& 2019<br />

4<br />

https://exportconnect.com.au/the-uae-a-land-of-opportunity-for-fbexporters/<br />

PLANT BASED FOOD MAY-JUNE <strong>2023</strong> 47


Shiru launches OleoPro, a protein-based<br />

alternative fat ingredient to unlock the next<br />

generation of plant-based foods<br />

Shiru’s first commercial product, OleoPro,<br />

delivers a 90% saturated fat reduction and<br />

improved taste performance compared to<br />

current fat solutions for plant-based meats.<br />

Shiru, an AI-powered discovery and development<br />

company for novel ingredients, has launched its first<br />

product: OleoPro. The ingredient will be publicly<br />

showcased for the first time at San Francisco’s Future<br />

Food-Tech conference as part of a plant-based crispy<br />

chik’n karaage developed by Nourish Ventures, the<br />

corporate venture capital arm of Griffith <strong>Foods</strong>.<br />

OleoPro is a novel, plant protein-based fat ingredient<br />

for use in a range of alternative protein food products.<br />

Combining plant proteins and unsaturated plant-based<br />

oil, OleoPro is a high-performance, sustainable, and<br />

nutritious alternative fat ingredient. It enables a 90%<br />

reduction in saturated fat while enhancing technical<br />

performance in alternative meats when compared to<br />

commonly used, environmentally-taxing structured fats.<br />

OleoPro is self-standing, holding its shape at room<br />

temperature; browns when cooked; and delivers a<br />

juicy, fatty mouthfeel in plant-based meat applications.<br />

48 MAY-JUNE <strong>2023</strong><br />

PLANT BASED FOOD


“At Shiru, we think consumers shouldn’t have to<br />

compromise on taste or texture to make sustainable,<br />

nutritious food choices, and we know novel ingredients<br />

are crucial to unlocking the next generation of plantbased<br />

foods,” said Dr. Jasmin Hume. Shiru’s founder<br />

and CEO, “Oils commonly used in plant-based<br />

meats today like palm and coconut are disastrous<br />

for the environment and aren’t great from a health<br />

perspective either. OleoPro is a categorical upgrade,<br />

bringing all the juiciness and fattiness we expect from<br />

conventional meats to plant-based, but with a much<br />

improved nutritional profile and without tearing down<br />

the rainforest.”<br />

Industry feedback, including from leading alternative<br />

protein company UPSIDE <strong>Foods</strong>, has been strong.<br />

“Our testing revealed OleoPro to be a promising<br />

fat solution for alt meats, demonstrating superior<br />

performance in approximating beef fat compared to a<br />

range of plant-based fat systems in the market,” said<br />

Daniel Davila, Senior Food Scientist at UPSIDE.<br />

OleoPro is patent-pending, and comes from Shiru’s<br />

proprietary technology platform, Flourish, which<br />

leverages AI to generate unique plant protein insights.<br />

Flourish uncovered highly functional proteins that,<br />

when combined with more sustainable oils through<br />

a novel process, create an ingredient that looks and<br />

behaves like traditional animal fat.<br />

“We’re thrilled to be partnering with Shiru on the launch<br />

of their first ingredient, OleoPro. At Nourish Ventures,<br />

we understand food formulation, and recognize the<br />

historical challenges associated with delivering a true,<br />

fat-like experience for alternative proteins. OleoPro is<br />

a real game-changer, and we’re excited by its potential<br />

to impact the alternative protein industry,” said Simon<br />

Burton, managing director of Nourish Ventures, the<br />

corporate venture capital arm of Griffith <strong>Foods</strong>.<br />

While initial development has focused on plant-based<br />

meat applications across multiple formats, Shiru is<br />

exploring additional applications, including plantbased<br />

dairy and personal care products. Shiru is<br />

currently sampling OleoPro to prioritize initial launch<br />

partners, with commercial production beginning later<br />

this year.<br />

PLANT BASED FOOD MAY-JUNE <strong>2023</strong> 49


BRIEF<br />

Bel and Climax <strong>Foods</strong>, Inc. to innovate cutting-edge plant-based<br />

cheeses indistinguishable from dairy cheeses<br />

The Bel Group, world leader in branded cheese and a major global<br />

food player, and biotech start-up, Climax <strong>Foods</strong> Inc., today announced<br />

a unique partnership designed to create a new generation of plant-based<br />

cheese aiming to meet the main challenges of the food transition: combining<br />

pleasure, nutrition and reducing the carbon footprint. By leveraging<br />

the power of data science and artificial intelligence (AI), along with their<br />

complementary capabilities and expertise, the two companies will co-create<br />

plant-based portions of Laughing Cow ® , Kiri ® , Boursin ® , Babybel ® and Nurishh ® brand foods. These new best-inclass<br />

plant-based cheeses aim to be nutritious, affordable, low carbon footprint and indistinguishable from their dairy<br />

counterparts. To support the development of Climax’s disruptive solution, Bel acquired an equity stake in the company.<br />

The partnership between Bel and Climax <strong>Foods</strong> will utilize AI and data to help change the game and meet the challenge of<br />

scaling up quickly and effectively. Climax’s team of food scientists have already succeeded in creating various prototypes<br />

with all the characteristics of specialty cheeses, including blue, brie, feta, and goat varieties. Bel aims to launch these<br />

new plant-based products in the U.S. and Europe by the end of 2024. This will contribute to achieving the Bel Group<br />

objective to balance its portfolio with 50 percent of dairy products and 50 percent of plant-based/fruits products.<br />

Bel brings together deep expertise and innovation capabilities, both in dairy cheese and non-dairy<br />

alternatives, and a strong “road to market” that will make this new generation of cheese accessible to<br />

all through its popular and powerful brands. This new partnership is part of the Bel Group’s pioneering<br />

strategy to combine the best of both the plant and the animal worlds, to contribute to a new food model<br />

capable of feeding 10 billion people by 2050 while limiting the environmental impact of its value chain.<br />

Caroline Sorlin, Chief Venture Officer of Bel, said: “Our group has always distinguished itself in its<br />

ability to dare and change the game with its innovative products. The challenge of the food transition<br />

is so big that collaborative innovation and the merging of skills is imperative. This partnership is<br />

definitely a source of pride, but above all, it is excellent news for the plant-based cheese market.”<br />

50 MAY-JUNE <strong>2023</strong><br />

PLANT BASED FOOD


The ISH company launches Salmonish <br />

Burgers, new plant-based seafood<br />

alternative<br />

Shortly after its $5 million seed round, the plant-based seafood company introduces a healthy<br />

and sustainable new product and distribution via Dot <strong>Foods</strong><br />

The ISH Company, a startup disrupting the food<br />

industry with healthy and sustainable plantbased<br />

seafood alternatives, today announced the<br />

launch of its new product Salmonish Burgers, a plantbased<br />

salmon burger. Following its flagship products<br />

Shrimpish ® and Shrimpish ® Crumbles, Salmonish<br />

Burgers are the third product in the company’s<br />

portfolio, and will be available through a distribution<br />

deal with Dot <strong>Foods</strong>. The ISH Company announced its<br />

partnership with the largest food industry redistributor<br />

in North America.<br />

52 MAY-JUNE <strong>2023</strong><br />

PLANT BASED FOOD


Similar to Shrimpish, Salmonish Burgers are made with<br />

100% plant based, vegan ingredients. Each serving<br />

provides 14 grams of protein and 300 milligrams of<br />

omega-3 fatty acids. The recipe also includes kelp, an<br />

ocean regenerating ingredient that is high in minerals.<br />

The prevalence of traditional salmon and burgers came<br />

together to inspire the making of Salmonish Burgers<br />

as a more convenient and easy-to-prepare product<br />

for consumers. The ISH Company’s team focuses on<br />

flavor, texture, and sustainability to create products that<br />

accurately taste, feel, and look like salmon. The end<br />

result provides a healthy and tasty salmon burger that<br />

exceeds consumers expectations of seafood protein.<br />

“After the successful debut of Shrimpish early last<br />

year, The ISH Company is thrilled to continue creating<br />

innovative, climate-conscious products during the rise<br />

of plant-based meat substitutes,” said Christie Fleming,<br />

President and Chief Operating Officer at The ISH<br />

Company.” The plant-based seafood market is primed<br />

for exponential growth and given the popularity of<br />

salmon, we have a great opportunity to help consumers<br />

make both delicious and more mindful food choices,<br />

further amplified with our ability to distribute through<br />

Dot <strong>Foods</strong> now as well.”<br />

salmon product is able to provide a clean alternative<br />

without harming the delicate marine ecosystem. The<br />

carbon footprint from the production and consumption<br />

of Salmonish is 5.6 times lower than traditional salmon<br />

and 44.9 times lower than beef.<br />

This announcement comes on the heels of The ISH<br />

Company’s $5 million seed funding round in January,<br />

led by ACCELR8 with participation from Stray Dog<br />

Capital and multiple angel investors. ISH has raised<br />

a total of nearly $10 million to date. The funds were<br />

primarily used to help the company continue to create<br />

more innovative products, allowing for the swift launch<br />

of Salmonish Burgers.<br />

The ISH Company’s Whole System Approach fills a<br />

large gap in the plant-based market by using healthy,<br />

natural, and sustainable ingredients to create delicious<br />

products that mimic the texture and flavor of seafood<br />

products, which other brands struggle to imitate. The<br />

company has a robust product portfolio in development<br />

with more than 25 products, including crab, lobster<br />

and cod alternatives.<br />

Traditional salmon is the second most-consumed<br />

seafood after shrimp in the United States. The growing<br />

demand for salmon worldwide is causing supply-chain<br />

and farming constraints, plateauing wild fish stocks, and<br />

increased climate change impacts. The ISH Company’s<br />

PLANT BASED FOOD MAY-JUNE <strong>2023</strong> 53


FDA provides draft labeling recommendations<br />

for plant-based milk alternatives<br />

to inform consumers<br />

The U.S. Food and Drug Administration announced<br />

draft recommendations for industry on the<br />

naming of plant-based foods that are marketed<br />

and sold as alternatives to milk. The draft guidance<br />

also recommends voluntary nutrient statements for the<br />

labeling of some plant-based milk alternatives.<br />

“Today’s draft guidance was developed to help<br />

address the significant increase in plant-based milk<br />

alternative products that we have seen become<br />

available in the marketplace over the past decade,”<br />

said FDA Commissioner Robert M. Califf, M.D. “The<br />

draft recommendations issued today should lead to<br />

providing consumers with clear labeling to give them<br />

the information they need to make informed nutrition<br />

and purchasing decisions on the products they buy for<br />

themselves and their families.”<br />

In addition to the increase in market availability and<br />

consumption, the variety of alternative products<br />

available in the marketplace has also greatly expanded<br />

from soy, rice and almond to include cashew, coconut,<br />

flaxseed, hazelnut, hemp seed, macadamia nut,<br />

oat, pea, peanut, pecan, quinoa and walnut-based<br />

beverages. Although these products are made from<br />

liquid-based extracts of plant materials, such as tree<br />

nuts, legumes, seeds or grains, they are frequently<br />

labeled with names that include the term “milk.”<br />

The draft guidance, “Labeling of <strong>Plant</strong>-based Milk<br />

Alternatives and Voluntary Nutrient Statements:<br />

Guidance for Industry,” recommends that a plantbased<br />

milk alternative product that includes the term<br />

54 MAY-JUNE <strong>2023</strong><br />

PLANT BASED FOOD


“milk” in its name (e.g., “soy milk” or “almond milk”),<br />

and that has a nutrient composition that is different<br />

than milk, include a voluntary nutrient statement that<br />

conveys how the product compares with milk based on<br />

the U.S. Department of Agriculture’s (USDA) Food and<br />

Nutrition Service fluid milk substitutes nutrient criteria.<br />

For example, the label could say, “Contains lower<br />

amounts of Vitamin D and calcium than milk.”<br />

In September 2018, the FDA requested information on<br />

the labeling of plant-based milk alternatives (PBMA)<br />

with terms that include the names of dairy foods<br />

such as “milk.” More than 13,000 comments were<br />

received, and the FDA determined that consumers<br />

generally understand that PBMA do not contain milk<br />

and choose to purchase PBMA because they are not<br />

milk. However, many consumers may not be aware<br />

of the nutritional differences between milk and PBMA<br />

products. For example, almond- or oat-based PBMA<br />

products may contain calcium and be consumed as a<br />

source of calcium, but their overall nutritional content<br />

is not similar to milk and fortified soy beverages, and<br />

they are not included as part of the dairy group in the<br />

Dietary Guidelines 2020-2025.<br />

Dairy foods, including milk, are recommended by<br />

the Dietary Guidelines as part of a healthy eating<br />

pattern and contribute multiple key nutrients, including<br />

protein and vitamins A and B-12, along with calcium,<br />

potassium and vitamin D, which are currently underconsumed.<br />

The Dietary Guidelines only includes<br />

fortified soy beverages in the dairy group because their<br />

nutrient composition is similar to that of milk. However,<br />

the nutritional composition of PBMA products varies<br />

widely within and across types, and many PBMAs do<br />

not contain the same levels of key nutrients as milk.<br />

“Getting enough of the nutrients in milk and fortified<br />

soy beverages is especially important to help children<br />

grow and develop, and parents and caregivers should<br />

know that many plant-based alternatives do not have<br />

the same nutrients as milk,” said Susan T. <strong>May</strong>ne,<br />

Ph.D., director of the FDA’s Center for Food Safety and<br />

Applied Nutrition. “Food labels are an important way<br />

to help support consumer behavior, so we encourage<br />

the use of the voluntary nutritional statements to better<br />

help customers make informed decisions.”<br />

To support consistency across federal nutrition policies,<br />

the draft guidance recommends that industry use the<br />

USDA’s Food and Nutrition Service fluid milk substitutes<br />

nutrient criteria to determine if a PBMA is nutritionally<br />

similar to milk. Also, the FDA encourages consumers<br />

to use the Nutrition Facts label to compare the nutrient<br />

content of different products to help make informed<br />

choices.<br />

PLANT BASED FOOD MAY-JUNE <strong>2023</strong> 55


NEXT MEATS Co., Ltd. (Tokyo) and Van Gelder<br />

sign exclusive distribution contract<br />

• Contract enables Van Gelder to start importing MEXT MEATS products from Japan, and<br />

selling in European markets starting from April <strong>2023</strong>, having Bidfood and Van der Valk Hotel<br />

as the first customers.<br />

NEXT MEATS Co., Ltd. a Japanese subsidiary of<br />

NEXT MEATS Holdings, Inc. (OTC Market in the<br />

US listed corporation as “NXMH”) Tokyo based<br />

food-tech venture company and Dr. FOODS Co., Ltd.<br />

a group company of NEXT MEATS Co., Ltd. hosted<br />

the exclusive tasting event with Van Gelder (Founded<br />

in Netherlands in 1953), inviting Bidfood (Shareholder<br />

Van Gelder) and Van der Valk Hotel in Netherlands<br />

for the mutual distribution of its products in European<br />

Markets.<br />

At Van Gelder’s HQ in Ridderkerk, Netherlands, the<br />

executive chef of NEXT MEATS Co., Ltd. prepared 8<br />

course vegan meals using the newest non-GMO<br />

soybean protein based alternative meats product<br />

named “Next Short Rib 2.0” and “Next Tuna” (Products<br />

of NEXT MEATS Co., Ltd.) along with “Vegan Foie<br />

Gras” and “Vegan Caviar” (Products of Dr. FOODS<br />

Co., Ltd.) finished up with “NEXT Ice Cream” as the<br />

vegan desert by demonstrating delectable versatility<br />

of the products. There were over 30 participants for<br />

this event including the owner, top management, and<br />

executive chefs of Van der Valk Hotel (The largest<br />

Dutch hospitality chain operates over 80 hotels in<br />

EU), and Bidfood (International broad-line foodservice<br />

conglomerate, listed on the JSE, South Africa).<br />

Followed by this event, NEXT MEATS Co., Ltd. and Van<br />

Gelder sighed the exclusive distribution contract which<br />

enable them to start importing MEXT MEATS products<br />

from Japan, and selling in European markets starting<br />

from April <strong>2023</strong>, having Bidfood and Van der Valk<br />

Hotel as the first customers. This is a major milestone<br />

for our group companies as it makes our entrée into<br />

European markets with “Next Short Rib 2.0”.<br />

Van Gelder is a very modern fruit and vegetable<br />

supplier and family business. They have been delivering<br />

fresh potatoes, vegetables and fruit daily for more than<br />

65 years. To achieve this, Van Gelder controls all of<br />

the supply chain, from source to serving. Van Gelder<br />

connects growers to customers and has the highest<br />

turnover rate in the market. In 2022 they created a<br />

new plant based assortment, which they will continue<br />

expanding.<br />

56 MAY-JUNE <strong>2023</strong><br />

PLANT BASED FOOD


On 23 and 24 <strong>May</strong>, the private label industry will gather again<br />

at PLMA’s annual “World of Private Label” International Trade<br />

Show at the RAI Exhibition Centre in Amsterdam.<br />

More than 25,000 trade professionals from 120 countries will<br />

assemble. Exhibiting manufacturers will be joined by visiting<br />

retailers, wholesalers, importers, exporters and others, to<br />

examine products, strengthen or start partnerships, identify<br />

innovation and plan for profitable growth in the years ahead.<br />

Interested in attending?<br />

Go to www.plma.nl to register<br />

23-24 MAY 2O23<br />

RAI EXHIBITION CENTRE • AMSTERDAM<br />

Presented by the Private Label Manufacturers Association International Council

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