The Finance World Magazine| Edition: May 2023

Abu Dhabi has recently taken
several measures to boost its
business tourism sector, including
the establishment of publicprivate
partnerships, the introduction of
financial incentives, and the development
of world-class exhibition and conference
facilities. Abu Dhabi Convention and
Exhibition Bureau (ADCEB), which
operates under the Department of Culture
and Tourism in Abu Dhabi (DCT Abu
Dhabi), has joined hands with ADNEC
Group, the owner and operator of Abu
Dhabi National Exhibition Centre, to
advance its business development plans.
This move is part of ADCEB’s approach
to utilize public-private partnerships to
boost B2B events and incentive travel
in the region.
The newly established ADCEB and
ADNEC Group Joint Fund will offer
financial support and incentives to
corporate meeting planners and incentive
houses. It will also emphasize Abu Dhabi’s
position as a secure destination that is
entirely available for business tourism.
The Director-General for Tourism at DCT
Abu Dhabi, Saleh Mohamed Al Geziry,
expressed that the collaboration with
ADNEC Group is a significant move
towards strengthening Abu Dhabi’s
position as a top global destination for
all types of business events. Al Geziry
believes that the combined skills and
knowledge of ADCEB and ADNEC Group,
which possess an impressive portfolio
of event, tourism, and hospitality assets,
will allow them to provide an exceptional
destination package that highlights the
best of the emirate. The ultimate goal
is to attract more large-scale and highprofile
events to Abu Dhabi.
Humaid Matar Al Dhaheri, the Managing
Director and Group CEO of ADNEC Group,
expressed his satisfaction in partnering
with the Abu Dhabi Convention and
Exhibition Bureau to establish the joint
fund for international corporate meeting
and event organizers interested in hosting
their events at the Abu Dhabi National
Exhibition Centre. This partnership is a
part of ADNEC Group’s ongoing efforts to
boost business tourism in Abu Dhabi and
the UAE and attract more companies to
select Abu Dhabi as the perfect location
for any meetings, conferences, exhibitions,
or events. Al Dhaheri emphasized ADNEC
Group’s commitment to enhancing Abu
Dhabi’s status as a remarkable global
destination for hosting events. They
accomplish this by using contemporary
facilities, advanced infrastructure, and
high-quality services, which are capable
of accommodating events of any scale.
ADCEB has implemented various
strategies to enhance and accelerate the
Meetings, Incentives, Conferences, and
Exhibitions (MICE) sector, including
upgrading its Advantage Abu Dhabi
Meetings & Incentives program to 2.0.
Additionally, the organization launched
the MICE Agencies Reward Scheme,
which aims to provide intermediaries
such as agencies, planners, and travel
management companies with training,
industry updates, and the latest products.
The newly formed ADCEB and ADNEC
Group Joint Fund is another tool for
Domestic and International Agencies,
specifically DMCs and Event Planners,
to promote Abu Dhabi and to address the
gap in Advantage Abu Dhabi’s support
for groups with more than 500 delegates.
Interested parties can apply for support
through the ADCEB-ADNEC Joint Fund
by submitting their inquiry or Request
For Proposal (RFP) to either ADCEB
or ADNEC Group, for events scheduled
until December 31, 2024.
Abu Dhabi has taken various steps
to become a leading destination for
business tourism, including public-private
partnerships, financial incentives, and
world-class exhibition and conference
facilities. The newly established ADCEB
and ADNEC Group Joint Fund provides
financial support and incentives to
corporate meeting planners and incentive
houses and emphasizes Abu Dhabi’s
position as a secure destination that is
entirely available for business tourism. By
utilizing contemporary facilities, advanced
infrastructure, and high-quality services,
ADNEC Group is committed to enhancing
Abu Dhabi’s status as a remarkable global
destination for hosting events. Overall,
these initiatives demonstrate Abu Dhabi’s
commitment to strengthening its position
as a top global destination for all types
of business events.
May 2023 www.thefinanceworld.com 91