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<strong>Empangeni</strong> <strong>Business</strong> <strong>Retention</strong> &<br />

<strong>Expansion</strong> <strong>Programme</strong><br />

“A joint initiative to promote business”<br />

SUMMARY REPORT<br />

Initiated and supported by<br />

November 2003<br />

Initiated and supported by<br />

Sponsored by


Task Team<br />

Alec Bozas<br />

Johan Davel<br />

Zakile Mnqayi<br />

Acknowledgements<br />

Mike Patterson<br />

Hennie Smit<br />

Raj Ramchander<br />

1<br />

Marina Roets<br />

Jan van der Westhuizen<br />

Louis Wessels<br />

Local Co-ordinators Claire Goodenough Jolene Lazarus<br />

Facilitators Gerry Delany Zandile Majola<br />

Volunteers<br />

Alec Bozas A Bozas Group<br />

Andy Goodenough GS Auto Electrical<br />

Charmaine De Lange Lifestyle Communications<br />

Christie Appelgym SA Wire<br />

Derek Smythe Bell Equipment<br />

Dhana Goodenough Dhana Pillay Insurance Brokers<br />

Erika Van der Linde Pr<strong>of</strong>plan<br />

Jabulani Buthelezi Private<br />

Jeanette King Zululand Homeads/Graphic Dimensions<br />

Louis Wessels Marriott Properties<br />

Marina Roets Gensec Properties<br />

Mark Hathorn Site Services<br />

Mary Calverley Bell Equipment<br />

Mike Patterson Waltons<br />

Nobby Clark SA Wire<br />

Philani Zungu Private<br />

Raya Oomadram Dhana Pillay Insurance Brokers<br />

Reena Aamuggoom Dhana Pillay Insurance Brokers<br />

Rob Millar Kingspress<br />

Rosemary Smith Pr<strong>of</strong>plan<br />

Sithembiso Mthembu Private<br />

Thuli Khumalo Singatha<br />

Zizi Michonza Stunning Events<br />

Participating businesses<br />

Ackermans<br />

Afritude<br />

Arts & Crafts shop 4<br />

Avbob<br />

B&B Plant & Equipment<br />

Bell Equipment<br />

Best Cuts<br />

Bozas Group<br />

Cabernet Motors<br />

Central Park Spar<br />

Clicks<br />

CNA<br />

Coastal Farmers<br />

Country Habitat<br />

Craft Mania<br />

CTM<br />

De Ponte Transport<br />

Dhana Pillay Insurance<br />

Brokers<br />

Edwards Pharmacy<br />

<strong>Empangeni</strong> Cash & Carry<br />

<strong>Empangeni</strong> Pump Shop<br />

Foto First<br />

Furniture Warehouse<br />

G&D Photo Centre<br />

Grand Bali<br />

Graphic Dimensions<br />

GS Auto Electrical<br />

Hillestad Estates<br />

House <strong>of</strong> Exclusive Cards<br />

J R Service Station<br />

Kenart<br />

Kingspress<br />

Kwa Gijima<br />

Kwik Spar<br />

L W Wessels<br />

Maxprop<br />

Mica Hardware<br />

M<strong>of</strong>fat Optical<br />

Musica<br />

Nissan<br />

North Coast Industrial<br />

Pep Stores<br />

Pillbox Pharmacy<br />

Power Stores<br />

P&P Auctioneers<br />

Progress <strong>Empangeni</strong><br />

Promech<br />

Qedani Ububha<br />

Quality Cars<br />

Ritchie Motors<br />

SA Wire<br />

Sales House<br />

SG Motor Spares<br />

Sidlangoludala C<strong>of</strong>fee Shop<br />

Singlehurst<br />

Stunning Events<br />

Supa Quick<br />

Tren Tyre<br />

Waltons Stationery<br />

Zululand Forestry Equipment<br />

Zululand Sports


<strong>Empangeni</strong><br />

<strong>Business</strong> <strong>Retention</strong> & <strong>Expansion</strong> <strong>Programme</strong><br />

CONTENTS<br />

Acknowledgements ................................ ................................ ................................ ..1<br />

Overview ................................ ................................ ................................ .................. 3<br />

Survey Findings................................ ................................ ................................ ........ 3<br />

Background on <strong>Business</strong>es Visited ................................ ................................ ...... 3<br />

Employment Patterns and Concerns................................ ................................ .... 4<br />

The <strong>Business</strong> Environment ................................ ................................ .................. 4<br />

<strong>Business</strong> Plans ................................ ................................ ................................ .... 7<br />

Information Needs................................ ................................ ................................ 8<br />

Problems with Government................................ ................................ .................. 8<br />

Issues for the Task Team................................ ................................ ..................... 9<br />

<strong>Business</strong> On-Line................................ ................................ ................................ .9<br />

<strong>Business</strong> Organisations ................................ ................................ ....................... 9<br />

“Shop Local” Campaign ................................ ................................ ....................... 9<br />

Helpfulness <strong>of</strong> the BR&E Survey................................ ................................ .......... 9<br />

Priorities and Recommendations for Action................................ ............................ 10<br />

Priority 1: Crime ................................ ................................ ................................ 10<br />

Priority 2: Growing the Market................................ ................................ ........... 11<br />

Priority 3: Infrastructure, Roads and Traffic................................ ....................... 12<br />

Priority 4: Skills and Information................................ ................................ ........ 12<br />

Priority 5: <strong>Business</strong> Support................................ ................................ .............. 13<br />

MORE INFORMATION<br />

For further information or a copy <strong>of</strong> the final report (to be written after the<br />

feedback to stakeholders) contact Hennie Smit, uMhkathuze Municipality,<br />

phone (035) 901 600 or email hsmit@richemp.org.za<br />

2


Overview<br />

Despite the above average growth <strong>of</strong> uMhlathuze the economy <strong>of</strong> <strong>Empangeni</strong> has<br />

stagnated and even declined as a number <strong>of</strong> businesses have relocated or closed their<br />

doors. As a result, the <strong>Business</strong> Development Centre and the Zululand Chamber <strong>of</strong><br />

<strong>Business</strong> in partnership with the <strong>City</strong> <strong>of</strong> uMhlathuze decided to participate in the<br />

<strong>Business</strong> <strong>Retention</strong> and <strong>Expansion</strong> (BR&E) <strong>Programme</strong> initiated and supported by Trade<br />

and Investment KwaZulu-Natal (TIK).<br />

The overall goal <strong>of</strong> the <strong>Empangeni</strong> BR&E <strong>Programme</strong> is to help existing local businesses<br />

become more competitive and by growing to create sustainable local jobs.<br />

The short-term objectives <strong>of</strong> the programme are:<br />

• To identify local business needs and priorities<br />

• To respond to immediate business concerns.<br />

• To demonstrate community support for local business<br />

• To enhance the pr<strong>of</strong>ile <strong>of</strong> <strong>Empangeni</strong> businesses<br />

• To seek new ideas for economic and employment growth<br />

• To develop consensus around action plans for business growth<br />

The long-term objectives are<br />

• To enhance the competitiveness <strong>of</strong> local business<br />

• To identify opportunities for business growth and the creation <strong>of</strong> new businesses,<br />

• To create a broad based partnership to sustain long-term economic development.<br />

• To establish and implement strategic action plans for economic development<br />

• To create new jobs through the growth <strong>of</strong> local businesses<br />

After the launch <strong>of</strong> the <strong>Empangeni</strong> BR&E programme 31 people from the local business<br />

community volunteered to be trained as interviewers in one <strong>of</strong> two training sessions.<br />

Working in pairs they visited a total <strong>of</strong> 61 <strong>Empangeni</strong> businesses including seven in the<br />

Arts and Crafts Centre, 13 in the CBD, 12 in Sanlam Shopping Centre, and 29 in<br />

<strong>Empangeni</strong> Rail. During the interviews with the business owners or managers the<br />

volunteers learned about and recorded their concerns, plans and information needs.<br />

“Red Flag” issues requiring urgent action were highlighted and immediately referred to<br />

the Task team.<br />

The Local Co-ordinator collated the survey data and the results were analysed with the<br />

assistance <strong>of</strong> BR&E Facilitators. The Task Team then reviewed the results before<br />

identifying key issues and developing recommendations for action.<br />

Survey Findings<br />

Background on <strong>Business</strong>es Visited<br />

The majority <strong>of</strong> businesses interviewed (61%) were in the<br />

wholesale, retail and motor trade sector, followed in turn<br />

by manufacturing and the finance, property and business<br />

services sector.<br />

3<br />

Other<br />

Local


A high portion <strong>of</strong> businesses (77%) are locally owned and most (79%) <strong>of</strong> those that are<br />

branches <strong>of</strong> a national company.<br />

The most common (44%) form <strong>of</strong> business is a Close Corporation and over 70% <strong>of</strong> the<br />

businesses surveyed have been operating in <strong>Empangeni</strong> for longer than 10 years.<br />

Employment Patterns and Concerns<br />

Between them the businesses surveyed employ 1 546 people. About 60% <strong>of</strong> them are<br />

men, predominantly in Rail and the CBD while a higher proportion <strong>of</strong> women are<br />

employed in Sanlam and the Arts & Crafts Centre.<br />

Numbers employed Arts CBD Rail Sanlam<br />

F M F M F M F M<br />

Full Time 7 2 126 305 322 513 39 23<br />

Part time 17 2 18 17 16 21 24 7<br />

Casual/contractors 0 0 1 22 4 25 30 11<br />

Total 28 489 895 134<br />

There was a generally positive view <strong>of</strong> employment trends with most (59%) firms<br />

expecting to increase the number <strong>of</strong> people employed over the next 2 years while 39%<br />

expect the number to remain unchanged.<br />

Word-<strong>of</strong>-mouth was the most common (64%) means <strong>of</strong> recruiting. Customer service<br />

skills are in most demand followed by marketing and business management skills. Most<br />

(61%) firms, if taking on new staff, would be looking for a sales person.<br />

The <strong>Business</strong> Environment<br />

No change<br />

Decrease<br />

Asked for the five main advantages <strong>of</strong> operating in <strong>Empangeni</strong> most (75%) businesses<br />

listed local customer loyalty however 97% <strong>of</strong> Rail firms identified being close to key<br />

industries as a key advantage with local customer loyalty as their second most popular<br />

(72%) choice.<br />

There was a fair degree <strong>of</strong> agreement that quality <strong>of</strong> life was an important advantage<br />

except among Sanlam firms that gave parking a higher rating.<br />

Although positive local image was <strong>of</strong>ten listed, some respondents interpreted this as<br />

relating to their own firms rather than to <strong>Empangeni</strong> as a whole.<br />

NR<br />

4<br />

Increase


Main advantages Arts CBD Rail Sanlam All<br />

Local customer loyalty 57% 85% 72% 83% 75%<br />

Quality & supply <strong>of</strong> local labour 0% 15% 17% 8% 13%<br />

Employee housing available 14% 8% 7% 17% 10%<br />

Positive local image * 43% 23% 41% 58% 41%<br />

Parking 14% 8% 31% 67% 31%<br />

Local crime rates 14% 0% 31% 0% 16%<br />

Close to key industries 43% 23% 97% 25% 39%<br />

Reliable transport & freight 14% 23% 24% 42% 26%<br />

Close to markets 29% 23% 52% 33% 39%<br />

Quality <strong>of</strong> life locally 43% 46% 52% 25% 44%<br />

Communication networks 14% 8% 10% 8% 10%<br />

Reliable support businesses & other local services 14% 31% 24% 25% 25%<br />

Other 14% 23% 14% 8% 15%<br />

No response 14% 0% 0% 0% 2%<br />

Crime easily topped the list as the major disadvantage (82% overall and 93% in Rail) <strong>of</strong><br />

doing business in <strong>Empangeni</strong> except in the Arts and Crafts Centre where a shortage <strong>of</strong><br />

skilled labour was seen as more important.<br />

Rail and Sanlam rated road networks second and a negative image <strong>of</strong> the community<br />

third while CBD gave much greater emphasis to lack <strong>of</strong> support from the Municipality.<br />

Main Disadvantages Arts CBD Rail Sanlam All<br />

Time/distance from other markets 14% 23% 7% 0% 10%<br />

Time/distance from suppliers 14% 15% 31% 42% 28%<br />

Transport costs 14% 15% 24% 17% 20%<br />

Negative image <strong>of</strong> the community 29% 38% 38% 42% 38%<br />

Quality <strong>of</strong> infrastructure 0% 0% 17% 17% 11%<br />

Crime rate 29% 85% 93% 83% 82%<br />

Shortage <strong>of</strong> skilled labour 43% 15% 21% 33% 25%<br />

Road networks 14% 31% 41% 58% 39%<br />

Communication costs 29% 0% 3% 8% 7%<br />

Lack <strong>of</strong> local support 14% 8% 21% 8% 15%<br />

Poor service <strong>of</strong> local businesses 14% 15% 28% 8% 20%<br />

Slow growth <strong>of</strong> local market 29% 38% 24% 42% 31%<br />

Small size <strong>of</strong> local market 29% 31% 14% 25% 21%<br />

Lack <strong>of</strong> employee housing 0% 8% 0% 8% 3%<br />

Lack <strong>of</strong> support by Municipality 29% 46% 0% 8% 15%<br />

Planning restrictions 0% 15% 7% 8% 8%<br />

Lack <strong>of</strong> car parking 0% 0% 3% 8% 3%<br />

Cost <strong>of</strong> rates & services 29% 38% 34% 8% 30%<br />

Other 29% 46% 31% 42% 36%<br />

No response 0% 0% 0% 0% 0%<br />

5


Most firms were optimistic about the outlook for the next 12 months with 28% rating<br />

prospects as very good, 28% as good and 30% as fair. CBD firms were the most<br />

pessimistic with 25% rating the outlook as poor or very poor.<br />

VG<br />

Good<br />

Fair<br />

Dunno<br />

Poor<br />

V Poor<br />

NR<br />

Outlook for Next 12 mths<br />

0% 5% 10% 15% 20% 25% 30% 35%<br />

There was reasonable agreement between the four areas on the constraints to growth.<br />

All put availability <strong>of</strong> finance, small local market and (except CBD) lack <strong>of</strong> skilled<br />

employees in their top five. Too much competition and/or lack <strong>of</strong> market share was also<br />

considered important. There were several complaints about complex government<br />

procedures or <strong>of</strong> lack <strong>of</strong> support from local companies and the Municipality. The issue <strong>of</strong><br />

access and the need for banks was highlighted in Rail.<br />

On the other hand most (74%) <strong>of</strong> firms forecast an increase in sales over the in the next<br />

three years with only CBD sounding a note <strong>of</strong> pessimism. Most (86%) have local<br />

competitors but see them as making little impact. Very few firms said they were facing<br />

competition from outside the area.<br />

Help improve business performance Arts CBD Rail Sanlam<br />

Improved management skills 57% 23% 21% 50%<br />

Improved staff skills. 43% 46% 41% 67%<br />

More staff 29% 0% 21% 25%<br />

Reduced staff 0% 8% 0% 0%<br />

Information on staff incentives 0% 23% 21% 42%<br />

Improved labour relations 29% 23% 14% 33%<br />

Better industry information 29% 15% 21% 17%<br />

New products 86% 38% 24% 67%<br />

New machinery/equipment 43% 15% 21% 17%<br />

Local and regional information 57% 38% 24% 25%<br />

Trade/export information 43% 23% 17% 8%<br />

Reduced business overheads 57% 69% 66% 58%<br />

Improved security measures 14% 54% 66% 83%<br />

Improved traffic networks 14% 54% 62% 42%<br />

More bus & taxi stopping points 43% 54% 31% 33%<br />

Other 14% 62% 21% 33%<br />

No response 0% 0% 0% 0%<br />

6


A number <strong>of</strong> suggestions were made about businesses that might be located<br />

successfully in <strong>Empangeni</strong>. By far the most frequently mentioned were a cinema,<br />

"entertainment", restaurants and Woolworths Food Market.<br />

<strong>Business</strong> Plans<br />

In <strong>Empangeni</strong> as a whole, 30% <strong>of</strong> all business surveyed have considered moving, selling<br />

up or closing! The problem is particularly acute in the CBD where 46% fall into this<br />

category, followed by Rail (36%). Sanlam Centre is more optimistic at 17% and no one<br />

is thinking <strong>of</strong> leaving the Arts & Crafts Centre at all.<br />

Stay<br />

Of those thinking <strong>of</strong> leaving, more than a third said they were going to Richards Bay -<br />

mainly because the market is better but also to save costs (travel and rates). One would<br />

move to a neighbouring country if the road issues in Rail were not resolved satisfactorily<br />

Of the 12 businesses in the CBD survey, one is thinking <strong>of</strong> closing completely - because<br />

<strong>of</strong> declining sales. One <strong>of</strong> the 29 Rail firms surveyed is also considering closing, in this<br />

case because <strong>of</strong> high electricity costs.<br />

Survey participants employ a total <strong>of</strong> 1 546 people. If 30% <strong>of</strong> these businesses actually<br />

did move, sell or close, it could mean the loss <strong>of</strong> as many as 464 direct jobs and about<br />

twice as many indirect jobs.<br />

<strong>Business</strong> plans Arts CBD Rail Sanlam All<br />

Have you considered:<br />

Moving your business out <strong>of</strong> the community 0% 23% 17% 0% 13%<br />

Selling your business 0% 15% 14% 17% 13%<br />

Closing your business 0% 8% 3% 0% 3%<br />

Other - please specify 0% 0% 0% 0% 0%<br />

No response 86% 46% 3% 75% 36%<br />

Plans to change, modernise or expand?<br />

Expand 86% 31% 55% 33% 49%<br />

Modernise facilities 29% 23% 41% 50% 38%<br />

Add product line 14% 15% 14% 17% 15%<br />

Add services 29% 15% 14% 42% 21%<br />

No change 14% 46% 24% 17% 26%<br />

Change mix <strong>of</strong> goods/services 14% 15% 14% 0% 11%<br />

Change production technology 14% 8% 7% 8% 8%<br />

Other - please specify 0% 8% 3% 8% 5%<br />

No response 0% 0% 3% 0% 2%<br />

7<br />

Move<br />

Sell<br />

Close


In contrast, half (49%) <strong>of</strong> the businesses surveyed are considering expansion. The Arts<br />

and Crafts Centre is by far the most optimistic although some plans are still in the very<br />

early stages. Rail is surprisingly positive where 55% are considering expansion - and<br />

only two <strong>of</strong> the 16 firms thinking <strong>of</strong> expansion were also planning to move.<br />

About a third <strong>of</strong> the businesses in CBD and Sanlam were contemplating expansion - in<br />

only one case by moving out <strong>of</strong> the community.<br />

Information Needs<br />

Many firms, particularly the smaller ones, want information on the Skills Development<br />

Levy, business planning and marketing. Financial and tax issues were also high on the<br />

list while in Sanlam information on merchandising was in demand. In Rail the majority <strong>of</strong><br />

firms did not seek any information at all and those that did were primarily interested in<br />

information on municipal bylaws and business planning.<br />

Most people wanted to receive this information by post (39%) or email (33%). There was<br />

some interest in individual consultation but very little in workshops (except perhaps in the<br />

Art & Craft Centre).<br />

Problems with Government<br />

Firms were split evenly on whether they had problems with government. Sanlam was<br />

particularly positive with 92% reporting no problem. CBD and Rail were not so happy<br />

with 62% and 69% reporting problems with one or other tier <strong>of</strong> government.<br />

Most <strong>of</strong> their concerns were directed at local government and repeated issues <strong>of</strong> crime,<br />

road access, rates and service charges and poor communication raised in other sections<br />

<strong>of</strong> the survey.<br />

There were also some criticisms <strong>of</strong> the local Receiver <strong>of</strong> Revenue.<br />

All<br />

Sanlam<br />

Rail<br />

CBD<br />

Arts<br />

Prolems with Government<br />

0% 20% 40% 60% 80% 100%<br />

8<br />

Yes No NR


Issues for the Task Team<br />

Half or the firms interviewed had issues they would like the Task Team to address with<br />

crime, road access issues and rates and/or service charges topping the list.<br />

<strong>Business</strong> On-Line<br />

The majority (80%) <strong>of</strong> businesses are on-line and by far the most common reason for<br />

this is for banking/finance. About 30% <strong>of</strong> respondents have a website but the<br />

contribution it makes to sales is either small or not known at all. There would appear to<br />

be scope for seminars on e-commerce and how to get the most out <strong>of</strong> a website.<br />

<strong>Business</strong> Organisations<br />

Only 26% <strong>of</strong> respondents feel they receive any direct or indirect benefits from the<br />

existence <strong>of</strong> local business associations.<br />

No<br />

NR<br />

At least part <strong>of</strong> the problem is one <strong>of</strong> communication and there is clearly a need for the<br />

ZCB to promote itself and clarify its role and its relationship to other bodies such as BDC<br />

and ZCBF.<br />

“Buy Local” Campaign<br />

While there was clear support for a "Buy Local" Campaign, it was qualified by a few<br />

reservations about its feasibility. In a number <strong>of</strong> cases it was linked to the need for<br />

improved customer service, a theme that is echoed in other sections.<br />

"Buy Local" Campaign? Arts CBD Rail Sanlam All<br />

Yes 100% 85% 90% 75% 87%<br />

No 0% 8% 10% 25% 11%<br />

NR 0% 8% 0% 0% 2%<br />

Helpfulness <strong>of</strong> the BR&E Survey<br />

While courtesy may have played a part in how people responded to the final question on<br />

whether the survey helped them to express their views, the results were still very positive<br />

with 89% saying they found it helpful. The remainder were unsure. No one felt it was<br />

unhelpful.<br />

9<br />

Yes


Priorities and Recommendations for Action<br />

After analysing the results, the Task Team identified the following five priorities.<br />

• Crime<br />

• Growing the market<br />

• Infrastructure, roads & traffic<br />

• Skills and information<br />

• <strong>Business</strong> support<br />

A number <strong>of</strong> recommendations for action were made for each priority. Topping the list in<br />

each case were things that the Task Team believes can be done with local resources,<br />

then follow actions requiring some external support. Finally there are recommendations<br />

that would need substantial outside support to implement.<br />

Priority 1: Crime<br />

The Task Team recognises that crime has to be tackled from the perspective <strong>of</strong> the<br />

whole community but in addition there are issues specific to certain areas that need to be<br />

addressed.<br />

Action 1.1 Implement the Community Based Crime Prevention Strategy<br />

The uMhlathuze Municipality has received the results <strong>of</strong> a study by CSIR and Universal<br />

Security Services on a crime prevention strategy for uMhlathuze that includes a 10-point<br />

programme <strong>of</strong> action. The Task Team recommends that the Municipality appoint a full<br />

time manager dedicated exclusively to implementing the strategy as a matter <strong>of</strong> urgency.<br />

Action 1.2 Enforce municipal by-laws to clean up specific trouble spots<br />

Prostitution has been decriminalised and the provisions <strong>of</strong> the Liquor Act are rarely<br />

enforced in the case <strong>of</strong> shebeens. They therefore do not attract the attention <strong>of</strong> the<br />

SAPS yet both attract and provide cover for criminals. On the other hand since certain<br />

aspects may be in breach <strong>of</strong> municipal by-laws the Task Team recommends that the<br />

Municipality in partnership with SAPS begins a campaign to clean up known trouble<br />

spots in Union St and Rail by enforcing relevant by-laws.<br />

Action 1.3 Crime prevention in Sanlam Centre<br />

Organised shoplifting, bag snatching and pick-pocketing are characteristic <strong>of</strong> crime in the<br />

Sanlam Centre. The Task Team proposes an urgent discussion <strong>of</strong> the survey results<br />

with <strong>Business</strong> Against Crime with a view to developing a best practice action plan that<br />

would involve Centre management and tenants as well as SAPS<br />

Action 1.4 Communicate plans and progress to the business community<br />

<strong>Business</strong> confidence and decisions are affected by the belief that nothing is being done<br />

to address crime and that the authorities are indifferent to the effect it has on business.<br />

The Task Team proposes that the Municipality regularly communicates to business and<br />

the public what it and its partners are doing and intend to do about crime.<br />

Action 1.5 Neighbourhood patrols<br />

The Task Team recommends that the feasibility <strong>of</strong> establishing neighbourhood patrols to<br />

prevent crime in business areas be investigated but recognises that it may take time to<br />

find the necessary resources.<br />

10


Priority 2: Growing the Market<br />

Many businesses see the limited size <strong>of</strong> the local market as a major constraint to growth,<br />

others see it as declining and are considering relocation or even closure. However the<br />

Task Team believes there are exciting opportunities to grow the market by making<br />

<strong>Empangeni</strong> more attractive to customers and by promoting it more effectively.<br />

Action 2.1 Appearance<br />

Recommended that the Municipality leads a drive to improve the appearance <strong>of</strong><br />

<strong>Empangeni</strong> by the following.<br />

• Provide palm trees and street furniture in Union St.<br />

• Improve the appearance <strong>of</strong> the town entrances particularly on the R34 (in partnership<br />

with Ticor), on the R102 (Parks Dept) and from the N2 (with uThungulu Distract<br />

Municipality).<br />

• Initiate "Mainstreet" programmes in the CBD (with ZCB) and Rail (with Kuleka<br />

Property Owners Forum).<br />

• Improve the appearance <strong>of</strong> the Court building (with Dept Public Works).<br />

Action 2.2 Promotion<br />

The Task Team recommends that <strong>Empangeni</strong> and its businesses should be promoted by<br />

the following.<br />

• Review local advantages, e.g., as highlighted in economic reports and reviewing<br />

them with the Municipal Marketing Department to obtain more balanced promotion <strong>of</strong><br />

uMhlathuze.<br />

• Develop an Internet portal for local businesses.<br />

Action 2.3 Retail draw-cards<br />

Encourage people to visit and shop in <strong>Empangeni</strong> by:<br />

• "Headhunting" draw-cards, e.g., Woolworths Foods and Makro,<br />

• Identifying and headhunting retail or hospitality draw-cards for the Arts & Crafts<br />

Centre,<br />

• Establishing a weekly Farmers' Market and/or Sunday flea-market (CBD/Sanlam),<br />

• In the longer term establishing a local "Springfield Park" for discount stores such as<br />

HiFi Corporation.<br />

Action 2.4 Entertainment<br />

Meet local demand for entertainment and attract visitors by:<br />

• Exploring options for developing Sanlam/CBD as an entertainment area possibly<br />

including a cinema,<br />

• Initiating regular events such as a monthly "Pay Day Party",<br />

• Creating a local Barnyard Theatre venue for live performances,<br />

• Using (and possibly ro<strong>of</strong>ing) the Art & Craft Centre as an entertainment and event<br />

venue,<br />

• Clarifying entertainment possibilities related to the Casino,<br />

• Establishing a bird park and/or butterfly park in the Casino area.<br />

Action 2.5 Clustering<br />

Create hubs to serve regional markets by clustering businesses and government<br />

services as follows.<br />

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• Initially: clarify land availability, Municipal planning proposals and Propnet intentions<br />

in Rail.<br />

• Develop a regional motor hub in Rail.<br />

• Develop Rail as an agricultural service hub for the region.<br />

• Explore the possibility <strong>of</strong> using redundant buildings for warehousing.<br />

• In the medium term:<br />

- develop show-grounds in Old Mill Industrial Estate<br />

- establish an agricultural show linked to the Rail hub<br />

• Longer term<br />

- develop <strong>Empangeni</strong> as a regional education centre.<br />

- encourage regional government <strong>of</strong>fices to locate in <strong>Empangeni</strong>.<br />

Priority 3: Infrastructure, Roads and Traffic<br />

Road and traffic issues were high on the list <strong>of</strong> constraints to business growth and a<br />

shortage <strong>of</strong> land for housing has been a chronic problem. Accordingly the Task Team<br />

recommends the following.<br />

Action 3.1 Tanner Rd<br />

The most pressing issue is to convey the importance to business <strong>of</strong> resolving Tanner Rd<br />

access problems to the Municipality and to review the situation regarding the proposed<br />

traffic circle to ensure it is addressed urgently without inhibiting the development <strong>of</strong> Rail.<br />

In addition the following is recommended for action by the Municipality:<br />

- resolve the problem <strong>of</strong> oil and grease spillage created by street mechanics (short<br />

term measures are required while this is being addressed)<br />

- repair pavements and potholes.<br />

Action 3.2 Taxi & Bus stopping points<br />

Proposed that the Municipality addresses commuter access and traffic problems in<br />

<strong>Empangeni</strong> as follows.<br />

• Communicate traffic plan for the CBD.<br />

• Demarcate bus & taxi stopping points in north Tanner Rd.<br />

• Implement proposals to address CBD traffic problems in the short term.<br />

• Develop 5-10 year traffic flow plans for Rail and <strong>Empangeni</strong> CBD including bus & taxi<br />

stopping points and improved access to Union St.<br />

• In the longer term develop access to Rail from the east.<br />

Action 3.3 Residential sites<br />

A shortage <strong>of</strong> residential sites is inhibiting the development <strong>of</strong> middle-income housing.<br />

Proposed that the Municipality implements the five year development plan by conducting<br />

a housing needs assessment and commissioning a private developer to develop sites.<br />

Priority 4: Skills and Information<br />

To meet a clear demand for business information and key skills the Task Team<br />

recommends that the ZCB/BDC spearheads the following programme.<br />

Action 4.1 <strong>Business</strong> information<br />

Develop written business information and a programme <strong>of</strong> seminars on:<br />

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- the National Skills Development Strategy and SETAs.<br />

- marketing<br />

- merchandising for retailers<br />

- recruitment practice<br />

- effective websites and e-commerce<br />

Action 4.2 Customer service<br />

Establish an SA Host Partnership in <strong>Empangeni</strong> to develop a culture <strong>of</strong> service<br />

excellence by means <strong>of</strong> SA Host "Customer Care" workshops for frontline and support<br />

staff as well as management.<br />

Action 4.3 <strong>Business</strong> Management<br />

In partnership with the University <strong>of</strong> Zululand and DTI<br />

• Conduct a training needs assessment for business management skills for<br />

- CBD/Sanlam and Rail businesses<br />

- Art & Craft Centre businesses<br />

• Conduct a programme <strong>of</strong> business management training and short courses based on<br />

the outcome.<br />

Action 4.4 Sales Skills<br />

Address the difficulty in recruiting salespeople recorded in the survey by<br />

- following up to clarify the nature <strong>of</strong> the problem<br />

- responding appropriately e.g., by implementing by sales training programme.<br />

Priority 5: <strong>Business</strong> Support<br />

The Task Team has identified a range <strong>of</strong> possible actions to remove obstacles to growth<br />

and to support local business.<br />

Action 5.1 Rates and service charges<br />

The Task Team proposes to meet the Mayor and Municipal <strong>of</strong>ficials on the impact <strong>of</strong><br />

unequal rates and charges and the delayed revaluation with a view to:<br />

- developing creative interim solutions<br />

- setting up a meeting between property owners and municipal <strong>of</strong>ficials<br />

- persuading the Municipality to issue a statement on property valuation.<br />

In the longer term it is recommended that an action team be established to press for<br />

revaluation and address any subsequent issues such as claims for compensation.<br />

Action 5.2 Development plans<br />

To address the concern <strong>of</strong> <strong>Empangeni</strong> business that the Municipality lacks a clear vision<br />

for the economic development <strong>of</strong> <strong>Empangeni</strong> and in fact <strong>of</strong>ficial thinking is biased against<br />

the town, the Task Team recommends that the Municipality meets <strong>Empangeni</strong> business<br />

leaders to:<br />

- address the perceptions and reality <strong>of</strong> <strong>of</strong>ficial bias<br />

- communicate Municipal thinking on the development <strong>of</strong> <strong>Empangeni</strong><br />

- begin developing a shared vision for the economic future <strong>of</strong> the town as an integral<br />

part <strong>of</strong> uMhlathuze.<br />

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Action 5.3 <strong>Business</strong> unity<br />

Recognising that many issues affecting business can best be addressed by collective<br />

action, the Task Team recommends that the ZCB and BDC undertake the following.<br />

• Clarify and communicate the respective roles and achievements <strong>of</strong> the ZCB, BDC<br />

and ZCBF.<br />

• Embark on a promotional campaign to encourage businesses to become members.<br />

• Establish satellite <strong>of</strong>fices in the <strong>Empangeni</strong> Municipal Buildings and in eSikhawini.<br />

Action 5.4 Buy Local<br />

To reduce "economic leaks" it is recommended that then ZCB/BDC play a leading role in<br />

the following.<br />

• Investigate the feasibility <strong>of</strong> a "buy local" campaign for which strong support was<br />

indicated in the survey.<br />

• Discuss the Municipality's procurement policy with <strong>of</strong>ficials in order to ensure that a<br />

proportion <strong>of</strong> local expenditure reaches <strong>Empangeni</strong>.<br />

• Conduct a campaign to register small firms on the BDC database <strong>of</strong> potential<br />

suppliers to large companies.<br />

• Facilitate local business-to-business networking, e.g., through events, publications<br />

and the Internet portal.<br />

Action 5.5 <strong>Business</strong> Finance<br />

Bank policies, misconceptions and the high cost <strong>of</strong> administering small loans make it<br />

difficult for many local businesses to obtain finance.<br />

• Recommended that the ZCB meets local bankers with a view to clarifying policy and<br />

addressing misconceptions<br />

• Proposed that BDC in partnership with DTI investigates the possibility <strong>of</strong> establishing<br />

a local micro-enterprise financing agency.<br />

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