Empangeni Business Retention & Expansion Programme - City of ...
Empangeni Business Retention & Expansion Programme - City of ...
Empangeni Business Retention & Expansion Programme - City of ...
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<strong>Empangeni</strong> <strong>Business</strong> <strong>Retention</strong> &<br />
<strong>Expansion</strong> <strong>Programme</strong><br />
“A joint initiative to promote business”<br />
SUMMARY REPORT<br />
Initiated and supported by<br />
November 2003<br />
Initiated and supported by<br />
Sponsored by
Task Team<br />
Alec Bozas<br />
Johan Davel<br />
Zakile Mnqayi<br />
Acknowledgements<br />
Mike Patterson<br />
Hennie Smit<br />
Raj Ramchander<br />
1<br />
Marina Roets<br />
Jan van der Westhuizen<br />
Louis Wessels<br />
Local Co-ordinators Claire Goodenough Jolene Lazarus<br />
Facilitators Gerry Delany Zandile Majola<br />
Volunteers<br />
Alec Bozas A Bozas Group<br />
Andy Goodenough GS Auto Electrical<br />
Charmaine De Lange Lifestyle Communications<br />
Christie Appelgym SA Wire<br />
Derek Smythe Bell Equipment<br />
Dhana Goodenough Dhana Pillay Insurance Brokers<br />
Erika Van der Linde Pr<strong>of</strong>plan<br />
Jabulani Buthelezi Private<br />
Jeanette King Zululand Homeads/Graphic Dimensions<br />
Louis Wessels Marriott Properties<br />
Marina Roets Gensec Properties<br />
Mark Hathorn Site Services<br />
Mary Calverley Bell Equipment<br />
Mike Patterson Waltons<br />
Nobby Clark SA Wire<br />
Philani Zungu Private<br />
Raya Oomadram Dhana Pillay Insurance Brokers<br />
Reena Aamuggoom Dhana Pillay Insurance Brokers<br />
Rob Millar Kingspress<br />
Rosemary Smith Pr<strong>of</strong>plan<br />
Sithembiso Mthembu Private<br />
Thuli Khumalo Singatha<br />
Zizi Michonza Stunning Events<br />
Participating businesses<br />
Ackermans<br />
Afritude<br />
Arts & Crafts shop 4<br />
Avbob<br />
B&B Plant & Equipment<br />
Bell Equipment<br />
Best Cuts<br />
Bozas Group<br />
Cabernet Motors<br />
Central Park Spar<br />
Clicks<br />
CNA<br />
Coastal Farmers<br />
Country Habitat<br />
Craft Mania<br />
CTM<br />
De Ponte Transport<br />
Dhana Pillay Insurance<br />
Brokers<br />
Edwards Pharmacy<br />
<strong>Empangeni</strong> Cash & Carry<br />
<strong>Empangeni</strong> Pump Shop<br />
Foto First<br />
Furniture Warehouse<br />
G&D Photo Centre<br />
Grand Bali<br />
Graphic Dimensions<br />
GS Auto Electrical<br />
Hillestad Estates<br />
House <strong>of</strong> Exclusive Cards<br />
J R Service Station<br />
Kenart<br />
Kingspress<br />
Kwa Gijima<br />
Kwik Spar<br />
L W Wessels<br />
Maxprop<br />
Mica Hardware<br />
M<strong>of</strong>fat Optical<br />
Musica<br />
Nissan<br />
North Coast Industrial<br />
Pep Stores<br />
Pillbox Pharmacy<br />
Power Stores<br />
P&P Auctioneers<br />
Progress <strong>Empangeni</strong><br />
Promech<br />
Qedani Ububha<br />
Quality Cars<br />
Ritchie Motors<br />
SA Wire<br />
Sales House<br />
SG Motor Spares<br />
Sidlangoludala C<strong>of</strong>fee Shop<br />
Singlehurst<br />
Stunning Events<br />
Supa Quick<br />
Tren Tyre<br />
Waltons Stationery<br />
Zululand Forestry Equipment<br />
Zululand Sports
<strong>Empangeni</strong><br />
<strong>Business</strong> <strong>Retention</strong> & <strong>Expansion</strong> <strong>Programme</strong><br />
CONTENTS<br />
Acknowledgements ................................ ................................ ................................ ..1<br />
Overview ................................ ................................ ................................ .................. 3<br />
Survey Findings................................ ................................ ................................ ........ 3<br />
Background on <strong>Business</strong>es Visited ................................ ................................ ...... 3<br />
Employment Patterns and Concerns................................ ................................ .... 4<br />
The <strong>Business</strong> Environment ................................ ................................ .................. 4<br />
<strong>Business</strong> Plans ................................ ................................ ................................ .... 7<br />
Information Needs................................ ................................ ................................ 8<br />
Problems with Government................................ ................................ .................. 8<br />
Issues for the Task Team................................ ................................ ..................... 9<br />
<strong>Business</strong> On-Line................................ ................................ ................................ .9<br />
<strong>Business</strong> Organisations ................................ ................................ ....................... 9<br />
“Shop Local” Campaign ................................ ................................ ....................... 9<br />
Helpfulness <strong>of</strong> the BR&E Survey................................ ................................ .......... 9<br />
Priorities and Recommendations for Action................................ ............................ 10<br />
Priority 1: Crime ................................ ................................ ................................ 10<br />
Priority 2: Growing the Market................................ ................................ ........... 11<br />
Priority 3: Infrastructure, Roads and Traffic................................ ....................... 12<br />
Priority 4: Skills and Information................................ ................................ ........ 12<br />
Priority 5: <strong>Business</strong> Support................................ ................................ .............. 13<br />
MORE INFORMATION<br />
For further information or a copy <strong>of</strong> the final report (to be written after the<br />
feedback to stakeholders) contact Hennie Smit, uMhkathuze Municipality,<br />
phone (035) 901 600 or email hsmit@richemp.org.za<br />
2
Overview<br />
Despite the above average growth <strong>of</strong> uMhlathuze the economy <strong>of</strong> <strong>Empangeni</strong> has<br />
stagnated and even declined as a number <strong>of</strong> businesses have relocated or closed their<br />
doors. As a result, the <strong>Business</strong> Development Centre and the Zululand Chamber <strong>of</strong><br />
<strong>Business</strong> in partnership with the <strong>City</strong> <strong>of</strong> uMhlathuze decided to participate in the<br />
<strong>Business</strong> <strong>Retention</strong> and <strong>Expansion</strong> (BR&E) <strong>Programme</strong> initiated and supported by Trade<br />
and Investment KwaZulu-Natal (TIK).<br />
The overall goal <strong>of</strong> the <strong>Empangeni</strong> BR&E <strong>Programme</strong> is to help existing local businesses<br />
become more competitive and by growing to create sustainable local jobs.<br />
The short-term objectives <strong>of</strong> the programme are:<br />
• To identify local business needs and priorities<br />
• To respond to immediate business concerns.<br />
• To demonstrate community support for local business<br />
• To enhance the pr<strong>of</strong>ile <strong>of</strong> <strong>Empangeni</strong> businesses<br />
• To seek new ideas for economic and employment growth<br />
• To develop consensus around action plans for business growth<br />
The long-term objectives are<br />
• To enhance the competitiveness <strong>of</strong> local business<br />
• To identify opportunities for business growth and the creation <strong>of</strong> new businesses,<br />
• To create a broad based partnership to sustain long-term economic development.<br />
• To establish and implement strategic action plans for economic development<br />
• To create new jobs through the growth <strong>of</strong> local businesses<br />
After the launch <strong>of</strong> the <strong>Empangeni</strong> BR&E programme 31 people from the local business<br />
community volunteered to be trained as interviewers in one <strong>of</strong> two training sessions.<br />
Working in pairs they visited a total <strong>of</strong> 61 <strong>Empangeni</strong> businesses including seven in the<br />
Arts and Crafts Centre, 13 in the CBD, 12 in Sanlam Shopping Centre, and 29 in<br />
<strong>Empangeni</strong> Rail. During the interviews with the business owners or managers the<br />
volunteers learned about and recorded their concerns, plans and information needs.<br />
“Red Flag” issues requiring urgent action were highlighted and immediately referred to<br />
the Task team.<br />
The Local Co-ordinator collated the survey data and the results were analysed with the<br />
assistance <strong>of</strong> BR&E Facilitators. The Task Team then reviewed the results before<br />
identifying key issues and developing recommendations for action.<br />
Survey Findings<br />
Background on <strong>Business</strong>es Visited<br />
The majority <strong>of</strong> businesses interviewed (61%) were in the<br />
wholesale, retail and motor trade sector, followed in turn<br />
by manufacturing and the finance, property and business<br />
services sector.<br />
3<br />
Other<br />
Local
A high portion <strong>of</strong> businesses (77%) are locally owned and most (79%) <strong>of</strong> those that are<br />
branches <strong>of</strong> a national company.<br />
The most common (44%) form <strong>of</strong> business is a Close Corporation and over 70% <strong>of</strong> the<br />
businesses surveyed have been operating in <strong>Empangeni</strong> for longer than 10 years.<br />
Employment Patterns and Concerns<br />
Between them the businesses surveyed employ 1 546 people. About 60% <strong>of</strong> them are<br />
men, predominantly in Rail and the CBD while a higher proportion <strong>of</strong> women are<br />
employed in Sanlam and the Arts & Crafts Centre.<br />
Numbers employed Arts CBD Rail Sanlam<br />
F M F M F M F M<br />
Full Time 7 2 126 305 322 513 39 23<br />
Part time 17 2 18 17 16 21 24 7<br />
Casual/contractors 0 0 1 22 4 25 30 11<br />
Total 28 489 895 134<br />
There was a generally positive view <strong>of</strong> employment trends with most (59%) firms<br />
expecting to increase the number <strong>of</strong> people employed over the next 2 years while 39%<br />
expect the number to remain unchanged.<br />
Word-<strong>of</strong>-mouth was the most common (64%) means <strong>of</strong> recruiting. Customer service<br />
skills are in most demand followed by marketing and business management skills. Most<br />
(61%) firms, if taking on new staff, would be looking for a sales person.<br />
The <strong>Business</strong> Environment<br />
No change<br />
Decrease<br />
Asked for the five main advantages <strong>of</strong> operating in <strong>Empangeni</strong> most (75%) businesses<br />
listed local customer loyalty however 97% <strong>of</strong> Rail firms identified being close to key<br />
industries as a key advantage with local customer loyalty as their second most popular<br />
(72%) choice.<br />
There was a fair degree <strong>of</strong> agreement that quality <strong>of</strong> life was an important advantage<br />
except among Sanlam firms that gave parking a higher rating.<br />
Although positive local image was <strong>of</strong>ten listed, some respondents interpreted this as<br />
relating to their own firms rather than to <strong>Empangeni</strong> as a whole.<br />
NR<br />
4<br />
Increase
Main advantages Arts CBD Rail Sanlam All<br />
Local customer loyalty 57% 85% 72% 83% 75%<br />
Quality & supply <strong>of</strong> local labour 0% 15% 17% 8% 13%<br />
Employee housing available 14% 8% 7% 17% 10%<br />
Positive local image * 43% 23% 41% 58% 41%<br />
Parking 14% 8% 31% 67% 31%<br />
Local crime rates 14% 0% 31% 0% 16%<br />
Close to key industries 43% 23% 97% 25% 39%<br />
Reliable transport & freight 14% 23% 24% 42% 26%<br />
Close to markets 29% 23% 52% 33% 39%<br />
Quality <strong>of</strong> life locally 43% 46% 52% 25% 44%<br />
Communication networks 14% 8% 10% 8% 10%<br />
Reliable support businesses & other local services 14% 31% 24% 25% 25%<br />
Other 14% 23% 14% 8% 15%<br />
No response 14% 0% 0% 0% 2%<br />
Crime easily topped the list as the major disadvantage (82% overall and 93% in Rail) <strong>of</strong><br />
doing business in <strong>Empangeni</strong> except in the Arts and Crafts Centre where a shortage <strong>of</strong><br />
skilled labour was seen as more important.<br />
Rail and Sanlam rated road networks second and a negative image <strong>of</strong> the community<br />
third while CBD gave much greater emphasis to lack <strong>of</strong> support from the Municipality.<br />
Main Disadvantages Arts CBD Rail Sanlam All<br />
Time/distance from other markets 14% 23% 7% 0% 10%<br />
Time/distance from suppliers 14% 15% 31% 42% 28%<br />
Transport costs 14% 15% 24% 17% 20%<br />
Negative image <strong>of</strong> the community 29% 38% 38% 42% 38%<br />
Quality <strong>of</strong> infrastructure 0% 0% 17% 17% 11%<br />
Crime rate 29% 85% 93% 83% 82%<br />
Shortage <strong>of</strong> skilled labour 43% 15% 21% 33% 25%<br />
Road networks 14% 31% 41% 58% 39%<br />
Communication costs 29% 0% 3% 8% 7%<br />
Lack <strong>of</strong> local support 14% 8% 21% 8% 15%<br />
Poor service <strong>of</strong> local businesses 14% 15% 28% 8% 20%<br />
Slow growth <strong>of</strong> local market 29% 38% 24% 42% 31%<br />
Small size <strong>of</strong> local market 29% 31% 14% 25% 21%<br />
Lack <strong>of</strong> employee housing 0% 8% 0% 8% 3%<br />
Lack <strong>of</strong> support by Municipality 29% 46% 0% 8% 15%<br />
Planning restrictions 0% 15% 7% 8% 8%<br />
Lack <strong>of</strong> car parking 0% 0% 3% 8% 3%<br />
Cost <strong>of</strong> rates & services 29% 38% 34% 8% 30%<br />
Other 29% 46% 31% 42% 36%<br />
No response 0% 0% 0% 0% 0%<br />
5
Most firms were optimistic about the outlook for the next 12 months with 28% rating<br />
prospects as very good, 28% as good and 30% as fair. CBD firms were the most<br />
pessimistic with 25% rating the outlook as poor or very poor.<br />
VG<br />
Good<br />
Fair<br />
Dunno<br />
Poor<br />
V Poor<br />
NR<br />
Outlook for Next 12 mths<br />
0% 5% 10% 15% 20% 25% 30% 35%<br />
There was reasonable agreement between the four areas on the constraints to growth.<br />
All put availability <strong>of</strong> finance, small local market and (except CBD) lack <strong>of</strong> skilled<br />
employees in their top five. Too much competition and/or lack <strong>of</strong> market share was also<br />
considered important. There were several complaints about complex government<br />
procedures or <strong>of</strong> lack <strong>of</strong> support from local companies and the Municipality. The issue <strong>of</strong><br />
access and the need for banks was highlighted in Rail.<br />
On the other hand most (74%) <strong>of</strong> firms forecast an increase in sales over the in the next<br />
three years with only CBD sounding a note <strong>of</strong> pessimism. Most (86%) have local<br />
competitors but see them as making little impact. Very few firms said they were facing<br />
competition from outside the area.<br />
Help improve business performance Arts CBD Rail Sanlam<br />
Improved management skills 57% 23% 21% 50%<br />
Improved staff skills. 43% 46% 41% 67%<br />
More staff 29% 0% 21% 25%<br />
Reduced staff 0% 8% 0% 0%<br />
Information on staff incentives 0% 23% 21% 42%<br />
Improved labour relations 29% 23% 14% 33%<br />
Better industry information 29% 15% 21% 17%<br />
New products 86% 38% 24% 67%<br />
New machinery/equipment 43% 15% 21% 17%<br />
Local and regional information 57% 38% 24% 25%<br />
Trade/export information 43% 23% 17% 8%<br />
Reduced business overheads 57% 69% 66% 58%<br />
Improved security measures 14% 54% 66% 83%<br />
Improved traffic networks 14% 54% 62% 42%<br />
More bus & taxi stopping points 43% 54% 31% 33%<br />
Other 14% 62% 21% 33%<br />
No response 0% 0% 0% 0%<br />
6
A number <strong>of</strong> suggestions were made about businesses that might be located<br />
successfully in <strong>Empangeni</strong>. By far the most frequently mentioned were a cinema,<br />
"entertainment", restaurants and Woolworths Food Market.<br />
<strong>Business</strong> Plans<br />
In <strong>Empangeni</strong> as a whole, 30% <strong>of</strong> all business surveyed have considered moving, selling<br />
up or closing! The problem is particularly acute in the CBD where 46% fall into this<br />
category, followed by Rail (36%). Sanlam Centre is more optimistic at 17% and no one<br />
is thinking <strong>of</strong> leaving the Arts & Crafts Centre at all.<br />
Stay<br />
Of those thinking <strong>of</strong> leaving, more than a third said they were going to Richards Bay -<br />
mainly because the market is better but also to save costs (travel and rates). One would<br />
move to a neighbouring country if the road issues in Rail were not resolved satisfactorily<br />
Of the 12 businesses in the CBD survey, one is thinking <strong>of</strong> closing completely - because<br />
<strong>of</strong> declining sales. One <strong>of</strong> the 29 Rail firms surveyed is also considering closing, in this<br />
case because <strong>of</strong> high electricity costs.<br />
Survey participants employ a total <strong>of</strong> 1 546 people. If 30% <strong>of</strong> these businesses actually<br />
did move, sell or close, it could mean the loss <strong>of</strong> as many as 464 direct jobs and about<br />
twice as many indirect jobs.<br />
<strong>Business</strong> plans Arts CBD Rail Sanlam All<br />
Have you considered:<br />
Moving your business out <strong>of</strong> the community 0% 23% 17% 0% 13%<br />
Selling your business 0% 15% 14% 17% 13%<br />
Closing your business 0% 8% 3% 0% 3%<br />
Other - please specify 0% 0% 0% 0% 0%<br />
No response 86% 46% 3% 75% 36%<br />
Plans to change, modernise or expand?<br />
Expand 86% 31% 55% 33% 49%<br />
Modernise facilities 29% 23% 41% 50% 38%<br />
Add product line 14% 15% 14% 17% 15%<br />
Add services 29% 15% 14% 42% 21%<br />
No change 14% 46% 24% 17% 26%<br />
Change mix <strong>of</strong> goods/services 14% 15% 14% 0% 11%<br />
Change production technology 14% 8% 7% 8% 8%<br />
Other - please specify 0% 8% 3% 8% 5%<br />
No response 0% 0% 3% 0% 2%<br />
7<br />
Move<br />
Sell<br />
Close
In contrast, half (49%) <strong>of</strong> the businesses surveyed are considering expansion. The Arts<br />
and Crafts Centre is by far the most optimistic although some plans are still in the very<br />
early stages. Rail is surprisingly positive where 55% are considering expansion - and<br />
only two <strong>of</strong> the 16 firms thinking <strong>of</strong> expansion were also planning to move.<br />
About a third <strong>of</strong> the businesses in CBD and Sanlam were contemplating expansion - in<br />
only one case by moving out <strong>of</strong> the community.<br />
Information Needs<br />
Many firms, particularly the smaller ones, want information on the Skills Development<br />
Levy, business planning and marketing. Financial and tax issues were also high on the<br />
list while in Sanlam information on merchandising was in demand. In Rail the majority <strong>of</strong><br />
firms did not seek any information at all and those that did were primarily interested in<br />
information on municipal bylaws and business planning.<br />
Most people wanted to receive this information by post (39%) or email (33%). There was<br />
some interest in individual consultation but very little in workshops (except perhaps in the<br />
Art & Craft Centre).<br />
Problems with Government<br />
Firms were split evenly on whether they had problems with government. Sanlam was<br />
particularly positive with 92% reporting no problem. CBD and Rail were not so happy<br />
with 62% and 69% reporting problems with one or other tier <strong>of</strong> government.<br />
Most <strong>of</strong> their concerns were directed at local government and repeated issues <strong>of</strong> crime,<br />
road access, rates and service charges and poor communication raised in other sections<br />
<strong>of</strong> the survey.<br />
There were also some criticisms <strong>of</strong> the local Receiver <strong>of</strong> Revenue.<br />
All<br />
Sanlam<br />
Rail<br />
CBD<br />
Arts<br />
Prolems with Government<br />
0% 20% 40% 60% 80% 100%<br />
8<br />
Yes No NR
Issues for the Task Team<br />
Half or the firms interviewed had issues they would like the Task Team to address with<br />
crime, road access issues and rates and/or service charges topping the list.<br />
<strong>Business</strong> On-Line<br />
The majority (80%) <strong>of</strong> businesses are on-line and by far the most common reason for<br />
this is for banking/finance. About 30% <strong>of</strong> respondents have a website but the<br />
contribution it makes to sales is either small or not known at all. There would appear to<br />
be scope for seminars on e-commerce and how to get the most out <strong>of</strong> a website.<br />
<strong>Business</strong> Organisations<br />
Only 26% <strong>of</strong> respondents feel they receive any direct or indirect benefits from the<br />
existence <strong>of</strong> local business associations.<br />
No<br />
NR<br />
At least part <strong>of</strong> the problem is one <strong>of</strong> communication and there is clearly a need for the<br />
ZCB to promote itself and clarify its role and its relationship to other bodies such as BDC<br />
and ZCBF.<br />
“Buy Local” Campaign<br />
While there was clear support for a "Buy Local" Campaign, it was qualified by a few<br />
reservations about its feasibility. In a number <strong>of</strong> cases it was linked to the need for<br />
improved customer service, a theme that is echoed in other sections.<br />
"Buy Local" Campaign? Arts CBD Rail Sanlam All<br />
Yes 100% 85% 90% 75% 87%<br />
No 0% 8% 10% 25% 11%<br />
NR 0% 8% 0% 0% 2%<br />
Helpfulness <strong>of</strong> the BR&E Survey<br />
While courtesy may have played a part in how people responded to the final question on<br />
whether the survey helped them to express their views, the results were still very positive<br />
with 89% saying they found it helpful. The remainder were unsure. No one felt it was<br />
unhelpful.<br />
9<br />
Yes
Priorities and Recommendations for Action<br />
After analysing the results, the Task Team identified the following five priorities.<br />
• Crime<br />
• Growing the market<br />
• Infrastructure, roads & traffic<br />
• Skills and information<br />
• <strong>Business</strong> support<br />
A number <strong>of</strong> recommendations for action were made for each priority. Topping the list in<br />
each case were things that the Task Team believes can be done with local resources,<br />
then follow actions requiring some external support. Finally there are recommendations<br />
that would need substantial outside support to implement.<br />
Priority 1: Crime<br />
The Task Team recognises that crime has to be tackled from the perspective <strong>of</strong> the<br />
whole community but in addition there are issues specific to certain areas that need to be<br />
addressed.<br />
Action 1.1 Implement the Community Based Crime Prevention Strategy<br />
The uMhlathuze Municipality has received the results <strong>of</strong> a study by CSIR and Universal<br />
Security Services on a crime prevention strategy for uMhlathuze that includes a 10-point<br />
programme <strong>of</strong> action. The Task Team recommends that the Municipality appoint a full<br />
time manager dedicated exclusively to implementing the strategy as a matter <strong>of</strong> urgency.<br />
Action 1.2 Enforce municipal by-laws to clean up specific trouble spots<br />
Prostitution has been decriminalised and the provisions <strong>of</strong> the Liquor Act are rarely<br />
enforced in the case <strong>of</strong> shebeens. They therefore do not attract the attention <strong>of</strong> the<br />
SAPS yet both attract and provide cover for criminals. On the other hand since certain<br />
aspects may be in breach <strong>of</strong> municipal by-laws the Task Team recommends that the<br />
Municipality in partnership with SAPS begins a campaign to clean up known trouble<br />
spots in Union St and Rail by enforcing relevant by-laws.<br />
Action 1.3 Crime prevention in Sanlam Centre<br />
Organised shoplifting, bag snatching and pick-pocketing are characteristic <strong>of</strong> crime in the<br />
Sanlam Centre. The Task Team proposes an urgent discussion <strong>of</strong> the survey results<br />
with <strong>Business</strong> Against Crime with a view to developing a best practice action plan that<br />
would involve Centre management and tenants as well as SAPS<br />
Action 1.4 Communicate plans and progress to the business community<br />
<strong>Business</strong> confidence and decisions are affected by the belief that nothing is being done<br />
to address crime and that the authorities are indifferent to the effect it has on business.<br />
The Task Team proposes that the Municipality regularly communicates to business and<br />
the public what it and its partners are doing and intend to do about crime.<br />
Action 1.5 Neighbourhood patrols<br />
The Task Team recommends that the feasibility <strong>of</strong> establishing neighbourhood patrols to<br />
prevent crime in business areas be investigated but recognises that it may take time to<br />
find the necessary resources.<br />
10
Priority 2: Growing the Market<br />
Many businesses see the limited size <strong>of</strong> the local market as a major constraint to growth,<br />
others see it as declining and are considering relocation or even closure. However the<br />
Task Team believes there are exciting opportunities to grow the market by making<br />
<strong>Empangeni</strong> more attractive to customers and by promoting it more effectively.<br />
Action 2.1 Appearance<br />
Recommended that the Municipality leads a drive to improve the appearance <strong>of</strong><br />
<strong>Empangeni</strong> by the following.<br />
• Provide palm trees and street furniture in Union St.<br />
• Improve the appearance <strong>of</strong> the town entrances particularly on the R34 (in partnership<br />
with Ticor), on the R102 (Parks Dept) and from the N2 (with uThungulu Distract<br />
Municipality).<br />
• Initiate "Mainstreet" programmes in the CBD (with ZCB) and Rail (with Kuleka<br />
Property Owners Forum).<br />
• Improve the appearance <strong>of</strong> the Court building (with Dept Public Works).<br />
Action 2.2 Promotion<br />
The Task Team recommends that <strong>Empangeni</strong> and its businesses should be promoted by<br />
the following.<br />
• Review local advantages, e.g., as highlighted in economic reports and reviewing<br />
them with the Municipal Marketing Department to obtain more balanced promotion <strong>of</strong><br />
uMhlathuze.<br />
• Develop an Internet portal for local businesses.<br />
Action 2.3 Retail draw-cards<br />
Encourage people to visit and shop in <strong>Empangeni</strong> by:<br />
• "Headhunting" draw-cards, e.g., Woolworths Foods and Makro,<br />
• Identifying and headhunting retail or hospitality draw-cards for the Arts & Crafts<br />
Centre,<br />
• Establishing a weekly Farmers' Market and/or Sunday flea-market (CBD/Sanlam),<br />
• In the longer term establishing a local "Springfield Park" for discount stores such as<br />
HiFi Corporation.<br />
Action 2.4 Entertainment<br />
Meet local demand for entertainment and attract visitors by:<br />
• Exploring options for developing Sanlam/CBD as an entertainment area possibly<br />
including a cinema,<br />
• Initiating regular events such as a monthly "Pay Day Party",<br />
• Creating a local Barnyard Theatre venue for live performances,<br />
• Using (and possibly ro<strong>of</strong>ing) the Art & Craft Centre as an entertainment and event<br />
venue,<br />
• Clarifying entertainment possibilities related to the Casino,<br />
• Establishing a bird park and/or butterfly park in the Casino area.<br />
Action 2.5 Clustering<br />
Create hubs to serve regional markets by clustering businesses and government<br />
services as follows.<br />
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• Initially: clarify land availability, Municipal planning proposals and Propnet intentions<br />
in Rail.<br />
• Develop a regional motor hub in Rail.<br />
• Develop Rail as an agricultural service hub for the region.<br />
• Explore the possibility <strong>of</strong> using redundant buildings for warehousing.<br />
• In the medium term:<br />
- develop show-grounds in Old Mill Industrial Estate<br />
- establish an agricultural show linked to the Rail hub<br />
• Longer term<br />
- develop <strong>Empangeni</strong> as a regional education centre.<br />
- encourage regional government <strong>of</strong>fices to locate in <strong>Empangeni</strong>.<br />
Priority 3: Infrastructure, Roads and Traffic<br />
Road and traffic issues were high on the list <strong>of</strong> constraints to business growth and a<br />
shortage <strong>of</strong> land for housing has been a chronic problem. Accordingly the Task Team<br />
recommends the following.<br />
Action 3.1 Tanner Rd<br />
The most pressing issue is to convey the importance to business <strong>of</strong> resolving Tanner Rd<br />
access problems to the Municipality and to review the situation regarding the proposed<br />
traffic circle to ensure it is addressed urgently without inhibiting the development <strong>of</strong> Rail.<br />
In addition the following is recommended for action by the Municipality:<br />
- resolve the problem <strong>of</strong> oil and grease spillage created by street mechanics (short<br />
term measures are required while this is being addressed)<br />
- repair pavements and potholes.<br />
Action 3.2 Taxi & Bus stopping points<br />
Proposed that the Municipality addresses commuter access and traffic problems in<br />
<strong>Empangeni</strong> as follows.<br />
• Communicate traffic plan for the CBD.<br />
• Demarcate bus & taxi stopping points in north Tanner Rd.<br />
• Implement proposals to address CBD traffic problems in the short term.<br />
• Develop 5-10 year traffic flow plans for Rail and <strong>Empangeni</strong> CBD including bus & taxi<br />
stopping points and improved access to Union St.<br />
• In the longer term develop access to Rail from the east.<br />
Action 3.3 Residential sites<br />
A shortage <strong>of</strong> residential sites is inhibiting the development <strong>of</strong> middle-income housing.<br />
Proposed that the Municipality implements the five year development plan by conducting<br />
a housing needs assessment and commissioning a private developer to develop sites.<br />
Priority 4: Skills and Information<br />
To meet a clear demand for business information and key skills the Task Team<br />
recommends that the ZCB/BDC spearheads the following programme.<br />
Action 4.1 <strong>Business</strong> information<br />
Develop written business information and a programme <strong>of</strong> seminars on:<br />
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- the National Skills Development Strategy and SETAs.<br />
- marketing<br />
- merchandising for retailers<br />
- recruitment practice<br />
- effective websites and e-commerce<br />
Action 4.2 Customer service<br />
Establish an SA Host Partnership in <strong>Empangeni</strong> to develop a culture <strong>of</strong> service<br />
excellence by means <strong>of</strong> SA Host "Customer Care" workshops for frontline and support<br />
staff as well as management.<br />
Action 4.3 <strong>Business</strong> Management<br />
In partnership with the University <strong>of</strong> Zululand and DTI<br />
• Conduct a training needs assessment for business management skills for<br />
- CBD/Sanlam and Rail businesses<br />
- Art & Craft Centre businesses<br />
• Conduct a programme <strong>of</strong> business management training and short courses based on<br />
the outcome.<br />
Action 4.4 Sales Skills<br />
Address the difficulty in recruiting salespeople recorded in the survey by<br />
- following up to clarify the nature <strong>of</strong> the problem<br />
- responding appropriately e.g., by implementing by sales training programme.<br />
Priority 5: <strong>Business</strong> Support<br />
The Task Team has identified a range <strong>of</strong> possible actions to remove obstacles to growth<br />
and to support local business.<br />
Action 5.1 Rates and service charges<br />
The Task Team proposes to meet the Mayor and Municipal <strong>of</strong>ficials on the impact <strong>of</strong><br />
unequal rates and charges and the delayed revaluation with a view to:<br />
- developing creative interim solutions<br />
- setting up a meeting between property owners and municipal <strong>of</strong>ficials<br />
- persuading the Municipality to issue a statement on property valuation.<br />
In the longer term it is recommended that an action team be established to press for<br />
revaluation and address any subsequent issues such as claims for compensation.<br />
Action 5.2 Development plans<br />
To address the concern <strong>of</strong> <strong>Empangeni</strong> business that the Municipality lacks a clear vision<br />
for the economic development <strong>of</strong> <strong>Empangeni</strong> and in fact <strong>of</strong>ficial thinking is biased against<br />
the town, the Task Team recommends that the Municipality meets <strong>Empangeni</strong> business<br />
leaders to:<br />
- address the perceptions and reality <strong>of</strong> <strong>of</strong>ficial bias<br />
- communicate Municipal thinking on the development <strong>of</strong> <strong>Empangeni</strong><br />
- begin developing a shared vision for the economic future <strong>of</strong> the town as an integral<br />
part <strong>of</strong> uMhlathuze.<br />
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Action 5.3 <strong>Business</strong> unity<br />
Recognising that many issues affecting business can best be addressed by collective<br />
action, the Task Team recommends that the ZCB and BDC undertake the following.<br />
• Clarify and communicate the respective roles and achievements <strong>of</strong> the ZCB, BDC<br />
and ZCBF.<br />
• Embark on a promotional campaign to encourage businesses to become members.<br />
• Establish satellite <strong>of</strong>fices in the <strong>Empangeni</strong> Municipal Buildings and in eSikhawini.<br />
Action 5.4 Buy Local<br />
To reduce "economic leaks" it is recommended that then ZCB/BDC play a leading role in<br />
the following.<br />
• Investigate the feasibility <strong>of</strong> a "buy local" campaign for which strong support was<br />
indicated in the survey.<br />
• Discuss the Municipality's procurement policy with <strong>of</strong>ficials in order to ensure that a<br />
proportion <strong>of</strong> local expenditure reaches <strong>Empangeni</strong>.<br />
• Conduct a campaign to register small firms on the BDC database <strong>of</strong> potential<br />
suppliers to large companies.<br />
• Facilitate local business-to-business networking, e.g., through events, publications<br />
and the Internet portal.<br />
Action 5.5 <strong>Business</strong> Finance<br />
Bank policies, misconceptions and the high cost <strong>of</strong> administering small loans make it<br />
difficult for many local businesses to obtain finance.<br />
• Recommended that the ZCB meets local bankers with a view to clarifying policy and<br />
addressing misconceptions<br />
• Proposed that BDC in partnership with DTI investigates the possibility <strong>of</strong> establishing<br />
a local micro-enterprise financing agency.<br />
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