Micro Sustainable Impact Report 2023

Micro
6 Sustainable Impact Report
7
Driven by Purpose, Guided by Values
Micro
Sustainable Impact Report
Contributing to a Sustainable Future: Micro‘s Alignment with the United
Nations Sustainable Development Goals (SDGs)
Reimagining mobility
At Micro, we’re passionate about
making your life easier, more fun,
and more sustainable. We believe
that mobility is more than just getting
from A to B - it’s about enjoying
the journey, exploring new places,
and feeling free to move the way you
want. Our purpose is to create innovative
solutions that help you do
just that, whether you’re commuting
to work, running errands, or just
having fun with family and friends.
With Micro, you can experience
the thrill of micro mobility and be
part of a movement that’s changing
the world for the better. Join us in
reimagining the way we move!
The Original
Micro is the ultimate pioneer of
micromobility, having kickstarted
the trend with our world-renowned
foldable aluminum scooter and
three-wheeled kickboard. Today, we
continue to lead the charge with over
50 groundbreaking urban mobility
products that defy expectations and
inspire awe.
Pioneering Spirit
Innovation is in our DNA, and we’re
always on the lookout for fresh ideas
that push the boundaries of what’s
possible in urban mobility. From
our beloved Mini Micro for kids to
the game-changing scooter-luggage
combo and the Microlino, the world’s
smallest electric city car, we’re constantly
blazing new trails and making
a positive impact on the world.
Family Values
Micro is a Swiss company proudly
owned and operated by Wim Ouboter
and his family. Our values of quality,
innovation, and sustainability
have been the cornerstone of our
business since day one, and we’re
committed to continuing this legacy
for generations to come. With Wim’s
sons, Oliver and Merlin, at the helm,
we’re excited to build on our tradition
of excellence and innovation.
Planet Friendly
We are passionate about the power
of sustainable mobility to effect real
change in our world. That’s why we
offer a range of eco-friendly, durable
products that are built to last and
minimize waste. With Micro, you can
join us in challenging the status quo
and making a difference for future
generations.
Built to Last
We take pride in creating products
that are not only stylish but also built
to last. Our designs feature replaceable
parts that guarantee durability,
so your Micro product can be enjoyed
by siblings, kids, and grandkids
alike. We’re also committed to minimizing
our environmental impact,
which is why we offer a global repair
and spare parts service. With Micro,
you can invest in quality and longevity,
knowing that you’re doing your
part to create a more sustainable
future.
Introduction
Environment
Social
Governance
Micro Partner Stories
Partnering with the global
community to create a better
future
We believe in the importance of protecting
our planet and preserving its
resources for future generations. We
are dedicated to promoting sustainability
in all aspects of our business
through various projects and initiatives.
As a responsible company, we
take our commitment to the environment,
our employees, customers, and
partners very seriously.
Our goal is to make a positive impact
on society and the planet by creating
sustainable products and promoting
sustainable practices. Our mission
is to transform mobility, guided by
the United Nations’ 17 Sustainable
Development Goals (SDGs).*
We are proud to contribute to the
achievement of seven SDGs, including
“Good health and well-being,”
“Quality education,” “Decent work
and economic growth,” “Sustainable
cities & communities,” “Responsible
consumption and production,” “Climate
action,” and “Life below water.”
Introduction
Environment
Social
Governance
Micro Partner Stories
*https://sdgs.un.org/goals