Micro Sustainable Impact Report 2023

Micro
38 Sustainable Impact Report
39
Micro
Sustainable Impact Report
Revolutionizing the way we move
Family-driven Swiss innovation
Pioneering innovation with a
forward-thinking spirit
For over 25 years, Micro has made a
lasting impact on the development
of urban mobility with exclusive
innovations. From the world-famous
Micro Scooter, to the revolutionary
Scooter Luggage, a suitcase with a
folding kickboard, to the latest coup,
the electric city car Microlino.
“Because we have years of experience
in developing and producing our
products, and because we do nothing
but work every day to constantly
develop Micro and bring new innovations
to the market, we have succeeded
in consistently maintaining and
strengthening our market leadership
position,” reveals inventor and owner
Wim Ouboter. And he adds:
“What we do, we do with
passion and joy, every day.
And although other scooter
manufacturers around the
world are still trying to make
scooters like ours, we have
never tried to make scooters
like theirs.”
Introduction
Environment
Social
Upholding Family Values for
Sustainable Workplace
Success
Micro is more than just a business - it is a
Swiss family business that takes pride
in upholding the core values of family
and community. As a fully-owned
family enterprise, we recognize the
importance of family values in creating
a harmonious and sustainable
workplace. This is why we are thrilled
to have Wim Ouboter’s sons, Oliver
and Merlin, working alongside him to
drive the next phase of Micro’s growth,
which includes the exciting Microlino
electric car.
We also believe in the power of partnerships,
which is why we place great
importance on our relationships with
our distribution partners across the
globe. These partners have been a
crucial part of Micro’s success over
the years, and we value their unwavering
loyalty and trust. We recognize
that long-lasting partnerships are
built on mutual respect, trust, and
shared goals, and we are committed
to maintaining these relationships
for years to come.
As a company that has seen its fair
share of ups and downs, we remain
steadfast in our commitment to providing
innovative and efficient mobility
solutions. With our experienced
team and unwavering focus on family
and partnerships, we are confident
that Micro will continue to be a leader
in the industry for many more years
to come.
Duration of cooperation with our production partners
(number of companies in percent)
10%
40%
40%
20+ years
10+ years
5+ years
Introduction
Environment
Social
1997
1999 2001 2008 2009 2011 2013 2014
1. MICRO SCOOTER
K2 KICKBOARD MINI MICRO CLASSIC
MICRO SCOOTER LUGGAGE
MICRO XT STUNT SCOOTER MINI MICRO 3IN1 DELUXE
EMICRO ONE
MICRO TRIKE
Governance
Governance
2015
MICROLINO
2016
2019 2020 2021 2022 2023
MICRO LUGGAGE EAZY MINI MICRO DELUXE ECO
MICRO AIR HOPPER
MINI MICRO DELUXE MAGIC MICRO GLADIATOR MINI MICRO DELUXE GLOW LED
Micro Partner Stories
Micro Partner Stories