Micro Sustainable Impact Report 2023
Pioneering Sustainable Mobility Solutions for a Better Tomorrow
Pioneering Sustainable Mobility Solutions for a Better Tomorrow
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2<br />
<strong>Micro</strong><br />
<strong>Sustainable</strong> <strong>Impact</strong> <strong>Report</strong><br />
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<strong>Micro</strong><br />
<strong>Sustainable</strong> <strong>Impact</strong> <strong>Report</strong><br />
Pioneering <strong>Sustainable</strong> Mobility Solutions for a Better Tomorrow<br />
From children‘s scooter to<br />
urban mobility revolution<br />
What began as a huge boom in the<br />
1990s has now become an everyday<br />
way of getting around, for children<br />
and adults alike. The <strong>Micro</strong> Scooter<br />
has established itself from a hype<br />
product to a daily companion for all<br />
age groups.<br />
At <strong>Micro</strong>, innovation is part of our<br />
DNA. Since our founding, we have<br />
been committed to making tomorrow’s<br />
mobility more practical and<br />
eco-friendly through high-quality<br />
products with a simple and timeless<br />
design, while keeping the fun<br />
factor alive.<br />
Our goal is to promote a “better urban<br />
lifestyle” with over 50 different<br />
products for children, teenagers and<br />
adults. Our brand spectrum ranges<br />
from the popular children’s scooter<br />
to stylish electric scooters and our<br />
latest innovation, the electric city car<br />
<strong>Micro</strong>lino.<br />
Despite the different segments,<br />
all <strong>Micro</strong> products have one thing<br />
in common: they are sustainable,<br />
space-saving and perfect for short<br />
distances.<br />
We recognize that corporate sustainability<br />
has evolved beyond simply<br />
protecting the environment. Today,<br />
businesses are evaluated holistically,<br />
and the ESG (environmental, social,<br />
and governance) framework has<br />
emerged as a means of assessing sustainability.<br />
ESG encompasses three key areas:<br />
Environment: This includes initiatives<br />
and innovations for reducing<br />
CO2 emissions, enhancing environmental<br />
conservation and restoration,<br />
and improving energy efficiency.<br />
Social: This aspect covers topics<br />
relating to occupational health and<br />
safety, corporate social responsibility,<br />
and social commitment.<br />
Governance: This area focuses on<br />
the structures and processes of corporate<br />
management, including values,<br />
transparency, and supply chain<br />
management.<br />
At <strong>Micro</strong>, we are committed to making<br />
a positive impact in all areas in<br />
which we operate. Our ESG report<br />
reflects this commitment and is continually<br />
updated with relevant metrics<br />
that align with our evolving goals.<br />
In all our efforts to promote sustainable<br />
business practices, we place<br />
a high value on transparency and<br />
accountability.<br />
Check out our<br />
<strong>Micro</strong> Brand Video<br />
„Innovation, modernity, openness,<br />
sustainability, and fairness<br />
are core values that we cherish<br />
at all times. We make sure to<br />
integrate these principles into<br />
every aspect of our business, from<br />
selecting materials for our products<br />
to external and internal<br />
sales processes, as well as being<br />
an employer and part of society.<br />
Our sustainability initiatives and<br />
activities are not only implemented<br />
on a global level, but we also<br />
take pride in launching numerous<br />
initiatives and setting positive<br />
examples locally. We understand<br />
that perfection is a journey,<br />
not a destination. But we<br />
are confident that we are on the<br />
right track, and we strive every<br />
day to do better. With our commitment<br />
to providing high-quality<br />
and sustainable mobility solutions,<br />
we hope to make a valuable<br />
contribution to a better urban<br />
lifestyle.“<br />
Wim Ouboter,<br />
CEO & Founder<br />
Introduction<br />
Environment Social<br />
Governance<br />
<strong>Micro</strong> Partner Stories<br />
Content<br />
About <strong>Micro</strong> 4<br />
Environment9<br />
Social 27<br />
Governance 37<br />
<strong>Micro</strong> Partner Stories 44<br />
Source Statement 49<br />
Introduction<br />
Environment Social<br />
Governance<br />
<strong>Micro</strong> Partner Stories