Micro Sustainable Impact Report 2023

Micro
10 Sustainable Impact Report
11
Micromobility: Reducing emissions one ride at a time
Micro
Sustainable Impact Report
Our strategy: Private e-scooters instead of rentals
Small ride, big impact:
Embrace micromobility for
a greener future!
In our times, urban mobility has been
a crucial and difficult problem to
address, encompassing the movement
of people, goods, and services
with ease and efficiency within urban
areas. Since 1950, there has been
a notable increase in the proportion
of people living in urban areas.
It is projected that by 2050, the
global population will reach 9.8
billion, with 68% or 6.7 billion individuals
residing in urban areas.*
In urban centers, concerns such as
traffic congestion, the high cost of
owning a vehicle, and environmental
impact are causing more and more
people to turn to micromobility. The
use of micromobility in cities that
suffer from heavy traffic has significant
potential beyond alleviating
congestion and reducing carbon
emissions. We believe that micromobility
vehicles offer a solution
to the long-standing challenge of
transportation for first- and lastmile
travel.
68% of the world
population projected
to live in urban areas
by 2050
World population
People living in
urban areas
8.15 billion
55%
Micromobility and the approval
of smaller electric vehicles enable
modern, environmentally friendly
and clean mobility solutions to make
their way in urban areas. Their use
is particularly worthwhile for short
distances. Due to their low weight
and small size, they can be taken
along. Micro products are spacesaving
and flexible to use. They are
therefore well suited for the so-called
“last mile”.
Micromobility opens up an opportunity
for the sustainable design of
mobility services, especially in metropolitan
areas. It can help avoid
traffic jams, noise and emissions. In
addition, fewer parking spaces are
needed and all residents can benefit
equally from clean, comfortable
mobility.
Micromobiles are not also more
economical in terms of their resource
and energy consumption. They can
complement public transportation
as a climate-friendly mobility solution.
In this way, they take a step toward
the urban mobility revolution.
4.2 billion
9.8 billion
68%
2018 2050
6.7 billion
Advantages of micromobility
solutions
Reduced traffic congestion:
The use of micromobility products
can help reduce traffic congestion, as
it provides people with an alternative
to cars and public transportation.
Reduced air pollution:
Micromobility products can contribute
to minimizing air pollution since
they utilize renewable energy sources
as their power supply.
Cost-effectiveness:
Micromobility products are often a
more cost-effective option than using
cars or public transport.
DISTANCE SHARE IN %
90 % OF
DISTANCES
ARE UNDER
E-SCOOTER & E-BIKE
Ideal for short distances
of up to 30 km and
in combination with
public transport.
MICROLETTA
35 KM
Ideal for medium
distances of up to 100
km and for weaving
your way through
traffic.
MICROLINO
Ideal for riding
medium to long
distances of up to
200 km.
*https://www.un.org/development/desa/en/news/population/2018-revision-of-world-urbanization-prospects.html
Introduction
Environment
Social
Governance
Micro Partner Stories
Shared vs. Private E-Scooters
At Micro we have always believed
that micromobility is the key to sustainable
urban transportation, and
a recent study by the Swiss Federal
Institute of Technology Zurich (ETH)*
confirms our belief. The study, led by
Daniel Reck and Kay Axhausen from
the Institute of Transport Planning
and Systems (IVT) at ETH, shows that
while privately owned e-scooters
are an environmentally friendly
complement to public transport,
shared e-scooters do more harm to
the climate than good.
More infos
Life cycle CO2 emissions
per passenger kilometre
Shared
e-scooter
Personal
e-scooter
The Benefits of Personal Ownership
We have always prioritized sustainability
and safety in our products,
and our e-scooters are no exception.
As the inventors of micro-mobility,
we have been committed to creating
lightweight, foldable, safe, and sustainable
scooters for over 25 years.
Our strategy is centered on personal
ownership of e-scooters, as this allows
individuals to take responsibility
for their condition and handling.
Micro’s Commitment to
Sustainability and Safety
We believe that owning a personal
electric scooter is the ideal way
to complement public transport.
The lightweight and foldable design
of our scooters makes them easy
to carry into homes and offices. By
providing personal ownership, we
are not only ensuring the safety and
longevity of our products but also
encouraging sustainable transportation
practices.
0 50 100 150
GHG emissions per pkm [g CO2/pkm]
Vehicle component
Fuel component
Infrastructure component
Operational services
The Dangers of the Sharing
Business Model
We are concerned that the negative
headlines associated with shared
e-scooters could damage the image
of this ingenious, simple, and agile
means of transportation. That’s why
we believe that a sharing business
model without fixed and attended
stations can seriously harm the positive
image of e-scooters. In April
2023, Paris took a significant step by
overwhelmingly voting to ban shared
e-scooters, making it the only European
capital to do so. International
experts point out that the city has
long been at the forefront of transportation
innovation. This move may
prompt other cities that were considering
scooter bans to follow suit, as
Paris is the largest city yet to prohibit
them.**
At Micro, we remain committed to
creating sustainable and safe transportation
options for individuals, and
we encourage everyone to consider
personal ownership of e-scooters as
a way to reduce their carbon footprint
and enhance their mobility.
* https://www.sciencedirect.com/science/article/pii/
S1361920921004296
** https://www.nytimes.com/2023/04/03/world/europe/paris-electric-scooters-ban.html
Introduction
Environment
Social
Governance
Micro Partner Stories