National Hardwood Magazine - May 2023
Get the latest hardwood news in the May 2023 issue of National Hardwood Magazine! This issue features stories on Oak Pointe, Gates Milling, M&M Lumber and much more.
Get the latest hardwood news in the May 2023 issue of National Hardwood Magazine! This issue features stories on Oak Pointe, Gates Milling, M&M Lumber and much more.
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BE PART OF<br />
BUILDING<br />
SOMETHING<br />
BIG<br />
Where We’ve Been<br />
It’s no secret, the hardwood industry has been losing market share to<br />
products that look like wood, but have none of the natural benefits or<br />
authentic attributes of Real American <strong>Hardwood</strong>. In order to recapture<br />
market share and improve industry stability, hardwood organizations<br />
united to form the Real American <strong>Hardwood</strong> Coalition.<br />
Where We Are<br />
The goal is to develop a national consumer promotion campaign on a<br />
scale that’s never been seen before. And a lot has been accomplished<br />
in a short period of time—including the completion of an extensive<br />
consumer research initiative, establishing brand guidelines, registering<br />
trademarks, and launching social media profiles.<br />
Where We’re Going, Together<br />
The next steps will have the largest impact on the industry and require<br />
buy-in from all industry stakeholders. The Coalition is preparing to<br />
launch a comprehensive promotion campaign—including a consumeroriented<br />
website, in-store promotion at top big box stores, a broad<br />
media relations campaign, social media influencer partnerships, print<br />
and web advertising, and much more.<br />
How You Can Get Involved<br />
Moving the campaign forward and expanding its reach will take the<br />
support of the entire industry—for the benefit of the entire industry.<br />
■ Make a voluntary contribution to help fund the consumer<br />
promotion campaign.<br />
■ Use the Real American <strong>Hardwood</strong> logo on your sales and<br />
marketing communications, facilities and vehicles, products,<br />
and website.<br />
■ Follow @RealAmerican<strong>Hardwood</strong> on Instagram and Facebook,<br />
and tag #RealAmerican<strong>Hardwood</strong> in your social media posts.<br />
Visit RealAmerican<strong>Hardwood</strong>.org to learn more and get on board.