Brand Guide ADIA

HI
THERE
HAVE A LOOK AT
OUR DETAILS

FEMININE, FASHIONABLE AND FULL OF DETAILS
ADIA is a plus-size brand that emphasises all the
advantages of a curvy silhouette.
Our stylish and feminine look is refined with great details
and topped with a bit of rawness – just what we love.
Over the past years, our love of plus-size women and
fine details has been steadily growing.
We translate the latest trends into commercial, feminine
and cool fashion.
Continuously developing the perfect fits
– and which are easy to combine.
WE ARE
Our collections are designed with passion, with carefully
selected fabrics, prints and beautiful decorative trimmings.
Our styles can be worn layer on layer or as single items
– depending on your mood.
ADIA means ‘gift’ in Swahili, and our gift to you is a
complete range of feminine fashion essentials,
with all you need for dressing up or down for any occasion.
We give you ADIA.

WHAT YOU GET
4 annual plus size collections - feminine, fashionable and full of details for every woman.
Great essentials with a perfect fit - easy to combine.
And of course cool jeans.
A brand represented in Denmark, Norway, Holland, Germany, and Finland.
SoMe activities to build brand awareness. You’re never on your own.
24/7 Business access on our B2B portal. Simple to handle and easy to understand.

A PART OF...
THE PARDON BRANDHOUSE
At Pardon we design and produce clothes for women in all sizes.
And do our best to empower personalities.
Since 2000, we have been passionate about providing high-quality clothing
to fashion-conscious women in sizes 36 to 60, while focusing on plus sizes.
At Pardon, we proudly offer nine brands
– Pont Neuf, ADIA, Aprico, Elton, SHIRTMAKER, Chalou, Sempre piú, Elinette and LIND
along with a diverse and passionate team
We collaborate closely across our nine brands.
This gives us the best synergies, a flexible set-up and the right level of development.
And helps us to maintain our shared values and principles:
Passion – Easy to understand – Personal – Brave – Trust
Our goal is to strengthen personalities through our products,
our culture and how we act on a daily basis
and in so doing create value for you, me, us – everyone involved in our brands.

• A plus-size girl – with lots of drive.
• Her style is typically ADIA: feminine, fashionable and full of details. She is
conscious about her appearance, loves colour and is ready to try out new
trends as long as they are flattering and she feels comfortable. She enjoys new
combinations – dressing up in an eye-catching print, going out in cool jeans and
a feminine top or wearing a dress over a pair of trousers.
• She is ambitious, loves her job and is not afraid to speak her mind. She works
independently, takes responsibility and at the same time enjoys socialising with
her colleagues – she finds it energising. Perhaps she is a salesperson, a
manager, a receptionist in a large company, a project manager etc. where she
can develop and show her personality. Her working day varies, and there is
always room for fun over a cup of coffee.
• She also prioritises her friends, and doesn’t miss a night out – a film night,
a glass of wine in the sun, dinner out, shopping trips, going to talks or her best
friend’s surprise party.
• She stays in shape going for walks and doing yoga, handball and other sports.
She always uses her step tracker.
• Her holidays are usually spent in Italy with her family, staying in a beach house
with close friends for a few days and, if time permits, going on a mini-break with
friends to a big European city.
• She uses Facebook and Instagram, and goes for walks and shopping expeditions
in the local town or city.
• She likes to be inspired – fashion tips, combination possibilities, new trends and
people with great personalities and positive energy catch her attention.
Our girl is feminine, fashionable, loves decorative detailsb and has lots of drive.

Welcome to my world.
I’m a strong and feminine woman.
I work, I’m active and I love spending time with my family and friends.
All in one beautiful menagerie. I wouldn’t miss a night out.
It’s ambitious and it’s asking a lot, I know, but it makes me feel joyful.
I see myself as...
FEMININE
- I love my silhouette, and I’m conscious about my appearance.
In life in general, I focus on and believe in soft values and in the right to
speak your mind.
FASHIONABLE
- I like to be inspired and go shopping for new and trendy colours and styles,
particularly in big European cities.
I also have a great aesthetic sense.
FULL OF DETAILS
- My clothes are trendy, full of details. So, a perfect fit, a great set of jeans
and a wardrobe of mix-and-matchable feminine styles is what works for me.
Live life – it’s a gift
WHO IS SHE