food Marketing - Technology 2/2023

Packaging
Custom Tailoring for Weighing Systems
MULTIPOND at interpack 2023 hall xx booth xx
MULTIPOND Wägetechnik GmbH
serves the food and non-food industry
by drawing on decades of expertise. The
focus is on achieving greater efficiency
and economy by customizing the entire
weighing process.
In the run-up to interpack we asked,
Philipp Kapser, Head of European Sales,
how MULTIPOND helps its customers
meet both current and future market
requirements.
What are the challenges customers
approach you with and why?
I would like to answer that question
with an example from the clothing
industry. Ready-to-wear clothing is
designed to fit as large a cross-section
of the population as possible. It stands
to reason, then, that compromises
have to be made in terms of the fit
itself. A tailored suit, on the other hand,
is created for your own body shape
and any particular needs it may have.
The individual details are a constant
reminder that it was made exclusively
for me.
MULTIPOND can be likened to a
bespoke tailor, in that we do not offer
a standard solution. Our weighing
systems are precisely like this suit: It
fits like a glove, fulfills the customer’s
requirements for the best quality and
may well be with him for life.
The growing demand tells us that this
is exactly what customers appreciate
about us.”
Supply bottlenecks and difficulties
in procurement are a major burden
for most companies. Some might
think that custom products are hard
to make. Why, then, is MULTIPOND
achieving such growth?
“We have more people on our
development team than most similar
medium-sized machine construction
companies. Most manufacturers are
currently looking for alternatives and
short-term solutions to ensure their
ability to deliver. We, on the other hand,
score points with our high degree of
development and vertical integration
throughout the entire production
process. This independence from the
procurement market gives us not only
more calculable costs. We are able to
adapt to changes in that market with
the highest degree of flexibility and
agility.
Especially in these difficult times,
we believe in the importance of a
dependable and long-term partnership
of equals. The increased machine sales
of over 40% in 2022 is testimony to this
approach.”
The packaging industry often equates
MULTIPOND with high prices. How
do you explain this perception?
“Quite often, only the acquisition costs
are considered when comparing offers.
At first glance, a customized product
is usually more expensive than the
standard solution.
But if we take a closer look, several
other factors play a key role as well. For
example, our J-generation multihead
weighers are set apart by their all-round
hygienic design. This is the basis for
fast and straightforward cleaning of
the entire system while maintaining
the highest hygiene standards. The
fully automated calibration function
and associated adjustment of the load
cells ensure maximum availability. The
significantly reduced downtimes this
achieves lead to maximum utilization
of production times for our customers.
Our weighing systems, then, ensure
an output that far outstrips the dump
performance of a competitor product.
In addition, MULTIPOND is brilliant
when it comes to accuracy. Our
newly developed 18-head weighing
system is considered a high-precision
weigher and will be making its debut at
Interpack. With a target weight of 5g, for
example, we can guarantee a maximum
deviation of 0.5%. This is equivalent to a
difference of 0.025g – in effect, nothing
“Your products are too valuable not to be
weighed by MULTIPOND.”
Philipp Kapser, Head of European Sales
at all. This allows our customers to
minimize the amount of give-away and
significantly increase the return on their
investment.
Our high quality standards mean that
we are often unable to compete with the
price of cheaper suppliers. That said, a
MULTIPOND weighing system usually
pays for itself in the first year of use.”
And finally: You are talking about
MULTIPOND weighing systems,
which you compared to a tailor-made
suit. What happens when that suit
no longer fits? If the size or style
changes?
“If the initial requirements do change,
we adapt our weighers to the new
production conditions. We talk
to our customer to find the best
possible solution that suits the new
circumstances to perfection. No
compromises are needed, because
every weighing system can be converted
to the new conditions through a wide
variety of modifications.
Even machines that have been in
operation for decades can be modified
and the availability of spare parts is
guaranteed. Of that we are especially
proud!”
Thanks for your time and best wishes
fmt
for the show!
food Marketing & Technology • April 2023 51