food Marketing - Technology 2/2023
food Marketing & Technology is the international magazine for executives and specialists in the food industry.
food Marketing & Technology is the international magazine for executives and specialists in the food industry.
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Packaging<br />
Custom Tailoring for Weighing Systems<br />
MULTIPOND at interpack <strong>2023</strong> hall xx booth xx<br />
MULTIPOND Wägetechnik GmbH<br />
serves the <strong>food</strong> and non-<strong>food</strong> industry<br />
by drawing on decades of expertise. The<br />
focus is on achieving greater efficiency<br />
and economy by customizing the entire<br />
weighing process.<br />
In the run-up to interpack we asked,<br />
Philipp Kapser, Head of European Sales,<br />
how MULTIPOND helps its customers<br />
meet both current and future market<br />
requirements.<br />
What are the challenges customers<br />
approach you with and why?<br />
I would like to answer that question<br />
with an example from the clothing<br />
industry. Ready-to-wear clothing is<br />
designed to fit as large a cross-section<br />
of the population as possible. It stands<br />
to reason, then, that compromises<br />
have to be made in terms of the fit<br />
itself. A tailored suit, on the other hand,<br />
is created for your own body shape<br />
and any particular needs it may have.<br />
The individual details are a constant<br />
reminder that it was made exclusively<br />
for me.<br />
MULTIPOND can be likened to a<br />
bespoke tailor, in that we do not offer<br />
a standard solution. Our weighing<br />
systems are precisely like this suit: It<br />
fits like a glove, fulfills the customer’s<br />
requirements for the best quality and<br />
may well be with him for life.<br />
The growing demand tells us that this<br />
is exactly what customers appreciate<br />
about us.”<br />
Supply bottlenecks and difficulties<br />
in procurement are a major burden<br />
for most companies. Some might<br />
think that custom products are hard<br />
to make. Why, then, is MULTIPOND<br />
achieving such growth?<br />
“We have more people on our<br />
development team than most similar<br />
medium-sized machine construction<br />
companies. Most manufacturers are<br />
currently looking for alternatives and<br />
short-term solutions to ensure their<br />
ability to deliver. We, on the other hand,<br />
score points with our high degree of<br />
development and vertical integration<br />
throughout the entire production<br />
process. This independence from the<br />
procurement market gives us not only<br />
more calculable costs. We are able to<br />
adapt to changes in that market with<br />
the highest degree of flexibility and<br />
agility.<br />
Especially in these difficult times,<br />
we believe in the importance of a<br />
dependable and long-term partnership<br />
of equals. The increased machine sales<br />
of over 40% in 2022 is testimony to this<br />
approach.”<br />
The packaging industry often equates<br />
MULTIPOND with high prices. How<br />
do you explain this perception?<br />
“Quite often, only the acquisition costs<br />
are considered when comparing offers.<br />
At first glance, a customized product<br />
is usually more expensive than the<br />
standard solution.<br />
But if we take a closer look, several<br />
other factors play a key role as well. For<br />
example, our J-generation multihead<br />
weighers are set apart by their all-round<br />
hygienic design. This is the basis for<br />
fast and straightforward cleaning of<br />
the entire system while maintaining<br />
the highest hygiene standards. The<br />
fully automated calibration function<br />
and associated adjustment of the load<br />
cells ensure maximum availability. The<br />
significantly reduced downtimes this<br />
achieves lead to maximum utilization<br />
of production times for our customers.<br />
Our weighing systems, then, ensure<br />
an output that far outstrips the dump<br />
performance of a competitor product.<br />
In addition, MULTIPOND is brilliant<br />
when it comes to accuracy. Our<br />
newly developed 18-head weighing<br />
system is considered a high-precision<br />
weigher and will be making its debut at<br />
Interpack. With a target weight of 5g, for<br />
example, we can guarantee a maximum<br />
deviation of 0.5%. This is equivalent to a<br />
difference of 0.025g – in effect, nothing<br />
“Your products are too valuable not to be<br />
weighed by MULTIPOND.”<br />
Philipp Kapser, Head of European Sales<br />
at all. This allows our customers to<br />
minimize the amount of give-away and<br />
significantly increase the return on their<br />
investment.<br />
Our high quality standards mean that<br />
we are often unable to compete with the<br />
price of cheaper suppliers. That said, a<br />
MULTIPOND weighing system usually<br />
pays for itself in the first year of use.”<br />
And finally: You are talking about<br />
MULTIPOND weighing systems,<br />
which you compared to a tailor-made<br />
suit. What happens when that suit<br />
no longer fits? If the size or style<br />
changes?<br />
“If the initial requirements do change,<br />
we adapt our weighers to the new<br />
production conditions. We talk<br />
to our customer to find the best<br />
possible solution that suits the new<br />
circumstances to perfection. No<br />
compromises are needed, because<br />
every weighing system can be converted<br />
to the new conditions through a wide<br />
variety of modifications.<br />
Even machines that have been in<br />
operation for decades can be modified<br />
and the availability of spare parts is<br />
guaranteed. Of that we are especially<br />
proud!”<br />
Thanks for your time and best wishes<br />
fmt<br />
for the show!<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2023</strong> 51