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food Marketing - Technology 2/2023

food Marketing & Technology is the international magazine for executives and specialists in the food industry.

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Packaging<br />

The Pinnacle of Food Packaging<br />

Welcome Home: interpack, May 4-10, is Simply Unique<br />

In just a few weeks, the global<br />

processing and packaging industry<br />

will finally meet again in Düsseldorf,<br />

Germany. At interpack, the industry’s<br />

hot topics meet the latest technologies<br />

and innovations. Thomas Dohse,<br />

Director of interpack found time to talk<br />

with Ian Healey about this year’s event<br />

and what to expect next month.<br />

IDH: How are you feeling Thomas,<br />

just a few weeks to go to interpack?<br />

Thomas Dohse: We are ready. All our<br />

exhibitors and partners are ready to go<br />

and we look forward to providing the<br />

industry with another great trade fair.<br />

What is the difference to 2020 and<br />

2021?<br />

Thomas Dohse: We were ready then as<br />

well. All the preparations were made<br />

and the decision to postpone and then<br />

cancel the show was not taken easily.<br />

You have been responsible for<br />

interpack since the beginning of<br />

2020? You have had to wait a long<br />

time for the start.<br />

TD: Yes, that’s true, but it makes it<br />

all the more special. I have been part<br />

of the interpack team for many years<br />

before that, so I know the show and the<br />

exhibitors very well. Virtually my first<br />

decision was to accept the decision to<br />

postpone the 2020 interpack. Around<br />

70% of our visitors come from outside<br />

Germany. The Corona pandemic left us<br />

with no alternative. In such a case, the<br />

priority has always to be the safety of<br />

the visitors and exhibitors.<br />

The second decision to also cancel the<br />

2021 edition and return to the regular<br />

schedule of the fair in <strong>2023</strong> was also<br />

made bearing the industrial sector<br />

in mind. In springtime 2021 there<br />

were still too many uncertainties to<br />

guarantee a completely trouble-free<br />

show. In addition to this was the bigger<br />

picture since other events had also<br />

been postponed. We felt it best to stay<br />

with our original three year rhythm<br />

and wait until <strong>2023</strong> and avoid even<br />

more chaos to the Trade Fair calendar.<br />

Our exhibitors have understood<br />

and applauded this plan and the<br />

expectations for this year are high.<br />

Will previous visitors find a lot of<br />

changes since 2017?<br />

TD: Six years is a long time in this<br />

industry. You and I know the show<br />

well, but there is a new generation<br />

ready to take part for the first time.<br />

We have new topics and new ideas<br />

and we have refreshed the hall<br />

structures.<br />

interpack is an important building<br />

block in the innovation cycle of<br />

the packaging and related process<br />

industries. After a six-year break,<br />

numerous innovations for all user<br />

areas will be on display: Food,<br />

beverage, confectionery and<br />

bakery products, pharmaceuticals,<br />

cosmetics, non-<strong>food</strong> and industrial<br />

goods. Even pet<strong>food</strong> is a growing area<br />

for the packaging and processing<br />

industry as a whole. Requirements<br />

44<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2023</strong>

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