food Marketing - Technology 2/2023
food Marketing & Technology is the international magazine for executives and specialists in the food industry.
food Marketing & Technology is the international magazine for executives and specialists in the food industry.
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Packaging<br />
The Pinnacle of Food Packaging<br />
Welcome Home: interpack, May 4-10, is Simply Unique<br />
In just a few weeks, the global<br />
processing and packaging industry<br />
will finally meet again in Düsseldorf,<br />
Germany. At interpack, the industry’s<br />
hot topics meet the latest technologies<br />
and innovations. Thomas Dohse,<br />
Director of interpack found time to talk<br />
with Ian Healey about this year’s event<br />
and what to expect next month.<br />
IDH: How are you feeling Thomas,<br />
just a few weeks to go to interpack?<br />
Thomas Dohse: We are ready. All our<br />
exhibitors and partners are ready to go<br />
and we look forward to providing the<br />
industry with another great trade fair.<br />
What is the difference to 2020 and<br />
2021?<br />
Thomas Dohse: We were ready then as<br />
well. All the preparations were made<br />
and the decision to postpone and then<br />
cancel the show was not taken easily.<br />
You have been responsible for<br />
interpack since the beginning of<br />
2020? You have had to wait a long<br />
time for the start.<br />
TD: Yes, that’s true, but it makes it<br />
all the more special. I have been part<br />
of the interpack team for many years<br />
before that, so I know the show and the<br />
exhibitors very well. Virtually my first<br />
decision was to accept the decision to<br />
postpone the 2020 interpack. Around<br />
70% of our visitors come from outside<br />
Germany. The Corona pandemic left us<br />
with no alternative. In such a case, the<br />
priority has always to be the safety of<br />
the visitors and exhibitors.<br />
The second decision to also cancel the<br />
2021 edition and return to the regular<br />
schedule of the fair in <strong>2023</strong> was also<br />
made bearing the industrial sector<br />
in mind. In springtime 2021 there<br />
were still too many uncertainties to<br />
guarantee a completely trouble-free<br />
show. In addition to this was the bigger<br />
picture since other events had also<br />
been postponed. We felt it best to stay<br />
with our original three year rhythm<br />
and wait until <strong>2023</strong> and avoid even<br />
more chaos to the Trade Fair calendar.<br />
Our exhibitors have understood<br />
and applauded this plan and the<br />
expectations for this year are high.<br />
Will previous visitors find a lot of<br />
changes since 2017?<br />
TD: Six years is a long time in this<br />
industry. You and I know the show<br />
well, but there is a new generation<br />
ready to take part for the first time.<br />
We have new topics and new ideas<br />
and we have refreshed the hall<br />
structures.<br />
interpack is an important building<br />
block in the innovation cycle of<br />
the packaging and related process<br />
industries. After a six-year break,<br />
numerous innovations for all user<br />
areas will be on display: Food,<br />
beverage, confectionery and<br />
bakery products, pharmaceuticals,<br />
cosmetics, non-<strong>food</strong> and industrial<br />
goods. Even pet<strong>food</strong> is a growing area<br />
for the packaging and processing<br />
industry as a whole. Requirements<br />
44<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2023</strong>