food Marketing - Technology 2/2023
food Marketing & Technology is the international magazine for executives and specialists in the food industry.
food Marketing & Technology is the international magazine for executives and specialists in the food industry.
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Events<br />
Supporting both Human Health and that<br />
of the Planet<br />
AstaReal at Vita<strong>food</strong>s Europe <strong>2023</strong>, booth H100<br />
AstaReal continues its mission to<br />
be a planet-friendly and sustainable<br />
business by launching Astaxin®<br />
VEGAN. The new product containing<br />
natural algal astaxanthin aims to<br />
promote good health while alleviating<br />
environmental concerns.<br />
With its scientifically proven<br />
antioxidant and anti-inflammatory<br />
properties, natural microalgaederived<br />
AstaReal® astaxanthin is well<br />
positioned to satisfy current consumer<br />
demands: supporting health via<br />
effective and sustainable solutions.<br />
Demand for vegetarian- and vegancompliant<br />
supplements is increasing<br />
globally. To complement daily diets<br />
and maintain well-being, many people<br />
seek plant-based supplements that<br />
promote both physical and mental<br />
health. Meanwhile, consumers are<br />
increasingly concerned about the<br />
origins of their purchases and their<br />
impact on climate and ecosystems.<br />
At Vita<strong>food</strong>s Europe, AstaReal will<br />
exhibit its extended product range,<br />
and demonstrate how supplement<br />
manufacturers can better address the<br />
current consumer concerns.<br />
An innovative finished formulation will<br />
also be launched at the show. Astaxin®<br />
VEGAN, an antioxidant formula that<br />
taps into the plant-based market,<br />
with the content mirroring Astaxin®<br />
Original – including vitamin C and<br />
natural vitamin E – but in a vegan<br />
softgel made of carrageenan and<br />
modified starch. Astaxin® VEGAN will<br />
be available in bulk from June and as a<br />
retail product from October <strong>2023</strong>.<br />
In addition, expo visitors can try<br />
samples of the next-generation vegan<br />
starch-based astaxanthin gummies<br />
that are sugar-free. Moreover, they<br />
will get to know about AstaReal’s bulk<br />
products that are registered with the<br />
Vegan Society and that are applicable<br />
in various supplement dosage forms,<br />
including but not limited to, hard<br />
capsules, softgels, sachet/stick<br />
powder mixes and gels, gummies, and<br />
liquid shots.<br />
AstaReal is a global pioneer in<br />
microalgae cultivation, and the<br />
first producer of human nutritional<br />
supplements containing natural<br />
astaxanthin. The company believes<br />
in transparency that better enables<br />
informed choices, especially with<br />
regards to sustainability. Peter Ahlm,<br />
Head of <strong>Marketing</strong> and Sales at<br />
AstaReal, says: “Sustainability is not<br />
only a core value for us at AstaReal,<br />
but also one of the key considerations<br />
among today’s consumers. This is<br />
reflected in the supplements market,<br />
with environmentally sound products<br />
growing in popularity. Also, in terms<br />
of ecosystem preservation, natural<br />
astaxanthin is a promising ingredient,<br />
as it is derived from fast-regrowing<br />
microalgae which are planet-friendly,<br />
natural resources. Our mission is to<br />
offer the carotenoid in its natural,<br />
purest and most stable form to pave<br />
the way for truly healthy products with<br />
proven sustainability credentials.” fmt<br />
Gut Health Innovations<br />
FrieslandCampina Ingredients at Vita<strong>food</strong>s Europe <strong>2023</strong>, booth H270<br />
FrieslandCampina Ingredients, a<br />
global leader in protein and prebiotics,<br />
will return to Vita<strong>food</strong>s Europe (9 – 11<br />
May) in Geneva, Switzerland. The<br />
company is launching a brand-new<br />
ingredient at the New Product Zone,<br />
with details to be revealed closer<br />
to the show, as well as showcasing<br />
its latest prebiotic and sustainable<br />
ingredient innovations.<br />
In <strong>2023</strong>, people overwhelmingly<br />
see living and eating well as a top<br />
priority and gut health remains high<br />
on the consumer agenda for <strong>2023</strong>.<br />
But with increasingly busy schedules,<br />
consumers are looking for convenient<br />
gut health applications to meet their<br />
health goals with ease.<br />
To inspire brands to create convenient<br />
gut health solutions,<br />
FrieslandCampina Ingredients will<br />
showcase its recently launched<br />
Biotis® GOS-OP High Purity, including<br />
its new gummy concept. Designed<br />
to help manufacturers overcome<br />
common challengers associated with<br />
formulating prebiotic supplements,<br />
this ingredient is efficacious in doses<br />
as low as two grams, opening up a<br />
range of new opportunities for brands<br />
to develop effective and convenient<br />
holistic health solutions.<br />
Sustainably feeding the future<br />
Health and planet-conscious consumers<br />
are actively looking for more<br />
environmentally-friendly products –<br />
and reducing carbon is a top priority,<br />
with 63% of consumers having taking<br />
action to reduce their personal carbon<br />
footprint.<br />
FrieslandCampina Ingredients is<br />
committed to helping brands create<br />
sustainably nutritious solutions and<br />
will be showcasing its new suite of<br />
20 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2023</strong>
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