food Marketing - Technology 2/2023

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Editorial Many sides to sustainable food packaging Food packaging today is about more than protecting the product. This may still be the most important function. However, design and material also have a large influence on buying decisions, because more consumers want food that comes in a sustainable package. Without any packaging, however, most foods cannot be transported, stored or sold, and in their unpackaged state they would prematurely spoil. The protective wrapping keeps harmful influences like light, oxygen or humidity away and prevents soiling or damage. But packaging is not only there to extend freshness and shelf-life. Consumers are increasingly demanding environmentally friendly packaging. It is supposed to be recyclable or made from sustainable materials, yet offer optimal protection for perishable products. And this means that especially today food packaging is a real high-tech product. For aroma-proof food packaging, suitable materials are polyamide films with so-called bi-axial orientation, used for example to package oily, fatty foods or frozen foods. The demand for these films, which owe their special properties to a certain stretching process, continues to rise and so does the demand for relevant film stretching lines. Packaging manufacturers in the food industry are obliged to follow strict legal regulations which among other things demand a high level of hygiene. But hygiene is more than just cleaning and disinfecting. Many applications, for example in the food sector, use compressed air. If this comes into direct contact with food or is used for cleaning, it must not be contaminated with germs, either. The upcoming interpack event in Dusseldorf, Germany, will cover all these packaging topics and many more! interpack is an important building block in the innovation cycle of the packaging and related process industries. After a six-year break, numerous innovations for all user areas will be on display, including food, beverage, confectionery and bakery products. Megatrends such as sustainability and digitalization, numerous economic and ecological, but also political and social changes and challenges are of concern for companies and provide a boost to innovation this year. The circular economy will be a top issue: seemingly a simple model but also all-encompassing and posing major challenges in many areas. In the age of climate change, the goal is to Ian Healey Editor-in-Chief produce as little unrecyclable waste as possible. Hand in hand with this goes the need to conserve resources. When it comes to transformation processes, little can be done without digital technologies. Big data, augmented reality and remote machine maintenance have long since found their way into assembly shops and machine fleets. Whatever your special focus, the interpack is a must for industry leaders. We look forward to seeing you there! Photo: GS Cheers If you like it – subscribe! food Marketing & Technology • April 2023 3 food Marketing & Technology • April 2023
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