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food Marketing - Technology 2/2023

food Marketing & Technology is the international magazine for executives and specialists in the food industry.

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Events<br />

Experience the World’s Nutraceutical<br />

Event: Registration is open for<br />

Vita<strong>food</strong>s Europe <strong>2023</strong><br />

The much-loved nutraceutical event returns both in person and online this May with an expanded offering<br />

including new, premium content<br />

Registrations are now open for<br />

Vita<strong>food</strong>s Europe <strong>2023</strong>, the leading<br />

global platform for nutraceutical,<br />

functional <strong>food</strong> and beverage, and<br />

dietary supplement professionals.<br />

The event, which features Title<br />

Sponsor KSM-66 Ashwagandha, is<br />

set to welcome over 15,000 attendees<br />

from around the globe to the Palexpo<br />

Convention Centre in Geneva (9-11<br />

May) and online (1-12 May). Visitors<br />

can experience exclusive expertled<br />

content on consumer trends,<br />

market opportunities and scientific<br />

innovations, as well as connect with<br />

like-minded peers and suppliers<br />

to inspire new collaborations and<br />

finished products.<br />

In addition to returning favorites,<br />

this year’s event will offer brand new<br />

show features – such as the new<br />

Sustainability Resource Centre and<br />

the Startup Innovation Challenge –<br />

plus premium content offerings via the<br />

Future of Nutrition Summit (8 May)<br />

and the Vita<strong>food</strong>s Europe Conference<br />

(9-10 May) which are designed to keep<br />

businesses at the leading-edge of the<br />

industry.<br />

Speaking on the return of the event<br />

and the addition of new premium<br />

content offerings, Andy Mather,<br />

Brand Director of Vita<strong>food</strong>s Europe<br />

at Informa Markets, said, “Vita<strong>food</strong>s<br />

Europe <strong>2023</strong> aims to create a unique<br />

experience that visitors will not<br />

just find valuable, but that they will<br />

also really enjoy. This year, we are<br />

introducing a host of new content,<br />

designed to inspire, engage and<br />

provide the spark to propel the<br />

industry forward.<br />

The new Sustainability Resource<br />

Centre will feature innovations and<br />

insights from passionate experts<br />

dedicated to driving sustainable<br />

change in the nutrition industry.<br />

Meanwhile, the Startup Innovation<br />

Challenge provides an opportunity<br />

for upcoming nutraceutical stars to<br />

make their mark on the industry and<br />

develop their innovative projects<br />

through a through a specialized<br />

support programme. We are excited<br />

to welcome everyone in the Vita<strong>food</strong>s<br />

community back for <strong>2023</strong> both<br />

in Geneva and online – including<br />

those joining us for the first time<br />

– to experience the creativity and<br />

collaborations on offer.”<br />

Show highlights<br />

Offering a huge range of new and<br />

returning content for visitors to<br />

18 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2023</strong>

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