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food Marketing - Technology 2/2023

food Marketing & Technology is the international magazine for executives and specialists in the food industry.

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Ingredients<br />

the other hand, which mistakenly have<br />

the reputation of being “particularly<br />

hot”, contain no capsaicin.<br />

Wide range of varieties and<br />

flavors<br />

Chili peppers come in a variety of<br />

colors – e.g. yellow, orange, green,<br />

red – and in different color intensities.<br />

The shapes also vary – narrow or<br />

bulbous, short or long. Depending on<br />

the variety, there are also differences<br />

in taste, aroma and pungency. The<br />

spiciness is joined by different flavors,<br />

such as fruity, floral, sweet, tangy,<br />

smoky, etc.<br />

Spicy <strong>food</strong> makes you happy<br />

Capsaicin irritates the nerve cells<br />

of the oral mucosa. The cells also<br />

warn us if we burn our mouth<br />

with something too hot. This<br />

is where the burning sensation<br />

comes from when eating a chili<br />

pepper. The body reacts to<br />

capsaicin with increased blood<br />

flow and hot flashes. The pain<br />

stimulus can cause the release<br />

of the happiness hormone<br />

endorphin.<br />

The origin of peppers and chili<br />

peppers is in Central and South<br />

America, and Christopher Columbus<br />

is said to have brought the chili bell<br />

pepper to Europe. Today, there are<br />

a large number of varieties and new<br />

chilies are constantly being created<br />

through breeding. Most commonly<br />

used varieties are descended from<br />

five families of species: Sweet<br />

peppers, as well as “Cayenne” and<br />

“Jalapeño,” belong to the most<br />

common species, Capsicum anuum.<br />

Capsicum baccatum includes the<br />

citrus-flavored chili pepper “Lemon<br />

Drop”. The very hot chili peppers<br />

“Carolina Reaper”, “Scorpion” and<br />

“Habanero” are Capsicum chinense<br />

varieties. The “Tabasco” pod, known<br />

through the sauce of the same name,<br />

is of the Capsicum frutescens species.<br />

The fifth species Capsicum pubescens<br />

is rarely cultivated. “Rocota” is one of<br />

its varieties and very popular among<br />

chili connoisseurs.<br />

+ Markets. “This one-stop chili variety<br />

was met with great demand at recent<br />

trade shows to which we accompanied<br />

the company.”<br />

Developing a high-quality seed<br />

The richness of chili varieties is the<br />

result of cultivation and breeding.<br />

Accordingly, the production of highquality<br />

chili varieties begins with seeds.<br />

“Uchu Spice” puts special emphasis<br />

on seed production, handling and<br />

control in its development center.<br />

The company does not resort to<br />

hybrid seeds but has established<br />

its own seed bank and takes care of<br />

seed management itself. 68 different<br />

varieties of the five Capsicum species<br />

families are currently in the seed<br />

bank. Seed development is a lengthy<br />

process. Each variety goes through<br />

a special development process. For<br />

the development of the “Carolina<br />

Reaper”, for example, five seeds were<br />

available and the company needed<br />

2 ½ years. During the research and<br />

development process, the fruits with<br />

the best genotype and phenotype are<br />

selected to ensure that the chilies<br />

are bred that are the most flavorful,<br />

have the best shape and have the<br />

best organoleptic characteristics.<br />

“Many chili producers don’t pay<br />

enough attention not to mix varieties,”<br />

explains Imelda Echavarria, cofounder<br />

and CEO of Uchu Spice. “We,<br />

on the other hand, take special care<br />

to manage the gene bank so that we<br />

have the best ‘habanero’ or that the<br />

‘scorpion’ pod always has the shape of<br />

a scorpion. Our quality control starts<br />

with the seed.”<br />

The company “Uchu Spice” offers 15<br />

different chili varieties. Among them<br />

are the rather mild “Jalapeño” to the<br />

very hot “Habanero” pods. Many<br />

well-known and often used varieties<br />

are included, such as “Tabasco” and<br />

“Cayenne”, as well as specialties like<br />

“Rocota” and “Scotch Bonnet” chilies.<br />

For the European <strong>food</strong> industry, the<br />

chilies are available in dried form, in<br />

flakes, as powder, puréed or pickled,<br />

depending on their intended use. “The<br />

range of chili varieties, flavors, heat<br />

levels and processing options is very<br />

wide for ‘Uchu Spice’” explains Maria<br />

Paula Gomez, IPD expert for Sourcing<br />

16 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2023</strong>

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