Branding ITA Pages March29

KERRIE

DEFELICE

DESIGNER

MARCH 2023

TABLE OF CONTENTS

4 THE GREENE TURTLE

38 FAT PATTIES

64 NEO PIZZA + TAPHOUSE

90 PAPI’S CUBAN GRILL

112 CLARK CREW BBQ

134 REGIONALE

LOCATIONS

Aberdeen, MD

Alexandria, VA

Bel Air, MD

Brandywine, MD

Burtonsville, MD,

BWI Airport, MD

California, MD

Christiana, DE

Columbia, MD

Deep Creek, MD

Dover, DE

East Meadow, NY

WEBSITE

thegreeneturtle.com

FOUNDED

1976

Edgewater, MD

Gambrills, MD

Hagerstown, MD

Hampton, VA

Hanover, MD

Hunt Valley, MD

La Plata, MD

Middletown, DE

Morgantown, WV

Newark, DE

North Bruswick, NJ

Olney, MD

Owings Mills, MD

Pasadena, MD

Towson, MD

Salisbury, MD

Urbana, MD

Washington D.C.

West Ocean City, MD

Westminster, MD

White Marsh, MD

Wilmington, DE

BRAND BOOK

8 OUR PURPOSE

9 OUR BRAND

11 OUR STORY

12 OUR FOOD

13 OUR VOICE

14 THE EXPERIENCE

15 OUR VALUES

16 OUR CULTURE

17 EXECUTIVE OPERATING PRINCIPLES

18 EXECUTIVE TEAM QUALITIES

19 HOUSE ETIQUETTE

21 LOGO USAGE

26 TYPEFACES

27 COLOR PALETTE

28 ELEMENTS

29 TEXTURE

31 MENUS

32 CREATIVE

34 MERCH

35 APPROVAL PROCESS

TRADEMARK This manual is copyrighted with all rights reserved. This manual

may not be copied, except as otherwise provided in your license or as expressly

pemitted in writing by The Greene Turtle®.

©2022 The Greene Turtle ®. All rights reserved. Printed in the United States of

America.

All data and information contained in or disclosed by this document are confidential

and proprietary information of The Greene Turtle®, and all rights therein are

expressly reserved. By accepting this material, the recipient agrees that this

material and the information contained therein are held in confidence and in

trust and will not be used, copied, reproduced in whole or in part, nor its contents

revealed in any manner to others without the express written permission of

The Greene Turtle®.

OUR PURPOSE

TO BE A COMMUNITY HANGOUT FOR

ANYONE WHO LOVES TO EAT PLENTY,

DRINK WELL, AND LEAVE HAPPY!

8 THE GREENE TURTLE

OUR BRAND

THE GREENE TURTLE® BRAND IS

THE SUM OF ALL OF OUR GUESTS’

EXPERIENCES WITH US, FROM THE

MUG CLUB, TO A FAVORITE TEE, TO

INTERACTIONS WITH SERVERS, TO

THE QUALITY OF THE FOOD. EACH

EXPERIENCE SHOULD LIVE THESE

FOUR SIMPLE THEMES:

THE GREENE TURTLE 9

Independent

Spirit

WE CHART OUR OWN PATH

AND SHOWCASE FLAVORS

UNIQUE TO OUR ROOTS.

Shareable Food

& Experiences

WE ARE HOME TO ANYONE WHO

APPRECIATES GOOD FOOD AND A

FEW LAUGHS WITH FRIENDS.

OUR BRAND

Craft Quality

Food & Beverages

Community

of fans

WE CELEBRATE THE FOOD

AND BEVERAGES THAT ARE MADE FROM

FRESH INGREDIENTS IN OUR RESTAURANTS.

WE SUPPORT OUR TEAMS,

LOCAL AND NATIONAL.

BIG AND SMALL.

10 THE GREENE TURTLE

OUR STORY

THE GREENE TURTLE® STARTED IN OCEAN CITY,

MARYLAND AS A PLACE WHERE BEER WAS

KING, BACKGAMMON SERVED AS THE PRIME

ENTERTAINMENT, AND THE “MENU” CONSISTED OF A

BARREL OF PEANUTS. THE LESSONS WE LEARNED

IN THOSE EARLY DAYS BROUGHT TOGETHER THE

COMMUNITY OF FANS AND EMPLOYEES THAT HELPS

US BECOME WHO WE ARE TODAY.

OVER TIME, WE’VE GROWN AN OBSESSION WITH

MAKING GOOD FOOD AND A BELIEF THAT STAYING

TRUE TO OURSELVES IS WHAT MATTERS MOST. WE MAKE

HEARTY FOOD USING FRESH INGREDIENTS BECAUSE WE

BELIEVE THAT DEVELOPING REAL FLAVOR TAKES WORK.

WE HIGHLIGHT CRAB DISHES THAT ARE AUTHENTIC TO

THE MARYLAND SHORES AND INTRODUCE NEW CRAFT

BEVERAGE PAIRINGS THAT MAKE THE MEAL SING. GATHER

AROUND OUR TABLE AND TRY FOOD THAT’S SO GOOD

THAT YOU’LL HAVE TO SHARE.

your community

hangout since 1976

A OCEAN CITY ORIGINAL

THE GREENE TURTLE® HAS BEEN A COMMUNITY HANGOUT SINCE

OUR FIRST RESTAURANT OPENED IN OCEAN CITY, MARYLAND

IN 1976. WE’VE CREATED A PLACE WHERE THE WHOLE NEIGH-

BORHOOD CAN GO TO WATCH A GAME, SHARE A BITE, OR DRINK

A BEER. IF YOU’RE UP FOR A FEW LAUGHS AND A GOOD TIME,

YOU’RE WELCOME HERE.

THE GREENE TURTLE 11

OUR FOOD

We make food that’s so

good, you’ll have to share.

HEARTY, BOLDLY-FLAVORED FOOD

MADE FROM FRESH INGREDIENTS IN OUR RESTAURANTS

BEST WHEN SHARED


OUR VOICE

SAY IT WITH SWAGGER

Have Fun WITH YOUR FOOD

Celebrate HARD WORK

“IT’S ALL GOOD” VIBES


OUR EXPERIENCE

Provide an escape

from the ordinary.

CONNECT TO THE JOY OF SPORTS

CREATE SHAREABLE FOOD & MEMORABLE EXPERIENCES

EMBRACE INDEPENDENCE


Team Player

WE LOVE TO WIN BUT

WE ALSO LOVE MAKING EVERYONE

IN OUR ORGANIZATION BETTER,

DO YOU CARE ABOUT BRINGING

PEOPLE ALONG ON THE JOURNEY?

IF SO, YOU’LL LIKE IT HERE.

Coachable Coach

IF YOU KNOW IT ALL ALREADY,

SWEET, BUT THIS ISN’T THE RIGHT SPOT

FOR YOU. WE WANT TEAMMATES WHO

LOVE LEARNING AND WANT TO DEVELOP

THEMSELVES AND OTHERS.

OUR VALUES

Entrepreneurial

WE DO THINGS DIFFERENTLY,

SOMETIMES PEOPLE THINK THAT’S WEIRD

AND IT’S TOTALLY COOL WITH US. WE LIKE

BEING SCRAPPY FORWARD LOOKING AND OUT

OF THE BOX THINKERS.

Work Hard, Play Hard

WE’RE HERE TO MAKE SURE OUR GUESTS

HAVE A GOOD TIME, AND WE WANT OUR

TEAM TO HAVE FUN TOO. WE ALSO KNOW

THAT OUR BUSINESS IS HARD WORK SO WE

NEED PEOPLE WHO AREN’T AFRAID TO ROLL

UP THEIR SLEEVES AND WEAR MULTIPLE HATS.


OUR CULTURE

we sell great food,

but we’re in the

people business

EVERYONE LEAVES HAPPY

WE MAKE EVERY TABLE FEEL LIKE THE ONLY ONE. WHEN SOMEONE

GOES OUT TO EAT, THEY’LL CHOOSE A PLACE THAT NOT ONLY

SATISFIES HUNGER, BUT BECAUSE OF HOW IT MAKES THEM FEEL.

LOVE YOU JOB

WE ARE NOT LIKE EVERYONE ELSE, WE HAVE A STORY AND

SO DO OUR GUESTS.

THE HOUSE RULES

WE COME TO WORK READY TO WORK, BUT WE CELEBRATE ALL OF

OUR SUCCESS TOGETHER.

ROCK THE TURTLE

IT DOESN’T MATTER WHO YOU CHEER FOR, JUST THAT YOU CHEER.

11


EXECUTIVE OPERATING

PRINCIPLES

WE BELIEVE CULTURE EATS STRATEGY FOR BREAKFAST

• Our culture is the key to navigating an ever changing

business environment, we as a executives embody, reflect,

and reinforce the culture at every opportunity.

• We commit to our culture even when it is difficult and

we constantly focus whether we have the right fit in every

position

WE KNOW THE PROCESS SERVES THE BUSINESS, NEVER

THE OVER WAY AROUND

• We’re focused on driving guest satisfaction through

hospitality and execution at the restaurant level, anything that

is not absolutely necessary and interferes with our ability to

do this is counter productive.

• We should always look for the most efficient solutions to

administrative tasks so we can focus on the drivers of our

business.

WE AVOID LAYERS, POLITICS, AND RED TAPE AT EVERY

TURN POSSIBLE BY BEING OPEN ABOUT OUR ISSUES

AND CONCERNS WITH OUR TEAM AND MANAGERS

• We create an environment where all opinions are welcome

to be shared and openly debated while respecting and

supporting the responsible parties decision making authority.

WE CHECK EGOS AT THE DOOR

• Taking credit for other people’s work is not a success

strategy here

• Focusing on individual performance without helping elevate

team performance is not a success strategy here.

WE AVOID “NOT INVENTED HERE” SYNDROME, SUNK

COST FALLACY, AND ENCOURAGE CHALLENGING THE

STATUS QUO

• We want the best solution regardless of the origin or how

we’ve done it in the past

• If a better solution presents itself at any time we’re prepared

to adjust course

WE HAVE A SERVICE MENTALITY AND ALWAYS LOOK

TO MAKE THINGS EASIER FOR THE PEOPLE WE SERVE

EITHER AS A LEADER OR TEAM MEMBER

• Team members are expected to support decision makers and

each other with a service orientation.

WE KNOW CONSTRUCTIVE CRITICISM IS VALUABLE AND

COMPLAINING OR UNINFORMED CRITICISM IS USELESS.

WE VALUE EFFICIENCY AND INNOVATION, DOING

THINGS BETTER FASTER CHEAPER OR TRYING NEW

THINGS ARE SUCCESS STRATEGIES HERE.

WE OPERATE IN A LAID BACK CASUAL ENVIRONMENT,

BUT WE TAKE THE QUALITY OF OUR WORK EXTREMELY

SERIOUS.

WE UNDERSTAND THE IMPORTANCE OF CONTEXT AND

HOW TO PLAY THE ROLE THE TEAM NEEDS AT ANY

GIVEN TIME.


EXECUTIVE TEAM QUALITIES

MANAGEMENT STYLE REFLECTS OUR VALUES/OPERATING PRINCIPLES WITH THE

CAPACITY AND DESIRE TO BE A CULTURE CARRIER

• Ability to see the forest for the trees and provide strategic direction and insight into their

functional domain

• Capable or giving and receiving direct feedback and constructive criticism

• Commitment to self-development and increasing both technical and leadership effectiveness

• Open minded, flexible and coachable with excellent listening and collaboration skills

• Demonstrates capacity for empathic leadership


HOUSE ETIQUETTES

REMEMBER THAT THESE ARE NOT HARD AND FAST (WE’RE A PRINCIPLES BASED ORGANIZATION) AND WE’RE

ALL EXPECTED TO UNDERSTAND THAT THERE ARE TIMES WHEN CERTAIN THINGS MAY NOT APPLY, INSTEAD

THIS IS WHAT THE GENERAL EXPECTATION SHOULD BE TO CREATE A COLLEGIAL ENVIRONMENT. OUR ON

BOARDING PROCESS WILL HELP NEW EMPLOYEES UNDERSTAND HOW WE DO THINGS AND HELP IF THERE ARE

ANY GAPS WHEN NEW TEAM MEMBERS JOIN.

ALWAYS FOCUS ON MAKING IT EASIER FOR YOUR TEAMMATES TO

DELIVER RESULTS

PRAISE IN PUBLIC, CRITICIZE IN PRIVATE. As a team member discuss

any shortcomings impacting the team 1:1 before bringing them to a public

forum.

STRIVE FOR CLARITY in all communications and avoid vague and or

unnecessary communications with multiple team members.

IF THE MEETING ISN’T NEEDED TO DRIVE ACTION GET RID OF

IT, end it early or move on. Any meeting without clear action items after

unless it is focused on culture should be canceled.

EMAIL Know when it is better to pick up the phone or set up a zoom

(typically 5+ back and forth correspondences is a good barometer).

Instruct new employees on appropriate email protocols with the team.

SETTING UP CALLS Every team member should use the same system

and be proficient with it. If using a video conferencing service specify the

expectation: 1) video conference call (video participation encouraged) 2)

standard conference call (video participation not expected).

BRAND CONSISTENCY Ensure any materials you produce are consistent

with brand templates ( ie email signature, letterheads, PowerPoint

presentations, OKR formatting etc.).

MAKE YOUR TEAM LOOK GOOD provide the team with what they need

to execute and perform, when the team looks bad we all look bad.

TEAM FEEDBACK Praise publicly address style issues privately.

THERE’S ONLY ONE RULE: THE NO ASSHOLE RULE (HARD ASS OK,

ASSHOLE NO WAY)

SCHEDULING maintain up to date calendars for others to schedule

around. This allows us to save cycles asking for someone’s availability

when you can see for yourself and book time accordingly.


LOGO USAGE

THE GREENE TURTLE® logo consists of a turtle icon,

custom logo, and ® mark. Only use the approved logo

versions included in this book. To ensure legal protection,

the elements must never be redrawn, condensed,

elongated, embellished, repositioned or altered in any

way. The trademarks The Greene Turtle®, the turtle icon,

and stylized variations thereof are Registered in United

States Patent and Trademark Office. Do not reproduce

these logos from anything other than approved final art

or approved final electronic files. The logos are displayed

visually and tagged with their electronic file names for

easy identification. When using the logo on a computer,

do not attempt to recreate it yourself as it may be

accidentally modified, altered or distorted.

FOR QUESTIONS regarding proper logo usage, please

contact The Greene Turtle Franchising Corporation.

Approved art files can be found in the Brand Guidelines

folder on the Franchise Portal, or can be obtained by

contacting the TGT Franchising Corporation.

The Greene Turtle Franchising Corporation

443.661.4298 | marketing@thegreeneturtle.com

©2022 The Greene Turtle Franchising Corporation,

All Rights Reserved


LOGO USAGE

TURTLE ICON

CUSTOM LOGOTYPE

REGISTRATION MARK

OUR LOGO IS THE MOST RECOGNIZABLE PART OF OUR COMPANY AND AS SUCH IS A VALUABLE

ASSET TO US AND OUR BRAND. THE LOGO SHOULD BE USED CONSISTENTLY AND IN ITS PROPER

AND APPROVED FORMS.

THE GREENE TURTLE® consists of a turtle icon, custom logotype and ® mark. The logo, above, is our

primary version. However, you’ll find alternate options that are permissible to use on the following

pages, depending on the required application. In every approved logo composition, the elements are

in a fixed position to each other and must never be altered. To ensure brand consistency and legal

protection, the elements must never be redrawn, condensed, elongated, embellished, repositioned or

altered in any way.

When selecting a logo, the version chosen should fit the application, taking into consideration the

size, shape, color, orientation, etc. of the material to which the logo will be applied. The logo should

always be utilized in our Legacy Green color.


LOGO USAGE

APPROVED VERSIONS


LOGO USAGE

LOCATIONS

BRANDYWINE, MD

GOTHAM ULTRA

When adding the name of your location to our logo, use

Gotham Ultra for the typeface. The location color will

be PMS 128 C (yellow). Do not use PMS 349 (Legacy

Green) for location ID. The location name should

be aligned with the left edge of the ‘r’ in Greene. In

instances where the location name may run longer than

the logo, adjust the font size smaller so that the name

does not run past the ‘e’ in Turtle. Font size for the

location will start at 30pt with 60 tracking, in cases

where the location runs longer than the ‘e’ this will not

be applicable.


LOGO USAGE

COLOR USAGE

VISIBILITY is the objective when selecting color for print and

digital communications.

Primary usage of the logo is one color PMS 349 C (Legacy Green).

Think of McDonald’s, their “Golden Arches” are always the

signature yellow color on their advertisements.


TYPEFACES

The following fonts are approved for all applications.

ACCENT TYPEFACE

MOONSHINER REGULAR

ABCDEFGHIJKLMNOPQRSTUVWXYZ

*Moonshiner can be stylized with a stroke

for headline applications. Best when

paired with Moonshiner regular. Strobe

weight should stay proportionate when

scaled to a ratio of 1.5pt stroke @ 72pt

type size. Ideal kerning is 60 for most

applications.

MOONSHINER

STYLIZED*

KNOCKOUT FAMILY


CA NEGRONI FAMILY


ACCENT & KEYWORD TYPEFACE

Fenway Park

Title Case Only.

SUBHEAD TYPEFACE

TUNGSTEN ROUNDED


BODY COPY

GOTHAM BOOK


abcdefghijklmnopqrstuvwxyz

GOTHAM ULTRA



WEB SAFE FONTS

One of the primary fonts above should be used. Each has

hosted versions available. In the case of HTML email or in

situations where hosted fonts are not appropriate, please use

this fall back

Arial



Burtons Script

Title Case Only.


COLOR PALETTE

The following colors are approved for all applications.

MAIN PALETTE

PMS 349 C

LEGACY GREEN

CMYK: 91 33 99 26

RGB: 0 105 55

#006937

PMS 351 C

CMYK: 36 0 35 0

RGB: 165 215 183

#A0E2BA

PMS 128 C

CMYK: 4 13 82 0

RGB: 246 212 76

#F6D44C

ACCENT COLORS

COOL GRAY 1 C

CMYK: 14 11 12 0

RGB: 217 216 214

#D9D866

COOL GRAY 5 C

CMYK: 31 25 26 0

RGB: 178 178 178

#B2B2B2

NEUTRAL BLACK C

CMYK: 72 66 64 72

RGB: 34 34 34

#222222

PMS 172 C

CMYK: 0 86 99 0

RGB: 240 75 36

#F04B24


ELEMENTS

The following elements are associated with The Greene Turtle® brand.

They should not be used to replace The Greene Turtle® logo, but instead

to enhance the brand.

O cean city

o riginials


TEXTURES

The Greene Turtle® brand has adopted a vintage aesthetic and utilize the

use of texture in design. Textures are not to be a major primary design

element. They are for accents or background usage only.

The following are examples of acceptable texture usage.


TEXTURES

The following are examples of acceptable texture usage.

COLUMBIA, MD

WAKE UP WITH

WORLD CUP

STARTING MONDAY, NOVEMBER 22

OPEN AT 8:00AM FOR WORLD CUP GAMES

5 ITEM

BREAKFAST MENU

$ BLOODY MARYS

5 MIMOSAS

AVAILABLE ONLY DURING MORNING WORLD CUP GAMES.


Menus can vary per location, but the branding and style will remain fluid

MENUS throughout the versions.


CREATIVE

The following are examples of creative designed for The Greene Turtle

JOIN EAT

REWARD REPEAT

AVAILABLE ON THE APP STORE AND GOOGLE PLAY STORE.

VISIT WWW.THEGREENETURTLE.COM/REWARDS FOR DETAILS.


CREATIVE

The following are examples of creative designed for The Greene Turtle


MERCH

THE TURTLE ICON FEATURED ON OUR TEES HAS

BECOME A TIMELESS IMAGE SEEN ALL OVER THE

WORLD.

Guests wear our gear as a sign of their loyalty to our

brand allowing us to share our story everywhere. From our

classic turtle tee to any of our more adventurous designs,

our merchandise reflects the spirit of fun that is at the

core of our brand.

Our merchandise team keeps an eye on trends and looks

for opportunities to express creativity in our gear while

keeping true to our roots, and loyal to our icon.


APPROVAL PROCESS

COMMUNICATING OUR BRAND

We convey our brand identity through every communication and

guest experience. As we grow, our success will be measured by the

connection people have with our brand and how we communicate

it. Use these guidelines when considering how you utilize and

apply The Greene Turtle® logo, colors, templates, and trademarks

in communicating our brand. While we encourage creativity,

consistency is essential to our success.

BRAND CREATIVE PROCESS

Our Marketing team is available to create brand marketing

materials. Design requests should be submitted by completing the

Creative Request Form via the Franchise Portal on our website.

If you choose to create your own branded materials, review is

necessary to help ensure that we maintain consistency in our

brand communications. Approval can be obtained by submitting a

completed Creative Request Form.

Brand communication

approval process

PRIOR TO ALL CREATIVE THAT INCLUDES THE GREENE

TURTLE LOGO OR ANY OTHER BRAND ELEMENTS, IT MUST

BE FORWARDED FOR REVIEW BY SUBMITTING A COMPLETED

CREATIVE REQUEST FORM, WHICH CAN BE FOUND VIA THE

FRANCHISE PORTAL ON OUR WEBSITE.


THANK YOU

QUESTIONS, COMMENTS, CONCERNS?

JENNIFER CONCEPCION

Vice President of Branding & Design

jconcepcion@itagholdings.com

www.thegreeneturtle.com


FAT PATTIES

BURGERS & BEER

LOCATIONS

McHenry Row, Baltimore, MD

WEBSITE

eatfatpatties.com

FOUNDED

2022

TABLE OF CONTENTS

42 OUR PURPOSE

43 OUR BRAND

44 OUR STORY

45 OUR FOOD

46 OUR VOICE

47 THE EXPERIENCE

48 OUR VALUES

49 OUR CULTURE

51 LOGO USAGE

55 TYPEFACES

56 COLOR PALETTE

57 MENUS

58 CREATIVE

59 PATTERNS

60 MERCH

TRADEMARK This manual is copyrighted with all rights reserved. This manual may not be

copied, except as otherwise provided in your license or as expressly permitted in writing by

Fat Patties Burgers & Beer.

©2022 Fat Patties Burgers & Beer. All rights reserved. Printed in the United States of America.

All data and information contained in or disclosed by this document are confidential and

proprietary information of Fat Patties Burgers & Beer, and all rights therein are expressly

reserved. By accepting this material, the recipient agrees that this material and the

information contained therein are held in confidence and in trust and will not be used, copied,

reproduced in whole or in part, nor its contents revealed in any manner to others without the

express written permission of Fat Patties Burgers & Beer.

OUR PURPOSE

At Fat Patties, we look to serve up stellar food while creating a unique dining experience.

42 FAT PATTIES

OUR BRAND

Founded by Kevin Curley on the idea of merging the past and present, Fat Patties looks

to be the ultimate spot to eat and hang out.

FAT PATTIES 43

OUR STORY

Fat Patties was born from the mind of Chef and RegionAle Sandwich founder Kevin Curley. Inspired

by the iconic 70's smashburger, Kevin wanted to create a space that takes you back in time while

serving up stellar food. With an arcade, tap wall, and monster milkshakes, Fat Patties is the ultimate

spot to eat and hang in Baltimore.

44 FAT PATTIES

OUR FOOD

Taking inspiration from the 70's Smashburger, our custom blend Smashburgers,

snacks, and assortment of shakes provide quality and nostalgia.

FAT PATTIES 45

OUR VOICE

Peace, Love, & Burgers.

46 FAT PATTIES

OUR EXPERIENCE

Creating new ways to experience your favorite foods.

FAT PATTIES 47

OUR VALUES

Creativity. Community.

48 FAT PATTIES

OUR CULTURE

We are committed to honor creativity and excellence in our community.

FAT PATTIES 49

OUR LOGO

FAT PATTIES

BURGERS & BEER

FAT PATTIES BURGERS & BEER logo consists of the Fat Patties

name, burger icon, and Burgers & Beer sub line encased in an

orange graphic. Only use the approved logo versions included

in this book. To ensure legal protection, the elements must never

be redrawn, condensed, elongated, embellished, repositioned or

altered in any way. Do not reproduce these logos from anything

other than approved final art or approved final electronic files. The

logos are displayed visually and tagged with their electronic file

names for easy identification. When using the logo on a computer,

do not attempt to recreate it yourself as it may be accidentally

modified, altered or distorted.

FOR QUESTIONS regarding proper logo usage, please contact

Fat Patties Burgers & Beer. Approved art files can be found in

the Brand Guidelines folder on the Franchise Portal, or can be

obtained by contacting the ITA brand team.

FOUNDER GROWTH PLATFORM itabranding@thegreeneturtle.com

FAT PATTIES 51

OUR LOGO

BURGER ICON

ORANGE ENCASEMENT

FAT PATTIES

BURGERS & BEER

FAT PATTIES NAME

OFF WHITE OUTER STROKE

SUB LINE

OUR LOGO is the most recognizable part of our company and as such is a valuable asset to us and

our brand. The logo should be used consistently and in its proper and approved forms.

FAT PATTIES BURGERS & BEER consists of the Fat Patties name, burger icon and Burgers & Beer

sub line encased in an orange graphic. The logo, above, is our primary version. However, you’ll find

alternate options that are permissible to use on the following pages, depending on the required

application. In every approved logo composition, the elements are in a fixed position to each other

and must never be altered. To ensure brand consistency and legal protection, the elements must

never be redrawn, condensed, elongated, embellished, repositioned or altered in any way. When

selecting a logo, the version chosen should fit the application, taking into consideration the size,

shape, color, orientation, etc. of the material to which the logo will be applied.

52 FAT PATTIES

OUR LOGO

APPROVED VERSIONS

PRIMARY LOGO

INVERSE LOGO

for use when primary is not applicable

FAT PATTIES

BURGERS & BEER

FAT PATTIES

BURGERS & BEER

TYPEFACE LOGO for use when primary logo is not applicable FAT PATTIES 53

OUR LOGO

IMPROPER USE

THE INTEGRITY OF FAT PATTIES BURGERS & BEER LOGO is

maintained through proper use. Inaccurate reproductions of

the logo will erode the Fat Patties ability to legally protect it,

as well as confuse audiences.

Examples of unacceptable logo use are shown on this page.

CHANGING COLORS

REMOVING KEY ASSETS

STRETCHING THE LOGO

54 FAT PATTIES

TYPEFACES


MAIN HEADER

Mainstay

ABCDEFGHIJKLM

NOPQRSTUVWXYZ


MAIN HEADER

BRICE

BLACK EXPANDED

ABCDEFGHIJKLMNOPQRST

UVWXYZ

SUB HEADER

KOROLEV COMPRESSED


SUB HEADER & BODY COPY

GOTHAM BOLD



BODY COPY

GOTHAM BOOK



SUB HEADER

BRICE

BLACK SEMI CONDENSED


FAT PATTIES 55

The following colors are approved for all

COLOR PALETTE

applications.

PANTONE 021 C

CMYK: 0 74 97 0

RGB: 255 103 29

#FF671D

OFF WHITE

CMYK: 2 2 9 0

RGB: 247 243 230

#F7F3E6

TEAL

CMYK: 66 0 29 0

RGB: 16 207 201

#10CFC9

NAVY

CMYK: 100 84 30 16

RGB: 0 59 113

#003B71

YELLOW

CMYK: 0 22 100 0

RGB: 255 199 9

#FFC709

56 FAT PATTIES

MENU

FAT PATTIES 57

CREATIVE

The following are examples of creative designed for Fat Patties.

Hey There

EATING HERE

SIT

WHERE EVER

YOU WANT

SCAN

THE QR CODE WITH YOUR

PHONE FOR THE MENU

PAPER MENUS AVAILABLE UPON REQUEST.

RELAX

ALL DRINKS & FOOD ARE

BROUGHT TO YOU

ORDER

ON YOUR PHONE

TO GO

GO

TO THE KIOSKS LOCATED

TO THE RIGHT OF THE BAR

PICK UP

YOUR FOOD AT THE

CUBES & ENJOY

PLACE

YOUR ORDER

PLAY

SOME FUN GAMES

58 FAT PATTIES

CREATIVE

The following are examples of creative designed for Fat Patties.

FAT PATTIES 59

PATTERNS

60 FAT PATTIES

MERCH

FAT PATTIES 61

THANK YOU


62 FAT PATTIES

KEVIN CURLEY

Owner/Operator

kcurley@itagholdings.com

www.eatfatpatties.com

Pizza +

Taphouse

LOCATIONS

Annapolis, MD

Columbia, MD

Towson, MD

Owings Mills, MD

WEBSITE

neopizza.com

FOUNDED

2015

Pizza

table of Taphouse contents

+

68 OUR PURPOSE

69 OUR BRAND

70 OUR STORY

71 OUR FOOD

72 OUR VOICE

73 THE EXPERIENCE

74 OUR VALUES

75 OUR CULTURE

77 LOGO USAGE

83 TYPEFACES

84 COLOR PALETTE

85 MENUS

86 CREATIVE

87 APPROVAL PROCESS

TRADEMARK This manual is copyrighted with all rights reserved. This manual may not

be copied, except as otherwise provided in your license or as expressly permitted in

writing by Neo Pizza + Taphouse.

©2022 Neo Pizza + Taphouse. All rights reserved. Printed in the United States of America.


and proprietary information of Neo Pizza + Taphouse, and all rights therein are expressly

reserved. By accepting this material, the recipient agrees that this material and the

information contained therein are held in confidence and in trust and will not be used,

copied, reproduced in whole or in part, nor its contents revealed in any manner to others

without the express written permission of Neo Pizza + Taphouse.

OUR PURPOSE

Here at NEO’s, we want our guests to create a unique dining

experience in a welcoming atmosphere. We’ll provide the food + beer,

but we’ll leave the rest up to you.


OUR brand

Neo Pizza + Taphouse was founded on quality and community.

These principles drive our everyday operation as we look to do

our best work for those closest to us.

NEO PIZZA + TAPHOUSE 69

OUR story

Leho Poldmae has gained a wealth of knowledge and experience

while working in and owning restaurants for nearly 25 years. He

and his wife started together in 1995, building a small pizzeria into

a vibrant Italian restaurant with an extensive menu and full bar. He

has since owned three successful Greene Turtle restaurants here in

Maryland. While the Turtles were successful, Leho’s true passion is

using his creativity and talents to operate his own restaurants. He’s

combined his extensive knowledge on how to create the perfect

dining experience with his love for quality artisan pizza. Neo Pizza,

Bring the Family.


OUR food

From our artisan signature pizza pies to our unique self-serve

beer wall, all of our food is prepared with the finest and freshest

ingredients to create incredible flavors, you won’t soon forget.


OUR voice

Break the Rules.

Eat Art.

Grow Together.


OUR experience

Providing a unique, creative dining experience that is fun and inviting.


OUR values

Real Ingredients. Our Community. Our Team. Have Fun.


OUR culture

We are committed to upholding a culture that honors creativity,

and adapts to the evolving needs of our guests and community.


OUR logo

Pizza +

Taphouse

NEO PIZZA + TAPHOUSE logo consists of the Neo name, fire icon,

and Pizza + Taphouse subline. Only use the approved logo versions

included in this book. To ensure legal protection, the elements

must never be redrawn, condensed, elongated, embellished,

repositioned or altered in any way. Do not reproduce these logos

from anything other than approved final art or approved final

electronic files. The logos are displayed visually and tagged with

their electronic file names for easy identification. When using

the logo on a computer, do not attempt to recreate it yourself as

it may be accidentally modified, altered or distorted.


Neo Pizza + Taphouse. Approved art files can be found in the

Brand Guidelines folder on the Franchise Portal, or can be

obtained by contacting the Founder Growth Platform.

Founder Growth Platform marketing@thegreeneturtle.com


OUR logo

NEO NAME + FIRE

Pizza +

Taphouse

SUB LINE

OUR LOGO is the most recognizable part of our company and as such is a valuable asset to us and

our brand. The logo should be used consistently and in its proper and approved forms.

NEO PIZZA + TAPHOUSE consists of the Neo name, fire icon and Pizza + Taphouse sub line. The

logo, above, is our primary version. However, you’ll find alternate options that are permissible to use

on the following pages, depending on the required application. In every approved logo composition,

the elements are in a fixed position to each other and must never be altered. To ensure brand

consistency and legal protection, the elements must never be redrawn, condensed, elongated,

embellished, repositioned or altered in any way. When selecting a logo, the version chosen should

fit the application, taking into consideration the size, shape, color, orientation, etc. of the material

to which the logo will be applied.


OUR logo

APPROVED VERSIONS

Pizza +

Taphouse

Pizza +

Taphouse


OUR logo

IMPROPER USE

THE INTEGRITY OF NEO PIZZA + TAPHOUSE LOGO is maintained

through proper use. Inaccurate reproductions of the logo will erode the

Neo ability to legally protect it, as well as confuse audiences.

Examples of unacceptable logo use are shown on this page.

Pizza + Taphouse Pizza +

Taphouse

REARRANGING ELEMENTS

Pizza+

Taphouse

Pizza +

Taphouse

CHANGING ELEMENTS

Pizza +

Taphouse

USING UNAPPROVED COLORS


OUR logo

LOCATION TAG

MONTSERRAT BLACK

When adding the name of your location to our logo, use

Montserrat Black for the typeface. The location color will be

PMS Neutral Black C. Do not use Neo Orange for location

ID. The location name should be centered with the 'neo' and

should be 77 pt with 160 tracking. In instances where the

location name may run longer than the logo, adjust the font

size smaller so that the name does not run past 'neo'.


OUR logo

COLOR USAGE

Pizza +

Taphouse

Pizza +

Taphouse

Pizza +

Taphouse

Pizza +

Taphouse


typefaces


MAIN HEADLINE

BEBAS KAI


SUB HEADER & BODY COPY

MONTSERRAT BLACK



BODY

Linotype Typo American



MONTSERRAT REGULAR




color palette


NEO ORANGE

CMYK: 0 67 96 0

RGB: 244 117 39

#FE7622

WHITE

CMYK: 0 0 0 0

RGB: 255 255 255

#FFFFFF

NEUTRAL BLACK C

CMYK: 72 66 64 72

RGB: 34 34 34

#222222

PMS 7626 C

CMYK: 14 92 99 4

RGB: 203 58 40

#CB3A28


menus

Menus can vary per location, but the branding and style will

remain fluid throughout the versions. When incorporating

rectangles and squares include the Chalk Round stroke.


Creative

The following are examples of creative designed for Neo Pizza + Taphouse.


approval process




connection people have with our brand and how we communicate

it. Use these guidelines when considering how you utilize and apply

the Neo Pizza + Taphouse logo, colors, templates, and trademarks

in communicating our brand. While we encourage creativity,

consistency is essential to our success.

Brand communication

approval process

Prior to all creative that includes the Neo Pizza + Taphouse logo

or any other brand elements, it must be forwarded for review by

submitting a completed Creative request form, which can be

found via the franchise portal on our website.


Thank you

Questions, Comments, Concerns?


JENNIFER CONCEPCION


jconcepcion@itagholdings.com


LOCATIONS

Atlanta, GA

Stockbridge, GA

Kennesaw, GA

Lawrenceville, GA

ATL Airport, Atlanta, GA

WEBSITE

papisgrill.com

FOUNDED

2002

brand guide

94 OUR PURPOSE

95 OUR BRAND

96 OUR STORY

97 OUR FOOD

98 OUR VOICE

99 THE EXPERIENCE

100 OUR VALUES

101 OUR CULTURE

103 LOGO USAGE

107 TYPEFACES

108 COLOR PALETTE

109 Menu

110 APPROVAL PROCESS



permitted in writing by The Greene Turtle ® .

©2022 Papi's Cuban Grill ® . All rights reserved. Printed in the United States of

America.

All data and information contained in or disclosed by this document are

confidential and proprietary information of Papi's Cuban Grill ® , and all rights

therein are expressly reserved. By accepting this material, the recipient

agrees that this material and the information contained therein are held in

confidence and in trust and will not be used, copied, reproduced in whole or

in part, nor its contents revealed in any manner to others without the express

written permission of Papi's Cuban Grill ® .

our purpose

A DEDICATION TO HIGH STANDARDS, GUEST HOSPITALITY

WITHOUT BOUNDARIES AND, OF COURSE, SERVING THE

BEST TASTING MOJITO ON THE PLANET!

94 papi’s cuban grill

our brand

PAPI’S IS AN INDUSTRY LEADER IN PROVIDING TOP NOTCH

FOOD AND DRINKS, WE ALSO TAKE GREAT PRIDE IN OUR

UNIQUE, AUTHENTIC DÉCOR AND OUR COMMITMENT TO

ENHANCING THE COMMUNITY THROUGH EDUCATION


our story

PAPI’S ORIGINATED WITH A FAMILY RECIPE, A DREAM,

AND THE WILLINGNESS TO RISK EVERYTHING.

By 1990 Reynaldo “Rey” Regaldo and his father,

Rey Sr. knew they needed to improve the life of

their family in Cuba. A plan to share the family

recipes (and to become a roaring success) in

America was formed. Rey Jr was getting closer

to making his dream, reality.

The plan (filled with a great escape from an

embargoed country, daily 5-mile swims to train,

and the eventual secret mission that spanned

4-hours huddled in the belly of a 35-foot fishing

boat) was a success, with the destination being

America, the land of opportunity. Yet, the work

only had just began for Rey Jr.

It took 9 years of struggle and sacrifice before

Rey was his family again, but he persevered.

In 2002, Rey was bringing the tastes of Cuba

to Americans and eventually became a proud

U.S. citizen.


our food

YOU DON’T HAVE TO TRAVEL TO CUBA OR THE CARIBBEAN

TO EXPERIENCE THE FLAVORS THAT ARE INDIGENOUS TO THE

TROPICS. PAPI’S BRINGS ALL THE ESSENCE OF THE SOUTH

SEAS TO YOU, WITH ATTENTION TO AUTHENTICITY AND AN

ADHERENCE TO RECIPES OF GENERATIONS.


our voice

THERE IS ALWAYS ROOM AT PAPI’S TABLE.


our experience

STRIVING TO IMMERSE OUR CUSTOMERS INTO THE SPIRIT AND

CULTURE OF CUBA, WE CREATED THE MENU AND RESTAURANTS

BASED ON OUR PERSONAL EXPERIENCES GROWING UP IN CUBA.

OUR RESTAURANTS ARE GALLERIES OF HAND-CRAFTED, ONE OF

A KIND ARTWORK THAT EVOKE THE COLOR, EXCITEMENT, AND

HISTORY OF THE VIBRANT CUBAN CULTURE.


our values

CULTURE

DIVERSITY

FESTIVE

AMBITION

FREEDOM

BRAVERY

QUALITY

AUTHENTICITY

UNIQUENESS

FAMILY FRIENDLY

HOSPITABLE


our culture

STAYING TRUE TO CUBA

CELEBRATING THE CULTURAL RHYTHM

COLORFUL CHARACTERS

FLAVORFUL RECIPES


logo usage

PAPI'S CUBAN GRILL logo consists of a palm tree icon,

custom logo, and subline. Only use the approved logo

versions included in this book. To ensure legal protection,

the elements must never be redrawn, condensed,

elongated, embellished, repositioned or altered in any

way. Do not reproduce these logos from anything other

than approved final art or approved final electronic files.

The logos are displayed visually and tagged with their

electronic file names for easy identification. When using

the logo on a computer, do not attempt to recreate it

yourself as it may be accidentally modified, altered or

distorted.

FOR QUESTIONS regarding proper logo usage, please

contact Founder Growth Platform. Approved art files can

be found in the Brand Guidelines folder on the Franchise

Portal, or can be obtained by contacting the ITA Brand

Team.

ITA Group Holdings LLC.

itabranding@thegreeneturtle.com

©2022 ITA Group Holdings, All Rights Reserved


logo usage

PALM TREE ICON

CUSTOM LOGOTYPE

SUBLINE

PAPI'S CUBAN GRILL consists of a palm tree icon, custom logotype, and

subline. The logo, above, is our primary version. However, you’ll find

alternate options that are permissible to use on the following pages,

depending on the required application. In every approved logo composition,

the elements are in a fixed position to each other and must never be

altered. To ensure brand consistency and legal protection, the elements

must never be redrawn, condensed, elongated, embellished, repositioned

or altered in any way. When selecting a logo, the version chosen should

fit the application, taking into consideration the size, shape, color,

orientation, etc. of the material to which the logo will be applied.


logo usage

Approved versions

LIGHT BACKGROUND TYPE LOGO

PRIMARY LOGO

DARK BACKGROUND TYPE LOGO



logo usage

improper usage

typefaces

headers

bernier distressed lowercase only


1234567890

cubano REGULAR


1234567890

custom header


Starting with the lowercase version of Bernier Distressed,

every two letters change the type face to Cubano Regular

Subheaders

sonder sans


1234567890

BODY

Barbera Regular



1234567890

Barbera Thin



1234567890

GOTHAM CONDENSED BOOK UPPERCASE ONLY


1234567890


color palette

Main Palette

accent colors

C47 M76 Y55 K37

R105 G60 B70

#693C46

C2 M7 Y18 K0

R248 G233 B209

#F8E9D7

C1 M66 Y41 K0

R240 G121 B123

#F0797B

C58 M0 Y41 K0

R104 G195 B171

#68C3AB


menus


approval process


We convey our brand identity through every communication

and guest experience. As we grow, our success will be

measured by the connection people have with our brand

and how we communicate it. Use these guidelines when

considering how you utilize and apply Papi's Cuban Grill

logo, colors, templates, and trademarks in communicating

our brand. While we encourage creativity, consistency is

essential to our success.


Our ITA Brand team is available to create brand marketing

materials. Design requests should be submitted by

completing the Creative Request Form via the Franchise

Portal on our website. If you choose to create your own

branded materials, review is necessary to help ensure that

we maintain consistency in our brand communications.

Approval can be obtained by submitting a completed

Creative Request Form.



JENNIFER CONCEPCION


jconcepcion@thegreeneturtle.com


LOCATIONS

Oklahoma City, OK

WEBSITE

clarkcrewbbq.com

FOUNDED

2019

table of contents

116 OUR PURPOSE

117 OUR BRAND

118 OUR STORY

119 OUR FOOD

120 OUR VOICE

121 THE EXPERIENCE

123 LOGO USAGE

127 TYPEFACES

128 COLOR PALETTE

129 MENUS

130 ADVERTISEMENTS

131 APPROVAL PROCESS

TRADEMARK This manual is copyrighted with all rights reserved. This manual may not be copied, except as otherwise

provided in your license or as expressly permitted in writing by Clark Crew BBQ.

©2022 Clark Crew BBQ. All rights reserved. Printed in the United States of America.

All data and information contained in or disclosed by this document are confidential and proprietary information of Clark

Crew BBQ, and all rights therein are expressly reserved. By accepting this material, the recipient agrees that this material

and the information contained therein are held in confidence and in trust and will not be used, copied, reproduced in whole

or in part, nor its contents revealed in any manner to others without the express written permission of Clark Crew BBQ.

Our Purpose

To provide award winning barbecue along with award winning service to our community.

116 CLARK CREW BBQ

Our brand

Fierce competition forced us to perfect our craft, and the awards don’t come without

consistency. At Clark Crew BBQ, you can expect a world-class experience each and every

time you walk through our doors.

CLARK CREW BBQ 117

Our story

CLARK CREW BBQ IS AN OKLAHOMA-BASED

WORLD CHAMPION BBQ TEAM.

After attending a BBQ competition in 2012 as a spectator with my family, I decided I wanted

to begin competing. When we began brainstorming team names, “Crew” just fit - as that’s

what we are. We quickly started conquering the BBQ world as Clark Crew BBQ.

Clark Crew BBQ has won over 700 Top 10 Awards, along with World Championships, The

American Royal, The Jack Daniels, 2x National Team of the Year, and multiple Oklahoma

Team of the Year titles. We’ve cooked on some of the biggest stages against some of the best

teams in the world. Winning is what drives me every day and what makes having you join us

at Clark Crew BBQ so exciting.

118 CLARK CREW BBQ

Our food

HIGH-END PROTEINS

100% Smoked in-house by the world’s most decorated championship pitmaster

CLARK CREW BBQ 119

Our voice

NEVER EAT A SKINNY MAN’S BBQ.

120 CLARK CREW BBQ

the experience

While you’re here, sit back, let us take care of you, have fun, eat, drink and remember…

NEVER EAT A SKINNY MAN’S BBQ.

CLARK CREW BBQ 121

logo usage

CLARK CREW BBQ consists of the custom logo type, subline with bbq utensil, and

establishment date. The logo, above, is our primary version. However, you’ll find alternate options

that are permissible to use on the following pages, depending on the required application. In every

approved logo composition, the elements are in a fixed position to each other and must never be

altered. To ensure brand consistency and legal protection, the elements must never be redrawn,

condensed, elongated, embellished, repositioned or altered in any way. When selecting a logo,

the version chosen should fit the application, taking into consideration the size, shape, color,


CLARK CREW BBQ 123

logo usage

ESTABLISHMENT DATE

CUSTOM LOGOTYPE

SUBLINE WITH

BBQ UTENSIL

CLARK CREW BBQ consists of the custom logo type, subline with bbq utensil, and

establishment date. The logo, above, is our primary version. However, you’ll find alternate options

that are permissible to use on the following pages, depending on the required application. In every

approved logo composition, the elements are in a fixed position to each other and must never be

altered. To ensure brand consistency and legal protection, the elements must never be redrawn,

condensed, elongated, embellished, repositioned or altered in any way. When selecting a logo,

the version chosen should fit the application, taking into consideration the size, shape, color,


124 CLARK CREW BBQ

logo usage approved versions

MAIN LOGO

BADGE LOGO

MONOGRAM LOGO

CLARK CREW BBQ 125

logo usage improper use

REMOVING KEY ASSETS

STRETCHING/DISTORTING THE LOGO

USING NON-BRANDED COLORS

126 CLARK CREW BBQ

typefaces

HEADERS

gunslinger


1234567890

DUST WEST



1234567890

SUBHEADERS

Sign Painter House Script



1234567890

HENDERSON SLAB

ABCDEFGHIJKLMNOPQRST

UVWXYZ


1234567890

VINYL OT



1234567890

BODY

GT AMERICA CONDENSED

LIGHT REGULAR BOLD



1234567890

CLARK CREW BBQ 127

color palette

BLACK

CMYK: 0 0 0 100

RGB: 35 31 32

#000000

WHITE

CMYK: 0 0 0 0

RGB: 255 255 255

#FFFFFF

BURNT ORANGE

CMYK: 13 76 100 2

RGB: 211 94 40

#D25D27

128 CLARK CREW BBQ

menus

CLARK CREW BBQ 129

advertisments

130 CLARK CREW BBQ

approval process




connection people have with our brand and how we communicate it.

Use these guidelines when considering how you utilize and apply Clark

Crew BBQ logo, colors, templates, and trademarks in communicating

our brand. While we encourage creativity, consistency is essential to

our success.


Our ITA Brand team is available to create brand marketing materials.

Design requests should be submitted by completing the Creative

Request Form via the Franchise Portal on our website. If you choose to

create your own branded materials, review is necessary to help ensure

that we maintain consistency in our brand communications. Approval

can be obtained by submitting a completed Creative Request Form.

CLARK CREW BBQ 131

thank you

132 CLARK CREW BBQ


JENNIFER CONCEPCION


jconcepcion@thegreeneturtle.com


LOCATIONS

Annapolis, MD

Canton, MD

Ellicot City, MD

WEBSITE

regionalesandwich.com

FOUNDED

2016

TABLE OF CONTENTS

2 OUR PURPOSE

3 OUR BRAND

4 OUR STORY

5 OUR FOOD

6 OUR VOICE

7 THE EXPERIENCE

8 OUR VALUES

9 OUR CULTURE

11 LOGO USAGE

17 TYPEFACES

18 COLOR PALETTE

19 ELEMENTS

20 MENUS

22 ADVERTISEMENTS

23 APPROVAL PROCESS



permitted in writing by RegionAle American Sandwiches.

©2023 RegionAle American Sandwiches. All rights reserved. Printed in the United

States of America.


and proprietary information of RegionAle American Sandwiches, and all rights

therein are expressly reserved. By accepting this material, the recipient agrees

that this material and the information contained therein are held in confidence

and in trust and will not be used, copied, reproduced in whole or in part, nor its

contents revealed in any manner to others without the express written permission

of RegionAle American Sandwiches.

OUR PURPOSE

RegionAle was created to provide a fresh taste of nostalgia and

unique dining experience to our customers by offering our take on

iconic American sandwiches and craft beer from across the country.

138 REGIONALE

OUR BRAND

A chef-driven sandwich shop that features sandwiches originating

from across the country, including quintessential favorites like the

Maryland Crabcake, Philly Cheesesteak, and Flordia Cubano. At

RegionAle, we maintain the essence of these sandwiches white

simultaneously modernizing them with fresh, unique ingredients.

REGIONALE 139

OUR STORY

RegionAle was founded in 2016 by Kevin Curley. After working for a

chef for many years, Kevin wanted to create a concept combining two

of his favorite things, sandwiches and craft beer!

140 REGIONALE

OUR FOOD

Here at RegionAle, we strive to provide our customer with a distinctive

delicious meal. Our sandwiches are made from scratch, using locallysourced

and seasonally appropriate ingredients whenever possible. In

addition to our main fare, we also offer seasonal soups, salads,

house-made chips and cookies.

REGIONALE 141

OUR VOICE

American Sandwiches. Craft Beer. Awesome People!

142 REGIONALE

OUR EXPERIENCE

Whatever state you hail from, we hope that enjoying a meal at

RegionAle is equal parts nostalgic, delicious, and refreshingly original.

REGIONALE 143

OUR VALUES

RESPECT To customers, team members, and your job

RELIABLE Showing up to work promptly and ready for service

RESPONSIBLE Striving every day to be your best self and a team player

RADIANT Keeping a positive work environment

REMARKABLE Service for our customers

REFRESHING Fresh, chef quality sandwiches

144 REGIONALE

OUR CULTURE

At RegionAle we recruit hospitable, hard-working employees. A

truly hospitable person is defined in the dictionary as friendly and

welcoming to strangers or guests. Hospitality is at the core of our

company culture. We are in business to provide our guests with

a heightened sense of service and quality than a traditional fastcasual

restaurant. From the first smile when the customer walks in,

delivering the food to each table, to the last goodbye as the customer

eaves, Regionale employees always exude hospitality.

REGIONALE 145

OUR LOGO

REGIONALE AMERICAN SANDWICHES logo consists of the

RegionAle name, American Sandwiches and Craft Beer subline,

and the RegionAle beer and sandwich icon. Only use the approved

logo versions included in this book. To ensure legal protection,

the elements must never be redrawn, condensed, elongated,

embellished, repositioned or altered in any way. Do not reproduce

these logos from anything other than approved final art or approved

final electronic files. The logos are displayed visually and tagged with

their electronic file names for easy identification. When using the

logo on a computer, do not attempt to recreate it yourself as it may

be accidentally modified, altered or distorted.


RegionAle American Sandwiches. Approved art files can be obtained

by emailing a request to itabranding@itagholdings.com.

Founder Growth Platform itabranding@itagholdings.com

REGIONALE 147

OUR LOGO

REGIONALE NAME

SUB LINE + ICON

OUR LOGO is the most recognizable part of our company and as such is a valuable asset to us and our

brand. The logo should be used consistently and in its proper and approved forms.

REGIONALE AMERICAN SANDWICHES consists of the RegionAle name, American Sandwiches and

Craft Beer sub line, and RegionAle beer and sandwich icon. The logo, above, is our primary version.

However, you’ll find alternate options that are permissible to use on the following pages, depending

on the required application. In every approved logo composition, the elements are in a fixed position

to each other and must never be altered. To ensure brand consistency and legal protection, the

elements must never be redrawn, condensed, elongated, embellished, repositioned or altered in any

way. When selecting a logo, the version chosen should fit the application, taking into consideration

the size, shape, color, orientation, etc. of the material to which the logo will be applied.

148 REGIONALE

COLOR PALETTE


REGIONALE BLUE

CMYK: 82 71 29 11

RGB: 69 83 124

#45537C

REGIONALE RED

CMYK: 13 100 100 3

RGB: 206 33 39

#CE2127

WHITE

CMYK: 0 0 0 0

RGB: 255 255 255

#FFFFFF

BLACK

CMYK: 0 0 0 100

RGB: 0 0 0

#000000

154 REGIONALE

ELLICOTT CITY

ELLICOTT CITY

ELEMENTS

The following elements are associated with the RegionAle brand. They should not be used to replace the RegionAle logo, but instead

to enhance the brand.

CANTON

ANNAPOLIS

Beer + Sandwich lockup

Wheat American Flag

Wheat Field and City Signs

Mural Icons Don't Worry Be Hoppy lockup United States of Sandwiches lockup

CANTON

ANNAPOLIS

REGIONALE 155

MENUS

Menus can vary per location, but the branding and style will remain fluid throughout the versions.

TV SCREEN MENU BOARDS

156 REGIONALE

MENUS

Menus can vary per location, but the branding and style will remain fluid throughout the versions.

PRINT MENUS

REGIONALE 157

THANK YOU!

158 REGIONALE

QUESTIONS, COMMENTS, CONCERNS

Kevin Curley

Owner/Operator

kevin@regionalesandwich.com

www.regionalesandwich.com

Branding ITA Pages March29

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