SB_issue55_Digital

“An ancient remedy for
modern times. We provide
9-5ers, creatives and
dreamers a place to define
yourselves beyond your
desks...
Aside from the elegant simplicity of these retreats,
the ethos behind them is equally as engaging.
Some text from their website encapsulates it
all, “An ancient remedy for modern times. We
provide 9-5ers, creatives and dreamers a place
to define yourselves beyond your desks. Our
unique locations give easy access to the wild, so
that getting lost in nature becomes as natural as
getting stuck on your feed.”
Company spokesman Julian Rapattoni, Head of
Global Operations, expanded on that statement
explaining Unyoked’s core purpose. “Nowadays
we all lead increasingly busy lives. We get so
caught up in the day-to-day of juggling work
commitments that we lose perspective. We forget
to live. It’s commonly known that modern day
living comes hand-in hand with mental fatigue and
low productivity. Numerous scientific studies have
shown spending an extended period of time in
nature is the perfect antidote.
“Unyoked was created to help us all understand
how nature can make us better and allow us to
weave it into our lives easily, and regularly. The
cabins came second; nature was first. Everything
we do is to help our people kickstart a nature
habit, one built on understanding how- and whenit
can help them personally.”
To that end, Unyoked have curated a super select
range of high-quality nature experiences to help
people relax, rest and release. So selective are
they that they have reportedly said no to many
more locations than they have said yes to.
Julian elaborated on this statement.
“We search until the most unique and unyoked
landscapes have been found. We want our guests
to truly relax. Most of us have a busy, noisy,
always-on life in the city. So, we aim to get people
out into nature where there’s no interruptions. We
want to provide an environment where our guests
can reset their expectations and get some regular
perspective thanks to the vastness of the outdoors
and ‘release’ by way of giving them a change of
scenery. Nobody ever comes up with great ideas
staring at the same four walls. So, we get them
out there, so they can be inspired and finally
get the space to start that big creative project,
whether it’s work, relationship or personal.”
Wise words indeed, in fact the Unyoked website
reaffirms the science behind this approach.
71 / #55 / SB