SB_issue55_Digital

“My role is publisher, so I have an over-arching view of the
project. Though I’m largely hands off with Warren, as he has
his own clear direction. This time around, he did set me quite
a few more editorial features to cover and I was the main
contributor. It was pretty busy there for a few months being a
full-time surf writer and photographer. After that I had to flick
back into publisher mode – working with the printer, managing
post-production, shipping, tax and then distribution, pre sales,
sales and then even more distribution and marketing.
“That said, Warren’s role is so full on – this is Warren’s baby,
so he is the driving force behind the book. He started work on
NZ Surf Windows two years ago and was driving around the
country shooting, creating content, finding content and then
curating all of that into a cohesive volume. Warren also sits in
with our graphic designer, Josh O’Rourke, during production.
He does a tremendous job of generating interest in the book.
He’s a PR machine.
“As a side note, we fricken caned our production and print
deadlines on NZ Surf Windows. We made every deadline,
and we were running smooth as and ahead of time. As you
know, this is unheard of in surf print. Then, we got whooped
up in shipping and lost six weeks of critical time with the ship
sitting in Hong Kong and then off the port of Auckland. Ships
are booked into ports, so if the ship misses that slot, it gets
bumped to a casual spot.
19 / #55 / sb
Photo Credit:
Craig Levers, CPL Media