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The Meme Machine
Sinopsis :
First coined by Richard Dawkins in The Selfish Gene, a meme
is any idea, behavior, or skill that can be transferred from one
person to another by imitation: stories, fashions, inventions,
recipes, songs, ways of plowing a field or throwing a baseball
or making a sculpture.usan Blackmore shows that once our
distant ancestors acquired the crucial ability to imitate, a
second kind of natural selection began, a survival of the fittest
amongst competing ideas and behaviors. Ideas and behaviors
that proved most adaptive-making tools, for example, or using
language - survived and flourished, replicating themselves in
as many minds as possible. These memes then passed
themselves on from generation to generation by helping to
ensure that the genes of those who acquired them also
survived and reproduced.Applying this theory to many aspects
of human life, Blackmore offers brilliant explanations for why
we live in cities, why we talk so much, why we can't stop

thinking, why we behave altruistically, how we choose our
mates, and much more. With controversial implications for our
religious beliefs, our free will, our very sense of self, The
Meme Machine offers a provocative theory everyone will soon
be talking about.