CigarsLover Magazine I 2023

area) Birrificio Rurale in Desio (Monza), Extraomnes in
Castellanza (Varese), Toccalmatto in Fidenza (Parma),
Fabbrica della Birra in Torgiano (Perugia), B94 in Lecce,
and many others, became unmissable sanctuaries
in the off-the-beaten-track pilgrimages of beer aficionados.
Another famous example is the small town of
Apecchio, nested in the hills between Pesaro and Urbino
in the Marche region, that launched the Associazione
Nazionale Città della Birra (National Beer Town Association),
grouping more than twenty local microbreweries
and brewpubs across many other smaller towns under a
common banner for craft beer production and touristic
promotion. A project that was later emulated by many
other regions in Italy and abroad.
Nowadays, there are dozens of craft beer festivals and
events that lure tourists with the promise of great beers
and lot of fun activities, but the most surprising aspect
of beer tourism is that it also leads people to discovers
the original places of production. Just like in the case of
wine and whisky, beermaking stimulates a strong interest
in learning the actual practices and specificities of
production, not simply in drinking and socializing.
People want to be involved in the productive cycle, they
want to go beyond the bottle and the can, and even the
beer itself, to discover the passion that made possible
what today might have seemed an apparently impossible
achievement: creating something authentic!
#1-2023 CigarsLover Magazine
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