CigarsLover Magazine I 2023

which have also received the brand pretty well. I think
our mild to medium blends, full flavor, and branding
backed by heritage have been key to making Aladino a
success in new markers.
On the one hand, you have your traditional "authentic
Corojo". On the other hand, you have experimental
tobacco such as the Honduran-grown Cameroon-seed
wrapper used for the Aladino Cameroon.
How much do you tinker with different seed varietals
or even hybrid creations? And how has the importance
of innovation changed over the years?
Innovation is part of the new dynamics in today's consumers,
we are always looking for new varieties to try,
and we are extremely happy with our Jamastran-grown
Cameroon. We definitely try to innovate in how we
process at our farms and factories to make our practices
more sustainable and efficient. However, we do
not grow or experiment with any hybrids as we prefer
to keep tobacco varieties pure and close to tradition.
You both have seen the industry go through many
different phases. Where will you see your brand and
the industry in the future?
We are very optimistic about the industry, and we see
Aladino becoming the brand of the new generation of
smokers as well as a brand that will be capturing many
palate of traditional smokers with our cubanistic taste.