CigarsLover Magazine I 2023

CIGARS
ness, we are investing heavily in ensuring compliance to
the ever-changing restrictions. Still, even within these restrictions,
there is room to expand. At the moment, we
have high expectations for sustainable growth in China,
in the US, and in global travel retail.
Which is your go-to cigar out of the Davidoff portfolio
when it is time to wind down?
My preferences change with the occasion and mood. I
like to spend my Sunday mornings with a Signature No.
2. In the evenings, I often enjoy something a tad more
intense, like the Winston Churchill «The Late Hour Series»
Toro.
With your long-running experience in the industry,
where do you see the cigar world as a whole going in
the future? Any trend predictions?
I believe that products, as such, will become slightly less
relevant than they are now. At the same time, brands and
experiences will come into the limelight – the consumer
will spend more time choosing a brand for an experience
worthy of their time.
What can we expect from Davidoff in the future? Any
chance of getting a fifth White Band line?
As briefly mentioned before, we will continue our concept
"Cigar History Re-Rolled" and release another
three limited-edition cigars that many aficionados will
gladly add to their collection. Other than that, innovations
across all product groups, which I cannot give
away at this point. Concerning your question about a
potential White Band Collection expansion: I take this
as a compliment. Thank you (laughs). Let's see what
the future holds.
26 #1-2023 CigarsLover Magazine