CigarsLover Magazine I 2023

CIGARS
on cigars with simple and elegant white and golden
bands, and he inscribed our birthplace "Geneva" on
them. In his store, he did not have customers. He only
had guests. His passion for service and his hunger for
innovation lives on in us today as we channel all our
energy to achieving our goal of creating special cigar
experiences for our aficionados through our cigars and
their quality. We believe that this passionate spirit to
innovate is our guiding light on the path that we are on.
And we are confident that it is the right one.
What was the driving force in putting the spotlight
back on the classic White Band Collection?
The White Band Collection is at the core of our brand.
It has brought forth a considerable number of iconic
cigars, which many connoisseurs call their all-time
favorites. It also connects us directly to Zino Davidoff
since he himself launched most of the cigars back in
his day.
"The Difference," focuses on the flagship White Band
Collection. What makes "the Difference" at Davidoff?
Definitely all our colleagues around the world. Whether
I go visit our production sites in the Dominican Republic,
walk into one of our stores, or whether I speak
to the teams around the world. We all share the same
values of innovation, passion, and integrity. This is how
we make The Difference day in and day out. I am immensely
proud to be a member of this Davidoff family.
What is the goal of "the Difference" campaign, and
what do you guys have planned for it?
We want to show the world who we are. We plan to
surprise our aficionados with interesting facts and insights
into our daily creation process, and we do so by
releasing captivating imagery and holding consumer
events worldwide over the next two years. Cigars are
a passion business, and we want to ignite that spark
of passion in our aficionados by showing them our behind-the-scenes.
We therewith also give them a chance
to get to know us better as a brand and assure them of
the quality of our cigars. Within the framework of our
campaign, we have also launched our "Cigar History
Re-Rolled" concept, with which we bring back popular
cigars of our past. Our Signature No. 1 Limited Edition
Collection broke the first ground, and we look forward
to another three releases.
The original cigar was a highly popular smoke. Why
did you decide to bring this specific size back?
You are right. The Classic No. 1 was a beloved cigar
for many aficionados, which is why we have brought
it back as Signature No. 1. Like its predecessor, it is a
long and elegant panetela larga with a pigtail. We update
our portfolio based on our consumers' preferences.
Since we anticipated increasing demand for such
formats, we planned this launch now.
One of your long-running slogans is "Time Beautifully
Filled". How do you achieve that in a society that
24 #1-2023 CigarsLover Magazine