Blinds & Shutters - Issue 2-2023

FABRIC
Super suede
Chase Erwin launch
three new, highperformance
Ultrasuede
colourways
Luxury textiles brand Chase Erwin has
introduced three sophisticated new
Ultrasuede colourways, Crystal, Ice Blue and
Rose Quartz, combining exceptional durability with
luxury. The elegant new shades draw inspiration
from a Modern Coastal design aesthetic, offering
contemporary and stylish hues. The new
colourways are available to interior designers now,
in addition to the impressive ninety-seven
Ultrasuede shades that Chase Erwin stocks.
Modern Coastal Inspired
Colourways
The inspiring new Ultrasuede shades, Ice Blue,
Crystal and Rose Quartz take inspiration from
minimalist and luxe Modern Coastal design. The
cool grey undertones of Ice Blue offer
contemporary sophistication and a fresh take on
the traditional “blue and white” beachy hues. The
delicate blush tones of Rose Quartz offer a
complimentary pink palette. Whilst Crystal’s sandy
ecru tones draw on more traditional coastal
colours. The new Ultrasuede shades are perfect for
casual and relaxed interiors, offering clean lines and
a stylish coastal colour palette.
Why choose Ultrasuede?
Ultrasuede has an exceptionally soft texture,
incomparable quality, and high-performance
functionality with the feel of superior suede. This
highly tactile and versatile material was developed
through advanced fibre research and development.
Its abundant benefits and endless colour palette
sees it specified in a wide range of both residential
and commercial interior projects across the globe.
Ultrasuede is highly durable and maintains its
beauty and performance for many years, longer
than most fabrics. Tests show that Ultrasuede fabric
rates as highly abrasion-resistant, withstanding over
200,000 double rubs before showing any wear.
Ultrasuede’s easy-care features make it ideal for
both residential and commercial projects, offering a
practical, easy-to-clean solution for everything from
restaurant upholstery to children’s playrooms,
whilst still delivering a luxurious result. Other key
benefits include its colour-fastness and moistureresistant
properties, making it ideal for bright
rooms or humid climates.
The three new Chase Erwin-inspired shades
further expands Ultrasuede’s wide colour palette
offering, ensuring there are multiple colour choices
for every project.
Sustainability Focus
Ultrasuede is not just a one-of-a-kind textile,
there is more to it than its superior performance
qualities. Customers and consumers are becoming
more diligent about the products they use and
their impact on the planet, so are more likely to
look for more sustainable materials. Ultrasuede
helps to minimize its carbon footprint by using
feedstock recycling technology and sources some
raw materials from plant-based polymers.
Ultrasuede is the first company to use plant-based
polyester tech and their biggest goal now is to
move from 30% to 100% plant-based over the
next 5 years. Plant-based polyesters are
ecologically more sustainable than recycled fibres.
The fibres are produced from biodegradable waste,
such as natural by-products recovered from foodprocessing
plants, including sugarcane.
The beautiful new Ice Blue, Crystal and Rose
Quartz Ultrasuede shades offer interior designers
both a high-performance and sustainable fabric
option, with a sophisticated coastal colour palette
to enhance and elevate their projects. For more
information on the new Chase Erwin Ultrasuede
colourways please visit our showroom or go to
our website for details.
54 Blinds & Shutters • ISSUE TWO 2023